Average Market Research Analyst Salary in Liechtenstein for 2026

In this article, we will look at the average Market Research Analyst salary for 2026 in Liechtenstein and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swiss franc. To keep things simple, we are using the CHF currency code instead of the currency symbol Fr.

How Much Does a Market Research Analyst Make in Liechtenstein?

A Market Research Analyst working in Liechtenstein will typically earn around 75,220 CHF per year, and this can range from the lowest average salary of about 34,960 CHF to the highest average salary of 117,600 CHF.

Average Annual Salary75,220 CHF
Average Monthly Salary6,268 CHF
Average Lowest Salary34,960 CHF
Lowest Monthly Salary2,913 CHF
Average Highest Salary117,600 CHF
Highest Monthly Salary9,800 CHF

These are average salaries for a Market Research Analyst in Liechtenstein and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Liechtenstein

So we've looked at the average salaries a Market Research Analyst will earn in Liechtenstein. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 34,960 CHF and 117,600 CHF on average in Liechtenstein. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Liechtenstein is 83,020 CHF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 83,020 CHF, and 50% of the population earn more than 83,020 CHF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Liechtenstein, 25% of the population are earning less than 50,180 CHF while 75% of the population earn more than 50,180 CHF.

75% of the population earn less than 109,740 CHF, and 25% of the population earn more than 109,740 CHF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Analyst Salary by Experience Level in Liechtenstein

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Market Research Analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Analyst in Liechtenstein that has less than two years of experience can expect to earn somewhere in the region of 40,240 CHF.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 50,620 CHF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 78,500 CHF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 93,220 CHF.
  • 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 103,140 CHF.
  • 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 112,460 CHF.

Average Salary by Experience Chart

0-2 Years-
40,240 CHF
2-5 Years+34%
50,620 CHF
5-10 Years+48%
78,500 CHF
10-15 Years+22%
93,220 CHF
15-20 Years+9%
103,140 CHF
20+ Years+8%
112,460 CHF

Market Research Analyst Salary by Education Level in Liechtenstein

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Liechtenstein based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Analyst in Liechtenstein with a certificate or diploma education can earn an average salary of 42,960 CHF.
  • Bachelor's Degree. A Market Research Analyst in Liechtenstein with a bachelor's degree education can earn an average salary of 71,700 CHF.
  • Master's Degree. A Market Research Analyst in Liechtenstein with a master's degree education can earn an average salary of 119,320 CHF.

Average Salary by Education Chart

Certificate or Diploma-
42,960 CHF
Bachelor's Degree+57%
71,700 CHF
Master's Degree+68%
119,320 CHF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Liechtenstein is around 26,600 to 79,700 CHF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Liechtenstein, a male market research analyst will earn an average of 82,200 CHF, while a female market research analyst will earn around 67,120 CHF.

This means that a male market research analyst earns approximately 22% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Liechtenstein

Male-
82,200 CHF
Female-22%
67,120 CHF

Market Research Analyst Average Pay Raise in Liechtenstein

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Liechtenstein is around 8% every 29 months.

The national average pay raise across all professions and industries in Liechtenstein is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 29 ) × 12  = 3%

What this means is that a Market Research Analyst in Liechtenstein can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Liechtenstein for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Liechtenstein.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
6%
Energy-
3%
Information Technology-
9%
Healthcare-
6%
Travel-
3%
Construction-
9%
Education-
6%

Market Research Analyst Bonus and Incentive Rates in Liechtenstein

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.

33% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
67%
No Bonus-
33%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Liechtenstein earn approximately 10% more than private sector employees in the same role.

Public Sector-
66,260 CHF
Private Sector-10%
60,480 CHF

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Liechtenstein.

Job TitleCategorySalary
Account HandlerMarketing53,120 CHF
Affiliate ManagerMarketing70,700 CHF
Analytics SpecialistMarketing50,020 CHF
Assistant Brand ManagerMarketing70,880 CHF
Assistant Product ManagerMarketing82,520 CHF
Associate Marketing ManagerMarketing80,500 CHF
Associate Product ManagerMarketing83,200 CHF
Brand AmbassadorMarketing99,920 CHF
Brand DirectorMarketing119,320 CHF
Brand ExecutiveMarketing106,160 CHF
Brand ManagerMarketing104,080 CHF
Business Analytics SpecialistMarketing50,240 CHF
Business Channel ManagerMarketing74,620 CHF
Business Intelligence Team LeaderMarketing78,960 CHF
Campaign SpecialistMarketing69,040 CHF
Chief Marketing Officer Marketing113,280 CHF
Chief Product OfficerMarketing108,080 CHF
Communications OfficerMarketing34,540 CHF
Content ManagerMarketing58,800 CHF
Content Marketing StrategistMarketing72,120 CHF
Copy EditerMarketing43,520 CHF
Copy WriterMarketing46,400 CHF
Creative Marketing LeadMarketing73,120 CHF
Creative WriterMarketing44,180 CHF
Digital MarketerMarketing65,800 CHF
Digital Marketing ManagerMarketing88,480 CHF
Digital Marketing Strategist Marketing83,900 CHF
Digital Media SpecialistMarketing75,040 CHF
Director of MarketingMarketing115,640 CHF
Director of ResearchMarketing83,100 CHF
Event MarketingMarketing91,580 CHF
Head of Executive SearchMarketing103,840 CHF
Key Affiliate ManagerMarketing83,300 CHF
Localization ManagerMarketing78,260 CHF
Market Development ExecutiveMarketing93,340 CHF
Market Development ManagerMarketing90,980 CHF
Market Research ManagerMarketing83,200 CHF
Market Segmentation DirectorMarketing93,140 CHF
Marketing Account SupervisorMarketing69,180 CHF
Marketing AdministratorMarketing59,940 CHF
Marketing AdvisorMarketing67,800 CHF
Marketing AnalystMarketing71,660 CHF
Marketing AssistantMarketing36,800 CHF
Marketing AssociateMarketing39,640 CHF
Marketing Communications ManagerMarketing77,380 CHF
Marketing ConsultantMarketing84,780 CHF
Marketing CoordinatorMarketing39,160 CHF
Marketing DirectorMarketing119,900 CHF
Marketing Distribution ExecutiveMarketing91,320 CHF
Marketing ExecutiveMarketing93,340 CHF
Marketing ManagerMarketing116,420 CHF
Marketing OfficerMarketing40,140 CHF
Marketing Segment ManagerMarketing82,720 CHF
Marketing SpecialistMarketing57,900 CHF
Marketing SupervisorMarketing69,040 CHF
Marketing Vice PresidentMarketing96,500 CHF
Marketing WriterMarketing47,540 CHF
Marketing and Communications OfficerMarketing41,700 CHF
Marketing and Sales HeadMarketing119,500 CHF
Online Marketing AnalystMarketing59,660 CHF
Online Marketing ManagerMarketing78,420 CHF
Optimization ManagerMarketing69,720 CHF
Outbound SalesMarketing53,840 CHF
Outreach CoordinatorMarketing49,700 CHF
Outreach SpecialistMarketing64,180 CHF
Product DevelopmentMarketing85,460 CHF
Product ManagerMarketing92,720 CHF
Product Marketing EngineerMarketing48,160 CHF
Product Marketing ExecutiveMarketing85,460 CHF
Product Marketing ManagerMarketing85,460 CHF
Product ResearcherMarketing47,540 CHF
Product StrategistMarketing69,400 CHF
Product Strategy ResearcherMarketing68,360 CHF
Product Training SpecialistMarketing58,200 CHF
Project ManagerMarketing65,800 CHF
Publications CoordinatorMarketing41,180 CHF
Research ExecutiveMarketing86,460 CHF
Sales DirectorMarketing112,420 CHF
Sales Management SupportMarketing39,080 CHF
Sales ManagerMarketing106,440 CHF
Sales and Marketing AssistantMarketing33,520 CHF
Sales and Marketing CoordinatorMarketing40,140 CHF
Sales and Marketing DirectorMarketing120,040 CHF
Search Marketing StrategistMarketing90,660 CHF
Social Media AdministratorMarketing64,640 CHF
Social Media SpecialistMarketing60,160 CHF
Spaceman AnalystMarketing38,180 CHF
Sponsorship ConsultantMarketing61,780 CHF
Team LeaderMarketing69,040 CHF
TelemarketerMarketing35,560 CHF
Trade Marketing ExecutiveMarketing89,960 CHF
Trade Marketing ManagerMarketing88,600 CHF
Trade Marketing ProfessionalMarketing69,060 CHF
Trade Marketing SpecialistMarketing48,560 CHF
Web Analytics ManagerMarketing75,220 CHF
Web Content ManagerMarketing66,960 CHF
eMarketing ManagerMarketing90,900 CHF

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