Average Marketing Administrator Salary in Liechtenstein for 2024

In this article, we will look at the average Marketing Administrator salary for 2024 in Liechtenstein and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swiss franc. To keep things simple, we are using the CHF currency code instead of the currency symbol Fr.

How Much Does a Marketing Administrator Make in Liechtenstein?

A Marketing Administrator working in Liechtenstein will typically earn around 59,940 CHF per year, and this can range from the lowest average salary of about 27,480 CHF to the highest average salary of 92,500 CHF.

Average Annual Salary
59,940 CHF
Average Monthly Salary
4,995 CHF

Lowest Annual Salary
27,480 CHF
Lowest Monthly Salary
2,290 CHF

Highest Annual Salary
92,500 CHF
Highest Monthly Salary
7,708 CHF

These are average salaries for a Marketing Administrator in Liechtenstein and include benefits such as housing and transport. It's also possible for a Marketing Administrator to earn more or less than the average salaries shown above.

Marketing Administrator salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Administrator Salaries in Liechtenstein

So we've looked at the average salaries a Marketing Administrator will earn in Liechtenstein. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Administrator can earn between 27,480 CHF and 92,500 CHF on average in Liechtenstein. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Administrator in Liechtenstein is 60,340 CHF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 60,340 CHF, and 50% of the population earn more than 60,340 CHF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Administrator salary in Liechtenstein, 25% of the population are earning less than 41,660 CHF while 75% of the population earn more than 41,660 CHF.

75% of the population earn less than 80,180 CHF, and 25% of the population earn more than 80,180 CHF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Administrator Salary by Experience Level in Liechtenstein

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing administrator salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Administrator in Liechtenstein that has less than two years of experience can expect to earn somewhere in the region of 33,980 CHF.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Administrator salary would increase to 44,720 CHF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Administrator, the average salary would be 60,840 CHF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 77,380 CHF.
  • 15 - 20 Years Experience. A Marketing Administrator with 15 to 20 years of experience can earn an average of 81,880 CHF.
  • 20+ Years Experience. For a Marketing Administrator with more than 20 years, the expected average salary increases to 85,700 CHF.

Average Salary by Experience Chart

0-2 Years
33,980 CHF
2-5 Years +29%
44,720 CHF
5-10 Years +38%
60,840 CHF
10-15 Years +24%
77,380 CHF
15-20 Years +7%
81,880 CHF
20+ Years +7%
85,700 CHF

Marketing Administrator Salary by Education Level in Liechtenstein

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Administrator in Liechtenstein based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Administrator in Liechtenstein with a high school education can earn an average salary of 41,820 CHF.

  • Certificate or Diploma. A Marketing Administrator in Liechtenstein with a certificate or diploma education can earn an average salary of 50,080 CHF.

  • Bachelor's Degree. A Marketing Administrator in Liechtenstein with a bachelor's degree education can earn an average salary of 66,140 CHF.

  • Master's Degree. A Marketing Administrator in Liechtenstein with a master's degree education can earn an average salary of 82,520 CHF.

Average Salary by Education Chart

High School
41,820 CHF
Certificate or Diploma +15%
50,080 CHF
Bachelor's Degree +35%
66,140 CHF
Master's Degree +26%
82,520 CHF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Liechtenstein is around 26,600 to 79,700 CHF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Administrator Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Liechtenstein, a male marketing administrator will earn an average of 60,460 CHF, while a female marketing administrator will earn around 54,500 CHF.

This means that a male marketing administrator earns approximately 11% more than a female marketing administrator for performing the same job.

Average Salary by Gender Chart in Liechtenstein

Male
60,460 CHF
Female -11%
54,500 CHF

Marketing Administrator Average Pay Raise in Liechtenstein

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Administrator in Liechtenstein is around 7% every 29 months.

The national average pay raise across all professions and industries in Liechtenstein is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 29 ) × 12  = 3%

What this means is that a Marketing Administrator in Liechtenstein can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Liechtenstein for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Liechtenstein.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Marketing Administrator Bonus and Incentive Rates in Liechtenstein

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Administrator is a low bonus based job, with 38% of employees reporting at least one bonus in the last 12 months.

62% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
38%
No Bonus
62%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Liechtenstein earn approximately 10% more than private sector employees in the same role.

Public Sector
66,260 CHF
Private Sector -10%
60,480 CHF

Salaries for Jobs Similar to a Marketing Administrator

In the table below, we have salary information for jobs that are similar to a Marketing Administrator in Liechtenstein.

Job Title Category Salary
Account Handler Marketing 53,120 CHF
Affiliate Manager Marketing 70,700 CHF
Analytics Specialist Marketing 50,020 CHF
Assistant Brand Manager Marketing 70,880 CHF
Assistant Product Manager Marketing 82,520 CHF
Associate Marketing Manager Marketing 80,500 CHF
Associate Product Manager Marketing 83,200 CHF
Brand Ambassador Marketing 99,920 CHF
Brand Director Marketing 119,320 CHF
Brand Executive Marketing 106,160 CHF
Brand Manager Marketing 104,080 CHF
Business Analytics Specialist Marketing 50,240 CHF
Business Channel Manager Marketing 74,620 CHF
Business Intelligence Team Leader Marketing 78,960 CHF
Campaign Specialist Marketing 69,040 CHF
Chief Marketing Officer Marketing 113,280 CHF
Chief Product Officer Marketing 108,080 CHF
Communications Officer Marketing 34,540 CHF
Content Manager Marketing 58,800 CHF
Content Marketing Strategist Marketing 72,120 CHF
Copy Editer Marketing 43,520 CHF
Copy Writer Marketing 46,400 CHF
Creative Marketing Lead Marketing 73,120 CHF
Creative Writer Marketing 44,180 CHF
Digital Marketer Marketing 65,800 CHF
Digital Marketing Manager Marketing 88,480 CHF
Digital Marketing Strategist Marketing 83,900 CHF
Digital Media Specialist Marketing 75,040 CHF
Director of Marketing Marketing 115,640 CHF
Director of Research Marketing 83,100 CHF
eMarketing Manager Marketing 90,900 CHF
Event Marketing Marketing 91,580 CHF
Head of Executive Search Marketing 103,840 CHF
Key Affiliate Manager Marketing 83,300 CHF
Localization Manager Marketing 78,260 CHF
Market Development Executive Marketing 93,340 CHF
Market Development Manager Marketing 90,980 CHF
Market Research Analyst Marketing 75,220 CHF
Market Research Manager Marketing 83,200 CHF
Market Segmentation Director Marketing 93,140 CHF
Marketing Account Supervisor Marketing 69,180 CHF
Marketing Advisor Marketing 67,800 CHF
Marketing Analyst Marketing 71,660 CHF
Marketing and Communications Officer Marketing 41,700 CHF
Marketing and Sales Head Marketing 119,500 CHF
Marketing Assistant Marketing 36,800 CHF
Marketing Associate Marketing 39,640 CHF
Marketing Communications Manager Marketing 77,380 CHF
Marketing Consultant Marketing 84,780 CHF
Marketing Coordinator Marketing 39,160 CHF
Marketing Director Marketing 119,900 CHF
Marketing Distribution Executive Marketing 91,320 CHF
Marketing Executive Marketing 93,340 CHF
Marketing Manager Marketing 116,420 CHF
Marketing Officer Marketing 40,140 CHF
Marketing Segment Manager Marketing 82,720 CHF
Marketing Specialist Marketing 57,900 CHF
Marketing Supervisor Marketing 69,040 CHF
Marketing Vice President Marketing 96,500 CHF
Marketing Writer Marketing 47,540 CHF
Online Marketing Analyst Marketing 59,660 CHF
Online Marketing Manager Marketing 78,420 CHF
Optimization Manager Marketing 69,720 CHF
Outbound Sales Marketing 53,840 CHF
Outreach Coordinator Marketing 49,700 CHF
Outreach Specialist Marketing 64,180 CHF
Product Development Marketing 85,460 CHF
Product Manager Marketing 92,720 CHF
Product Marketing Engineer Marketing 48,160 CHF
Product Marketing Executive Marketing 85,460 CHF
Product Marketing Manager Marketing 85,460 CHF
Product Researcher Marketing 47,540 CHF
Product Strategist Marketing 69,400 CHF
Product Strategy Researcher Marketing 68,360 CHF
Product Training Specialist Marketing 58,200 CHF
Project Manager Marketing 65,800 CHF
Publications Coordinator Marketing 41,180 CHF
Research Executive Marketing 86,460 CHF
Sales and Marketing Assistant Marketing 33,520 CHF
Sales and Marketing Coordinator Marketing 40,140 CHF
Sales and Marketing Director Marketing 120,040 CHF
Sales Director Marketing 112,420 CHF
Sales Management Support Marketing 39,080 CHF
Sales Manager Marketing 106,440 CHF
Search Marketing Strategist Marketing 90,660 CHF
Social Media Administrator Marketing 64,640 CHF
Social Media Specialist Marketing 60,160 CHF
Spaceman Analyst Marketing 38,180 CHF
Sponsorship Consultant Marketing 61,780 CHF
Team Leader Marketing 69,040 CHF
Telemarketer Marketing 35,560 CHF
Trade Marketing Executive Marketing 89,960 CHF
Trade Marketing Manager Marketing 88,600 CHF
Trade Marketing Professional Marketing 69,060 CHF
Trade Marketing Specialist Marketing 48,560 CHF
Web Analytics Manager Marketing 75,220 CHF
Web Content Manager Marketing 66,960 CHF

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