Average Search Marketing Strategist Salary in Tuxtla Gutierrez, Mexico for 2026

In this article, we will look at the average Search Marketing Strategist salary for 2026 in Tuxtla Gutierrez and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Search Marketing Strategist Make in Tuxtla Gutierrez?

A Search Marketing Strategist working in Tuxtla Gutierrez will typically earn around 674,100 MXN per year, and this can range from the lowest average salary of about 330,700 MXN to the highest average salary of 1,048,100 MXN.

These are average salaries for a Search Marketing Strategist in Tuxtla Gutierrez and include benefits such as housing and transport. It's also possible for a Search Marketing Strategist to earn more or less than the average salaries shown above.

Search Marketing Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Search Marketing Strategist Salaries in Tuxtla Gutierrez

So we've looked at the average salaries a Search Marketing Strategist will earn in Tuxtla Gutierrez. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Search Marketing Strategist can earn between 330,700 MXN and 1,048,100 MXN on average in Tuxtla Gutierrez. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Search Marketing Strategist in Tuxtla Gutierrez is 687,100 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 687,100 MXN, and 50% of the population earn more than 687,100 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Search Marketing Strategist salary in Tuxtla Gutierrez, 25% of the population are earning less than 457,300 MXN while 75% of the population earn more than 457,300 MXN.

75% of the population earn less than 887,100 MXN, and 25% of the population earn more than 887,100 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Search Marketing Strategist Salary by Experience Level in Tuxtla Gutierrez

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Search Marketing Strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Search Marketing Strategist in Tuxtla Gutierrez that has less than two years of experience can expect to earn somewhere in the region of 390,000 MXN.
• 2 - 5 Years Experience. With two to five years of experience the average Search Marketing Strategist salary would increase to 501,400 MXN.
• 5 - 10 Years Experience. From five to ten years of experience as a Search Marketing Strategist, the average salary would be 695,200 MXN.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 860,300 MXN.
• 15 - 20 Years Experience. A Search Marketing Strategist with 15 to 20 years of experience can earn an average of 918,600 MXN.
• 20+ Years Experience. For a Search Marketing Strategist with more than 20 years, the expected average salary increases to 983,100 MXN.

Average Salary by Experience Chart

Search Marketing Strategist Salary by Education Level in Tuxtla Gutierrez

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Search Marketing Strategist in Tuxtla Gutierrez based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Search Marketing Strategist in Tuxtla Gutierrez with a high school education can earn an average salary of 489,600 MXN.
• Certificate or Diploma. A Search Marketing Strategist in Tuxtla Gutierrez with a certificate or diploma education can earn an average salary of 559,000 MXN.
• Bachelor's Degree. A Search Marketing Strategist in Tuxtla Gutierrez with a bachelor's degree education can earn an average salary of 754,900 MXN.
• Master's Degree. A Search Marketing Strategist in Tuxtla Gutierrez with a master's degree education can earn an average salary of 948,300 MXN.

Average Salary by Education Chart

Search Marketing Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Tuxtla Gutierrez, a male search marketing strategist will earn an average of 625,000 MXN, while a female search marketing strategist will earn around 578,500 MXN.

This means that a male search marketing strategist earns approximately 8% more than a female search marketing strategist for performing the same job.

Average Salary by Gender Chart in Tuxtla Gutierrez

Search Marketing Strategist Average Pay Raise in Tuxtla Gutierrez

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Search Marketing Strategist in Tuxtla Gutierrez is around 12% every 19 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Search Marketing Strategist in Tuxtla Gutierrez can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Tuxtla Gutierrez for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Search Marketing Strategist Bonus and Incentive Rates in Tuxtla Gutierrez

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Search Marketing Strategist is a moderate bonus based job, with 52% of employees reporting at least one bonus in the last 12 months.

48% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 4% to 5%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Salaries for Jobs Similar to a Search Marketing Strategist

In the table below, we have salary information for jobs that are similar to a Search Marketing Strategist in Tuxtla Gutierrez.

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.