Average Marketing Assistant Salary in Netherlands for 2026

In this article, we will look at the average Marketing Assistant salary for 2026 in Netherlands and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol .

How Much Does a Marketing Assistant Make in Netherlands?

A Marketing Assistant working in Netherlands will typically earn around 34,160 EUR per year, and this can range from the lowest average salary of about 17,260 EUR to the highest average salary of 53,840 EUR.

Average Annual Salary34,160 EUR
Average Monthly Salary2,846 EUR
Average Lowest Salary17,260 EUR
Lowest Monthly Salary1,438 EUR
Average Highest Salary53,840 EUR
Highest Monthly Salary4,486 EUR

These are average salaries for a Marketing Assistant in Netherlands and include benefits such as housing and transport. It's also possible for a Marketing Assistant to earn more or less than the average salaries shown above.

Marketing Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Assistant Salaries in Netherlands

So we've looked at the average salaries a Marketing Assistant will earn in Netherlands. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Assistant can earn between 17,260 EUR and 53,840 EUR on average in Netherlands. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Assistant in Netherlands is 35,000 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 35,000 EUR, and 50% of the population earn more than 35,000 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Assistant salary in Netherlands, 25% of the population are earning less than 22,660 EUR while 75% of the population earn more than 22,660 EUR.

75% of the population earn less than 47,720 EUR, and 25% of the population earn more than 47,720 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Assistant Salary by Experience Level in Netherlands

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Assistant in Netherlands that has less than two years of experience can expect to earn somewhere in the region of 15,700 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Assistant salary would increase to 24,280 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Assistant, the average salary would be 35,340 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 43,480 EUR.
  • 15 - 20 Years Experience. A Marketing Assistant with 15 to 20 years of experience can earn an average of 45,620 EUR.
  • 20+ Years Experience. For a Marketing Assistant with more than 20 years, the expected average salary increases to 48,940 EUR.

Average Salary by Experience Chart

0-2 Years-
15,700 EUR
2-5 Years+34%
24,280 EUR
5-10 Years+48%
35,340 EUR
10-15 Years+22%
43,480 EUR
15-20 Years+9%
45,620 EUR
20+ Years+8%
48,940 EUR

Marketing Assistant Salary by Education Level in Netherlands

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Assistant in Netherlands based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Assistant in Netherlands with a high school education can earn an average salary of 20,520 EUR.
  • Certificate or Diploma. A Marketing Assistant in Netherlands with a certificate or diploma education can earn an average salary of 29,600 EUR.
  • Bachelor's Degree. A Marketing Assistant in Netherlands with a bachelor's degree education can earn an average salary of 50,620 EUR.

Average Salary by Education Chart

High School-
20,520 EUR
Certificate or Diploma+57%
29,600 EUR
Bachelor's Degree+68%
50,620 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Netherlands is around 24,400 to 73,300 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Assistant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Netherlands, a male marketing assistant will earn an average of 35,300 EUR, while a female marketing assistant will earn around 31,520 EUR.

This means that a male marketing assistant earns approximately 12% more than a female marketing assistant for performing the same job.

Average Salary by Gender Chart in Netherlands

Male-
35,300 EUR
Female-12%
31,520 EUR

Marketing Assistant Average Pay Raise in Netherlands

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Assistant in Netherlands is around 12% every 14 months.

The national average pay raise across all professions and industries in Netherlands is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 14 ) × 12  = 10%

What this means is that a Marketing Assistant in Netherlands can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Netherlands for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Netherlands.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
8%
Energy-
7%
Information Technology-
6%
Healthcare-
5%
Travel-
4%
Construction-
3%
Education-
2%

Marketing Assistant Bonus and Incentive Rates in Netherlands

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Assistant is a moderate bonus based job, with 59% of employees reporting at least one bonus in the last 12 months.

41% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus-
59%
No Bonus-
41%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Netherlands earn approximately 4% more than private sector employees in the same role.

Public Sector-
58,720 EUR
Private Sector-4%
56,640 EUR

Salaries for Jobs Similar to a Marketing Assistant

In the table below, we have salary information for jobs that are similar to a Marketing Assistant in Netherlands.

Job TitleCategorySalary
Account HandlerMarketing45,720 EUR
Affiliate ManagerMarketing63,700 EUR
Analytics SpecialistMarketing44,720 EUR
Assistant Brand ManagerMarketing66,020 EUR
Assistant Product ManagerMarketing69,540 EUR
Associate Marketing ManagerMarketing69,040 EUR
Associate Product ManagerMarketing73,980 EUR
Brand AmbassadorMarketing88,260 EUR
Brand DirectorMarketing110,380 EUR
Brand ExecutiveMarketing91,840 EUR
Brand ManagerMarketing92,680 EUR
Business Analytics SpecialistMarketing48,200 EUR
Business Channel ManagerMarketing65,760 EUR
Business Intelligence Team LeaderMarketing69,580 EUR
Campaign SpecialistMarketing62,420 EUR
Chief Marketing Officer Marketing102,240 EUR
Chief Product OfficerMarketing94,900 EUR
Communications OfficerMarketing29,160 EUR
Content ManagerMarketing50,560 EUR
Content Marketing StrategistMarketing64,640 EUR
Copy EditerMarketing38,620 EUR
Copy WriterMarketing36,700 EUR
Creative Marketing LeadMarketing58,720 EUR
Creative WriterMarketing39,560 EUR
Digital MarketerMarketing58,860 EUR
Digital Marketing ManagerMarketing74,940 EUR
Digital Marketing Strategist Marketing78,120 EUR
Digital Media SpecialistMarketing69,040 EUR
Director of MarketingMarketing97,260 EUR
Director of ResearchMarketing72,380 EUR
Event MarketingMarketing78,960 EUR
Head of Executive SearchMarketing89,800 EUR
Key Affiliate ManagerMarketing76,440 EUR
Localization ManagerMarketing66,680 EUR
Market Development ExecutiveMarketing80,060 EUR
Market Development ManagerMarketing77,340 EUR
Market Research AnalystMarketing67,360 EUR
Market Research ManagerMarketing68,320 EUR
Market Segmentation DirectorMarketing79,000 EUR
Marketing Account SupervisorMarketing60,460 EUR
Marketing AdministratorMarketing52,820 EUR
Marketing AdvisorMarketing64,040 EUR
Marketing AnalystMarketing60,460 EUR
Marketing AssociateMarketing32,420 EUR
Marketing Communications ManagerMarketing67,800 EUR
Marketing ConsultantMarketing74,380 EUR
Marketing CoordinatorMarketing34,160 EUR
Marketing DirectorMarketing109,000 EUR
Marketing Distribution ExecutiveMarketing78,960 EUR
Marketing ExecutiveMarketing79,000 EUR
Marketing ManagerMarketing104,620 EUR
Marketing OfficerMarketing34,380 EUR
Marketing Segment ManagerMarketing73,800 EUR
Marketing SpecialistMarketing48,560 EUR
Marketing SupervisorMarketing60,480 EUR
Marketing Vice PresidentMarketing80,640 EUR
Marketing WriterMarketing42,320 EUR
Marketing and Communications OfficerMarketing39,960 EUR
Marketing and Sales HeadMarketing104,080 EUR
Online Marketing AnalystMarketing59,240 EUR
Online Marketing ManagerMarketing68,360 EUR
Optimization ManagerMarketing61,680 EUR
Outbound SalesMarketing47,180 EUR
Outreach CoordinatorMarketing43,340 EUR
Outreach SpecialistMarketing52,300 EUR
Product DevelopmentMarketing75,040 EUR
Product ManagerMarketing81,880 EUR
Product Marketing EngineerMarketing45,600 EUR
Product Marketing ExecutiveMarketing78,940 EUR
Product Marketing ManagerMarketing77,060 EUR
Product ResearcherMarketing40,040 EUR
Product StrategistMarketing61,400 EUR
Product Strategy ResearcherMarketing57,820 EUR
Product Training SpecialistMarketing50,980 EUR
Project ManagerMarketing62,100 EUR
Publications CoordinatorMarketing39,960 EUR
Research ExecutiveMarketing66,960 EUR
Sales DirectorMarketing99,560 EUR
Sales Management SupportMarketing38,180 EUR
Sales ManagerMarketing98,540 EUR
Sales and Marketing AssistantMarketing32,960 EUR
Sales and Marketing CoordinatorMarketing34,480 EUR
Sales and Marketing DirectorMarketing103,820 EUR
Search Marketing StrategistMarketing87,000 EUR
Social Media AdministratorMarketing57,440 EUR
Social Media SpecialistMarketing60,400 EUR
Spaceman AnalystMarketing29,160 EUR
Sponsorship ConsultantMarketing50,540 EUR
Team LeaderMarketing62,420 EUR
TelemarketerMarketing28,680 EUR
Trade Marketing ExecutiveMarketing77,340 EUR
Trade Marketing ManagerMarketing75,260 EUR
Trade Marketing ProfessionalMarketing64,300 EUR
Trade Marketing SpecialistMarketing43,080 EUR
Web Analytics ManagerMarketing65,940 EUR
Web Content ManagerMarketing62,100 EUR
eMarketing ManagerMarketing80,060 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Netherlands, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Almere35,340 EUR
Amsterdam36,020 EUR
Breda31,980 EUR
Eindhoven35,520 EUR
Groningen31,040 EUR
Nijmegen34,240 EUR
Rotterdam36,700 EUR
Tilburg34,280 EUR
Utrecht35,340 EUR
s-Gravenhage37,380 EUR

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