Average Search Engine Optimization Specialist (SEO) Salary in Aruba for 2026
In this article, we will look at the average Search Engine Optimization Specialist (SEO) salary for 2026 in Aruba and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Aruban florin. To keep things simple, we are using the AWG currency code instead of the currency symbol ƒ.
How Much Does a Search Engine Optimization Specialist (SEO) Make in Aruba?
A Search Engine Optimization Specialist (SEO) working in Aruba will typically earn around 16,980 AWG per year, and this can range from the lowest average salary of about 8,100 AWG to the highest average salary of 28,720 AWG.
These are average salaries for a Search Engine Optimization Specialist (SEO) in Aruba and include benefits such as housing and transport. It's also possible for a Search Engine Optimization Specialist (SEO) to earn more or less than the average salaries shown above.
Search Engine Optimization Specialist (SEO) salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Search Engine Optimization Specialist (SEO) Salaries in Aruba
So we've looked at the average salaries a Search Engine Optimization Specialist (SEO) will earn in Aruba. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Search Engine Optimization Specialist (SEO) can earn between 8,100 AWG and 28,720 AWG on average in Aruba. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Search Engine Optimization Specialist (SEO) in Aruba is 17,860 AWG. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 17,860 AWG, and 50% of the population earn more than 17,860 AWG.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Search Engine Optimization Specialist (SEO) salary in Aruba, 25% of the population are earning less than 13,060 AWG while 75% of the population earn more than 13,060 AWG.
75% of the population earn less than 23,380 AWG, and 25% of the population earn more than 23,380 AWG.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Search Engine Optimization Specialist (SEO) Salary by Experience Level in Aruba
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Search Engine Optimization Specialist (SEO) salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Search Engine Optimization Specialist (SEO) in Aruba that has less than two years of experience can expect to earn somewhere in the region of 10,220 AWG.
- 2 - 5 Years Experience. With two to five years of experience the average Search Engine Optimization Specialist (SEO) salary would increase to 14,840 AWG.
- 5 - 10 Years Experience. From five to ten years of experience as a Search Engine Optimization Specialist (SEO), the average salary would be 18,280 AWG.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 24,840 AWG.
- 15 - 20 Years Experience. A Search Engine Optimization Specialist (SEO) with 15 to 20 years of experience can earn an average of 23,700 AWG.
- 20+ Years Experience. For a Search Engine Optimization Specialist (SEO) with more than 20 years, the expected average salary increases to 25,720 AWG.
Average Salary by Experience Chart
| 0-2 Years | - | 10,220 AWG |
| 2-5 Years | +34% | 14,840 AWG |
| 5-10 Years | +30% | 18,280 AWG |
| 10-15 Years | +21% | 24,840 AWG |
| 15-20 Years | +9% | 23,700 AWG |
| 20+ Years | +5% | 25,720 AWG |
Search Engine Optimization Specialist (SEO) Salary by Education Level in Aruba
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Search Engine Optimization Specialist (SEO) in Aruba based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Search Engine Optimization Specialist (SEO) in Aruba with a high school education can earn an average salary of 13,900 AWG.
- Certificate or Diploma. A Search Engine Optimization Specialist (SEO) in Aruba with a certificate or diploma education can earn an average salary of 13,100 AWG.
- Bachelor's Degree. A Search Engine Optimization Specialist (SEO) in Aruba with a bachelor's degree education can earn an average salary of 21,640 AWG.
- Master's Degree. A Search Engine Optimization Specialist (SEO) in Aruba with a master's degree education can earn an average salary of 27,380 AWG.
Average Salary by Education Chart
| High School | - | 13,900 AWG |
| Certificate or Diploma | +14% | 13,100 AWG |
| Bachelor's Degree | +41% | 21,640 AWG |
| Master's Degree | +21% | 27,380 AWG |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Aruba is around 11,300 to 33,900 AWG and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Search Engine Optimization Specialist (SEO) Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Aruba, a male search engine optimization specialist (seo) will earn an average of 19,480 AWG, while a female search engine optimization specialist (seo) will earn around 17,860 AWG.
This means that a male search engine optimization specialist (seo) earns approximately 9% more than a female search engine optimization specialist (seo) for performing the same job.
Average Salary by Gender Chart in Aruba
| Male | - | 19,480 AWG |
| Female | -9% | 17,860 AWG |
Search Engine Optimization Specialist (SEO) Average Pay Raise in Aruba
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Search Engine Optimization Specialist (SEO) in Aruba is around 7% every 28 months.
The national average pay raise across all professions and industries in Aruba is around 5% every 28 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 7 ÷ 28 ) × 12 = 3%
What this means is that a Search Engine Optimization Specialist (SEO) in Aruba can expect to receive an average pay raise of around 3% every 12 months.
Annual Pay Raise by Industry in Aruba for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Aruba.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 3% |
| Energy | - | 6% |
| Information Technology | - | 9% |
| Healthcare | - | 3% |
| Travel | - | 6% |
| Construction | - | 9% |
| Education | - | 3% |
Search Engine Optimization Specialist (SEO) Bonus and Incentive Rates in Aruba
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Search Engine Optimization Specialist (SEO) is a low bonus based job, with 35% of employees reporting at least one bonus in the last 12 months.
65% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.
| Received Bonus | - | 35% |
| No Bonus | - | 65% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Aruba earn approximately 14% more than private sector employees in the same role.
| Public Sector | - | 27,480 AWG |
| Private Sector | -14% | 24,200 AWG |
Salaries for Jobs Similar to a Search Engine Optimization Specialist (SEO)
In the table below, we have salary information for jobs that are similar to a Search Engine Optimization Specialist (SEO) in Aruba.
| Job Title | Category | Salary |
|---|---|---|
| Advertising Account Executive | Advertising / Graphic Design / Events | 34,080 AWG |
| Advertising Account Manager | Advertising / Graphic Design / Events | 33,960 AWG |
| Advertising Account Planner | Advertising / Graphic Design / Events | 15,700 AWG |
| Advertising Coordinator | Advertising / Graphic Design / Events | 22,540 AWG |
| Advertising Manager | Advertising / Graphic Design / Events | 45,620 AWG |
| Advertising Operations Manager | Advertising / Graphic Design / Events | 47,120 AWG |
| Advertising Sales Director | Advertising / Graphic Design / Events | 48,300 AWG |
| Advertising Strategic Planner | Advertising / Graphic Design / Events | 30,800 AWG |
| Advertising Team Leader | Advertising / Graphic Design / Events | 27,620 AWG |
| Advertising and Promotions Manager | Advertising / Graphic Design / Events | 48,340 AWG |
| Animator | Advertising / Graphic Design / Events | 21,400 AWG |
| Art Director | Advertising / Graphic Design / Events | 27,300 AWG |
| Art Manager | Advertising / Graphic Design / Events | 28,820 AWG |
| Artist | Advertising / Graphic Design / Events | 22,420 AWG |
| Artworker | Advertising / Graphic Design / Events | 15,920 AWG |
| Assistant Art Director | Advertising / Graphic Design / Events | 21,020 AWG |
| Audio Engineer | Advertising / Graphic Design / Events | 19,380 AWG |
| Audio and Video Equipment Technician | Advertising / Graphic Design / Events | 14,820 AWG |
| Audiosual Technician | Advertising / Graphic Design / Events | 17,540 AWG |
| Broadcast Administrator | Advertising / Graphic Design / Events | 28,860 AWG |
| Catering Sales | Advertising / Graphic Design / Events | 17,740 AWG |
| Catering Trainer | Advertising / Graphic Design / Events | 21,540 AWG |
| Commercial and Industrial Designer | Advertising / Graphic Design / Events | 15,380 AWG |
| Conference Organiser | Advertising / Graphic Design / Events | 19,060 AWG |
| Content and Media Production Lead | Advertising / Graphic Design / Events | 32,620 AWG |
| CopyWriter | Advertising / Graphic Design / Events | 18,940 AWG |
| Creative Designer | Advertising / Graphic Design / Events | 19,980 AWG |
| Creative Director | Advertising / Graphic Design / Events | 28,900 AWG |
| Designer | Advertising / Graphic Design / Events | 14,140 AWG |
| Desktop Publisher | Advertising / Graphic Design / Events | 11,880 AWG |
| Digital Campaign Manager | Advertising / Graphic Design / Events | 28,680 AWG |
| Digital Media Manager | Advertising / Graphic Design / Events | 34,240 AWG |
| Digital Media Strategist | Advertising / Graphic Design / Events | 35,300 AWG |
| Director of Events | Advertising / Graphic Design / Events | 45,720 AWG |
| Director of Graphic Design | Advertising / Graphic Design / Events | 25,680 AWG |
| Director of Social Media Marketing | Advertising / Graphic Design / Events | 34,380 AWG |
| Events Director | Advertising / Graphic Design / Events | 47,760 AWG |
| Events and Promotions Manager | Advertising / Graphic Design / Events | 43,080 AWG |
| Exhibit Designer | Advertising / Graphic Design / Events | 23,380 AWG |
| Exhibit Display Coordinator | Advertising / Graphic Design / Events | 21,380 AWG |
| Exhibit Display Manager | Advertising / Graphic Design / Events | 26,400 AWG |
| Finisher | Advertising / Graphic Design / Events | 12,620 AWG |
| Graphic Artist | Advertising / Graphic Design / Events | 16,140 AWG |
| Graphic Design Specialist | Advertising / Graphic Design / Events | 19,380 AWG |
| Graphic Designer | Advertising / Graphic Design / Events | 16,140 AWG |
| Graphics Artist | Advertising / Graphic Design / Events | 18,780 AWG |
| Graphics Design Supervisor | Advertising / Graphic Design / Events | 24,800 AWG |
| Group Creative Director | Advertising / Graphic Design / Events | 31,180 AWG |
| Imagery Analyst | Advertising / Graphic Design / Events | 15,760 AWG |
| Imaging Technologist | Advertising / Graphic Design / Events | 16,400 AWG |
| Interaction Designer | Advertising / Graphic Design / Events | 14,660 AWG |
| Media Analyst | Advertising / Graphic Design / Events | 22,420 AWG |
| Media Executive | Advertising / Graphic Design / Events | 30,800 AWG |
| Media Planner | Advertising / Graphic Design / Events | 24,280 AWG |
| Media Production Coordinator | Advertising / Graphic Design / Events | 19,160 AWG |
| Media Production Manager | Advertising / Graphic Design / Events | 36,020 AWG |
| Media Project Manager | Advertising / Graphic Design / Events | 39,960 AWG |
| Media Relations Representative | Advertising / Graphic Design / Events | 30,700 AWG |
| Media Sales Executive | Advertising / Graphic Design / Events | 37,740 AWG |
| Meeting and Event Planner | Advertising / Graphic Design / Events | 21,640 AWG |
| Multimedia Artist | Advertising / Graphic Design / Events | 19,640 AWG |
| Multimedia Specialist | Advertising / Graphic Design / Events | 16,400 AWG |
| PPC Campaign Manager | Advertising / Graphic Design / Events | 29,040 AWG |
| Photographer | Advertising / Graphic Design / Events | 14,140 AWG |
| Print Production Manager | Advertising / Graphic Design / Events | 31,180 AWG |
| Product and Brand Manager | Advertising / Graphic Design / Events | 47,180 AWG |
| Sales Promotion Manager | Advertising / Graphic Design / Events | 43,340 AWG |
| Sketch Artist | Advertising / Graphic Design / Events | 19,020 AWG |
| Social Media Executive | Advertising / Graphic Design / Events | 34,480 AWG |
| Social Media Manager | Advertising / Graphic Design / Events | 35,340 AWG |
| Social Media Marketing Manager | Advertising / Graphic Design / Events | 37,740 AWG |
| Social Media Strategist | Advertising / Graphic Design / Events | 37,200 AWG |
| Special Events Supervisor | Advertising / Graphic Design / Events | 26,860 AWG |
| Technical Typist | Advertising / Graphic Design / Events | 12,620 AWG |
| UX Designer | Advertising / Graphic Design / Events | 17,620 AWG |
| User Experience UX Designer | Advertising / Graphic Design / Events | 20,500 AWG |
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