Average Social Media Marketing Manager Salary in Bhutan for 2026
In this article, we will look at the average Social Media Marketing Manager salary for 2026 in Bhutan and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Bhutanese ngultrum. To keep things simple, we are using the BTN currency code instead of the currency symbol Nu..
How Much Does a Social Media Marketing Manager Make in Bhutan?
A Social Media Marketing Manager working in Bhutan will typically earn around 551,200 BTN per year, and this can range from the lowest average salary of about 252,300 BTN to the highest average salary of 874,900 BTN.
These are average salaries for a Social Media Marketing Manager in Bhutan and include benefits such as housing and transport. It's also possible for a Social Media Marketing Manager to earn more or less than the average salaries shown above.
Social Media Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Social Media Marketing Manager Salaries in Bhutan
So we've looked at the average salaries a Social Media Marketing Manager will earn in Bhutan. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Social Media Marketing Manager can earn between 252,300 BTN and 874,900 BTN on average in Bhutan. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Social Media Marketing Manager in Bhutan is 596,100 BTN. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 596,100 BTN, and 50% of the population earn more than 596,100 BTN.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Social Media Marketing Manager salary in Bhutan, 25% of the population are earning less than 383,300 BTN while 75% of the population earn more than 383,300 BTN.
75% of the population earn less than 792,900 BTN, and 25% of the population earn more than 792,900 BTN.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Social Media Marketing Manager Salary by Experience Level in Bhutan
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Social Media Marketing Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Social Media Marketing Manager in Bhutan that has less than two years of experience can expect to earn somewhere in the region of 286,400 BTN.
- 2 - 5 Years Experience. With two to five years of experience the average Social Media Marketing Manager salary would increase to 382,600 BTN.
- 5 - 10 Years Experience. From five to ten years of experience as a Social Media Marketing Manager, the average salary would be 566,900 BTN.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 693,100 BTN.
- 15 - 20 Years Experience. A Social Media Marketing Manager with 15 to 20 years of experience can earn an average of 754,900 BTN.
- 20+ Years Experience. For a Social Media Marketing Manager with more than 20 years, the expected average salary increases to 816,000 BTN.
Average Salary by Experience Chart
| 0-2 Years | - | 286,400 BTN |
| 2-5 Years | +34% | 382,600 BTN |
| 5-10 Years | +48% | 566,900 BTN |
| 10-15 Years | +22% | 693,100 BTN |
| 15-20 Years | +9% | 754,900 BTN |
| 20+ Years | +8% | 816,000 BTN |
Social Media Marketing Manager Salary by Education Level in Bhutan
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Social Media Marketing Manager in Bhutan based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Social Media Marketing Manager in Bhutan with a high school education can earn an average salary of 351,200 BTN.
- Certificate or Diploma. A Social Media Marketing Manager in Bhutan with a certificate or diploma education can earn an average salary of 415,900 BTN.
- Bachelor's Degree. A Social Media Marketing Manager in Bhutan with a bachelor's degree education can earn an average salary of 602,700 BTN.
- Master's Degree. A Social Media Marketing Manager in Bhutan with a master's degree education can earn an average salary of 786,600 BTN.
Average Salary by Education Chart
| High School | - | 351,200 BTN |
| Certificate or Diploma | +18% | 415,900 BTN |
| Bachelor's Degree | +45% | 602,700 BTN |
| Master's Degree | +31% | 786,600 BTN |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Bhutan is around 186,000 to 559,000 BTN and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Social Media Marketing Manager Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Bhutan, a male social media marketing manager will earn an average of 595,300 BTN, while a female social media marketing manager will earn around 504,300 BTN.
This means that a male social media marketing manager earns approximately 18% more than a female social media marketing manager for performing the same job.
Average Salary by Gender Chart in Bhutan
| Male | - | 595,300 BTN |
| Female | -18% | 504,300 BTN |
Social Media Marketing Manager Average Pay Raise in Bhutan
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Social Media Marketing Manager in Bhutan is around 7% every 30 months.
The national average pay raise across all professions and industries in Bhutan is around 4% every 29 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 7 ÷ 30 ) × 12 = 3%
What this means is that a Social Media Marketing Manager in Bhutan can expect to receive an average pay raise of around 3% every 12 months.
Annual Pay Raise by Industry in Bhutan for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bhutan.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 7% |
| Energy | - | 5% |
| Information Technology | - | 3% |
| Healthcare | - | 1% |
| Travel | - | 8% |
| Construction | - | 6% |
| Education | - | 4% |
Social Media Marketing Manager Bonus and Incentive Rates in Bhutan
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Social Media Marketing Manager is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.
33% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 67% |
| No Bonus | - | 33% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Bhutan earn approximately 11% more than private sector employees in the same role.
| Public Sector | - | 478,000 BTN |
| Private Sector | -11% | 431,300 BTN |
Salaries for Jobs Similar to a Social Media Marketing Manager
In the table below, we have salary information for jobs that are similar to a Social Media Marketing Manager in Bhutan.
| Job Title | Category | Salary |
|---|---|---|
| Advertising Account Executive | Advertising / Graphic Design / Events | 492,400 BTN |
| Advertising Account Manager | Advertising / Graphic Design / Events | 543,200 BTN |
| Advertising Account Planner | Advertising / Graphic Design / Events | 273,300 BTN |
| Advertising Coordinator | Advertising / Graphic Design / Events | 362,200 BTN |
| Advertising Manager | Advertising / Graphic Design / Events | 746,600 BTN |
| Advertising Operations Manager | Advertising / Graphic Design / Events | 768,900 BTN |
| Advertising Sales Director | Advertising / Graphic Design / Events | 744,600 BTN |
| Advertising Strategic Planner | Advertising / Graphic Design / Events | 485,300 BTN |
| Advertising Team Leader | Advertising / Graphic Design / Events | 417,100 BTN |
| Advertising and Promotions Manager | Advertising / Graphic Design / Events | 761,400 BTN |
| Animator | Advertising / Graphic Design / Events | 317,700 BTN |
| Art Director | Advertising / Graphic Design / Events | 451,000 BTN |
| Art Manager | Advertising / Graphic Design / Events | 428,400 BTN |
| Artist | Advertising / Graphic Design / Events | 366,200 BTN |
| Artworker | Advertising / Graphic Design / Events | 259,100 BTN |
| Assistant Art Director | Advertising / Graphic Design / Events | 365,400 BTN |
| Audio Engineer | Advertising / Graphic Design / Events | 325,600 BTN |
| Audio and Video Equipment Technician | Advertising / Graphic Design / Events | 259,100 BTN |
| Audiosual Technician | Advertising / Graphic Design / Events | 266,000 BTN |
| Broadcast Administrator | Advertising / Graphic Design / Events | 489,500 BTN |
| Catering Sales | Advertising / Graphic Design / Events | 283,700 BTN |
| Catering Trainer | Advertising / Graphic Design / Events | 340,400 BTN |
| Commercial and Industrial Designer | Advertising / Graphic Design / Events | 259,100 BTN |
| Conference Organiser | Advertising / Graphic Design / Events | 339,100 BTN |
| Content and Media Production Lead | Advertising / Graphic Design / Events | 492,400 BTN |
| CopyWriter | Advertising / Graphic Design / Events | 292,000 BTN |
| Creative Designer | Advertising / Graphic Design / Events | 340,400 BTN |
| Creative Director | Advertising / Graphic Design / Events | 437,900 BTN |
| Designer | Advertising / Graphic Design / Events | 265,000 BTN |
| Desktop Publisher | Advertising / Graphic Design / Events | 221,500 BTN |
| Digital Campaign Manager | Advertising / Graphic Design / Events | 489,500 BTN |
| Digital Media Manager | Advertising / Graphic Design / Events | 573,500 BTN |
| Digital Media Strategist | Advertising / Graphic Design / Events | 573,500 BTN |
| Director of Events | Advertising / Graphic Design / Events | 727,400 BTN |
| Director of Graphic Design | Advertising / Graphic Design / Events | 431,100 BTN |
| Director of Social Media Marketing | Advertising / Graphic Design / Events | 551,200 BTN |
| Events Director | Advertising / Graphic Design / Events | 727,400 BTN |
| Events and Promotions Manager | Advertising / Graphic Design / Events | 754,900 BTN |
| Exhibit Designer | Advertising / Graphic Design / Events | 345,700 BTN |
| Exhibit Display Coordinator | Advertising / Graphic Design / Events | 330,700 BTN |
| Exhibit Display Manager | Advertising / Graphic Design / Events | 453,200 BTN |
| Finisher | Advertising / Graphic Design / Events | 239,300 BTN |
| Graphic Artist | Advertising / Graphic Design / Events | 288,100 BTN |
| Graphic Design Specialist | Advertising / Graphic Design / Events | 318,800 BTN |
| Graphic Designer | Advertising / Graphic Design / Events | 288,100 BTN |
| Graphics Artist | Advertising / Graphic Design / Events | 279,400 BTN |
| Graphics Design Supervisor | Advertising / Graphic Design / Events | 394,500 BTN |
| Group Creative Director | Advertising / Graphic Design / Events | 472,000 BTN |
| Imagery Analyst | Advertising / Graphic Design / Events | 273,300 BTN |
| Imaging Technologist | Advertising / Graphic Design / Events | 252,300 BTN |
| Interaction Designer | Advertising / Graphic Design / Events | 239,000 BTN |
| Media Analyst | Advertising / Graphic Design / Events | 341,900 BTN |
| Media Executive | Advertising / Graphic Design / Events | 459,700 BTN |
| Media Planner | Advertising / Graphic Design / Events | 382,600 BTN |
| Media Production Coordinator | Advertising / Graphic Design / Events | 348,300 BTN |
| Media Production Manager | Advertising / Graphic Design / Events | 582,700 BTN |
| Media Project Manager | Advertising / Graphic Design / Events | 627,900 BTN |
| Media Relations Representative | Advertising / Graphic Design / Events | 524,700 BTN |
| Media Sales Executive | Advertising / Graphic Design / Events | 600,000 BTN |
| Meeting and Event Planner | Advertising / Graphic Design / Events | 330,700 BTN |
| Multimedia Artist | Advertising / Graphic Design / Events | 294,700 BTN |
| Multimedia Specialist | Advertising / Graphic Design / Events | 252,300 BTN |
| PPC Campaign Manager | Advertising / Graphic Design / Events | 466,300 BTN |
| Photographer | Advertising / Graphic Design / Events | 239,000 BTN |
| Print Production Manager | Advertising / Graphic Design / Events | 485,200 BTN |
| Product and Brand Manager | Advertising / Graphic Design / Events | 718,000 BTN |
| Sales Promotion Manager | Advertising / Graphic Design / Events | 692,500 BTN |
| Search Engine Optimization Specialist (SEO) | Advertising / Graphic Design / Events | 307,400 BTN |
| Sketch Artist | Advertising / Graphic Design / Events | 311,700 BTN |
| Social Media Executive | Advertising / Graphic Design / Events | 581,300 BTN |
| Social Media Manager | Advertising / Graphic Design / Events | 592,600 BTN |
| Social Media Strategist | Advertising / Graphic Design / Events | 563,300 BTN |
| Special Events Supervisor | Advertising / Graphic Design / Events | 442,300 BTN |
| Technical Typist | Advertising / Graphic Design / Events | 197,600 BTN |
| UX Designer | Advertising / Graphic Design / Events | 273,300 BTN |
| User Experience UX Designer | Advertising / Graphic Design / Events | 314,500 BTN |
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