Average Marketing Manager Salary in Netherlands for 2024

In this article, we will look at the average Marketing Manager salary for 2024 in Netherlands and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Marketing Manager Make in Netherlands?

A Marketing Manager working in Netherlands will typically earn around 104,620 EUR per year, and this can range from the lowest average salary of about 50,580 EUR to the highest average salary of 164,200 EUR.

Average Annual Salary
104,620 EUR
Average Monthly Salary
8,718 EUR

Lowest Annual Salary
50,580 EUR
Lowest Monthly Salary
4,215 EUR

Highest Annual Salary
164,200 EUR
Highest Monthly Salary
13,683 EUR

These are average salaries for a Marketing Manager in Netherlands and include benefits such as housing and transport. It's also possible for a Marketing Manager to earn more or less than the average salaries shown above.

Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Manager Salaries in Netherlands

So we've looked at the average salaries a Marketing Manager will earn in Netherlands. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Manager can earn between 50,580 EUR and 164,200 EUR on average in Netherlands. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Manager in Netherlands is 111,860 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 111,860 EUR, and 50% of the population earn more than 111,860 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Manager salary in Netherlands, 25% of the population are earning less than 70,600 EUR while 75% of the population earn more than 70,600 EUR.

75% of the population earn less than 148,300 EUR, and 25% of the population earn more than 148,300 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Manager Salary by Experience Level in Netherlands

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Manager in Netherlands that has less than two years of experience can expect to earn somewhere in the region of 58,440 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Manager salary would increase to 77,120 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Manager, the average salary would be 111,920 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 136,200 EUR.
  • 15 - 20 Years Experience. A Marketing Manager with 15 to 20 years of experience can earn an average of 143,200 EUR.
  • 20+ Years Experience. For a Marketing Manager with more than 20 years, the expected average salary increases to 157,600 EUR.

Average Salary by Experience Chart

0-2 Years
58,440 EUR
2-5 Years +38%
77,120 EUR
5-10 Years +42%
111,920 EUR
10-15 Years +22%
136,200 EUR
15-20 Years +6%
143,200 EUR
20+ Years +9%
157,600 EUR

Marketing Manager Salary by Education Level in Netherlands

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Manager in Netherlands based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Marketing Manager in Netherlands with a certificate or diploma education can earn an average salary of 66,180 EUR.

  • Bachelor's Degree. A Marketing Manager in Netherlands with a bachelor's degree education can earn an average salary of 106,360 EUR.

  • Master's Degree. A Marketing Manager in Netherlands with a master's degree education can earn an average salary of 150,000 EUR.

Average Salary by Education Chart

Certificate or Diploma
66,180 EUR
Bachelor's Degree +58%
106,360 EUR
Master's Degree +39%
150,000 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Netherlands is around 24,400 to 73,300 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Netherlands, a male marketing manager will earn an average of 105,940 EUR, while a female marketing manager will earn around 102,720 EUR.

This means that a male marketing manager earns approximately 3% more than a female marketing manager for performing the same job.

Average Salary by Gender Chart in Netherlands

Male
105,940 EUR
Female -3%
102,720 EUR

Marketing Manager Average Pay Raise in Netherlands

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Manager in Netherlands is around 14% every 16 months.

The national average pay raise across all professions and industries in Netherlands is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 14 ÷ 16 ) × 12  = 11%

What this means is that a Marketing Manager in Netherlands can expect to receive an average pay raise of around 11% every 12 months.

Annual Pay Raise by Industry in Netherlands for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Netherlands.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Marketing Manager Bonus and Incentive Rates in Netherlands

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Manager is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
86%
No Bonus
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Netherlands earn approximately 4% more than private sector employees in the same role.

Public Sector
58,720 EUR
Private Sector -4%
56,640 EUR

Salaries for Jobs Similar to a Marketing Manager

In the table below, we have salary information for jobs that are similar to a Marketing Manager in Netherlands.

Job Title Category Salary
Account Handler Marketing 45,720 EUR
Affiliate Manager Marketing 63,700 EUR
Analytics Specialist Marketing 44,720 EUR
Assistant Brand Manager Marketing 66,020 EUR
Assistant Product Manager Marketing 69,540 EUR
Associate Marketing Manager Marketing 69,040 EUR
Associate Product Manager Marketing 73,980 EUR
Brand Ambassador Marketing 88,260 EUR
Brand Director Marketing 110,380 EUR
Brand Executive Marketing 91,840 EUR
Brand Manager Marketing 92,680 EUR
Business Analytics Specialist Marketing 48,200 EUR
Business Channel Manager Marketing 65,760 EUR
Business Intelligence Team Leader Marketing 69,580 EUR
Campaign Specialist Marketing 62,420 EUR
Chief Marketing Officer Marketing 102,240 EUR
Chief Product Officer Marketing 94,900 EUR
Communications Officer Marketing 29,160 EUR
Content Manager Marketing 50,560 EUR
Content Marketing Strategist Marketing 64,640 EUR
Copy Editer Marketing 38,620 EUR
Copy Writer Marketing 36,700 EUR
Creative Marketing Lead Marketing 58,720 EUR
Creative Writer Marketing 39,560 EUR
Digital Marketer Marketing 58,860 EUR
Digital Marketing Manager Marketing 74,940 EUR
Digital Marketing Strategist Marketing 78,120 EUR
Digital Media Specialist Marketing 69,040 EUR
Director of Marketing Marketing 97,260 EUR
Director of Research Marketing 72,380 EUR
eMarketing Manager Marketing 80,060 EUR
Event Marketing Marketing 78,960 EUR
Head of Executive Search Marketing 89,800 EUR
Key Affiliate Manager Marketing 76,440 EUR
Localization Manager Marketing 66,680 EUR
Market Development Executive Marketing 80,060 EUR
Market Development Manager Marketing 77,340 EUR
Market Research Analyst Marketing 67,360 EUR
Market Research Manager Marketing 68,320 EUR
Market Segmentation Director Marketing 79,000 EUR
Marketing Account Supervisor Marketing 60,460 EUR
Marketing Administrator Marketing 52,820 EUR
Marketing Advisor Marketing 64,040 EUR
Marketing Analyst Marketing 60,460 EUR
Marketing and Communications Officer Marketing 39,960 EUR
Marketing and Sales Head Marketing 104,080 EUR
Marketing Assistant Marketing 34,160 EUR
Marketing Associate Marketing 32,420 EUR
Marketing Communications Manager Marketing 67,800 EUR
Marketing Consultant Marketing 74,380 EUR
Marketing Coordinator Marketing 34,160 EUR
Marketing Director Marketing 109,000 EUR
Marketing Distribution Executive Marketing 78,960 EUR
Marketing Executive Marketing 79,000 EUR
Marketing Officer Marketing 34,380 EUR
Marketing Segment Manager Marketing 73,800 EUR
Marketing Specialist Marketing 48,560 EUR
Marketing Supervisor Marketing 60,480 EUR
Marketing Vice President Marketing 80,640 EUR
Marketing Writer Marketing 42,320 EUR
Online Marketing Analyst Marketing 59,240 EUR
Online Marketing Manager Marketing 68,360 EUR
Optimization Manager Marketing 61,680 EUR
Outbound Sales Marketing 47,180 EUR
Outreach Coordinator Marketing 43,340 EUR
Outreach Specialist Marketing 52,300 EUR
Product Development Marketing 75,040 EUR
Product Manager Marketing 81,880 EUR
Product Marketing Engineer Marketing 45,600 EUR
Product Marketing Executive Marketing 78,940 EUR
Product Marketing Manager Marketing 77,060 EUR
Product Researcher Marketing 40,040 EUR
Product Strategist Marketing 61,400 EUR
Product Strategy Researcher Marketing 57,820 EUR
Product Training Specialist Marketing 50,980 EUR
Project Manager Marketing 62,100 EUR
Publications Coordinator Marketing 39,960 EUR
Research Executive Marketing 66,960 EUR
Sales and Marketing Assistant Marketing 32,960 EUR
Sales and Marketing Coordinator Marketing 34,480 EUR
Sales and Marketing Director Marketing 103,820 EUR
Sales Director Marketing 99,560 EUR
Sales Management Support Marketing 38,180 EUR
Sales Manager Marketing 98,540 EUR
Search Marketing Strategist Marketing 87,000 EUR
Social Media Administrator Marketing 57,440 EUR
Social Media Specialist Marketing 60,400 EUR
Spaceman Analyst Marketing 29,160 EUR
Sponsorship Consultant Marketing 50,540 EUR
Team Leader Marketing 62,420 EUR
Telemarketer Marketing 28,680 EUR
Trade Marketing Executive Marketing 77,340 EUR
Trade Marketing Manager Marketing 75,260 EUR
Trade Marketing Professional Marketing 64,300 EUR
Trade Marketing Specialist Marketing 43,080 EUR
Web Analytics Manager Marketing 65,940 EUR
Web Content Manager Marketing 62,100 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Netherlands, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Almere 102,240 EUR
Amsterdam 113,560 EUR
Breda 95,760 EUR
Eindhoven 111,460 EUR
Groningen 101,120 EUR
Nijmegen 96,540 EUR
Rotterdam 115,400 EUR
s-Gravenhage 106,600 EUR
Tilburg 101,920 EUR
Utrecht 109,740 EUR

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