Average Social Media Strategist Salary in Copenhagen, Denmark for 2026

In this article, we will look at the average Social Media Strategist salary for 2026 in Copenhagen and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Danish krone. To keep things simple, we are using the DKK currency code instead of the currency symbol kr.

How Much Does a Social Media Strategist Make in Copenhagen?

A Social Media Strategist working in Copenhagen will typically earn around 674,100 DKK per year, and this can range from the lowest average salary of about 308,300 DKK to the highest average salary of 1,070,600 DKK.

These are average salaries for a Social Media Strategist in Copenhagen and include benefits such as housing and transport. It's also possible for a Social Media Strategist to earn more or less than the average salaries shown above.

Social Media Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Strategist Salaries in Copenhagen

So we've looked at the average salaries a Social Media Strategist will earn in Copenhagen. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Strategist can earn between 308,300 DKK and 1,070,600 DKK on average in Copenhagen. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Strategist in Copenhagen is 725,700 DKK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 725,700 DKK, and 50% of the population earn more than 725,700 DKK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Strategist salary in Copenhagen, 25% of the population are earning less than 466,900 DKK while 75% of the population earn more than 466,900 DKK.

75% of the population earn less than 972,200 DKK, and 25% of the population earn more than 972,200 DKK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Social Media Strategist Salary by Experience Level in Copenhagen

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Social Media Strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Social Media Strategist in Copenhagen that has less than two years of experience can expect to earn somewhere in the region of 351,900 DKK.
• 2 - 5 Years Experience. With two to five years of experience the average Social Media Strategist salary would increase to 467,700 DKK.
• 5 - 10 Years Experience. From five to ten years of experience as a Social Media Strategist, the average salary would be 695,200 DKK.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 846,500 DKK.
• 15 - 20 Years Experience. A Social Media Strategist with 15 to 20 years of experience can earn an average of 922,900 DKK.
• 20+ Years Experience. For a Social Media Strategist with more than 20 years, the expected average salary increases to 999,500 DKK.

Average Salary by Experience Chart

Social Media Strategist Salary by Education Level in Copenhagen

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Strategist in Copenhagen based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Social Media Strategist in Copenhagen with a high school education can earn an average salary of 430,000 DKK.
• Certificate or Diploma. A Social Media Strategist in Copenhagen with a certificate or diploma education can earn an average salary of 507,300 DKK.
• Bachelor's Degree. A Social Media Strategist in Copenhagen with a bachelor's degree education can earn an average salary of 736,700 DKK.
• Master's Degree. A Social Media Strategist in Copenhagen with a master's degree education can earn an average salary of 965,000 DKK.

Average Salary by Education Chart

Social Media Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Copenhagen, a male social media strategist will earn an average of 598,600 DKK, while a female social media strategist will earn around 574,200 DKK.

This means that a male social media strategist earns approximately 4% more than a female social media strategist for performing the same job.

Average Salary by Gender Chart in Copenhagen

Social Media Strategist Average Pay Raise in Copenhagen

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Strategist in Copenhagen is around 13% every 16 months.

The national average pay raise across all professions and industries in Denmark is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Social Media Strategist in Copenhagen can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Copenhagen for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Denmark.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Social Media Strategist Bonus and Incentive Rates in Copenhagen

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Strategist is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Denmark earn approximately 6% more than private sector employees in the same role.

Salaries for Jobs Similar to a Social Media Strategist

In the table below, we have salary information for jobs that are similar to a Social Media Strategist in Copenhagen.