Average Web Analytics Manager Salary in Chengdu, China for 2026

In this article, we will look at the average Web Analytics Manager salary for 2026 in Chengdu and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Web Analytics Manager Make in Chengdu?

A Web Analytics Manager working in Chengdu will typically earn around 409,000 CNY per year, and this can range from the lowest average salary of about 189,300 CNY to the highest average salary of 649,700 CNY.

Average Annual Salary409,000 CNY
Average Monthly Salary34,083 CNY
Average Lowest Salary189,300 CNY
Lowest Monthly Salary15,775 CNY
Average Highest Salary649,700 CNY
Highest Monthly Salary54,141 CNY

These are average salaries for a Web Analytics Manager in Chengdu and include benefits such as housing and transport. It's also possible for a Web Analytics Manager to earn more or less than the average salaries shown above.

Web Analytics Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Web Analytics Manager Salaries in Chengdu

So we've looked at the average salaries a Web Analytics Manager will earn in Chengdu. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Web Analytics Manager can earn between 189,300 CNY and 649,700 CNY on average in Chengdu. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Web Analytics Manager in Chengdu is 440,200 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 440,200 CNY, and 50% of the population earn more than 440,200 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Web Analytics Manager salary in Chengdu, 25% of the population are earning less than 282,300 CNY while 75% of the population earn more than 282,300 CNY.

75% of the population earn less than 589,400 CNY, and 25% of the population earn more than 589,400 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Web Analytics Manager Salary by Experience Level in Chengdu

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Web Analytics Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Web Analytics Manager in Chengdu that has less than two years of experience can expect to earn somewhere in the region of 212,500 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Web Analytics Manager salary would increase to 283,700 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Web Analytics Manager, the average salary would be 420,100 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 514,300 CNY.
  • 15 - 20 Years Experience. A Web Analytics Manager with 15 to 20 years of experience can earn an average of 559,000 CNY.
  • 20+ Years Experience. For a Web Analytics Manager with more than 20 years, the expected average salary increases to 605,700 CNY.

Average Salary by Experience Chart

0-2 Years-
212,500 CNY
2-5 Years+34%
283,700 CNY
5-10 Years+48%
420,100 CNY
10-15 Years+22%
514,300 CNY
15-20 Years+9%
559,000 CNY
20+ Years+8%
605,700 CNY

Web Analytics Manager Salary by Education Level in Chengdu

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Web Analytics Manager in Chengdu based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Web Analytics Manager in Chengdu with a high school education can earn an average salary of 263,200 CNY.
  • Certificate or Diploma. A Web Analytics Manager in Chengdu with a certificate or diploma education can earn an average salary of 309,800 CNY.
  • Bachelor's Degree. A Web Analytics Manager in Chengdu with a bachelor's degree education can earn an average salary of 447,300 CNY.
  • Master's Degree. A Web Analytics Manager in Chengdu with a master's degree education can earn an average salary of 585,900 CNY.

Average Salary by Education Chart

High School-
263,200 CNY
Certificate or Diploma+18%
309,800 CNY
Bachelor's Degree+45%
447,300 CNY
Master's Degree+31%
585,900 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Web Analytics Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Chengdu, a male web analytics manager will earn an average of 401,300 CNY, while a female web analytics manager will earn around 354,000 CNY.

This means that a male web analytics manager earns approximately 13% more than a female web analytics manager for performing the same job.

Average Salary by Gender Chart in Chengdu

Male-
401,300 CNY
Female-13%
354,000 CNY

Web Analytics Manager Average Pay Raise in Chengdu

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Web Analytics Manager in Chengdu is around 13% every 15 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 15 ) × 12  = 10%

What this means is that a Web Analytics Manager in Chengdu can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Chengdu for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
8%
Energy-
7%
Information Technology-
6%
Healthcare-
5%
Travel-
4%
Construction-
3%
Education-
2%

Web Analytics Manager Bonus and Incentive Rates in Chengdu

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Web Analytics Manager is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
86%
No Bonus-
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector-
362,200 CNY
Private Sector-6%
341,400 CNY

Salaries for Jobs Similar to a Web Analytics Manager

In the table below, we have salary information for jobs that are similar to a Web Analytics Manager in Chengdu.

Job TitleCategorySalary
Account HandlerMarketing301,300 CNY
Affiliate ManagerMarketing375,200 CNY
Analytics SpecialistMarketing283,700 CNY
Assistant Brand ManagerMarketing384,500 CNY
Assistant Product ManagerMarketing417,100 CNY
Associate Marketing ManagerMarketing459,700 CNY
Associate Product ManagerMarketing467,100 CNY
Brand AmbassadorMarketing504,400 CNY
Brand DirectorMarketing658,300 CNY
Brand ExecutiveMarketing603,400 CNY
Brand ManagerMarketing589,400 CNY
Business Analytics SpecialistMarketing275,200 CNY
Business Channel ManagerMarketing394,500 CNY
Business Intelligence Team LeaderMarketing394,300 CNY
Campaign SpecialistMarketing367,900 CNY
Chief Marketing Officer Marketing659,400 CNY
Chief Product OfficerMarketing543,200 CNY
Communications OfficerMarketing192,600 CNY
Content ManagerMarketing325,600 CNY
Content Marketing StrategistMarketing384,500 CNY
Copy EditerMarketing238,900 CNY
Copy WriterMarketing225,700 CNY
Creative Marketing LeadMarketing394,500 CNY
Creative WriterMarketing232,400 CNY
Digital MarketerMarketing357,700 CNY
Digital Marketing ManagerMarketing459,700 CNY
Digital Marketing Strategist Marketing464,400 CNY
Digital Media SpecialistMarketing407,100 CNY
Director of MarketingMarketing646,600 CNY
Director of ResearchMarketing472,000 CNY
Event MarketingMarketing466,900 CNY
Head of Executive SearchMarketing552,400 CNY
Key Affiliate ManagerMarketing433,400 CNY
Localization ManagerMarketing437,300 CNY
Market Development ExecutiveMarketing522,700 CNY
Market Development ManagerMarketing519,300 CNY
Market Research AnalystMarketing399,900 CNY
Market Research ManagerMarketing455,400 CNY
Market Segmentation DirectorMarketing483,800 CNY
Marketing Account SupervisorMarketing362,200 CNY
Marketing AdministratorMarketing307,400 CNY
Marketing AdvisorMarketing353,600 CNY
Marketing AnalystMarketing362,200 CNY
Marketing AssistantMarketing207,700 CNY
Marketing AssociateMarketing192,600 CNY
Marketing Communications ManagerMarketing397,900 CNY
Marketing ConsultantMarketing464,400 CNY
Marketing CoordinatorMarketing208,600 CNY
Marketing DirectorMarketing615,700 CNY
Marketing Distribution ExecutiveMarketing471,700 CNY
Marketing ExecutiveMarketing489,600 CNY
Marketing ManagerMarketing605,700 CNY
Marketing OfficerMarketing205,700 CNY
Marketing Segment ManagerMarketing447,700 CNY
Marketing SpecialistMarketing307,400 CNY
Marketing SupervisorMarketing385,300 CNY
Marketing Vice PresidentMarketing491,000 CNY
Marketing WriterMarketing238,900 CNY
Marketing and Communications OfficerMarketing214,000 CNY
Marketing and Sales HeadMarketing642,800 CNY
Online Marketing AnalystMarketing353,600 CNY
Online Marketing ManagerMarketing417,200 CNY
Optimization ManagerMarketing397,900 CNY
Outbound SalesMarketing268,900 CNY
Outreach CoordinatorMarketing263,200 CNY
Outreach SpecialistMarketing354,000 CNY
Product DevelopmentMarketing459,700 CNY
Product ManagerMarketing510,000 CNY
Product Marketing EngineerMarketing275,800 CNY
Product Marketing ExecutiveMarketing447,700 CNY
Product Marketing ManagerMarketing467,700 CNY
Product ResearcherMarketing251,500 CNY
Product StrategistMarketing363,000 CNY
Product Strategy ResearcherMarketing359,900 CNY
Product Training SpecialistMarketing301,700 CNY
Project ManagerMarketing378,800 CNY
Publications CoordinatorMarketing214,000 CNY
Research ExecutiveMarketing455,400 CNY
Sales DirectorMarketing576,500 CNY
Sales Management SupportMarketing225,700 CNY
Sales ManagerMarketing614,600 CNY
Sales and Marketing AssistantMarketing200,000 CNY
Sales and Marketing CoordinatorMarketing215,100 CNY
Sales and Marketing DirectorMarketing628,000 CNY
Search Marketing StrategistMarketing531,700 CNY
Social Media AdministratorMarketing332,100 CNY
Social Media SpecialistMarketing339,100 CNY
Spaceman AnalystMarketing183,600 CNY
Sponsorship ConsultantMarketing322,600 CNY
Team LeaderMarketing384,500 CNY
TelemarketerMarketing192,000 CNY
Trade Marketing ExecutiveMarketing464,900 CNY
Trade Marketing ManagerMarketing480,600 CNY
Trade Marketing ProfessionalMarketing369,900 CNY
Trade Marketing SpecialistMarketing281,500 CNY
Web Content ManagerMarketing390,000 CNY
eMarketing ManagerMarketing504,400 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Beijing417,200 CNY
Changchun383,300 CNY
Changsha351,200 CNY
Chongqing447,300 CNY
Dalian349,300 CNY
Dongguan367,900 CNY
Foshan372,600 CNY
Fuzhou349,300 CNY
Guangzhou430,500 CNY
Hangzhou417,200 CNY
Harbin419,400 CNY
Jinan419,400 CNY
Kunming361,500 CNY
Nanjing413,900 CNY
Qingdao384,200 CNY
Quanzhou332,100 CNY
Shanghai444,300 CNY
Shantou384,200 CNY
Shenyang404,600 CNY
Shenzhen411,400 CNY
Suzhou384,200 CNY
Tianjin419,400 CNY
Wenzhou369,300 CNY
Wuhan414,000 CNY
Wuxi325,900 CNY
Xi an420,800 CNY
Xiamen345,700 CNY
Zhengzhou344,600 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

StateAverage Salary
Anhui414,000 CNY
Beijing352,000 CNY
Chongqing384,500 CNY
Fujian384,200 CNY
Gansu361,500 CNY
Guangdong462,300 CNY
Guangxi394,800 CNY
Guizhou369,300 CNY
Hainan345,700 CNY
Hebei407,300 CNY
Heilongjiang375,200 CNY
Henan444,300 CNY
Hubei433,400 CNY
Hunan414,000 CNY
Jiangsu431,300 CNY
Jiangxi413,900 CNY
Jilin351,200 CNY
Liaoning394,800 CNY
Nei Monggol366,200 CNY
Ningxia317,700 CNY
Qinghai325,600 CNY
Shaanxi388,100 CNY
Shandong464,400 CNY
Shanghai345,100 CNY
Shanxi378,300 CNY
Sichuan451,000 CNY
Tianjin330,700 CNY
Xinjiang Uygur349,300 CNY
Xizang [Tibet]335,100 CNY
Yunnan384,500 CNY
Zhejiang404,600 CNY

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