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Average Information Technology Sales Manager Salary in United Kingdom for 2026

An information technology sales manager in United Kingdom earns about 97,600 GBP a year. That's 40% above the national average of 69,700 GBP.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in United Kingdom sit around 51,800 GBP a year, while the very top stretches to 151,800 GBP. Everything on this page is in British pound (GBP, symbol £), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in United Kingdom, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

To turn a gross salary in United Kingdom into a take-home figure, use our United Kingdom salary after tax calculator, which works the latest tax brackets and contributions through the math for you.

How much does an information technology sales manager make in United Kingdom?

Average salary
97,600 GBP
8,133 GBP per month
Lowest reported
51,800 GBP
4,316 GBP per month
Highest reported
151,800 GBP
12,650 GBP per month

A typical information technology sales manager working in United Kingdom brings home around 8,133 GBP a month before tax. Entry-level pay starts near 51,800 GBP, and the top of the ladder reaches roughly 151,800 GBP for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior information technology sales manager working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the information technology sales manager salary in Guernsey or Jersey, both of which pay in the same currency.

How information technology sales manager pay ranges in United Kingdom

A good way to think about salary in United Kingdom is to look at the distribution rather than the headline average. Half of all information technology sales managers in United Kingdom earn less than 94,500 GBP a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 65,900 GBP (the 25th percentile), and a quarter clear 117,100 GBP (the 75th percentile). The middle 50% of information technology sales managers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 51,800 GBP. The highest stretch to 151,800 GBP, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

51,800
Low
94,500
Median
151,800
High
65,900
25th
117,100
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in GBP

Information technology sales manager pay by experience in United Kingdom

Years of experience is the single biggest lever on pay for an information technology sales manager in United Kingdom, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical information technology sales manager salary changes as you move through the career ladder.

  • 0-2 Years
    58,200 GBP
  • 2-5 Years
    +33% from previous
    77,300 GBP
  • 5-10 Years
    +34% from previous
    103,600 GBP
  • 10-15 Years
    +20% from previous
    124,500 GBP
  • 15-20 Years
    +8% from previous
    134,100 GBP
  • 20+ Years
    +6% from previous
    142,100 GBP

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 34%. That is the point at which a information technology sales manager typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Information technology sales manager pay by education in United Kingdom

Education sits alongside experience as one of the biggest factors driving information technology sales manager pay in United Kingdom. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average information technology sales manager salary in United Kingdom broken down by the highest level of education a worker has completed.

  • Certificate or Diploma
    70,800 GBP
  • Bachelor's Degree
    +49% from previous
    105,800 GBP
  • Master's Degree
    +42% from previous
    150,100 GBP

Information technology sales manager gender pay gap in United Kingdom

The gender pay gap is a stubborn feature of almost every labour market, and United Kingdom is no exception. Male information technology sales managers in United Kingdom earn an average of 100,700 GBP a year, while female information technology sales managers earn around 96,500 GBP. That works out to a 4% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Information Technology Sales Manager gender pay gap

4%

Men earn this much more than women on average in United Kingdom.

Men 100,700 GBP
Women 96,500 GBP

Pay raises for an information technology sales manager in United Kingdom

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in United Kingdom sees a raise of about 14% every 15 months, which works out to roughly 11% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in United Kingdom, the national average raise is around 9% every 15 months.

By industry

Industries with the highest pay raises in United Kingdom:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Information technology sales manager bonus rates in United Kingdom

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

81%

81% of information technology sales managers in United Kingdom reported a bonus of some kind in the past twelve months. That makes an information technology sales manager a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 8% of base salary. The remaining 19% of information technology sales managers reported no bonus at all over the same period.

Which careers pay bonuses in United Kingdom

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Information technology sales manager: public vs private sector pay

Public-sector pay in United Kingdom is about 7% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in United Kingdom on average.

Public sector 72,700 GBP
Private sector 68,200 GBP

Information technology sales manager salary by city and region in United Kingdom

Information technology sales manager pay is not even across United Kingdom. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • England
  • Scotland
  • Somerset
  • Liverpool
  • London
  • Leeds
  • Birmingham
  • Sheffield
  • Bristol
  • Glasgow
LocationTypeAverageMedianRange
EnglandRegion183,900 GBP176,300 GBP94,500-280,400 GBP
ScotlandRegion128,400 GBP127,600 GBP67,400-199,700 GBP
SomersetCity109,700 GBP114,300 GBP52,600-172,100 GBP
LiverpoolCity109,700 GBP116,400 GBP49,700-172,300 GBP
LondonCity109,000 GBP114,300 GBP49,800-171,300 GBP
LeedsCity109,000 GBP109,000 GBP55,600-167,100 GBP
BirminghamCity108,200 GBP118,900 GBP51,300-176,300 GBP
SheffieldCity108,200 GBP107,300 GBP56,400-168,700 GBP
BristolCity108,200 GBP105,800 GBP57,900-167,100 GBP
GlasgowCity108,200 GBP108,200 GBP54,200-171,300 GBP
EdinburghCity108,200 GBP109,000 GBP57,800-169,700 GBP
Kingston upon HullCity107,300 GBP105,200 GBP55,200-164,100 GBP
BrightonCity107,300 GBP98,900 GBP55,500-160,600 GBP
CoventryCity105,200 GBP109,000 GBP49,700-164,100 GBP
NewcastleCity105,200 GBP99,600 GBP54,100-158,700 GBP
ManchesterCity103,600 GBP94,800 GBP54,100-152,700 GBP
LeicesterCity103,600 GBP105,200 GBP48,300-158,700 GBP
BelfastCity102,700 GBP99,900 GBP52,800-158,900 GBP
NottinghamCity101,400 GBP99,400 GBP52,300-152,900 GBP
BradfordCity100,700 GBP91,700 GBP55,100-152,900 GBP
CardiffCity100,700 GBP107,700 GBP46,700-160,700 GBP
NewportCity100,300 GBP107,700 GBP45,200-156,200 GBP
ArmaghCity99,700 GBP94,900 GBP53,300-153,800 GBP
PortsmouthCity99,700 GBP109,000 GBP46,700-158,700 GBP
YorkCity99,700 GBP92,100 GBP55,400-151,800 GBP
DerbyCity99,600 GBP105,200 GBP45,000-153,700 GBP
LincolnCity99,600 GBP103,600 GBP47,600-152,700 GBP
PlymouthCity99,100 GBP103,600 GBP47,800-152,700 GBP
PeterboroughCity99,100 GBP99,700 GBP47,400-152,900 GBP
OxfordCity98,300 GBP98,300 GBP49,700-153,700 GBP
SouthamptonCity97,900 GBP96,800 GBP50,000-152,900 GBP
AberdeenCity97,300 GBP91,600 GBP52,000-151,800 GBP
SwanseaCity95,600 GBP93,100 GBP52,000-146,900 GBP
NewryCity95,300 GBP95,500 GBP44,500-147,900 GBP
WolverhamptonCity95,200 GBP105,200 GBP43,800-152,900 GBP
ExeterCity94,500 GBP86,100 GBP49,700-142,300 GBP
ChesterCity94,100 GBP92,600 GBP45,700-142,300 GBP
StirlingCity92,900 GBP97,600 GBP45,200-148,300 GBP
NorwichCity92,500 GBP90,000 GBP49,400-140,200 GBP
WalesRegion92,200 GBP87,600 GBP50,300-140,200 GBP
DundeeCity92,100 GBP87,900 GBP46,700-140,200 GBP
DurhamCity91,600 GBP98,300 GBP42,800-148,300 GBP
PooleCity91,000 GBP95,500 GBP40,300-140,200 GBP
DerryCity90,900 GBP89,800 GBP46,400-140,700 GBP
CambridgeCity90,900 GBP88,300 GBP45,900-142,100 GBP
GloucesterCity90,600 GBP86,800 GBP49,400-139,100 GBP
WinchesterCity87,700 GBP92,300 GBP41,900-138,700 GBP
WellsCity87,300 GBP88,600 GBP39,800-134,100 GBP
BangorCity86,100 GBP88,400 GBP42,000-132,000 GBP
SalisburyCity86,100 GBP78,500 GBP44,700-127,600 GBP
HartlepoolCity84,800 GBP83,800 GBP46,400-130,400 GBP
InvernessCity84,600 GBP88,600 GBP43,200-132,000 GBP
RiponCity83,800 GBP78,500 GBP44,200-128,200 GBP
AbingdonCity83,800 GBP83,900 GBP38,700-128,400 GBP
WakefieldCity83,700 GBP84,800 GBP40,300-130,400 GBP
CanterburyCity83,300 GBP83,300 GBP40,300-130,500 GBP
LisburnCity83,100 GBP83,100 GBP41,500-130,500 GBP
St DavidsCity83,000 GBP75,800 GBP45,700-127,700 GBP
TruroCity83,000 GBP83,000 GBP43,200-128,400 GBP
StromnessCity82,200 GBP88,300 GBP39,400-130,400 GBP
Northern IrelandRegion80,500 GBP80,500 GBP40,200-128,200 GBP
KirkwallCity79,800 GBP83,000 GBP36,800-127,700 GBP
StrontianCity79,600 GBP71,400 GBP42,300-119,700 GBP

Information Technology Sales Manager in United Kingdom: FAQs

  • How much does an information technology sales manager make per month in United Kingdom?

    An information technology sales manager in United Kingdom earns about 8,133 GBP a month before tax, based on an annual average of 97,600 GBP.

  • What's the salary range for an information technology sales manager in United Kingdom?

    Entry-level information technology sales managers in United Kingdom start near 51,800 GBP. Top-end pay reaches around 151,800 GBP. The middle 50% of earners sit between 65,900 and 117,100 GBP.

  • Is the median information technology sales manager salary in United Kingdom higher or lower than the average?

    The median is 94,500 GBP, lower than the average of 97,600 GBP. Half of information technology sales managers in United Kingdom earn below the median, half earn above it.

  • What's the gender pay gap for information technology sales managers in United Kingdom?

    Men working as an information technology sales manager in United Kingdom earn around 4% more than women on average (100,700 vs 96,500 GBP a year).

  • Do information technology sales managers in United Kingdom get bonuses?

    About 81% of information technology sales managers in United Kingdom reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 8% of base salary.

  • Do information technology sales managers earn more in the public or private sector in United Kingdom?

    In United Kingdom, the public sector pays an information technology sales manager about 7% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do information technology sales managers in United Kingdom get a pay raise?

    An information technology sales manager in United Kingdom sees a raise of around 14% every 15 months, equivalent to roughly 11% a year.