Average Social Media Strategist Salary in Harbin, China for 2026

In this article, we will look at the average Social Media Strategist salary for 2026 in Harbin and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Social Media Strategist Make in Harbin?

A Social Media Strategist working in Harbin will typically earn around 472,100 CNY per year, and this can range from the lowest average salary of about 232,400 CNY to the highest average salary of 741,500 CNY.

Average Annual Salary472,100 CNY
Average Monthly Salary39,341 CNY
Average Lowest Salary232,400 CNY
Lowest Monthly Salary19,366 CNY
Average Highest Salary741,500 CNY
Highest Monthly Salary61,791 CNY

These are average salaries for a Social Media Strategist in Harbin and include benefits such as housing and transport. It's also possible for a Social Media Strategist to earn more or less than the average salaries shown above.

Social Media Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Strategist Salaries in Harbin

So we've looked at the average salaries a Social Media Strategist will earn in Harbin. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Strategist can earn between 232,400 CNY and 741,500 CNY on average in Harbin. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Strategist in Harbin is 483,800 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 483,800 CNY, and 50% of the population earn more than 483,800 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Strategist salary in Harbin, 25% of the population are earning less than 322,600 CNY while 75% of the population earn more than 322,600 CNY.

75% of the population earn less than 623,700 CNY, and 25% of the population earn more than 623,700 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Strategist Salary by Experience Level in Harbin

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Social Media Strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Strategist in Harbin that has less than two years of experience can expect to earn somewhere in the region of 275,800 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Strategist salary would increase to 353,600 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Strategist, the average salary would be 489,600 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 605,700 CNY.
  • 15 - 20 Years Experience. A Social Media Strategist with 15 to 20 years of experience can earn an average of 650,800 CNY.
  • 20+ Years Experience. For a Social Media Strategist with more than 20 years, the expected average salary increases to 693,100 CNY.

Average Salary by Experience Chart

0-2 Years-
275,800 CNY
2-5 Years+29%
353,600 CNY
5-10 Years+38%
489,600 CNY
10-15 Years+24%
605,700 CNY
15-20 Years+7%
650,800 CNY
20+ Years+7%
693,100 CNY

Social Media Strategist Salary by Education Level in Harbin

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Strategist in Harbin based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Strategist in Harbin with a high school education can earn an average salary of 345,100 CNY.
  • Certificate or Diploma. A Social Media Strategist in Harbin with a certificate or diploma education can earn an average salary of 394,300 CNY.
  • Bachelor's Degree. A Social Media Strategist in Harbin with a bachelor's degree education can earn an average salary of 533,100 CNY.
  • Master's Degree. A Social Media Strategist in Harbin with a master's degree education can earn an average salary of 670,600 CNY.

Average Salary by Education Chart

High School-
345,100 CNY
Certificate or Diploma+15%
394,300 CNY
Bachelor's Degree+35%
533,100 CNY
Master's Degree+26%
670,600 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Harbin, a male social media strategist will earn an average of 472,100 CNY, while a female social media strategist will earn around 448,500 CNY.

This means that a male social media strategist earns approximately 5% more than a female social media strategist for performing the same job.

Average Salary by Gender Chart in Harbin

Male-
472,100 CNY
Female-5%
448,500 CNY

Social Media Strategist Average Pay Raise in Harbin

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Strategist in Harbin is around 12% every 16 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Social Media Strategist in Harbin can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Harbin for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
8%
Energy-
7%
Information Technology-
6%
Healthcare-
5%
Travel-
4%
Construction-
3%
Education-
2%

Social Media Strategist Bonus and Incentive Rates in Harbin

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Strategist is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus-
82%
No Bonus-
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector-
362,200 CNY
Private Sector-6%
341,400 CNY

Salaries for Jobs Similar to a Social Media Strategist

In the table below, we have salary information for jobs that are similar to a Social Media Strategist in Harbin.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events390,000 CNY
Advertising Account ManagerAdvertising / Graphic Design / Events411,400 CNY
Advertising Account PlannerAdvertising / Graphic Design / Events208,600 CNY
Advertising CoordinatorAdvertising / Graphic Design / Events283,700 CNY
Advertising ManagerAdvertising / Graphic Design / Events544,800 CNY
Advertising Operations ManagerAdvertising / Graphic Design / Events562,600 CNY
Advertising Sales DirectorAdvertising / Graphic Design / Events612,500 CNY
Advertising Strategic PlannerAdvertising / Graphic Design / Events367,900 CNY
Advertising Team LeaderAdvertising / Graphic Design / Events332,500 CNY
Advertising and Promotions ManagerAdvertising / Graphic Design / Events583,000 CNY
AnimatorAdvertising / Graphic Design / Events239,300 CNY
Art DirectorAdvertising / Graphic Design / Events345,700 CNY
Art ManagerAdvertising / Graphic Design / Events341,400 CNY
ArtistAdvertising / Graphic Design / Events299,500 CNY
ArtworkerAdvertising / Graphic Design / Events209,500 CNY
Assistant Art DirectorAdvertising / Graphic Design / Events283,700 CNY
Audio EngineerAdvertising / Graphic Design / Events246,200 CNY
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events214,000 CNY
Audiosual TechnicianAdvertising / Graphic Design / Events200,000 CNY
Broadcast AdministratorAdvertising / Graphic Design / Events375,200 CNY
Catering SalesAdvertising / Graphic Design / Events215,100 CNY
Catering TrainerAdvertising / Graphic Design / Events263,100 CNY
Commercial and Industrial DesignerAdvertising / Graphic Design / Events216,800 CNY
Conference OrganiserAdvertising / Graphic Design / Events261,300 CNY
Content and Media Production LeadAdvertising / Graphic Design / Events413,900 CNY
CopyWriterAdvertising / Graphic Design / Events227,600 CNY
Creative DesignerAdvertising / Graphic Design / Events266,000 CNY
Creative DirectorAdvertising / Graphic Design / Events348,300 CNY
Designer Advertising / Graphic Design / Events196,800 CNY
Desktop PublisherAdvertising / Graphic Design / Events172,200 CNY
Digital Campaign ManagerAdvertising / Graphic Design / Events357,300 CNY
Digital Media ManagerAdvertising / Graphic Design / Events451,000 CNY
Digital Media StrategistAdvertising / Graphic Design / Events420,800 CNY
Director of EventsAdvertising / Graphic Design / Events572,200 CNY
Director of Graphic DesignAdvertising / Graphic Design / Events315,700 CNY
Director of Social Media MarketingAdvertising / Graphic Design / Events457,300 CNY
Events DirectorAdvertising / Graphic Design / Events606,400 CNY
Events and Promotions ManagerAdvertising / Graphic Design / Events563,300 CNY
Exhibit DesignerAdvertising / Graphic Design / Events292,000 CNY
Exhibit Display CoordinatorAdvertising / Graphic Design / Events277,400 CNY
Exhibit Display ManagerAdvertising / Graphic Design / Events351,900 CNY
FinisherAdvertising / Graphic Design / Events190,500 CNY
Graphic ArtistAdvertising / Graphic Design / Events214,000 CNY
Graphic Design SpecialistAdvertising / Graphic Design / Events252,300 CNY
Graphic DesignerAdvertising / Graphic Design / Events228,500 CNY
Graphics ArtistAdvertising / Graphic Design / Events225,700 CNY
Graphics Design SupervisorAdvertising / Graphic Design / Events296,000 CNY
Group Creative DirectorAdvertising / Graphic Design / Events367,200 CNY
Imagery AnalystAdvertising / Graphic Design / Events212,500 CNY
Imaging TechnologistAdvertising / Graphic Design / Events201,100 CNY
Interaction DesignerAdvertising / Graphic Design / Events172,200 CNY
Media AnalystAdvertising / Graphic Design / Events272,800 CNY
Media ExecutiveAdvertising / Graphic Design / Events369,900 CNY
Media PlannerAdvertising / Graphic Design / Events281,500 CNY
Media Production CoordinatorAdvertising / Graphic Design / Events273,000 CNY
Media Production ManagerAdvertising / Graphic Design / Events467,700 CNY
Media Project ManagerAdvertising / Graphic Design / Events454,900 CNY
Media Relations RepresentativeAdvertising / Graphic Design / Events398,300 CNY
Media Sales ExecutiveAdvertising / Graphic Design / Events455,400 CNY
Meeting and Event PlannerAdvertising / Graphic Design / Events263,100 CNY
Multimedia ArtistAdvertising / Graphic Design / Events221,500 CNY
Multimedia SpecialistAdvertising / Graphic Design / Events201,100 CNY
PPC Campaign ManagerAdvertising / Graphic Design / Events357,700 CNY
PhotographerAdvertising / Graphic Design / Events197,600 CNY
Print Production ManagerAdvertising / Graphic Design / Events367,200 CNY
Product and Brand ManagerAdvertising / Graphic Design / Events553,800 CNY
Sales Promotion ManagerAdvertising / Graphic Design / Events565,100 CNY
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events252,300 CNY
Sketch ArtistAdvertising / Graphic Design / Events243,000 CNY
Social Media ExecutiveAdvertising / Graphic Design / Events447,300 CNY
Social Media ManagerAdvertising / Graphic Design / Events464,900 CNY
Social Media Marketing ManagerAdvertising / Graphic Design / Events455,400 CNY
Special Events SupervisorAdvertising / Graphic Design / Events341,900 CNY
Technical TypistAdvertising / Graphic Design / Events158,700 CNY
UX DesignerAdvertising / Graphic Design / Events208,600 CNY
User Experience UX DesignerAdvertising / Graphic Design / Events246,200 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Beijing504,400 CNY
Changchun430,500 CNY
Changsha403,100 CNY
Chengdu472,100 CNY
Chongqing504,400 CNY
Dalian421,400 CNY
Dongguan412,000 CNY
Foshan425,100 CNY
Fuzhou424,900 CNY
Guangzhou498,000 CNY
Hangzhou483,400 CNY
Jinan467,700 CNY
Kunming411,400 CNY
Nanjing447,300 CNY
Qingdao447,700 CNY
Quanzhou406,300 CNY
Shanghai524,300 CNY
Shantou444,300 CNY
Shenyang459,700 CNY
Shenzhen444,300 CNY
Suzhou424,900 CNY
Tianjin466,900 CNY
Wenzhou430,500 CNY
Wuhan476,600 CNY
Wuxi375,200 CNY
Xi an478,000 CNY
Xiamen390,000 CNY
Zhengzhou372,600 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

StateAverage Salary
Anhui480,300 CNY
Beijing413,900 CNY
Chongqing417,100 CNY
Fujian464,900 CNY
Gansu404,600 CNY
Guangdong524,700 CNY
Guangxi454,300 CNY
Guizhou431,300 CNY
Hainan371,100 CNY
Hebei492,400 CNY
Heilongjiang459,700 CNY
Henan500,100 CNY
Hubei496,100 CNY
Hunan476,600 CNY
Jiangsu510,000 CNY
Jiangxi447,300 CNY
Jilin428,400 CNY
Liaoning436,200 CNY
Nei Monggol413,900 CNY
Ningxia366,200 CNY
Qinghai378,300 CNY
Shaanxi460,500 CNY
Shandong501,400 CNY
Shanghai417,100 CNY
Shanxi424,300 CNY
Sichuan510,200 CNY
Tianjin381,800 CNY
Xinjiang Uygur407,100 CNY
Xizang [Tibet]359,900 CNY
Yunnan464,900 CNY
Zhejiang496,100 CNY

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