Average Area Sales Director Salary in Sao Tome and Principe for 2026

In this article, we will look at the average Area Sales Director salary for 2026 in Sao Tome and Principe and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the São Tomé and Príncipe dobra. To keep things simple, we are using the STN currency code instead of the currency symbol Db.

How Much Does an Area Sales Director Make in Sao Tome and Principe?

An Area Sales Director working in Sao Tome and Principe will typically earn around 158,398,200 STN per year, and this can range from the lowest average salary of about 76,199,500 STN to the highest average salary of 249,599,700 STN.

Average Annual Salary158,398,200 STN
Average Monthly Salary13,199,850 STN
Average Lowest Salary76,199,500 STN
Lowest Monthly Salary6,349,958 STN
Average Highest Salary249,599,700 STN
Highest Monthly Salary20,799,975 STN

These are average salaries for an Area Sales Director in Sao Tome and Principe and include benefits such as housing and transport. It's also possible for an Area Sales Director to earn more or less than the average salaries shown above.

Area Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Area Sales Director Salaries in Sao Tome and Principe

So we've looked at the average salaries an Area Sales Director will earn in Sao Tome and Principe. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Area Sales Director can earn between 76,199,500 STN and 249,599,700 STN on average in Sao Tome and Principe. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Area Sales Director in Sao Tome and Principe is 165,599,600 STN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 165,599,600 STN, and 50% of the population earn more than 165,599,600 STN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Area Sales Director salary in Sao Tome and Principe, 25% of the population are earning less than 108,600,300 STN while 75% of the population earn more than 108,600,300 STN.

75% of the population earn less than 215,998,500 STN, and 25% of the population earn more than 215,998,500 STN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Area Sales Director Salary by Experience Level in Sao Tome and Principe

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Area Sales Director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Area Sales Director in Sao Tome and Principe that has less than two years of experience can expect to earn somewhere in the region of 89,160,700 STN.
  • 2 - 5 Years Experience. With two to five years of experience the average Area Sales Director salary would increase to 125,999,700 STN.
  • 5 - 10 Years Experience. From five to ten years of experience as an Area Sales Director, the average salary would be 165,599,600 STN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 203,999,800 STN.
  • 15 - 20 Years Experience. An Area Sales Director with 15 to 20 years of experience can earn an average of 217,198,400 STN.
  • 20+ Years Experience. For an Area Sales Director with more than 20 years, the expected average salary increases to 237,598,200 STN.

Average Salary by Experience Chart

0-2 Years-
89,160,700 STN
2-5 Years+42%
125,999,700 STN
5-10 Years+31%
165,599,600 STN
10-15 Years+23%
203,999,800 STN
15-20 Years+6%
217,198,400 STN
20+ Years+10%
237,598,200 STN

Area Sales Director Salary by Education Level in Sao Tome and Principe

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Area Sales Director in Sao Tome and Principe based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Area Sales Director in Sao Tome and Principe with a high school education can earn an average salary of 110,761,500 STN.
  • Certificate or Diploma. An Area Sales Director in Sao Tome and Principe with a certificate or diploma education can earn an average salary of 128,400,500 STN.
  • Bachelor's Degree. An Area Sales Director in Sao Tome and Principe with a bachelor's degree education can earn an average salary of 187,198,300 STN.
  • Master's Degree. An Area Sales Director in Sao Tome and Principe with a master's degree education can earn an average salary of 230,401,100 STN.

Average Salary by Education Chart

High School-
110,761,500 STN
Certificate or Diploma+16%
128,400,500 STN
Bachelor's Degree+46%
187,198,300 STN
Master's Degree+23%
230,401,100 STN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Sao Tome and Principe is around 34,900,000 to 105,000,000 STN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Area Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Sao Tome and Principe, a male area sales director will earn an average of 167,999,600 STN, while a female area sales director will earn around 154,800,100 STN.

This means that a male area sales director earns approximately 9% more than a female area sales director for performing the same job.

Average Salary by Gender Chart in Sao Tome and Principe

Male-
167,999,600 STN
Female-9%
154,800,100 STN

Area Sales Director Average Pay Raise in Sao Tome and Principe

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Area Sales Director in Sao Tome and Principe is around 9% every 29 months.

The national average pay raise across all professions and industries in Sao Tome and Principe is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 29 ) × 12  = 4%

What this means is that an Area Sales Director in Sao Tome and Principe can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Sao Tome and Principe for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Sao Tome and Principe.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
1%
Energy-
2%
Information Technology-
3%
Healthcare-
4%
Travel-
5%
Construction-
6%
Education-
7%

Area Sales Director Bonus and Incentive Rates in Sao Tome and Principe

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Area Sales Director is a moderate bonus based job, with 66% of employees reporting at least one bonus in the last 12 months.

34% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
66%
No Bonus-
34%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Sao Tome and Principe earn approximately 11% more than private sector employees in the same role.

Public Sector-
87,240,100 STN
Private Sector-11%
78,838,900 STN

Salaries for Jobs Similar to an Area Sales Director

In the table below, we have salary information for jobs that are similar to an Area Sales Director in Sao Tome and Principe.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale89,999,900 STN
Account OfficerSales Retail and Wholesale49,678,100 STN
Area ManagerSales Retail and Wholesale97,441,800 STN
Area Sales ManagerSales Retail and Wholesale136,800,100 STN
Assisstant Store SupervisorSales Retail and Wholesale56,041,700 STN
Assistant Department ManagerSales Retail and Wholesale60,481,000 STN
Assistant Retail Store ManagerSales Retail and Wholesale71,521,400 STN
Branch ManagerSales Retail and Wholesale96,959,900 STN
Branch SupervisorSales Retail and Wholesale85,318,400 STN
CashierSales Retail and Wholesale28,801,400 STN
Cashier ManagerSales Retail and Wholesale66,598,300 STN
Commercial Sales ManagerSales Retail and Wholesale134,400,400 STN
Corporate Sales ManagerSales Retail and Wholesale111,720,700 STN
Depot ManagerSales Retail and Wholesale87,600,700 STN
Depot SupervisorSales Retail and Wholesale79,801,600 STN
Deputy Sales ManagerSales Retail and Wholesale88,199,100 STN
Director of SalesSales Retail and Wholesale156,000,100 STN
Distribution DirectorSales Retail and Wholesale112,319,100 STN
District LeaderSales Retail and Wholesale80,759,700 STN
District ManagerSales Retail and Wholesale101,038,700 STN
District Sales ManagerSales Retail and Wholesale97,081,600 STN
External Sales Account ManagerSales Retail and Wholesale90,118,200 STN
Field Sales RepresentativeSales Retail and Wholesale63,360,300 STN
Furniture Sales AssociateSales Retail and Wholesale44,878,500 STN
Global Wholesale ManagerSales Retail and Wholesale177,599,600 STN
Head CashierSales Retail and Wholesale59,281,600 STN
Head TellerSales Retail and Wholesale64,920,700 STN
Head of Direct SalesSales Retail and Wholesale123,599,800 STN
Head of RetailSales Retail and Wholesale117,600,500 STN
Inside SalesSales Retail and Wholesale48,721,100 STN
Inside Sales Account ManagerSales Retail and Wholesale79,558,700 STN
Inside Sales EngineerSales Retail and Wholesale56,401,100 STN
Inside Sales ExecutiveSales Retail and Wholesale82,439,700 STN
Inside Sales RepresentativeSales Retail and Wholesale54,600,600 STN
Internal Sales ManagerSales Retail and Wholesale92,158,600 STN
Inventory ManagerSales Retail and Wholesale93,601,400 STN
Key Account ManagerSales Retail and Wholesale92,641,100 STN
Medical Device SalesSales Retail and Wholesale75,959,500 STN
Medical Device Sales RepresentativeSales Retail and Wholesale75,239,300 STN
MerchandiserSales Retail and Wholesale58,798,900 STN
National Account ManagerSales Retail and Wholesale121,199,300 STN
National Customer Solution SpecialistSales Retail and Wholesale100,921,300 STN
National Sales ManagerSales Retail and Wholesale171,598,600 STN
Outside Sales RepresentativeSales Retail and Wholesale65,280,600 STN
Parts SalespersonSales Retail and Wholesale50,398,300 STN
Project Development ManagerSales Retail and Wholesale104,040,600 STN
Project ManagerSales Retail and Wholesale107,161,400 STN
Project Sales ExecutiveSales Retail and Wholesale103,081,100 STN
Purchasing and Sales ExecutiveSales Retail and Wholesale138,000,600 STN
Quotation EngineerSales Retail and Wholesale53,158,700 STN
Regional Sales DirectorSales Retail and Wholesale171,598,600 STN
Regional Sales ManagerSales Retail and Wholesale166,799,600 STN
Relationship ManagerSales Retail and Wholesale108,839,400 STN
Retail MerchandiserSales Retail and Wholesale37,078,800 STN
Retail Operations ManagerSales Retail and Wholesale93,118,500 STN
Retail Sales AssociateSales Retail and Wholesale75,959,500 STN
Retail Sales RepresentativeSales Retail and Wholesale60,598,100 STN
Retail SalespersonSales Retail and Wholesale51,959,300 STN
Retail Store ManagerSales Retail and Wholesale95,759,900 STN
Retail Store Sales PersonSales Retail and Wholesale54,118,500 STN
Revenue ManagerSales Retail and Wholesale92,158,600 STN
Sales Account ManagerSales Retail and Wholesale111,480,700 STN
Sales Admin ExecutiveSales Retail and Wholesale124,799,100 STN
Sales Administration ManagerSales Retail and Wholesale123,599,800 STN
Sales AnalystSales Retail and Wholesale95,880,900 STN
Sales AssistantSales Retail and Wholesale39,600,100 STN
Sales AssociateSales Retail and Wholesale50,519,600 STN
Sales ConsultantSales Retail and Wholesale75,838,700 STN
Sales CoordinatorSales Retail and Wholesale53,521,300 STN
Sales Development RepresentativeSales Retail and Wholesale65,041,800 STN
Sales DirectorSales Retail and Wholesale162,000,100 STN
Sales EngineerSales Retail and Wholesale58,798,900 STN
Sales ExecutiveSales Retail and Wholesale97,919,400 STN
Sales ManagerSales Retail and Wholesale139,199,500 STN
Sales OfficerSales Retail and Wholesale54,000,800 STN
Sales PlannerSales Retail and Wholesale82,198,700 STN
Sales Planning AnalystSales Retail and Wholesale85,318,400 STN
Sales RepresentativeSales Retail and Wholesale51,959,300 STN
Sales Service AssociateSales Retail and Wholesale48,721,100 STN
Sales SpecialistSales Retail and Wholesale78,838,900 STN
Sales SupervisorSales Retail and Wholesale80,520,300 STN
Sales SupportSales Retail and Wholesale38,399,900 STN
Sales Support ManagerSales Retail and Wholesale84,960,400 STN
Sales Team LeaderSales Retail and Wholesale82,321,100 STN
Sales TrainerSales Retail and Wholesale96,358,400 STN
Securities Sales AgentSales Retail and Wholesale90,599,800 STN
Shipper / ReceiverSales Retail and Wholesale38,281,500 STN
Shop ManagerSales Retail and Wholesale92,758,800 STN
Store Development AdministratorSales Retail and Wholesale66,359,800 STN
Store ManagerSales Retail and Wholesale101,759,700 STN
Territory Sales ManagerSales Retail and Wholesale130,799,600 STN
Territory Sales RepresentativeSales Retail and Wholesale72,481,900 STN
Trade Marketing OfficerSales Retail and Wholesale89,879,100 STN
Treasury OfficerSales Retail and Wholesale79,558,700 STN
Vice President SalesSales Retail and Wholesale123,599,800 STN
Visual MerchandiserSales Retail and Wholesale45,239,100 STN

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