Average Trade Marketing Specialist Salary in Costa Rica for 2026

In this article, we will look at the average Trade Marketing Specialist salary for 2026 in Costa Rica and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Costa Rican colón. To keep things simple, we are using the CRC currency code instead of the currency symbol .

How Much Does a Trade Marketing Specialist Make in Costa Rica?

A Trade Marketing Specialist working in Costa Rica will typically earn around 20,999,200 CRC per year, and this can range from the lowest average salary of about 10,691,100 CRC to the highest average salary of 32,280,500 CRC.

Average Annual Salary20,999,200 CRC
Average Monthly Salary1,749,933 CRC
Average Lowest Salary10,691,100 CRC
Lowest Monthly Salary890,925 CRC
Average Highest Salary32,280,500 CRC
Highest Monthly Salary2,690,041 CRC

These are average salaries for a Trade Marketing Specialist in Costa Rica and include benefits such as housing and transport. It's also possible for a Trade Marketing Specialist to earn more or less than the average salaries shown above.

Trade Marketing Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Trade Marketing Specialist Salaries in Costa Rica

So we've looked at the average salaries a Trade Marketing Specialist will earn in Costa Rica. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Trade Marketing Specialist can earn between 10,691,100 CRC and 32,280,500 CRC on average in Costa Rica. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Trade Marketing Specialist in Costa Rica is 20,518,900 CRC. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 20,518,900 CRC, and 50% of the population earn more than 20,518,900 CRC.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Trade Marketing Specialist salary in Costa Rica, 25% of the population are earning less than 14,038,300 CRC while 75% of the population earn more than 14,038,300 CRC.

75% of the population earn less than 25,919,400 CRC, and 25% of the population earn more than 25,919,400 CRC.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Trade Marketing Specialist Salary by Experience Level in Costa Rica

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Trade Marketing Specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Trade Marketing Specialist in Costa Rica that has less than two years of experience can expect to earn somewhere in the region of 11,986,500 CRC.
  • 2 - 5 Years Experience. With two to five years of experience the average Trade Marketing Specialist salary would increase to 15,599,800 CRC.
  • 5 - 10 Years Experience. From five to ten years of experience as a Trade Marketing Specialist, the average salary would be 21,961,700 CRC.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 26,399,200 CRC.
  • 15 - 20 Years Experience. A Trade Marketing Specialist with 15 to 20 years of experience can earn an average of 28,560,900 CRC.
  • 20+ Years Experience. For a Trade Marketing Specialist with more than 20 years, the expected average salary increases to 30,841,400 CRC.

Average Salary by Experience Chart

0-2 Years-
11,986,500 CRC
2-5 Years+31%
15,599,800 CRC
5-10 Years+40%
21,961,700 CRC
10-15 Years+20%
26,399,200 CRC
15-20 Years+9%
28,560,900 CRC
20+ Years+8%
30,841,400 CRC

Trade Marketing Specialist Salary by Education Level in Costa Rica

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Trade Marketing Specialist in Costa Rica based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Trade Marketing Specialist in Costa Rica with a high school education can earn an average salary of 14,400,800 CRC.
  • Certificate or Diploma. A Trade Marketing Specialist in Costa Rica with a certificate or diploma education can earn an average salary of 16,561,800 CRC.
  • Bachelor's Degree. A Trade Marketing Specialist in Costa Rica with a bachelor's degree education can earn an average salary of 23,159,200 CRC.
  • Master's Degree. A Trade Marketing Specialist in Costa Rica with a master's degree education can earn an average salary of 29,881,100 CRC.

Average Salary by Education Chart

High School-
14,400,800 CRC
Certificate or Diploma+15%
16,561,800 CRC
Bachelor's Degree+41%
23,159,200 CRC
Master's Degree+29%
29,881,100 CRC

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Costa Rica is around 11,800,000 to 35,400,000 CRC and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Trade Marketing Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Costa Rica, a male trade marketing specialist will earn an average of 21,841,900 CRC, while a female trade marketing specialist will earn around 20,159,800 CRC.

This means that a male trade marketing specialist earns approximately 8% more than a female trade marketing specialist for performing the same job.

Average Salary by Gender Chart in Costa Rica

Male-
21,841,900 CRC
Female-8%
20,159,800 CRC

Trade Marketing Specialist Average Pay Raise in Costa Rica

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Trade Marketing Specialist in Costa Rica is around 12% every 16 months.

The national average pay raise across all professions and industries in Costa Rica is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Trade Marketing Specialist in Costa Rica can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Costa Rica for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Costa Rica.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
7%
Energy-
5%
Information Technology-
3%
Healthcare-
1%
Travel-
8%
Construction-
6%
Education-
4%

Trade Marketing Specialist Bonus and Incentive Rates in Costa Rica

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Trade Marketing Specialist is a high bonus based job, with 77% of employees reporting at least one bonus in the last 12 months.

23% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus-
77%
No Bonus-
23%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Costa Rica earn approximately 6% more than private sector employees in the same role.

Public Sector-
29,399,100 CRC
Private Sector-6%
27,721,300 CRC

Salaries for Jobs Similar to a Trade Marketing Specialist

In the table below, we have salary information for jobs that are similar to a Trade Marketing Specialist in Costa Rica.

Job TitleCategorySalary
Account HandlerMarketing22,799,000 CRC
Affiliate ManagerMarketing30,240,200 CRC
Analytics SpecialistMarketing21,361,700 CRC
Assistant Brand ManagerMarketing31,201,500 CRC
Assistant Product ManagerMarketing33,961,700 CRC
Associate Marketing ManagerMarketing34,319,800 CRC
Associate Product ManagerMarketing36,358,600 CRC
Brand AmbassadorMarketing42,719,800 CRC
Brand DirectorMarketing54,358,300 CRC
Brand ExecutiveMarketing45,599,600 CRC
Brand ManagerMarketing45,961,300 CRC
Business Analytics SpecialistMarketing22,441,700 CRC
Business Channel ManagerMarketing31,678,800 CRC
Business Intelligence Team LeaderMarketing33,360,800 CRC
Campaign SpecialistMarketing30,001,600 CRC
Chief Marketing Officer Marketing49,801,000 CRC
Chief Product OfficerMarketing46,080,100 CRC
Communications OfficerMarketing14,519,400 CRC
Content ManagerMarketing25,079,200 CRC
Content Marketing StrategistMarketing30,961,800 CRC
Copy EditerMarketing18,840,100 CRC
Copy WriterMarketing18,001,100 CRC
Creative Marketing LeadMarketing29,161,000 CRC
Creative WriterMarketing19,078,500 CRC
Digital MarketerMarketing28,318,900 CRC
Digital Marketing ManagerMarketing36,601,600 CRC
Digital Marketing Strategist Marketing39,001,000 CRC
Digital Media SpecialistMarketing34,198,600 CRC
Director of MarketingMarketing48,360,600 CRC
Director of ResearchMarketing35,279,300 CRC
Event MarketingMarketing37,561,000 CRC
Head of Executive SearchMarketing43,081,400 CRC
Key Affiliate ManagerMarketing37,800,500 CRC
Localization ManagerMarketing32,639,300 CRC
Market Development ExecutiveMarketing39,358,400 CRC
Market Development ManagerMarketing38,158,300 CRC
Market Research AnalystMarketing32,758,100 CRC
Market Research ManagerMarketing33,961,700 CRC
Market Segmentation DirectorMarketing38,878,700 CRC
Marketing Account SupervisorMarketing30,119,100 CRC
Marketing AdministratorMarketing25,801,200 CRC
Marketing AdvisorMarketing30,360,800 CRC
Marketing AnalystMarketing30,119,100 CRC
Marketing AssistantMarketing15,838,200 CRC
Marketing AssociateMarketing15,960,700 CRC
Marketing Communications ManagerMarketing33,721,200 CRC
Marketing ConsultantMarketing36,718,100 CRC
Marketing CoordinatorMarketing15,719,900 CRC
Marketing DirectorMarketing52,558,300 CRC
Marketing Distribution ExecutiveMarketing37,681,400 CRC
Marketing ExecutiveMarketing38,878,700 CRC
Marketing ManagerMarketing51,238,900 CRC
Marketing OfficerMarketing17,039,100 CRC
Marketing Segment ManagerMarketing36,240,700 CRC
Marketing SpecialistMarketing23,520,800 CRC
Marketing SupervisorMarketing28,439,500 CRC
Marketing Vice PresidentMarketing40,199,100 CRC
Marketing WriterMarketing19,558,300 CRC
Marketing and Communications OfficerMarketing18,359,600 CRC
Marketing and Sales HeadMarketing50,158,700 CRC
Online Marketing AnalystMarketing27,960,400 CRC
Online Marketing ManagerMarketing33,119,100 CRC
Optimization ManagerMarketing30,841,400 CRC
Outbound SalesMarketing22,081,800 CRC
Outreach CoordinatorMarketing21,121,400 CRC
Outreach SpecialistMarketing26,040,800 CRC
Product DevelopmentMarketing35,640,500 CRC
Product ManagerMarketing39,718,900 CRC
Product Marketing EngineerMarketing21,241,100 CRC
Product Marketing ExecutiveMarketing38,399,900 CRC
Product Marketing ManagerMarketing36,718,100 CRC
Product ResearcherMarketing19,558,300 CRC
Product StrategistMarketing29,041,200 CRC
Product Strategy ResearcherMarketing28,801,400 CRC
Product Training SpecialistMarketing24,478,500 CRC
Project ManagerMarketing29,641,500 CRC
Publications CoordinatorMarketing18,359,600 CRC
Research ExecutiveMarketing33,481,400 CRC
Sales DirectorMarketing47,999,400 CRC
Sales Management SupportMarketing17,278,100 CRC
Sales ManagerMarketing48,601,200 CRC
Sales and Marketing AssistantMarketing15,118,700 CRC
Sales and Marketing CoordinatorMarketing16,079,800 CRC
Sales and Marketing DirectorMarketing50,639,500 CRC
Search Marketing StrategistMarketing42,119,100 CRC
Social Media AdministratorMarketing28,439,500 CRC
Social Media SpecialistMarketing28,439,500 CRC
Spaceman AnalystMarketing14,639,900 CRC
Sponsorship ConsultantMarketing25,321,400 CRC
Team LeaderMarketing30,001,600 CRC
TelemarketerMarketing14,038,300 CRC
Trade Marketing ExecutiveMarketing38,039,000 CRC
Trade Marketing ManagerMarketing36,480,500 CRC
Trade Marketing ProfessionalMarketing30,841,400 CRC
Web Analytics ManagerMarketing31,559,900 CRC
Web Content ManagerMarketing29,641,500 CRC
eMarketing ManagerMarketing39,358,400 CRC

Salary Comparison by City

If you want to compare salaries with different cities in Costa Rica, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
San Jose22,918,100 CRC

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