Average Social Media Marketing Manager Salary in Dundee, United Kingdom for 2026

In this article, we will look at the average Social Media Marketing Manager salary for 2026 in Dundee and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the British pound. To keep things simple, we are using the GBP currency code instead of the currency symbol £.

How Much Does a Social Media Marketing Manager Make in Dundee?

A Social Media Marketing Manager working in Dundee will typically earn around 90,300 GBP per year, and this can range from the lowest average salary of about 41,000 GBP to the highest average salary of 142,300 GBP.

Average Annual Salary90,300 GBP
Average Monthly Salary7,525 GBP
Average Lowest Salary41,000 GBP
Lowest Monthly Salary3,416 GBP
Average Highest Salary142,300 GBP
Highest Monthly Salary11,858 GBP

These are average salaries for a Social Media Marketing Manager in Dundee and include benefits such as housing and transport. It's also possible for a Social Media Marketing Manager to earn more or less than the average salaries shown above.

Social Media Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Marketing Manager Salaries in Dundee

So we've looked at the average salaries a Social Media Marketing Manager will earn in Dundee. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Marketing Manager can earn between 41,000 GBP and 142,300 GBP on average in Dundee. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Marketing Manager in Dundee is 97,100 GBP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 97,100 GBP, and 50% of the population earn more than 97,100 GBP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Marketing Manager salary in Dundee, 25% of the population are earning less than 61,500 GBP while 75% of the population earn more than 61,500 GBP.

75% of the population earn less than 128,400 GBP, and 25% of the population earn more than 128,400 GBP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Marketing Manager Salary by Experience Level in Dundee

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Social Media Marketing Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Marketing Manager in Dundee that has less than two years of experience can expect to earn somewhere in the region of 47,600 GBP.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Marketing Manager salary would increase to 61,400 GBP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Marketing Manager, the average salary would be 94,300 GBP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 114,600 GBP.
  • 15 - 20 Years Experience. A Social Media Marketing Manager with 15 to 20 years of experience can earn an average of 124,500 GBP.
  • 20+ Years Experience. For a Social Media Marketing Manager with more than 20 years, the expected average salary increases to 134,100 GBP.

Average Salary by Experience Chart

0-2 Years-
47,600 GBP
2-5 Years+34%
61,400 GBP
5-10 Years+48%
94,300 GBP
10-15 Years+22%
114,600 GBP
15-20 Years+9%
124,500 GBP
20+ Years+8%
134,100 GBP

Social Media Marketing Manager Salary by Education Level in Dundee

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Marketing Manager in Dundee based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Marketing Manager in Dundee with a high school education can earn an average salary of 56,900 GBP.
  • Certificate or Diploma. A Social Media Marketing Manager in Dundee with a certificate or diploma education can earn an average salary of 66,100 GBP.
  • Bachelor's Degree. A Social Media Marketing Manager in Dundee with a bachelor's degree education can earn an average salary of 98,000 GBP.
  • Master's Degree. A Social Media Marketing Manager in Dundee with a master's degree education can earn an average salary of 130,500 GBP.

Average Salary by Education Chart

High School-
56,900 GBP
Certificate or Diploma+18%
66,100 GBP
Bachelor's Degree+45%
98,000 GBP
Master's Degree+31%
130,500 GBP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United Kingdom is around 29,600 to 88,700 GBP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Dundee, a male social media marketing manager will earn an average of 91,900 GBP, while a female social media marketing manager will earn around 84,800 GBP.

This means that a male social media marketing manager earns approximately 8% more than a female social media marketing manager for performing the same job.

Average Salary by Gender Chart in Dundee

Male-
91,900 GBP
Female-8%
84,800 GBP

Social Media Marketing Manager Average Pay Raise in Dundee

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Marketing Manager in Dundee is around 12% every 16 months.

The national average pay raise across all professions and industries in United Kingdom is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Social Media Marketing Manager in Dundee can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Dundee for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United Kingdom.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Social Media Marketing Manager Bonus and Incentive Rates in Dundee

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Marketing Manager is a high bonus based job, with 87% of employees reporting at least one bonus in the last 12 months.

13% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
87%
No Bonus-
13%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United Kingdom earn approximately 7% more than private sector employees in the same role.

Public Sector-
72,700 GBP
Private Sector-7%
68,200 GBP

Salaries for Jobs Similar to a Social Media Marketing Manager

In the table below, we have salary information for jobs that are similar to a Social Media Marketing Manager in Dundee.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events81,600 GBP
Advertising Account ManagerAdvertising / Graphic Design / Events84,800 GBP
Advertising Account PlannerAdvertising / Graphic Design / Events45,200 GBP
Advertising CoordinatorAdvertising / Graphic Design / Events57,400 GBP
Advertising ManagerAdvertising / Graphic Design / Events119,700 GBP
Advertising Operations ManagerAdvertising / Graphic Design / Events124,500 GBP
Advertising Sales DirectorAdvertising / Graphic Design / Events119,700 GBP
Advertising Strategic PlannerAdvertising / Graphic Design / Events81,200 GBP
Advertising Team LeaderAdvertising / Graphic Design / Events66,900 GBP
Advertising and Promotions ManagerAdvertising / Graphic Design / Events114,900 GBP
AnimatorAdvertising / Graphic Design / Events53,300 GBP
Art DirectorAdvertising / Graphic Design / Events74,000 GBP
Art ManagerAdvertising / Graphic Design / Events68,300 GBP
ArtistAdvertising / Graphic Design / Events61,400 GBP
ArtworkerAdvertising / Graphic Design / Events40,300 GBP
Assistant Art DirectorAdvertising / Graphic Design / Events54,100 GBP
Audio EngineerAdvertising / Graphic Design / Events51,800 GBP
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events42,700 GBP
Audiosual TechnicianAdvertising / Graphic Design / Events43,500 GBP
Broadcast AdministratorAdvertising / Graphic Design / Events74,100 GBP
Catering SalesAdvertising / Graphic Design / Events46,100 GBP
Catering TrainerAdvertising / Graphic Design / Events54,100 GBP
Commercial and Industrial DesignerAdvertising / Graphic Design / Events44,300 GBP
Conference OrganiserAdvertising / Graphic Design / Events51,900 GBP
Content and Media Production LeadAdvertising / Graphic Design / Events77,100 GBP
CopyWriterAdvertising / Graphic Design / Events49,400 GBP
Creative DesignerAdvertising / Graphic Design / Events54,100 GBP
Creative DirectorAdvertising / Graphic Design / Events71,200 GBP
Designer Advertising / Graphic Design / Events39,500 GBP
Desktop PublisherAdvertising / Graphic Design / Events33,300 GBP
Digital Campaign ManagerAdvertising / Graphic Design / Events80,200 GBP
Digital Media ManagerAdvertising / Graphic Design / Events86,100 GBP
Digital Media StrategistAdvertising / Graphic Design / Events88,300 GBP
Director of EventsAdvertising / Graphic Design / Events119,700 GBP
Director of Graphic DesignAdvertising / Graphic Design / Events63,700 GBP
Director of Social Media MarketingAdvertising / Graphic Design / Events92,900 GBP
Events DirectorAdvertising / Graphic Design / Events123,000 GBP
Events and Promotions ManagerAdvertising / Graphic Design / Events114,900 GBP
Exhibit DesignerAdvertising / Graphic Design / Events54,100 GBP
Exhibit Display CoordinatorAdvertising / Graphic Design / Events54,100 GBP
Exhibit Display ManagerAdvertising / Graphic Design / Events74,700 GBP
FinisherAdvertising / Graphic Design / Events35,600 GBP
Graphic ArtistAdvertising / Graphic Design / Events47,600 GBP
Graphic Design SpecialistAdvertising / Graphic Design / Events55,100 GBP
Graphic DesignerAdvertising / Graphic Design / Events44,300 GBP
Graphics ArtistAdvertising / Graphic Design / Events45,200 GBP
Graphics Design SupervisorAdvertising / Graphic Design / Events63,100 GBP
Group Creative DirectorAdvertising / Graphic Design / Events83,800 GBP
Imagery AnalystAdvertising / Graphic Design / Events43,500 GBP
Imaging TechnologistAdvertising / Graphic Design / Events44,300 GBP
Interaction DesignerAdvertising / Graphic Design / Events37,800 GBP
Media AnalystAdvertising / Graphic Design / Events58,000 GBP
Media ExecutiveAdvertising / Graphic Design / Events70,600 GBP
Media PlannerAdvertising / Graphic Design / Events60,400 GBP
Media Production CoordinatorAdvertising / Graphic Design / Events55,400 GBP
Media Production ManagerAdvertising / Graphic Design / Events99,700 GBP
Media Project ManagerAdvertising / Graphic Design / Events96,500 GBP
Media Relations RepresentativeAdvertising / Graphic Design / Events77,100 GBP
Media Sales ExecutiveAdvertising / Graphic Design / Events96,000 GBP
Meeting and Event PlannerAdvertising / Graphic Design / Events52,800 GBP
Multimedia ArtistAdvertising / Graphic Design / Events44,500 GBP
Multimedia SpecialistAdvertising / Graphic Design / Events44,300 GBP
PPC Campaign ManagerAdvertising / Graphic Design / Events77,000 GBP
PhotographerAdvertising / Graphic Design / Events38,900 GBP
Print Production ManagerAdvertising / Graphic Design / Events83,800 GBP
Product and Brand ManagerAdvertising / Graphic Design / Events108,200 GBP
Sales Promotion ManagerAdvertising / Graphic Design / Events109,000 GBP
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events48,300 GBP
Sketch ArtistAdvertising / Graphic Design / Events48,300 GBP
Social Media ExecutiveAdvertising / Graphic Design / Events94,900 GBP
Social Media ManagerAdvertising / Graphic Design / Events86,800 GBP
Social Media StrategistAdvertising / Graphic Design / Events91,500 GBP
Special Events SupervisorAdvertising / Graphic Design / Events68,900 GBP
Technical TypistAdvertising / Graphic Design / Events30,200 GBP
UX DesignerAdvertising / Graphic Design / Events45,000 GBP
User Experience UX DesignerAdvertising / Graphic Design / Events51,300 GBP

Salary Comparison by City

If you want to compare salaries with different cities in United Kingdom, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Aberdeen95,400 GBP
Abingdon83,300 GBP
Armagh88,600 GBP
Bangor83,300 GBP
Belfast100,700 GBP
Birmingham102,700 GBP
Bradford105,800 GBP
Brighton99,900 GBP
Bristol102,700 GBP
Cambridge86,600 GBP
Canterbury87,000 GBP
Cardiff99,700 GBP
Chester86,100 GBP
Coventry97,400 GBP
Derby93,100 GBP
Derry88,000 GBP
Durham88,300 GBP
Edinburgh95,600 GBP
Exeter88,300 GBP
Glasgow107,700 GBP
Gloucester87,500 GBP
Hartlepool88,700 GBP
Inverness83,200 GBP
Kingston upon Hull99,700 GBP
Kirkwall79,800 GBP
Leeds102,700 GBP
Leicester94,800 GBP
Lincoln91,700 GBP
Lisburn83,300 GBP
Liverpool105,200 GBP
London103,600 GBP
Manchester107,700 GBP
Newcastle97,900 GBP
Newport88,000 GBP
Newry92,100 GBP
Norwich90,600 GBP
Nottingham95,500 GBP
Oxford95,400 GBP
Peterborough95,300 GBP
Plymouth95,000 GBP
Poole94,200 GBP
Portsmouth94,800 GBP
Ripon81,300 GBP
Salisbury79,800 GBP
Sheffield107,300 GBP
Somerset103,600 GBP
Southampton96,600 GBP
St Davids84,200 GBP
Stirling91,700 GBP
Stromness79,500 GBP
Strontian76,800 GBP
Swansea96,600 GBP
Truro80,000 GBP
Wakefield83,700 GBP
Wells84,200 GBP
Winchester85,500 GBP
Wolverhampton92,900 GBP
York95,600 GBP

Salary Comparison by State

The table below includes links to the average salary for each state in United Kingdom.

StateAverage Salary
England182,400 GBP
Northern Ireland83,700 GBP
Scotland128,400 GBP
Wales83,800 GBP

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