Average Sales Assistant Salary in Ethiopia for 2026
In this article, we will look at the average Sales Assistant salary for 2026 in Ethiopia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Ethiopian birr. To keep things simple, we are using the ETB currency code instead of the currency symbol Br.
How Much Does a Sales Assistant Make in Ethiopia?
A Sales Assistant working in Ethiopia will typically earn around 52,460 ETB per year, and this can range from the lowest average salary of about 23,500 ETB to the highest average salary of 80,060 ETB.
These are average salaries for a Sales Assistant in Ethiopia and include benefits such as housing and transport. It's also possible for a Sales Assistant to earn more or less than the average salaries shown above.
Sales Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Sales Assistant Salaries in Ethiopia
So we've looked at the average salaries a Sales Assistant will earn in Ethiopia. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Sales Assistant can earn between 23,500 ETB and 80,060 ETB on average in Ethiopia. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Sales Assistant in Ethiopia is 55,940 ETB. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 55,940 ETB, and 50% of the population earn more than 55,940 ETB.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Sales Assistant salary in Ethiopia, 25% of the population are earning less than 34,360 ETB while 75% of the population earn more than 34,360 ETB.
75% of the population earn less than 71,400 ETB, and 25% of the population earn more than 71,400 ETB.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Sales Assistant Salary by Experience Level in Ethiopia
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Sales Assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Sales Assistant in Ethiopia that has less than two years of experience can expect to earn somewhere in the region of 25,720 ETB.
- 2 - 5 Years Experience. With two to five years of experience the average Sales Assistant salary would increase to 37,200 ETB.
- 5 - 10 Years Experience. From five to ten years of experience as a Sales Assistant, the average salary would be 50,620 ETB.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 64,640 ETB.
- 15 - 20 Years Experience. A Sales Assistant with 15 to 20 years of experience can earn an average of 67,800 ETB.
- 20+ Years Experience. For a Sales Assistant with more than 20 years, the expected average salary increases to 77,060 ETB.
Average Salary by Experience Chart
| 0-2 Years | - | 25,720 ETB |
| 2-5 Years | +34% | 37,200 ETB |
| 5-10 Years | +48% | 50,620 ETB |
| 10-15 Years | +22% | 64,640 ETB |
| 15-20 Years | +9% | 67,800 ETB |
| 20+ Years | +8% | 77,060 ETB |
Sales Assistant Salary by Education Level in Ethiopia
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Sales Assistant in Ethiopia based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Sales Assistant in Ethiopia with a high school education can earn an average salary of 29,640 ETB.
- Certificate or Diploma. A Sales Assistant in Ethiopia with a certificate or diploma education can earn an average salary of 45,720 ETB.
- Bachelor's Degree. A Sales Assistant in Ethiopia with a bachelor's degree education can earn an average salary of 77,860 ETB.
Average Salary by Education Chart
| High School | - | 29,640 ETB |
| Certificate or Diploma | +57% | 45,720 ETB |
| Bachelor's Degree | +68% | 77,860 ETB |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Ethiopia is around 44,500 to 133,000 ETB and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Sales Assistant Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Ethiopia, a male sales assistant will earn an average of 56,880 ETB, while a female sales assistant will earn around 48,340 ETB.
This means that a male sales assistant earns approximately 18% more than a female sales assistant for performing the same job.
Average Salary by Gender Chart in Ethiopia
| Male | - | 56,880 ETB |
| Female | -18% | 48,340 ETB |
Sales Assistant Average Pay Raise in Ethiopia
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Sales Assistant in Ethiopia is around 6% every 28 months.
The national average pay raise across all professions and industries in Ethiopia is around 4% every 29 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 6 ÷ 28 ) × 12 = 3%
What this means is that a Sales Assistant in Ethiopia can expect to receive an average pay raise of around 3% every 12 months.
Annual Pay Raise by Industry in Ethiopia for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ethiopia.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 6% |
| Energy | - | 3% |
| Information Technology | - | 9% |
| Healthcare | - | 6% |
| Travel | - | 3% |
| Construction | - | 9% |
| Education | - | 6% |
Sales Assistant Bonus and Incentive Rates in Ethiopia
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Sales Assistant is a moderate bonus based job, with 65% of employees reporting at least one bonus in the last 12 months.
35% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 65% |
| No Bonus | - | 35% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Ethiopia earn approximately 15% more than private sector employees in the same role.
| Public Sector | - | 113,780 ETB |
| Private Sector | -15% | 99,080 ETB |
Salaries for Jobs Similar to a Sales Assistant
In the table below, we have salary information for jobs that are similar to a Sales Assistant in Ethiopia.
| Job Title | Category | Salary |
|---|---|---|
| Account Manager | Sales Retail and Wholesale | 119,900 ETB |
| Account Officer | Sales Retail and Wholesale | 66,940 ETB |
| Area Manager | Sales Retail and Wholesale | 129,000 ETB |
| Area Sales Director | Sales Retail and Wholesale | 216,800 ETB |
| Area Sales Manager | Sales Retail and Wholesale | 164,200 ETB |
| Assisstant Store Supervisor | Sales Retail and Wholesale | 75,260 ETB |
| Assistant Department Manager | Sales Retail and Wholesale | 84,180 ETB |
| Assistant Retail Store Manager | Sales Retail and Wholesale | 92,880 ETB |
| Branch Manager | Sales Retail and Wholesale | 136,200 ETB |
| Branch Supervisor | Sales Retail and Wholesale | 107,880 ETB |
| Cashier | Sales Retail and Wholesale | 40,560 ETB |
| Cashier Manager | Sales Retail and Wholesale | 89,280 ETB |
| Commercial Sales Manager | Sales Retail and Wholesale | 172,400 ETB |
| Corporate Sales Manager | Sales Retail and Wholesale | 151,800 ETB |
| Depot Manager | Sales Retail and Wholesale | 112,180 ETB |
| Depot Supervisor | Sales Retail and Wholesale | 111,240 ETB |
| Deputy Sales Manager | Sales Retail and Wholesale | 116,740 ETB |
| Director of Sales | Sales Retail and Wholesale | 210,500 ETB |
| Distribution Director | Sales Retail and Wholesale | 136,100 ETB |
| District Leader | Sales Retail and Wholesale | 106,440 ETB |
| District Manager | Sales Retail and Wholesale | 129,000 ETB |
| District Sales Manager | Sales Retail and Wholesale | 127,700 ETB |
| External Sales Account Manager | Sales Retail and Wholesale | 120,880 ETB |
| Field Sales Representative | Sales Retail and Wholesale | 84,800 ETB |
| Furniture Sales Associate | Sales Retail and Wholesale | 56,100 ETB |
| Global Wholesale Manager | Sales Retail and Wholesale | 225,300 ETB |
| Head Cashier | Sales Retail and Wholesale | 83,060 ETB |
| Head Teller | Sales Retail and Wholesale | 80,540 ETB |
| Head of Direct Sales | Sales Retail and Wholesale | 161,300 ETB |
| Head of Retail | Sales Retail and Wholesale | 159,400 ETB |
| Inside Sales | Sales Retail and Wholesale | 60,160 ETB |
| Inside Sales Account Manager | Sales Retail and Wholesale | 97,760 ETB |
| Inside Sales Engineer | Sales Retail and Wholesale | 78,160 ETB |
| Inside Sales Executive | Sales Retail and Wholesale | 111,460 ETB |
| Inside Sales Representative | Sales Retail and Wholesale | 70,600 ETB |
| Internal Sales Manager | Sales Retail and Wholesale | 119,700 ETB |
| Inventory Manager | Sales Retail and Wholesale | 117,860 ETB |
| Key Account Manager | Sales Retail and Wholesale | 116,740 ETB |
| Medical Device Sales | Sales Retail and Wholesale | 93,280 ETB |
| Medical Device Sales Representative | Sales Retail and Wholesale | 97,460 ETB |
| Merchandiser | Sales Retail and Wholesale | 77,640 ETB |
| National Account Manager | Sales Retail and Wholesale | 169,000 ETB |
| National Customer Solution Specialist | Sales Retail and Wholesale | 138,800 ETB |
| National Sales Manager | Sales Retail and Wholesale | 222,300 ETB |
| Outside Sales Representative | Sales Retail and Wholesale | 85,460 ETB |
| Parts Salesperson | Sales Retail and Wholesale | 68,320 ETB |
| Project Development Manager | Sales Retail and Wholesale | 136,200 ETB |
| Project Manager | Sales Retail and Wholesale | 134,600 ETB |
| Project Sales Executive | Sales Retail and Wholesale | 130,400 ETB |
| Purchasing and Sales Executive | Sales Retail and Wholesale | 181,600 ETB |
| Quotation Engineer | Sales Retail and Wholesale | 67,360 ETB |
| Regional Sales Director | Sales Retail and Wholesale | 212,500 ETB |
| Regional Sales Manager | Sales Retail and Wholesale | 218,900 ETB |
| Relationship Manager | Sales Retail and Wholesale | 148,300 ETB |
| Retail Merchandiser | Sales Retail and Wholesale | 49,700 ETB |
| Retail Operations Manager | Sales Retail and Wholesale | 120,880 ETB |
| Retail Sales Associate | Sales Retail and Wholesale | 96,560 ETB |
| Retail Sales Representative | Sales Retail and Wholesale | 74,300 ETB |
| Retail Salesperson | Sales Retail and Wholesale | 69,260 ETB |
| Retail Store Manager | Sales Retail and Wholesale | 129,000 ETB |
| Retail Store Sales Person | Sales Retail and Wholesale | 69,720 ETB |
| Revenue Manager | Sales Retail and Wholesale | 119,700 ETB |
| Sales Account Manager | Sales Retail and Wholesale | 150,000 ETB |
| Sales Admin Executive | Sales Retail and Wholesale | 157,600 ETB |
| Sales Administration Manager | Sales Retail and Wholesale | 161,300 ETB |
| Sales Analyst | Sales Retail and Wholesale | 123,400 ETB |
| Sales Associate | Sales Retail and Wholesale | 67,900 ETB |
| Sales Consultant | Sales Retail and Wholesale | 94,400 ETB |
| Sales Coordinator | Sales Retail and Wholesale | 68,580 ETB |
| Sales Development Representative | Sales Retail and Wholesale | 83,640 ETB |
| Sales Director | Sales Retail and Wholesale | 194,600 ETB |
| Sales Engineer | Sales Retail and Wholesale | 72,740 ETB |
| Sales Executive | Sales Retail and Wholesale | 136,200 ETB |
| Sales Manager | Sales Retail and Wholesale | 172,200 ETB |
| Sales Officer | Sales Retail and Wholesale | 72,360 ETB |
| Sales Planner | Sales Retail and Wholesale | 107,680 ETB |
| Sales Planning Analyst | Sales Retail and Wholesale | 106,960 ETB |
| Sales Representative | Sales Retail and Wholesale | 70,940 ETB |
| Sales Service Associate | Sales Retail and Wholesale | 61,780 ETB |
| Sales Specialist | Sales Retail and Wholesale | 97,880 ETB |
| Sales Supervisor | Sales Retail and Wholesale | 110,380 ETB |
| Sales Support | Sales Retail and Wholesale | 49,560 ETB |
| Sales Support Manager | Sales Retail and Wholesale | 103,580 ETB |
| Sales Team Leader | Sales Retail and Wholesale | 111,240 ETB |
| Sales Trainer | Sales Retail and Wholesale | 119,900 ETB |
| Securities Sales Agent | Sales Retail and Wholesale | 117,380 ETB |
| Shipper / Receiver | Sales Retail and Wholesale | 50,660 ETB |
| Shop Manager | Sales Retail and Wholesale | 113,780 ETB |
| Store Development Administrator | Sales Retail and Wholesale | 83,200 ETB |
| Store Manager | Sales Retail and Wholesale | 124,400 ETB |
| Territory Sales Manager | Sales Retail and Wholesale | 180,300 ETB |
| Territory Sales Representative | Sales Retail and Wholesale | 98,440 ETB |
| Trade Marketing Officer | Sales Retail and Wholesale | 119,900 ETB |
| Treasury Officer | Sales Retail and Wholesale | 103,200 ETB |
| Vice President Sales | Sales Retail and Wholesale | 167,100 ETB |
| Visual Merchandiser | Sales Retail and Wholesale | 57,440 ETB |
Salary Comparison by City
If you want to compare salaries with different cities in Ethiopia, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Adis Abeba | 54,700 ETB |
| Gonder | 48,940 ETB |
| Mekele | 43,760 ETB |
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