Average Social Media Executive Salary in Malta for 2026
In this article, we will look at the average Social Media Executive salary for 2026 in Malta and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol €.
How Much Does a Social Media Executive Make in Malta?
A Social Media Executive working in Malta will typically earn around 73,120 EUR per year, and this can range from the lowest average salary of about 34,120 EUR to the highest average salary of 115,260 EUR.
These are average salaries for a Social Media Executive in Malta and include benefits such as housing and transport. It's also possible for a Social Media Executive to earn more or less than the average salaries shown above.
Social Media Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Social Media Executive Salaries in Malta
So we've looked at the average salaries a Social Media Executive will earn in Malta. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Social Media Executive can earn between 34,120 EUR and 115,260 EUR on average in Malta. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Social Media Executive in Malta is 78,420 EUR. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 78,420 EUR, and 50% of the population earn more than 78,420 EUR.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Social Media Executive salary in Malta, 25% of the population are earning less than 50,340 EUR while 75% of the population earn more than 50,340 EUR.
75% of the population earn less than 101,840 EUR, and 25% of the population earn more than 101,840 EUR.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Social Media Executive Salary by Experience Level in Malta
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Social Media Executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Social Media Executive in Malta that has less than two years of experience can expect to earn somewhere in the region of 42,320 EUR.
- 2 - 5 Years Experience. With two to five years of experience the average Social Media Executive salary would increase to 58,520 EUR.
- 5 - 10 Years Experience. From five to ten years of experience as a Social Media Executive, the average salary would be 78,500 EUR.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 96,160 EUR.
- 15 - 20 Years Experience. A Social Media Executive with 15 to 20 years of experience can earn an average of 102,380 EUR.
- 20+ Years Experience. For a Social Media Executive with more than 20 years, the expected average salary increases to 110,380 EUR.
Average Salary by Experience Chart
| 0-2 Years | - | 42,320 EUR |
| 2-5 Years | +42% | 58,520 EUR |
| 5-10 Years | +31% | 78,500 EUR |
| 10-15 Years | +23% | 96,160 EUR |
| 15-20 Years | +6% | 102,380 EUR |
| 20+ Years | +10% | 110,380 EUR |
Social Media Executive Salary by Education Level in Malta
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Social Media Executive in Malta based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Social Media Executive in Malta with a high school education can earn an average salary of 51,400 EUR.
- Certificate or Diploma. A Social Media Executive in Malta with a certificate or diploma education can earn an average salary of 61,460 EUR.
- Bachelor's Degree. A Social Media Executive in Malta with a bachelor's degree education can earn an average salary of 86,420 EUR.
- Master's Degree. A Social Media Executive in Malta with a master's degree education can earn an average salary of 107,380 EUR.
Average Salary by Education Chart
| High School | - | 51,400 EUR |
| Certificate or Diploma | +16% | 61,460 EUR |
| Bachelor's Degree | +46% | 86,420 EUR |
| Master's Degree | +23% | 107,380 EUR |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Malta is around 23,100 to 69,400 EUR and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Social Media Executive Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Malta, a male social media executive will earn an average of 74,300 EUR, while a female social media executive will earn around 73,260 EUR.
This means that a male social media executive earns approximately 1% more than a female social media executive for performing the same job.
Average Salary by Gender Chart in Malta
| Male | - | 74,300 EUR |
| Female | -1% | 73,260 EUR |
Social Media Executive Average Pay Raise in Malta
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Social Media Executive in Malta is around 7% every 30 months.
The national average pay raise across all professions and industries in Malta is around 4% every 29 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 7 ÷ 30 ) × 12 = 3%
What this means is that a Social Media Executive in Malta can expect to receive an average pay raise of around 3% every 12 months.
Annual Pay Raise by Industry in Malta for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Malta.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 7% |
| Energy | - | 5% |
| Information Technology | - | 3% |
| Healthcare | - | 1% |
| Travel | - | 8% |
| Construction | - | 6% |
| Education | - | 4% |
Social Media Executive Bonus and Incentive Rates in Malta
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Social Media Executive is a moderate bonus based job, with 65% of employees reporting at least one bonus in the last 12 months.
35% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 65% |
| No Bonus | - | 35% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Malta earn approximately 7% more than private sector employees in the same role.
| Public Sector | - | 58,000 EUR |
| Private Sector | -7% | 54,180 EUR |
Salaries for Jobs Similar to a Social Media Executive
In the table below, we have salary information for jobs that are similar to a Social Media Executive in Malta.
| Job Title | Category | Salary |
|---|---|---|
| Advertising Account Executive | Advertising / Graphic Design / Events | 58,720 EUR |
| Advertising Account Manager | Advertising / Graphic Design / Events | 67,900 EUR |
| Advertising Account Planner | Advertising / Graphic Design / Events | 35,520 EUR |
| Advertising Coordinator | Advertising / Graphic Design / Events | 44,540 EUR |
| Advertising Manager | Advertising / Graphic Design / Events | 91,840 EUR |
| Advertising Operations Manager | Advertising / Graphic Design / Events | 92,900 EUR |
| Advertising Sales Director | Advertising / Graphic Design / Events | 95,620 EUR |
| Advertising Strategic Planner | Advertising / Graphic Design / Events | 60,880 EUR |
| Advertising Team Leader | Advertising / Graphic Design / Events | 56,060 EUR |
| Advertising and Promotions Manager | Advertising / Graphic Design / Events | 89,980 EUR |
| Animator | Advertising / Graphic Design / Events | 42,040 EUR |
| Art Director | Advertising / Graphic Design / Events | 59,380 EUR |
| Art Manager | Advertising / Graphic Design / Events | 57,360 EUR |
| Artist | Advertising / Graphic Design / Events | 48,160 EUR |
| Artworker | Advertising / Graphic Design / Events | 34,480 EUR |
| Assistant Art Director | Advertising / Graphic Design / Events | 43,360 EUR |
| Audio Engineer | Advertising / Graphic Design / Events | 38,620 EUR |
| Audio and Video Equipment Technician | Advertising / Graphic Design / Events | 33,520 EUR |
| Audiosual Technician | Advertising / Graphic Design / Events | 31,180 EUR |
| Broadcast Administrator | Advertising / Graphic Design / Events | 60,400 EUR |
| Catering Sales | Advertising / Graphic Design / Events | 37,740 EUR |
| Catering Trainer | Advertising / Graphic Design / Events | 45,060 EUR |
| Commercial and Industrial Designer | Advertising / Graphic Design / Events | 35,560 EUR |
| Conference Organiser | Advertising / Graphic Design / Events | 42,320 EUR |
| Content and Media Production Lead | Advertising / Graphic Design / Events | 66,440 EUR |
| CopyWriter | Advertising / Graphic Design / Events | 40,420 EUR |
| Creative Designer | Advertising / Graphic Design / Events | 43,340 EUR |
| Creative Director | Advertising / Graphic Design / Events | 54,140 EUR |
| Designer | Advertising / Graphic Design / Events | 31,040 EUR |
| Desktop Publisher | Advertising / Graphic Design / Events | 25,160 EUR |
| Digital Campaign Manager | Advertising / Graphic Design / Events | 60,160 EUR |
| Digital Media Manager | Advertising / Graphic Design / Events | 67,020 EUR |
| Digital Media Strategist | Advertising / Graphic Design / Events | 71,020 EUR |
| Director of Events | Advertising / Graphic Design / Events | 92,720 EUR |
| Director of Graphic Design | Advertising / Graphic Design / Events | 51,120 EUR |
| Director of Social Media Marketing | Advertising / Graphic Design / Events | 68,360 EUR |
| Events Director | Advertising / Graphic Design / Events | 96,540 EUR |
| Events and Promotions Manager | Advertising / Graphic Design / Events | 95,620 EUR |
| Exhibit Designer | Advertising / Graphic Design / Events | 46,980 EUR |
| Exhibit Display Coordinator | Advertising / Graphic Design / Events | 42,400 EUR |
| Exhibit Display Manager | Advertising / Graphic Design / Events | 55,820 EUR |
| Finisher | Advertising / Graphic Design / Events | 27,020 EUR |
| Graphic Artist | Advertising / Graphic Design / Events | 35,300 EUR |
| Graphic Design Specialist | Advertising / Graphic Design / Events | 41,980 EUR |
| Graphic Designer | Advertising / Graphic Design / Events | 35,260 EUR |
| Graphics Artist | Advertising / Graphic Design / Events | 35,500 EUR |
| Graphics Design Supervisor | Advertising / Graphic Design / Events | 50,340 EUR |
| Group Creative Director | Advertising / Graphic Design / Events | 63,380 EUR |
| Imagery Analyst | Advertising / Graphic Design / Events | 34,480 EUR |
| Imaging Technologist | Advertising / Graphic Design / Events | 33,120 EUR |
| Interaction Designer | Advertising / Graphic Design / Events | 28,660 EUR |
| Media Analyst | Advertising / Graphic Design / Events | 43,760 EUR |
| Media Executive | Advertising / Graphic Design / Events | 56,880 EUR |
| Media Planner | Advertising / Graphic Design / Events | 44,540 EUR |
| Media Production Coordinator | Advertising / Graphic Design / Events | 43,480 EUR |
| Media Production Manager | Advertising / Graphic Design / Events | 79,280 EUR |
| Media Project Manager | Advertising / Graphic Design / Events | 77,620 EUR |
| Media Relations Representative | Advertising / Graphic Design / Events | 66,480 EUR |
| Media Sales Executive | Advertising / Graphic Design / Events | 75,040 EUR |
| Meeting and Event Planner | Advertising / Graphic Design / Events | 42,960 EUR |
| Multimedia Artist | Advertising / Graphic Design / Events | 39,160 EUR |
| Multimedia Specialist | Advertising / Graphic Design / Events | 33,120 EUR |
| PPC Campaign Manager | Advertising / Graphic Design / Events | 57,860 EUR |
| Photographer | Advertising / Graphic Design / Events | 29,160 EUR |
| Print Production Manager | Advertising / Graphic Design / Events | 64,040 EUR |
| Product and Brand Manager | Advertising / Graphic Design / Events | 84,180 EUR |
| Sales Promotion Manager | Advertising / Graphic Design / Events | 82,520 EUR |
| Search Engine Optimization Specialist (SEO) | Advertising / Graphic Design / Events | 42,040 EUR |
| Sketch Artist | Advertising / Graphic Design / Events | 41,660 EUR |
| Social Media Manager | Advertising / Graphic Design / Events | 70,940 EUR |
| Social Media Marketing Manager | Advertising / Graphic Design / Events | 71,400 EUR |
| Social Media Strategist | Advertising / Graphic Design / Events | 73,120 EUR |
| Special Events Supervisor | Advertising / Graphic Design / Events | 52,380 EUR |
| Technical Typist | Advertising / Graphic Design / Events | 26,020 EUR |
| UX Designer | Advertising / Graphic Design / Events | 31,980 EUR |
| User Experience UX Designer | Advertising / Graphic Design / Events | 42,040 EUR |
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