Average Retail Sales Representative Salary in Ethiopia for 2024

In this article, we will look at the average Retail Sales Representative salary for 2024 in Ethiopia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Ethiopian birr. To keep things simple, we are using the ETB currency code instead of the currency symbol Br.

How Much Does a Retail Sales Representative Make in Ethiopia?

A Retail Sales Representative working in Ethiopia will typically earn around 74,300 ETB per year, and this can range from the lowest average salary of about 36,940 ETB to the highest average salary of 119,900 ETB.

Average Annual Salary
74,300 ETB
Average Monthly Salary
6,191 ETB

Lowest Annual Salary
36,940 ETB
Lowest Monthly Salary
3,078 ETB

Highest Annual Salary
119,900 ETB
Highest Monthly Salary
9,991 ETB

These are average salaries for a Retail Sales Representative in Ethiopia and include benefits such as housing and transport. It's also possible for a Retail Sales Representative to earn more or less than the average salaries shown above.

Retail Sales Representative salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Retail Sales Representative Salaries in Ethiopia

So we've looked at the average salaries a Retail Sales Representative will earn in Ethiopia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Retail Sales Representative can earn between 36,940 ETB and 119,900 ETB on average in Ethiopia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Retail Sales Representative in Ethiopia is 82,920 ETB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 82,920 ETB, and 50% of the population earn more than 82,920 ETB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Retail Sales Representative salary in Ethiopia, 25% of the population are earning less than 51,800 ETB while 75% of the population earn more than 51,800 ETB.

75% of the population earn less than 109,520 ETB, and 25% of the population earn more than 109,520 ETB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Retail Sales Representative Salary by Experience Level in Ethiopia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average retail sales representative salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Retail Sales Representative in Ethiopia that has less than two years of experience can expect to earn somewhere in the region of 38,340 ETB.
  • 2 - 5 Years Experience. With two to five years of experience the average Retail Sales Representative salary would increase to 53,660 ETB.
  • 5 - 10 Years Experience. From five to ten years of experience as a Retail Sales Representative, the average salary would be 77,100 ETB.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 94,380 ETB.
  • 15 - 20 Years Experience. A Retail Sales Representative with 15 to 20 years of experience can earn an average of 104,900 ETB.
  • 20+ Years Experience. For a Retail Sales Representative with more than 20 years, the expected average salary increases to 114,940 ETB.

Average Salary by Experience Chart

0-2 Years
38,340 ETB
2-5 Years +34%
53,660 ETB
5-10 Years +48%
77,100 ETB
10-15 Years +22%
94,380 ETB
15-20 Years +9%
104,900 ETB
20+ Years +8%
114,940 ETB

Retail Sales Representative Salary by Education Level in Ethiopia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Retail Sales Representative in Ethiopia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Retail Sales Representative in Ethiopia with a high school education can earn an average salary of 44,780 ETB.

  • Certificate or Diploma. A Retail Sales Representative in Ethiopia with a certificate or diploma education can earn an average salary of 72,780 ETB.

  • Bachelor's Degree. A Retail Sales Representative in Ethiopia with a bachelor's degree education can earn an average salary of 118,520 ETB.

Average Salary by Education Chart

High School
44,780 ETB
Certificate or Diploma +57%
72,780 ETB
Bachelor's Degree +68%
118,520 ETB

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Ethiopia is around 44,500 to 133,000 ETB and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Retail Sales Representative Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ethiopia, a male retail sales representative will earn an average of 68,320 ETB, while a female retail sales representative will earn around 83,400 ETB.

This means that a male retail sales representative earns approximately 18% less than a female retail sales representative for performing the same job.

Average Salary by Gender Chart in Ethiopia

Male
68,320 ETB
Female +18%
83,400 ETB

Retail Sales Representative Average Pay Raise in Ethiopia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Retail Sales Representative in Ethiopia is around 7% every 28 months.

The national average pay raise across all professions and industries in Ethiopia is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 28 ) × 12  = 3%

What this means is that a Retail Sales Representative in Ethiopia can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Ethiopia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ethiopia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Retail Sales Representative Bonus and Incentive Rates in Ethiopia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Retail Sales Representative is a moderate bonus based job, with 66% of employees reporting at least one bonus in the last 12 months.

34% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
66%
No Bonus
34%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Ethiopia earn approximately 15% more than private sector employees in the same role.

Public Sector
113,780 ETB
Private Sector -15%
99,080 ETB

Salaries for Jobs Similar to a Retail Sales Representative

In the table below, we have salary information for jobs that are similar to a Retail Sales Representative in Ethiopia.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 119,900 ETB
Account Officer Sales Retail and Wholesale 66,940 ETB
Area Manager Sales Retail and Wholesale 129,000 ETB
Area Sales Director Sales Retail and Wholesale 216,800 ETB
Area Sales Manager Sales Retail and Wholesale 164,200 ETB
Assisstant Store Supervisor Sales Retail and Wholesale 75,260 ETB
Assistant Department Manager Sales Retail and Wholesale 84,180 ETB
Assistant Retail Store Manager Sales Retail and Wholesale 92,880 ETB
Branch Manager Sales Retail and Wholesale 136,200 ETB
Branch Supervisor Sales Retail and Wholesale 107,880 ETB
Cashier Sales Retail and Wholesale 40,560 ETB
Cashier Manager Sales Retail and Wholesale 89,280 ETB
Commercial Sales Manager Sales Retail and Wholesale 172,400 ETB
Corporate Sales Manager Sales Retail and Wholesale 151,800 ETB
Depot Manager Sales Retail and Wholesale 112,180 ETB
Depot Supervisor Sales Retail and Wholesale 111,240 ETB
Deputy Sales Manager Sales Retail and Wholesale 116,740 ETB
Director of Sales Sales Retail and Wholesale 210,500 ETB
Distribution Director Sales Retail and Wholesale 136,100 ETB
District Leader Sales Retail and Wholesale 106,440 ETB
District Manager Sales Retail and Wholesale 129,000 ETB
District Sales Manager Sales Retail and Wholesale 127,700 ETB
External Sales Account Manager Sales Retail and Wholesale 120,880 ETB
Field Sales Representative Sales Retail and Wholesale 84,800 ETB
Furniture Sales Associate Sales Retail and Wholesale 56,100 ETB
Global Wholesale Manager Sales Retail and Wholesale 225,300 ETB
Head Cashier Sales Retail and Wholesale 83,060 ETB
Head of Direct Sales Sales Retail and Wholesale 161,300 ETB
Head of Retail Sales Retail and Wholesale 159,400 ETB
Head Teller Sales Retail and Wholesale 80,540 ETB
Inside Sales Sales Retail and Wholesale 60,160 ETB
Inside Sales Account Manager Sales Retail and Wholesale 97,760 ETB
Inside Sales Engineer Sales Retail and Wholesale 78,160 ETB
Inside Sales Executive Sales Retail and Wholesale 111,460 ETB
Inside Sales Representative Sales Retail and Wholesale 70,600 ETB
Internal Sales Manager Sales Retail and Wholesale 119,700 ETB
Inventory Manager Sales Retail and Wholesale 117,860 ETB
Key Account Manager Sales Retail and Wholesale 116,740 ETB
Medical Device Sales Sales Retail and Wholesale 93,280 ETB
Medical Device Sales Representative Sales Retail and Wholesale 97,460 ETB
Merchandiser Sales Retail and Wholesale 77,640 ETB
National Account Manager Sales Retail and Wholesale 169,000 ETB
National Customer Solution Specialist Sales Retail and Wholesale 138,800 ETB
National Sales Manager Sales Retail and Wholesale 222,300 ETB
Outside Sales Representative Sales Retail and Wholesale 85,460 ETB
Parts Salesperson Sales Retail and Wholesale 68,320 ETB
Project Development Manager Sales Retail and Wholesale 136,200 ETB
Project Manager Sales Retail and Wholesale 134,600 ETB
Project Sales Executive Sales Retail and Wholesale 130,400 ETB
Purchasing and Sales Executive Sales Retail and Wholesale 181,600 ETB
Quotation Engineer Sales Retail and Wholesale 67,360 ETB
Regional Sales Director Sales Retail and Wholesale 212,500 ETB
Regional Sales Manager Sales Retail and Wholesale 218,900 ETB
Relationship Manager Sales Retail and Wholesale 148,300 ETB
Retail Merchandiser Sales Retail and Wholesale 49,700 ETB
Retail Operations Manager Sales Retail and Wholesale 120,880 ETB
Retail Sales Associate Sales Retail and Wholesale 96,560 ETB
Retail Salesperson Sales Retail and Wholesale 69,260 ETB
Retail Store Manager Sales Retail and Wholesale 129,000 ETB
Retail Store Sales Person Sales Retail and Wholesale 69,720 ETB
Revenue Manager Sales Retail and Wholesale 119,700 ETB
Sales Account Manager Sales Retail and Wholesale 150,000 ETB
Sales Admin Executive Sales Retail and Wholesale 157,600 ETB
Sales Administration Manager Sales Retail and Wholesale 161,300 ETB
Sales Analyst Sales Retail and Wholesale 123,400 ETB
Sales Assistant Sales Retail and Wholesale 52,460 ETB
Sales Associate Sales Retail and Wholesale 67,900 ETB
Sales Consultant Sales Retail and Wholesale 94,400 ETB
Sales Coordinator Sales Retail and Wholesale 68,580 ETB
Sales Development Representative Sales Retail and Wholesale 83,640 ETB
Sales Director Sales Retail and Wholesale 194,600 ETB
Sales Engineer Sales Retail and Wholesale 72,740 ETB
Sales Executive Sales Retail and Wholesale 136,200 ETB
Sales Manager Sales Retail and Wholesale 172,200 ETB
Sales Officer Sales Retail and Wholesale 72,360 ETB
Sales Planner Sales Retail and Wholesale 107,680 ETB
Sales Planning Analyst Sales Retail and Wholesale 106,960 ETB
Sales Representative Sales Retail and Wholesale 70,940 ETB
Sales Service Associate Sales Retail and Wholesale 61,780 ETB
Sales Specialist Sales Retail and Wholesale 97,880 ETB
Sales Supervisor Sales Retail and Wholesale 110,380 ETB
Sales Support Sales Retail and Wholesale 49,560 ETB
Sales Support Manager Sales Retail and Wholesale 103,580 ETB
Sales Team Leader Sales Retail and Wholesale 111,240 ETB
Sales Trainer Sales Retail and Wholesale 119,900 ETB
Securities Sales Agent Sales Retail and Wholesale 117,380 ETB
Shipper / Receiver Sales Retail and Wholesale 50,660 ETB
Shop Manager Sales Retail and Wholesale 113,780 ETB
Store Development Administrator Sales Retail and Wholesale 83,200 ETB
Store Manager Sales Retail and Wholesale 124,400 ETB
Territory Sales Manager Sales Retail and Wholesale 180,300 ETB
Territory Sales Representative Sales Retail and Wholesale 98,440 ETB
Trade Marketing Officer Sales Retail and Wholesale 119,900 ETB
Treasury Officer Sales Retail and Wholesale 103,200 ETB
Vice President Sales Sales Retail and Wholesale 167,100 ETB
Visual Merchandiser Sales Retail and Wholesale 57,440 ETB

Salary Comparison by City

If you want to compare salaries with different cities in Ethiopia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Adis Abeba 88,580 ETB
Gonder 76,280 ETB
Mekele 69,780 ETB

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