Average Sales and Marketing Assistant Salary in Costa Rica for 2024

In this article, we will look at the average Sales and Marketing Assistant salary for 2024 in Costa Rica and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Costa Rican colón. To keep things simple, we are using the CRC currency code instead of the currency symbol ₡.

How Much Does a Sales and Marketing Assistant Make in Costa Rica?

A Sales and Marketing Assistant working in Costa Rica will typically earn around 15,118,700 CRC per year, and this can range from the lowest average salary of about 8,029,300 CRC to the highest average salary of 23,040,200 CRC.

Average Annual Salary
15,118,700 CRC
Average Monthly Salary
1,259,891 CRC

Lowest Annual Salary
8,029,300 CRC
Lowest Monthly Salary
669,108 CRC

Highest Annual Salary
23,040,200 CRC
Highest Monthly Salary
1,920,016 CRC

These are average salaries for a Sales and Marketing Assistant in Costa Rica and include benefits such as housing and transport. It's also possible for a Sales and Marketing Assistant to earn more or less than the average salaries shown above.

Sales and Marketing Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales and Marketing Assistant Salaries in Costa Rica

So we've looked at the average salaries a Sales and Marketing Assistant will earn in Costa Rica. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales and Marketing Assistant can earn between 8,029,300 CRC and 23,040,200 CRC on average in Costa Rica. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales and Marketing Assistant in Costa Rica is 14,280,500 CRC. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 14,280,500 CRC, and 50% of the population earn more than 14,280,500 CRC.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales and Marketing Assistant salary in Costa Rica, 25% of the population are earning less than 10,018,700 CRC while 75% of the population earn more than 10,018,700 CRC.

75% of the population earn less than 17,519,700 CRC, and 25% of the population earn more than 17,519,700 CRC.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales and Marketing Assistant Salary by Experience Level in Costa Rica

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales and marketing assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales and Marketing Assistant in Costa Rica that has less than two years of experience can expect to earn somewhere in the region of 9,226,300 CRC.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales and Marketing Assistant salary would increase to 11,326,400 CRC.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales and Marketing Assistant, the average salary would be 16,079,800 CRC.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 18,720,200 CRC.
  • 15 - 20 Years Experience. A Sales and Marketing Assistant with 15 to 20 years of experience can earn an average of 20,639,100 CRC.
  • 20+ Years Experience. For a Sales and Marketing Assistant with more than 20 years, the expected average salary increases to 21,841,900 CRC.

Average Salary by Experience Chart

0-2 Years
9,226,300 CRC
2-5 Years +23%
11,326,400 CRC
5-10 Years +42%
16,079,800 CRC
10-15 Years +17%
18,720,200 CRC
15-20 Years +10%
20,639,100 CRC
20+ Years +6%
21,841,900 CRC

Sales and Marketing Assistant Salary by Education Level in Costa Rica

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales and Marketing Assistant in Costa Rica based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales and Marketing Assistant in Costa Rica with a high school education can earn an average salary of 11,326,400 CRC.

  • Certificate or Diploma. A Sales and Marketing Assistant in Costa Rica with a certificate or diploma education can earn an average salary of 15,838,200 CRC.

  • Bachelor's Degree. A Sales and Marketing Assistant in Costa Rica with a bachelor's degree education can earn an average salary of 22,441,700 CRC.

Average Salary by Education Chart

High School
11,326,400 CRC
Certificate or Diploma +40%
15,838,200 CRC
Bachelor's Degree +42%
22,441,700 CRC

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Costa Rica is around 11,800,000 to 35,400,000 CRC and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales and Marketing Assistant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Costa Rica, a male sales and marketing assistant will earn an average of 14,519,400 CRC, while a female sales and marketing assistant will earn around 15,599,800 CRC.

This means that a male sales and marketing assistant earns approximately 7% less than a female sales and marketing assistant for performing the same job.

Average Salary by Gender Chart in Costa Rica

Male
14,519,400 CRC
Female +7%
15,599,800 CRC

Sales and Marketing Assistant Average Pay Raise in Costa Rica

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales and Marketing Assistant in Costa Rica is around 12% every 16 months.

The national average pay raise across all professions and industries in Costa Rica is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Sales and Marketing Assistant in Costa Rica can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Costa Rica for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Costa Rica.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Sales and Marketing Assistant Bonus and Incentive Rates in Costa Rica

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales and Marketing Assistant is a low bonus based job, with 49% of employees reporting at least one bonus in the last 12 months.

51% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
49%
No Bonus
51%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Costa Rica earn approximately 6% more than private sector employees in the same role.

Public Sector
29,399,100 CRC
Private Sector -6%
27,721,300 CRC

Salaries for Jobs Similar to a Sales and Marketing Assistant

In the table below, we have salary information for jobs that are similar to a Sales and Marketing Assistant in Costa Rica.

Job Title Category Salary
Account Handler Marketing 22,799,000 CRC
Affiliate Manager Marketing 30,240,200 CRC
Analytics Specialist Marketing 21,361,700 CRC
Assistant Brand Manager Marketing 31,201,500 CRC
Assistant Product Manager Marketing 33,961,700 CRC
Associate Marketing Manager Marketing 34,319,800 CRC
Associate Product Manager Marketing 36,358,600 CRC
Brand Ambassador Marketing 42,719,800 CRC
Brand Director Marketing 54,358,300 CRC
Brand Executive Marketing 45,599,600 CRC
Brand Manager Marketing 45,961,300 CRC
Business Analytics Specialist Marketing 22,441,700 CRC
Business Channel Manager Marketing 31,678,800 CRC
Business Intelligence Team Leader Marketing 33,360,800 CRC
Campaign Specialist Marketing 30,001,600 CRC
Chief Marketing Officer Marketing 49,801,000 CRC
Chief Product Officer Marketing 46,080,100 CRC
Communications Officer Marketing 14,519,400 CRC
Content Manager Marketing 25,079,200 CRC
Content Marketing Strategist Marketing 30,961,800 CRC
Copy Editer Marketing 18,840,100 CRC
Copy Writer Marketing 18,001,100 CRC
Creative Marketing Lead Marketing 29,161,000 CRC
Creative Writer Marketing 19,078,500 CRC
Digital Marketer Marketing 28,318,900 CRC
Digital Marketing Manager Marketing 36,601,600 CRC
Digital Marketing Strategist Marketing 39,001,000 CRC
Digital Media Specialist Marketing 34,198,600 CRC
Director of Marketing Marketing 48,360,600 CRC
Director of Research Marketing 35,279,300 CRC
eMarketing Manager Marketing 39,358,400 CRC
Event Marketing Marketing 37,561,000 CRC
Head of Executive Search Marketing 43,081,400 CRC
Key Affiliate Manager Marketing 37,800,500 CRC
Localization Manager Marketing 32,639,300 CRC
Market Development Executive Marketing 39,358,400 CRC
Market Development Manager Marketing 38,158,300 CRC
Market Research Analyst Marketing 32,758,100 CRC
Market Research Manager Marketing 33,961,700 CRC
Market Segmentation Director Marketing 38,878,700 CRC
Marketing Account Supervisor Marketing 30,119,100 CRC
Marketing Administrator Marketing 25,801,200 CRC
Marketing Advisor Marketing 30,360,800 CRC
Marketing Analyst Marketing 30,119,100 CRC
Marketing and Communications Officer Marketing 18,359,600 CRC
Marketing and Sales Head Marketing 50,158,700 CRC
Marketing Assistant Marketing 15,838,200 CRC
Marketing Associate Marketing 15,960,700 CRC
Marketing Communications Manager Marketing 33,721,200 CRC
Marketing Consultant Marketing 36,718,100 CRC
Marketing Coordinator Marketing 15,719,900 CRC
Marketing Director Marketing 52,558,300 CRC
Marketing Distribution Executive Marketing 37,681,400 CRC
Marketing Executive Marketing 38,878,700 CRC
Marketing Manager Marketing 51,238,900 CRC
Marketing Officer Marketing 17,039,100 CRC
Marketing Segment Manager Marketing 36,240,700 CRC
Marketing Specialist Marketing 23,520,800 CRC
Marketing Supervisor Marketing 28,439,500 CRC
Marketing Vice President Marketing 40,199,100 CRC
Marketing Writer Marketing 19,558,300 CRC
Online Marketing Analyst Marketing 27,960,400 CRC
Online Marketing Manager Marketing 33,119,100 CRC
Optimization Manager Marketing 30,841,400 CRC
Outbound Sales Marketing 22,081,800 CRC
Outreach Coordinator Marketing 21,121,400 CRC
Outreach Specialist Marketing 26,040,800 CRC
Product Development Marketing 35,640,500 CRC
Product Manager Marketing 39,718,900 CRC
Product Marketing Engineer Marketing 21,241,100 CRC
Product Marketing Executive Marketing 38,399,900 CRC
Product Marketing Manager Marketing 36,718,100 CRC
Product Researcher Marketing 19,558,300 CRC
Product Strategist Marketing 29,041,200 CRC
Product Strategy Researcher Marketing 28,801,400 CRC
Product Training Specialist Marketing 24,478,500 CRC
Project Manager Marketing 29,641,500 CRC
Publications Coordinator Marketing 18,359,600 CRC
Research Executive Marketing 33,481,400 CRC
Sales and Marketing Coordinator Marketing 16,079,800 CRC
Sales and Marketing Director Marketing 50,639,500 CRC
Sales Director Marketing 47,999,400 CRC
Sales Management Support Marketing 17,278,100 CRC
Sales Manager Marketing 48,601,200 CRC
Search Marketing Strategist Marketing 42,119,100 CRC
Social Media Administrator Marketing 28,439,500 CRC
Social Media Specialist Marketing 28,439,500 CRC
Spaceman Analyst Marketing 14,639,900 CRC
Sponsorship Consultant Marketing 25,321,400 CRC
Team Leader Marketing 30,001,600 CRC
Telemarketer Marketing 14,038,300 CRC
Trade Marketing Executive Marketing 38,039,000 CRC
Trade Marketing Manager Marketing 36,480,500 CRC
Trade Marketing Professional Marketing 30,841,400 CRC
Trade Marketing Specialist Marketing 20,999,200 CRC
Web Analytics Manager Marketing 31,559,900 CRC
Web Content Manager Marketing 29,641,500 CRC

Salary Comparison by City

If you want to compare salaries with different cities in Costa Rica, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
San Jose 16,799,900 CRC

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