Average Trade Marketing Specialist Salary in Colombo, Sri Lanka for 2026
In this article, we will look at the average Trade Marketing Specialist salary for 2026 in Colombo and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Sri Lankan rupee. To keep things simple, we are using the LKR currency code instead of the currency symbol Rs රු.
How Much Does a Trade Marketing Specialist Make in Colombo?
A Trade Marketing Specialist working in Colombo will typically earn around 991,100 LKR per year, and this can range from the lowest average salary of about 457,300 LKR to the highest average salary of 1,583,700 LKR.
These are average salaries for a Trade Marketing Specialist in Colombo and include benefits such as housing and transport. It's also possible for a Trade Marketing Specialist to earn more or less than the average salaries shown above.
Trade Marketing Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Trade Marketing Specialist Salaries in Colombo
So we've looked at the average salaries a Trade Marketing Specialist will earn in Colombo. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Trade Marketing Specialist can earn between 457,300 LKR and 1,583,700 LKR on average in Colombo. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Trade Marketing Specialist in Colombo is 1,069,800 LKR. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 1,069,800 LKR, and 50% of the population earn more than 1,069,800 LKR.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Trade Marketing Specialist salary in Colombo, 25% of the population are earning less than 688,900 LKR while 75% of the population earn more than 688,900 LKR.
75% of the population earn less than 1,428,800 LKR, and 25% of the population earn more than 1,428,800 LKR.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Trade Marketing Specialist Salary by Experience Level in Colombo
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Trade Marketing Specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Trade Marketing Specialist in Colombo that has less than two years of experience can expect to earn somewhere in the region of 519,300 LKR.
- 2 - 5 Years Experience. With two to five years of experience the average Trade Marketing Specialist salary would increase to 693,100 LKR.
- 5 - 10 Years Experience. From five to ten years of experience as a Trade Marketing Specialist, the average salary would be 1,023,000 LKR.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,249,900 LKR.
- 15 - 20 Years Experience. A Trade Marketing Specialist with 15 to 20 years of experience can earn an average of 1,357,900 LKR.
- 20+ Years Experience. For a Trade Marketing Specialist with more than 20 years, the expected average salary increases to 1,476,700 LKR.
Average Salary by Experience Chart
| 0-2 Years | - | 519,300 LKR |
| 2-5 Years | +34% | 693,100 LKR |
| 5-10 Years | +48% | 1,023,000 LKR |
| 10-15 Years | +22% | 1,249,900 LKR |
| 15-20 Years | +9% | 1,357,900 LKR |
| 20+ Years | +8% | 1,476,700 LKR |
Trade Marketing Specialist Salary by Education Level in Colombo
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Trade Marketing Specialist in Colombo based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Trade Marketing Specialist in Colombo with a high school education can earn an average salary of 637,500 LKR.
- Certificate or Diploma. A Trade Marketing Specialist in Colombo with a certificate or diploma education can earn an average salary of 747,400 LKR.
- Bachelor's Degree. A Trade Marketing Specialist in Colombo with a bachelor's degree education can earn an average salary of 1,085,600 LKR.
- Master's Degree. A Trade Marketing Specialist in Colombo with a master's degree education can earn an average salary of 1,417,600 LKR.
Average Salary by Education Chart
| High School | - | 637,500 LKR |
| Certificate or Diploma | +18% | 747,400 LKR |
| Bachelor's Degree | +45% | 1,085,600 LKR |
| Master's Degree | +31% | 1,417,600 LKR |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Sri Lanka is around 449,000 to 1,350,000 LKR and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Trade Marketing Specialist Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Colombo, a male trade marketing specialist will earn an average of 877,300 LKR, while a female trade marketing specialist will earn around 792,900 LKR.
This means that a male trade marketing specialist earns approximately 11% more than a female trade marketing specialist for performing the same job.
Average Salary by Gender Chart in Colombo
| Male | - | 877,300 LKR |
| Female | -11% | 792,900 LKR |
Trade Marketing Specialist Average Pay Raise in Colombo
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Trade Marketing Specialist in Colombo is around 12% every 17 months.
The national average pay raise across all professions and industries in Sri Lanka is around 9% every 17 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 12 ÷ 17 ) × 12 = 8%
What this means is that a Trade Marketing Specialist in Colombo can expect to receive an average pay raise of around 8% every 12 months.
Annual Pay Raise by Industry in Colombo for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Sri Lanka.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 6% |
| Energy | - | 3% |
| Information Technology | - | 9% |
| Healthcare | - | 6% |
| Travel | - | 3% |
| Construction | - | 9% |
| Education | - | 6% |
Trade Marketing Specialist Bonus and Incentive Rates in Colombo
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Trade Marketing Specialist is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.
21% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 79% |
| No Bonus | - | 21% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Sri Lanka earn approximately 8% more than private sector employees in the same role.
| Public Sector | - | 1,109,200 LKR |
| Private Sector | -8% | 1,031,200 LKR |
Salaries for Jobs Similar to a Trade Marketing Specialist
In the table below, we have salary information for jobs that are similar to a Trade Marketing Specialist in Colombo.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 945,400 LKR |
| Affiliate Manager | Marketing | 1,147,600 LKR |
| Analytics Specialist | Marketing | 861,300 LKR |
| Assistant Brand Manager | Marketing | 1,283,600 LKR |
| Assistant Product Manager | Marketing | 1,391,600 LKR |
| Associate Marketing Manager | Marketing | 1,380,400 LKR |
| Associate Product Manager | Marketing | 1,405,700 LKR |
| Brand Ambassador | Marketing | 1,645,600 LKR |
| Brand Director | Marketing | 2,136,200 LKR |
| Brand Executive | Marketing | 1,882,700 LKR |
| Brand Manager | Marketing | 1,921,500 LKR |
| Business Analytics Specialist | Marketing | 858,100 LKR |
| Business Channel Manager | Marketing | 1,259,300 LKR |
| Business Intelligence Team Leader | Marketing | 1,283,600 LKR |
| Campaign Specialist | Marketing | 1,172,800 LKR |
| Chief Marketing Officer | Marketing | 2,065,400 LKR |
| Chief Product Officer | Marketing | 1,777,700 LKR |
| Communications Officer | Marketing | 589,400 LKR |
| Content Manager | Marketing | 1,016,300 LKR |
| Content Marketing Strategist | Marketing | 1,212,800 LKR |
| Copy Editer | Marketing | 791,200 LKR |
| Copy Writer | Marketing | 719,100 LKR |
| Creative Marketing Lead | Marketing | 1,165,400 LKR |
| Creative Writer | Marketing | 725,700 LKR |
| Digital Marketer | Marketing | 1,099,800 LKR |
| Digital Marketing Manager | Marketing | 1,464,200 LKR |
| Digital Marketing Strategist | Marketing | 1,537,500 LKR |
| Digital Media Specialist | Marketing | 1,357,900 LKR |
| Director of Marketing | Marketing | 1,942,700 LKR |
| Director of Research | Marketing | 1,417,600 LKR |
| Event Marketing | Marketing | 1,428,800 LKR |
| Head of Executive Search | Marketing | 1,800,200 LKR |
| Key Affiliate Manager | Marketing | 1,500,800 LKR |
| Localization Manager | Marketing | 1,306,100 LKR |
| Market Development Executive | Marketing | 1,632,100 LKR |
| Market Development Manager | Marketing | 1,524,300 LKR |
| Market Research Analyst | Marketing | 1,249,900 LKR |
| Market Research Manager | Marketing | 1,369,700 LKR |
| Market Segmentation Director | Marketing | 1,510,400 LKR |
| Marketing Account Supervisor | Marketing | 1,153,300 LKR |
| Marketing Administrator | Marketing | 1,014,700 LKR |
| Marketing Advisor | Marketing | 1,198,300 LKR |
| Marketing Analyst | Marketing | 1,153,300 LKR |
| Marketing Assistant | Marketing | 639,100 LKR |
| Marketing Associate | Marketing | 612,500 LKR |
| Marketing Communications Manager | Marketing | 1,296,900 LKR |
| Marketing Consultant | Marketing | 1,537,500 LKR |
| Marketing Coordinator | Marketing | 652,200 LKR |
| Marketing Director | Marketing | 2,086,500 LKR |
| Marketing Distribution Executive | Marketing | 1,500,800 LKR |
| Marketing Executive | Marketing | 1,594,500 LKR |
| Marketing Manager | Marketing | 1,967,000 LKR |
| Marketing Officer | Marketing | 650,700 LKR |
| Marketing Segment Manager | Marketing | 1,380,400 LKR |
| Marketing Specialist | Marketing | 957,800 LKR |
| Marketing Supervisor | Marketing | 1,138,300 LKR |
| Marketing Vice President | Marketing | 1,537,500 LKR |
| Marketing Writer | Marketing | 762,400 LKR |
| Marketing and Communications Officer | Marketing | 728,500 LKR |
| Marketing and Sales Head | Marketing | 2,086,500 LKR |
| Online Marketing Analyst | Marketing | 1,087,500 LKR |
| Online Marketing Manager | Marketing | 1,357,900 LKR |
| Optimization Manager | Marketing | 1,249,900 LKR |
| Outbound Sales | Marketing | 909,300 LKR |
| Outreach Coordinator | Marketing | 800,200 LKR |
| Outreach Specialist | Marketing | 1,045,100 LKR |
| Product Development | Marketing | 1,380,400 LKR |
| Product Manager | Marketing | 1,655,500 LKR |
| Product Marketing Engineer | Marketing | 883,500 LKR |
| Product Marketing Executive | Marketing | 1,524,300 LKR |
| Product Marketing Manager | Marketing | 1,500,800 LKR |
| Product Researcher | Marketing | 798,900 LKR |
| Product Strategist | Marketing | 1,187,900 LKR |
| Product Strategy Researcher | Marketing | 1,122,900 LKR |
| Product Training Specialist | Marketing | 931,900 LKR |
| Project Manager | Marketing | 1,235,600 LKR |
| Publications Coordinator | Marketing | 728,500 LKR |
| Research Executive | Marketing | 1,345,400 LKR |
| Sales Director | Marketing | 1,835,700 LKR |
| Sales Management Support | Marketing | 717,900 LKR |
| Sales Manager | Marketing | 1,882,700 LKR |
| Sales and Marketing Assistant | Marketing | 626,800 LKR |
| Sales and Marketing Coordinator | Marketing | 650,800 LKR |
| Sales and Marketing Director | Marketing | 1,921,500 LKR |
| Search Marketing Strategist | Marketing | 1,632,100 LKR |
| Social Media Administrator | Marketing | 1,130,800 LKR |
| Social Media Specialist | Marketing | 1,122,300 LKR |
| Spaceman Analyst | Marketing | 581,000 LKR |
| Sponsorship Consultant | Marketing | 1,032,400 LKR |
| Team Leader | Marketing | 1,159,900 LKR |
| Telemarketer | Marketing | 563,000 LKR |
| Trade Marketing Executive | Marketing | 1,450,700 LKR |
| Trade Marketing Manager | Marketing | 1,476,700 LKR |
| Trade Marketing Professional | Marketing | 1,182,800 LKR |
| Web Analytics Manager | Marketing | 1,212,800 LKR |
| Web Content Manager | Marketing | 1,198,300 LKR |
| eMarketing Manager | Marketing | 1,645,600 LKR |
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