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Average Advertising Account Planner Salary in United Kingdom for 2026

An advertising account planner in United Kingdom earns about 61,300 GBP a year. That's 12% below the national average of 69,700 GBP.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in United Kingdom sit around 31,800 GBP a year, while the very top stretches to 94,300 GBP. Everything on this page is in British pound (GBP, symbol £), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in United Kingdom, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

To turn a gross salary in United Kingdom into a take-home figure, use our United Kingdom salary after tax calculator, which works the latest tax brackets and contributions through the math for you.

How much does an advertising account planner make in United Kingdom?

Average salary
61,300 GBP
5,108 GBP per month
Lowest reported
31,800 GBP
2,650 GBP per month
Highest reported
94,300 GBP
7,858 GBP per month

A typical advertising account planner working in United Kingdom brings home around 5,108 GBP a month before tax. Entry-level pay starts near 31,800 GBP, and the top of the ladder reaches roughly 94,300 GBP for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior advertising account planner working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the advertising account planner salary in Guernsey or Jersey, both of which pay in the same currency.

How advertising account planner pay ranges in United Kingdom

A good way to think about salary in United Kingdom is to look at the distribution rather than the headline average. Half of all advertising account planners in United Kingdom earn less than 58,200 GBP a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 40,300 GBP (the 25th percentile), and a quarter clear 72,700 GBP (the 75th percentile). The middle 50% of advertising account planners sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 31,800 GBP. The highest stretch to 94,300 GBP, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

31,800
Low
58,200
Median
94,300
High
40,300
25th
72,700
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in GBP

Advertising account planner pay by experience in United Kingdom

Years of experience is the single biggest lever on pay for an advertising account planner in United Kingdom, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical advertising account planner salary changes as you move through the career ladder.

  • 0-2 Years
    35,300 GBP
  • 2-5 Years
    +38% from previous
    48,600 GBP
  • 5-10 Years
    +27% from previous
    61,500 GBP
  • 10-15 Years
    +23% from previous
    75,400 GBP
  • 15-20 Years
    +11% from previous
    83,400 GBP
  • 20+ Years
    +3% from previous
    86,100 GBP

The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 38%. That is the point at which a advertising account planner typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Advertising account planner pay by education in United Kingdom

Education sits alongside experience as one of the biggest factors driving advertising account planner pay in United Kingdom. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average advertising account planner salary in United Kingdom broken down by the highest level of education a worker has completed.

  • Certificate or Diploma
    44,300 GBP
  • Bachelor's Degree
    +47% from previous
    64,900 GBP
  • Master's Degree
    +41% from previous
    91,600 GBP

Advertising account planner gender pay gap in United Kingdom

The gender pay gap is a stubborn feature of almost every labour market, and United Kingdom is no exception. Male advertising account planners in United Kingdom earn an average of 61,700 GBP a year, while female advertising account planners earn around 58,000 GBP. That works out to a 6% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Advertising Account Planner gender pay gap

6%

Men earn this much more than women on average in United Kingdom.

Men 61,700 GBP
Women 58,000 GBP

Pay raises for an advertising account planner in United Kingdom

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in United Kingdom sees a raise of about 13% every 15 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in United Kingdom, the national average raise is around 9% every 15 months.

By industry

Industries with the highest pay raises in United Kingdom:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Advertising account planner bonus rates in United Kingdom

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

55%

55% of advertising account planners in United Kingdom reported a bonus of some kind in the past twelve months. That makes an advertising account planner a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 3% to 5% of base salary. The remaining 45% of advertising account planners reported no bonus at all over the same period.

Which careers pay bonuses in United Kingdom

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Advertising account planner: public vs private sector pay

Public-sector pay in United Kingdom is about 7% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in United Kingdom on average.

Public sector 72,700 GBP
Private sector 68,200 GBP

Advertising account planner salary by city and region in United Kingdom

Advertising account planner pay is not even across United Kingdom. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • England
  • Scotland
  • London
  • Birmingham
  • Edinburgh
  • Leeds
  • Glasgow
  • Sheffield
  • Newcastle
  • Wolverhampton
LocationTypeAverageMedianRange
EnglandRegion121,800 GBP115,600 GBP64,300-187,500 GBP
ScotlandRegion85,400 GBP77,300 GBP46,400-127,600 GBP
LondonCity73,300 GBP78,500 GBP34,000-115,600 GBP
BirminghamCity73,300 GBP78,500 GBP34,000-115,600 GBP
EdinburghCity72,400 GBP64,800 GBP39,100-107,700 GBP
LeedsCity72,000 GBP76,900 GBP35,300-116,400 GBP
GlasgowCity70,800 GBP71,700 GBP34,100-109,700 GBP
SheffieldCity69,800 GBP69,100 GBP36,700-108,200 GBP
NewcastleCity68,900 GBP68,900 GBP35,300-107,300 GBP
WolverhamptonCity68,900 GBP72,400 GBP30,300-107,700 GBP
BelfastCity68,900 GBP65,100 GBP35,500-105,800 GBP
NottinghamCity68,400 GBP62,600 GBP35,600-105,200 GBP
LiverpoolCity68,100 GBP64,600 GBP34,800-105,200 GBP
BristolCity68,100 GBP67,600 GBP36,000-105,800 GBP
CoventryCity67,800 GBP63,400 GBP33,500-103,600 GBP
BradfordCity67,800 GBP69,400 GBP32,200-105,200 GBP
SwanseaCity67,400 GBP67,400 GBP35,100-102,700 GBP
PeterboroughCity67,000 GBP67,400 GBP31,400-103,600 GBP
CardiffCity66,400 GBP61,200 GBP37,200-103,600 GBP
LeicesterCity66,400 GBP67,800 GBP32,300-105,200 GBP
DerbyCity66,200 GBP62,300 GBP35,300-102,700 GBP
SomersetCity66,200 GBP64,900 GBP36,000-103,600 GBP
BrightonCity66,200 GBP66,200 GBP33,000-105,800 GBP
ManchesterCity66,100 GBP71,000 GBP32,900-107,700 GBP
NewportCity65,500 GBP68,400 GBP30,800-103,600 GBP
Kingston upon HullCity65,100 GBP62,100 GBP37,200-97,300 GBP
LincolnCity64,900 GBP63,100 GBP32,600-97,100 GBP
PooleCity64,900 GBP58,600 GBP31,700-94,300 GBP
AberdeenCity64,400 GBP64,400 GBP32,200-103,600 GBP
SouthamptonCity64,300 GBP56,600 GBP35,300-95,000 GBP
CambridgeCity63,100 GBP57,900 GBP31,700-94,800 GBP
PlymouthCity62,300 GBP61,500 GBP34,100-99,600 GBP
YorkCity61,700 GBP63,200 GBP29,200-95,600 GBP
ExeterCity61,700 GBP66,900 GBP29,100-98,700 GBP
PortsmouthCity61,500 GBP65,700 GBP28,900-100,500 GBP
DundeeCity61,300 GBP58,200 GBP31,800-94,300 GBP
HartlepoolCity61,300 GBP58,200 GBP31,800-94,300 GBP
StirlingCity61,300 GBP57,200 GBP30,300-94,100 GBP
GloucesterCity60,500 GBP60,500 GBP30,800-93,100 GBP
ChesterCity60,200 GBP59,900 GBP30,800-92,200 GBP
ArmaghCity59,900 GBP59,900 GBP29,100-95,500 GBP
OxfordCity59,900 GBP63,500 GBP28,900-96,400 GBP
InvernessCity59,000 GBP59,200 GBP29,600-92,000 GBP
Northern IrelandRegion59,000 GBP63,200 GBP28,800-92,300 GBP
WalesRegion58,700 GBP58,700 GBP28,900-88,300 GBP
TruroCity58,600 GBP62,600 GBP26,500-91,700 GBP
AbingdonCity58,600 GBP58,200 GBP30,100-87,900 GBP
NorwichCity58,600 GBP57,200 GBP30,300-91,200 GBP
NewryCity58,200 GBP58,000 GBP29,900-91,700 GBP
DerryCity58,200 GBP54,100 GBP30,600-89,300 GBP
LisburnCity58,000 GBP63,500 GBP29,600-95,000 GBP
WakefieldCity57,200 GBP59,000 GBP26,300-87,900 GBP
DurhamCity57,100 GBP62,600 GBP26,600-89,200 GBP
WellsCity57,000 GBP54,200 GBP29,300-84,800 GBP
BangorCity56,800 GBP54,600 GBP27,400-86,800 GBP
RiponCity56,800 GBP59,500 GBP28,800-89,900 GBP
CanterburyCity56,100 GBP58,200 GBP26,600-88,300 GBP
WinchesterCity54,200 GBP53,300 GBP31,300-83,700 GBP
SalisburyCity54,200 GBP54,200 GBP29,600-84,800 GBP
StrontianCity54,100 GBP55,300 GBP27,300-87,400 GBP
KirkwallCity51,900 GBP50,600 GBP26,200-83,300 GBP
St DavidsCity51,800 GBP56,100 GBP25,700-82,200 GBP
StromnessCity51,800 GBP57,900 GBP26,200-83,300 GBP

Advertising Account Planner in United Kingdom: FAQs

  • How much does an advertising account planner make per month in United Kingdom?

    An advertising account planner in United Kingdom earns about 5,108 GBP a month before tax, based on an annual average of 61,300 GBP.

  • What's the salary range for an advertising account planner in United Kingdom?

    Entry-level advertising account planners in United Kingdom start near 31,800 GBP. Top-end pay reaches around 94,300 GBP. The middle 50% of earners sit between 40,300 and 72,700 GBP.

  • Is the median advertising account planner salary in United Kingdom higher or lower than the average?

    The median is 58,200 GBP, lower than the average of 61,300 GBP. Half of advertising account planners in United Kingdom earn below the median, half earn above it.

  • What's the gender pay gap for advertising account planners in United Kingdom?

    Men working as an advertising account planner in United Kingdom earn around 6% more than women on average (61,700 vs 58,000 GBP a year).

  • Do advertising account planners in United Kingdom get bonuses?

    About 55% of advertising account planners in United Kingdom reported a bonus in the past 12 months. Reported bonuses ranged from 3% to 5% of base salary.

  • Do advertising account planners earn more in the public or private sector in United Kingdom?

    In United Kingdom, the public sector pays an advertising account planner about 7% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do advertising account planners in United Kingdom get a pay raise?

    An advertising account planner in United Kingdom sees a raise of around 13% every 15 months, equivalent to roughly 10% a year.