Average Social Media Manager Salary in Zhejiang, China for 2026

In this article, we will look at the average Social Media Manager salary for 2026 in Zhejiang and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Social Media Manager Make in Zhejiang?

A Social Media Manager working in Zhejiang will typically earn around 464,900 CNY per year, and this can range from the lowest average salary of about 221,500 CNY to the highest average salary of 735,200 CNY.

Average Annual Salary464,900 CNY
Average Monthly Salary38,741 CNY
Average Lowest Salary221,500 CNY
Lowest Monthly Salary18,458 CNY
Average Highest Salary735,200 CNY
Highest Monthly Salary61,266 CNY

These are average salaries for a Social Media Manager in Zhejiang and include benefits such as housing and transport. It's also possible for a Social Media Manager to earn more or less than the average salaries shown above.

Social Media Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Manager Salaries in Zhejiang

So we've looked at the average salaries a Social Media Manager will earn in Zhejiang. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Manager can earn between 221,500 CNY and 735,200 CNY on average in Zhejiang. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Manager in Zhejiang is 492,700 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 492,700 CNY, and 50% of the population earn more than 492,700 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Manager salary in Zhejiang, 25% of the population are earning less than 319,600 CNY while 75% of the population earn more than 319,600 CNY.

75% of the population earn less than 650,700 CNY, and 25% of the population earn more than 650,700 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Manager Salary by Experience Level in Zhejiang

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Social Media Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Manager in Zhejiang that has less than two years of experience can expect to earn somewhere in the region of 252,300 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Manager salary would increase to 349,300 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Manager, the average salary would be 496,100 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 605,700 CNY.
  • 15 - 20 Years Experience. A Social Media Manager with 15 to 20 years of experience can earn an average of 639,100 CNY.
  • 20+ Years Experience. For a Social Media Manager with more than 20 years, the expected average salary increases to 695,400 CNY.

Average Salary by Experience Chart

0-2 Years-
252,300 CNY
2-5 Years+38%
349,300 CNY
5-10 Years+42%
496,100 CNY
10-15 Years+22%
605,700 CNY
15-20 Years+6%
639,100 CNY
20+ Years+9%
695,400 CNY

Social Media Manager Salary by Education Level in Zhejiang

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Manager in Zhejiang based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Manager in Zhejiang with a high school education can earn an average salary of 311,700 CNY.
  • Certificate or Diploma. A Social Media Manager in Zhejiang with a certificate or diploma education can earn an average salary of 365,400 CNY.
  • Bachelor's Degree. A Social Media Manager in Zhejiang with a bachelor's degree education can earn an average salary of 528,600 CNY.
  • Master's Degree. A Social Media Manager in Zhejiang with a master's degree education can earn an average salary of 695,400 CNY.

Average Salary by Education Chart

High School-
311,700 CNY
Certificate or Diploma+17%
365,400 CNY
Bachelor's Degree+45%
528,600 CNY
Master's Degree+31%
695,400 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Zhejiang, a male social media manager will earn an average of 485,200 CNY, while a female social media manager will earn around 455,400 CNY.

This means that a male social media manager earns approximately 7% more than a female social media manager for performing the same job.

Average Salary by Gender Chart in Zhejiang

Male-
485,200 CNY
Female-7%
455,400 CNY

Social Media Manager Average Pay Raise in Zhejiang

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Manager in Zhejiang is around 12% every 16 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Social Media Manager in Zhejiang can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Zhejiang for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
8%
Energy-
7%
Information Technology-
6%
Healthcare-
5%
Travel-
4%
Construction-
3%
Education-
2%

Social Media Manager Bonus and Incentive Rates in Zhejiang

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Manager is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
84%
No Bonus-
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector-
362,200 CNY
Private Sector-6%
341,400 CNY

Salaries for Jobs Similar to a Social Media Manager

In the table below, we have salary information for jobs that are similar to a Social Media Manager in Zhejiang.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events390,000 CNY
Advertising Account ManagerAdvertising / Graphic Design / Events411,400 CNY
Advertising Account PlannerAdvertising / Graphic Design / Events208,600 CNY
Advertising CoordinatorAdvertising / Graphic Design / Events283,700 CNY
Advertising ManagerAdvertising / Graphic Design / Events544,800 CNY
Advertising Operations ManagerAdvertising / Graphic Design / Events562,600 CNY
Advertising Sales DirectorAdvertising / Graphic Design / Events612,500 CNY
Advertising Strategic PlannerAdvertising / Graphic Design / Events367,900 CNY
Advertising Team LeaderAdvertising / Graphic Design / Events332,500 CNY
Advertising and Promotions ManagerAdvertising / Graphic Design / Events583,000 CNY
AnimatorAdvertising / Graphic Design / Events239,300 CNY
Art DirectorAdvertising / Graphic Design / Events345,700 CNY
Art ManagerAdvertising / Graphic Design / Events341,400 CNY
ArtistAdvertising / Graphic Design / Events299,500 CNY
ArtworkerAdvertising / Graphic Design / Events209,500 CNY
Assistant Art DirectorAdvertising / Graphic Design / Events283,700 CNY
Audio EngineerAdvertising / Graphic Design / Events246,200 CNY
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events214,000 CNY
Audiosual TechnicianAdvertising / Graphic Design / Events200,000 CNY
Broadcast AdministratorAdvertising / Graphic Design / Events375,200 CNY
Catering SalesAdvertising / Graphic Design / Events215,100 CNY
Catering TrainerAdvertising / Graphic Design / Events263,100 CNY
Commercial and Industrial DesignerAdvertising / Graphic Design / Events216,800 CNY
Conference OrganiserAdvertising / Graphic Design / Events261,300 CNY
Content and Media Production LeadAdvertising / Graphic Design / Events413,900 CNY
CopyWriterAdvertising / Graphic Design / Events227,600 CNY
Creative DesignerAdvertising / Graphic Design / Events266,000 CNY
Creative DirectorAdvertising / Graphic Design / Events348,300 CNY
Designer Advertising / Graphic Design / Events196,800 CNY
Desktop PublisherAdvertising / Graphic Design / Events172,200 CNY
Digital Campaign ManagerAdvertising / Graphic Design / Events357,300 CNY
Digital Media ManagerAdvertising / Graphic Design / Events451,000 CNY
Digital Media StrategistAdvertising / Graphic Design / Events420,800 CNY
Director of EventsAdvertising / Graphic Design / Events572,200 CNY
Director of Graphic DesignAdvertising / Graphic Design / Events315,700 CNY
Director of Social Media MarketingAdvertising / Graphic Design / Events457,300 CNY
Events DirectorAdvertising / Graphic Design / Events606,400 CNY
Events and Promotions ManagerAdvertising / Graphic Design / Events563,300 CNY
Exhibit DesignerAdvertising / Graphic Design / Events292,000 CNY
Exhibit Display CoordinatorAdvertising / Graphic Design / Events277,400 CNY
Exhibit Display ManagerAdvertising / Graphic Design / Events351,900 CNY
FinisherAdvertising / Graphic Design / Events190,500 CNY
Graphic ArtistAdvertising / Graphic Design / Events214,000 CNY
Graphic Design SpecialistAdvertising / Graphic Design / Events252,300 CNY
Graphic DesignerAdvertising / Graphic Design / Events228,500 CNY
Graphics ArtistAdvertising / Graphic Design / Events225,700 CNY
Graphics Design SupervisorAdvertising / Graphic Design / Events296,000 CNY
Group Creative DirectorAdvertising / Graphic Design / Events367,200 CNY
Imagery AnalystAdvertising / Graphic Design / Events212,500 CNY
Imaging TechnologistAdvertising / Graphic Design / Events201,100 CNY
Interaction DesignerAdvertising / Graphic Design / Events172,200 CNY
Media AnalystAdvertising / Graphic Design / Events272,800 CNY
Media ExecutiveAdvertising / Graphic Design / Events369,900 CNY
Media PlannerAdvertising / Graphic Design / Events281,500 CNY
Media Production CoordinatorAdvertising / Graphic Design / Events273,000 CNY
Media Production ManagerAdvertising / Graphic Design / Events467,700 CNY
Media Project ManagerAdvertising / Graphic Design / Events454,900 CNY
Media Relations RepresentativeAdvertising / Graphic Design / Events398,300 CNY
Media Sales ExecutiveAdvertising / Graphic Design / Events455,400 CNY
Meeting and Event PlannerAdvertising / Graphic Design / Events263,100 CNY
Multimedia ArtistAdvertising / Graphic Design / Events221,500 CNY
Multimedia SpecialistAdvertising / Graphic Design / Events201,100 CNY
PPC Campaign ManagerAdvertising / Graphic Design / Events357,700 CNY
PhotographerAdvertising / Graphic Design / Events197,600 CNY
Print Production ManagerAdvertising / Graphic Design / Events367,200 CNY
Product and Brand ManagerAdvertising / Graphic Design / Events553,800 CNY
Sales Promotion ManagerAdvertising / Graphic Design / Events565,100 CNY
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events252,300 CNY
Sketch ArtistAdvertising / Graphic Design / Events243,000 CNY
Social Media ExecutiveAdvertising / Graphic Design / Events447,300 CNY
Social Media Marketing ManagerAdvertising / Graphic Design / Events455,400 CNY
Social Media StrategistAdvertising / Graphic Design / Events460,500 CNY
Special Events SupervisorAdvertising / Graphic Design / Events341,900 CNY
Technical TypistAdvertising / Graphic Design / Events158,700 CNY
UX DesignerAdvertising / Graphic Design / Events208,600 CNY
User Experience UX DesignerAdvertising / Graphic Design / Events246,200 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Beijing476,600 CNY
Changchun442,200 CNY
Changsha403,100 CNY
Chengdu459,300 CNY
Chongqing524,700 CNY
Dalian421,400 CNY
Dongguan401,300 CNY
Foshan415,900 CNY
Fuzhou392,300 CNY
Guangzhou485,200 CNY
Hangzhou478,000 CNY
Harbin459,300 CNY
Jinan478,100 CNY
Kunming413,900 CNY
Nanjing478,000 CNY
Qingdao454,300 CNY
Quanzhou407,100 CNY
Shanghai524,400 CNY
Shantou425,100 CNY
Shenyang451,000 CNY
Shenzhen467,700 CNY
Suzhou454,300 CNY
Tianjin491,000 CNY
Wenzhou420,800 CNY
Wuhan483,800 CNY
Wuxi396,300 CNY
Xi an492,400 CNY
Xiamen392,300 CNY
Zhengzhou390,000 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

StateAverage Salary
Anhui480,600 CNY
Beijing414,000 CNY
Chongqing417,200 CNY
Fujian462,300 CNY
Gansu401,300 CNY
Guangdong519,300 CNY
Guangxi447,300 CNY
Guizhou428,400 CNY
Hainan403,100 CNY
Hebei483,400 CNY
Heilongjiang447,700 CNY
Henan489,600 CNY
Hubei483,400 CNY
Hunan466,300 CNY
Jiangsu492,700 CNY
Jiangxi478,000 CNY
Jilin414,000 CNY
Liaoning466,900 CNY
Nei Monggol398,300 CNY
Ningxia389,200 CNY
Qinghai361,500 CNY
Shaanxi440,200 CNY
Shandong529,600 CNY
Shanghai397,900 CNY
Shanxi444,300 CNY
Sichuan485,300 CNY
Tianjin398,300 CNY
Xinjiang Uygur382,600 CNY
Xizang [Tibet]375,200 CNY
Yunnan483,800 CNY

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