Average Social Media Specialist Salary in Ha Noi, Vietnam for 2026

In this article, we will look at the average Social Media Specialist salary for 2026 in Ha Noi and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Vietnamese đồng. To keep things simple, we are using the VND currency code instead of the currency symbol ₫.

How Much Does a Social Media Specialist Make in Ha Noi?

A Social Media Specialist working in Ha Noi will typically earn around 221,999,600 VND per year, and this can range from the lowest average salary of about 108,719,900 VND to the highest average salary of 345,600,900 VND.

These are average salaries for a Social Media Specialist in Ha Noi and include benefits such as housing and transport. It's also possible for a Social Media Specialist to earn more or less than the average salaries shown above.

Social Media Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Specialist Salaries in Ha Noi

So we've looked at the average salaries a Social Media Specialist will earn in Ha Noi. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Specialist can earn between 108,719,900 VND and 345,600,900 VND on average in Ha Noi. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Specialist in Ha Noi is 226,800,200 VND. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 226,800,200 VND, and 50% of the population earn more than 226,800,200 VND.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Specialist salary in Ha Noi, 25% of the population are earning less than 151,201,000 VND while 75% of the population earn more than 151,201,000 VND.

75% of the population earn less than 291,598,200 VND, and 25% of the population earn more than 291,598,200 VND.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Social Media Specialist Salary by Experience Level in Ha Noi

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Social Media Specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Social Media Specialist in Ha Noi that has less than two years of experience can expect to earn somewhere in the region of 128,400,500 VND.
• 2 - 5 Years Experience. With two to five years of experience the average Social Media Specialist salary would increase to 165,599,600 VND.
• 5 - 10 Years Experience. From five to ten years of experience as a Social Media Specialist, the average salary would be 227,999,700 VND.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 283,199,800 VND.
• 15 - 20 Years Experience. A Social Media Specialist with 15 to 20 years of experience can earn an average of 303,600,800 VND.
• 20+ Years Experience. For a Social Media Specialist with more than 20 years, the expected average salary increases to 323,999,400 VND.

Average Salary by Experience Chart

Social Media Specialist Salary by Education Level in Ha Noi

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Specialist in Ha Noi based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Social Media Specialist in Ha Noi with a high school education can earn an average salary of 160,800,900 VND.
• Certificate or Diploma. A Social Media Specialist in Ha Noi with a certificate or diploma education can earn an average salary of 184,799,000 VND.
• Bachelor's Degree. A Social Media Specialist in Ha Noi with a bachelor's degree education can earn an average salary of 248,398,700 VND.
• Master's Degree. A Social Media Specialist in Ha Noi with a master's degree education can earn an average salary of 313,198,900 VND.

Average Salary by Education Chart

Social Media Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ha Noi, a male social media specialist will earn an average of 217,198,400 VND, while a female social media specialist will earn around 197,998,100 VND.

This means that a male social media specialist earns approximately 10% more than a female social media specialist for performing the same job.

Average Salary by Gender Chart in Ha Noi

Social Media Specialist Average Pay Raise in Ha Noi

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Specialist in Ha Noi is around 12% every 17 months.

The national average pay raise across all professions and industries in Vietnam is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Social Media Specialist in Ha Noi can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Ha Noi for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Vietnam.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Social Media Specialist Bonus and Incentive Rates in Ha Noi

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Specialist is a moderate bonus based job, with 55% of employees reporting at least one bonus in the last 12 months.

45% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Vietnam earn approximately 9% more than private sector employees in the same role.

Salaries for Jobs Similar to a Social Media Specialist

In the table below, we have salary information for jobs that are similar to a Social Media Specialist in Ha Noi.

Salary Comparison by City

If you want to compare salaries with different cities in Vietnam, you can use the links below to explore the data for each specific city we have researched.