Average Sales Service Associate Salary in Stockholm, Sweden for 2026

In this article, we will look at the average Sales Service Associate salary for 2026 in Stockholm and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swedish krona. To keep things simple, we are using the SEK currency code instead of the currency symbol kr.

How Much Does a Sales Service Associate Make in Stockholm?

A Sales Service Associate working in Stockholm will typically earn around 394,500 SEK per year, and this can range from the lowest average salary of about 194,600 SEK to the highest average salary of 618,800 SEK.

Average Annual Salary394,500 SEK
Average Monthly Salary32,875 SEK
Average Lowest Salary194,600 SEK
Lowest Monthly Salary16,216 SEK
Average Highest Salary618,800 SEK
Highest Monthly Salary51,566 SEK

These are average salaries for a Sales Service Associate in Stockholm and include benefits such as housing and transport. It's also possible for a Sales Service Associate to earn more or less than the average salaries shown above.

Sales Service Associate salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Service Associate Salaries in Stockholm

So we've looked at the average salaries a Sales Service Associate will earn in Stockholm. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Service Associate can earn between 194,600 SEK and 618,800 SEK on average in Stockholm. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Service Associate in Stockholm is 406,300 SEK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 406,300 SEK, and 50% of the population earn more than 406,300 SEK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Service Associate salary in Stockholm, 25% of the population are earning less than 268,900 SEK while 75% of the population earn more than 268,900 SEK.

75% of the population earn less than 520,900 SEK, and 25% of the population earn more than 520,900 SEK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Service Associate Salary by Experience Level in Stockholm

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales Service Associate salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Service Associate in Stockholm that has less than two years of experience can expect to earn somewhere in the region of 231,000 SEK.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Service Associate salary would increase to 296,000 SEK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Service Associate, the average salary would be 407,300 SEK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 504,500 SEK.
  • 15 - 20 Years Experience. A Sales Service Associate with 15 to 20 years of experience can earn an average of 541,700 SEK.
  • 20+ Years Experience. For a Sales Service Associate with more than 20 years, the expected average salary increases to 578,500 SEK.

Average Salary by Experience Chart

0-2 Years-
231,000 SEK
2-5 Years+29%
296,000 SEK
5-10 Years+38%
407,300 SEK
10-15 Years+24%
504,500 SEK
15-20 Years+7%
541,700 SEK
20+ Years+7%
578,500 SEK

Sales Service Associate Salary by Education Level in Stockholm

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Service Associate in Stockholm based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Service Associate in Stockholm with a high school education can earn an average salary of 296,000 SEK.
  • Certificate or Diploma. A Sales Service Associate in Stockholm with a certificate or diploma education can earn an average salary of 424,300 SEK.
  • Bachelor's Degree. A Sales Service Associate in Stockholm with a bachelor's degree education can earn an average salary of 583,000 SEK.

Average Salary by Education Chart

High School-
296,000 SEK
Certificate or Diploma+43%
424,300 SEK
Bachelor's Degree+38%
583,000 SEK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Sweden is around 226,000 to 677,000 SEK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Service Associate Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Stockholm, a male sales service associate will earn an average of 357,300 SEK, while a female sales service associate will earn around 341,400 SEK.

This means that a male sales service associate earns approximately 5% more than a female sales service associate for performing the same job.

Average Salary by Gender Chart in Stockholm

Male-
357,300 SEK
Female-5%
341,400 SEK

Sales Service Associate Average Pay Raise in Stockholm

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Service Associate in Stockholm is around 11% every 15 months.

The national average pay raise across all professions and industries in Sweden is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 15 ) × 12  = 9%

What this means is that a Sales Service Associate in Stockholm can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Stockholm for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Sweden.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
2%
Energy-
4%
Information Technology-
6%
Healthcare-
8%
Travel-
1%
Construction-
3%
Education-
5%

Sales Service Associate Bonus and Incentive Rates in Stockholm

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Service Associate is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus-
82%
No Bonus-
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Sweden earn approximately 5% more than private sector employees in the same role.

Public Sector-
553,800 SEK
Private Sector-5%
528,500 SEK

Salaries for Jobs Similar to a Sales Service Associate

In the table below, we have salary information for jobs that are similar to a Sales Service Associate in Stockholm.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale650,700 SEK
Account OfficerSales Retail and Wholesale340,400 SEK
Area ManagerSales Retail and Wholesale719,100 SEK
Area Sales DirectorSales Retail and Wholesale1,147,600 SEK
Area Sales ManagerSales Retail and Wholesale932,800 SEK
Assisstant Store SupervisorSales Retail and Wholesale371,100 SEK
Assistant Department ManagerSales Retail and Wholesale459,700 SEK
Assistant Retail Store ManagerSales Retail and Wholesale487,600 SEK
Branch ManagerSales Retail and Wholesale674,100 SEK
Branch SupervisorSales Retail and Wholesale555,800 SEK
CashierSales Retail and Wholesale205,700 SEK
Cashier ManagerSales Retail and Wholesale467,100 SEK
Commercial Sales ManagerSales Retail and Wholesale874,500 SEK
Corporate Sales ManagerSales Retail and Wholesale790,600 SEK
Depot ManagerSales Retail and Wholesale650,700 SEK
Depot SupervisorSales Retail and Wholesale605,700 SEK
Deputy Sales ManagerSales Retail and Wholesale625,000 SEK
Director of SalesSales Retail and Wholesale1,141,600 SEK
Distribution DirectorSales Retail and Wholesale754,900 SEK
District LeaderSales Retail and Wholesale559,000 SEK
District ManagerSales Retail and Wholesale705,500 SEK
District Sales ManagerSales Retail and Wholesale665,300 SEK
External Sales Account ManagerSales Retail and Wholesale632,400 SEK
Field Sales RepresentativeSales Retail and Wholesale430,500 SEK
Furniture Sales AssociateSales Retail and Wholesale313,700 SEK
Global Wholesale ManagerSales Retail and Wholesale1,235,600 SEK
Head CashierSales Retail and Wholesale455,400 SEK
Head TellerSales Retail and Wholesale459,700 SEK
Head of Direct SalesSales Retail and Wholesale854,300 SEK
Head of RetailSales Retail and Wholesale861,300 SEK
Inside SalesSales Retail and Wholesale341,400 SEK
Inside Sales Account ManagerSales Retail and Wholesale533,000 SEK
Inside Sales EngineerSales Retail and Wholesale406,300 SEK
Inside Sales ExecutiveSales Retail and Wholesale602,700 SEK
Inside Sales RepresentativeSales Retail and Wholesale372,600 SEK
Internal Sales ManagerSales Retail and Wholesale659,200 SEK
Inventory ManagerSales Retail and Wholesale603,400 SEK
Key Account ManagerSales Retail and Wholesale664,500 SEK
Medical Device SalesSales Retail and Wholesale522,700 SEK
Medical Device Sales RepresentativeSales Retail and Wholesale524,300 SEK
MerchandiserSales Retail and Wholesale437,300 SEK
National Account ManagerSales Retail and Wholesale875,000 SEK
National Customer Solution SpecialistSales Retail and Wholesale756,700 SEK
National Sales ManagerSales Retail and Wholesale1,224,800 SEK
Outside Sales RepresentativeSales Retail and Wholesale459,300 SEK
Parts SalespersonSales Retail and Wholesale345,700 SEK
Project Development ManagerSales Retail and Wholesale704,300 SEK
Project ManagerSales Retail and Wholesale747,400 SEK
Project Sales ExecutiveSales Retail and Wholesale683,400 SEK
Purchasing and Sales ExecutiveSales Retail and Wholesale1,037,600 SEK
Quotation EngineerSales Retail and Wholesale357,300 SEK
Regional Sales DirectorSales Retail and Wholesale1,172,800 SEK
Regional Sales ManagerSales Retail and Wholesale1,122,900 SEK
Relationship ManagerSales Retail and Wholesale778,900 SEK
Retail MerchandiserSales Retail and Wholesale263,200 SEK
Retail Operations ManagerSales Retail and Wholesale687,100 SEK
Retail Sales AssociateSales Retail and Wholesale496,100 SEK
Retail Sales RepresentativeSales Retail and Wholesale401,300 SEK
Retail SalespersonSales Retail and Wholesale381,800 SEK
Retail Store ManagerSales Retail and Wholesale692,500 SEK
Retail Store Sales PersonSales Retail and Wholesale361,600 SEK
Revenue ManagerSales Retail and Wholesale659,200 SEK
Sales Account ManagerSales Retail and Wholesale768,900 SEK
Sales Admin ExecutiveSales Retail and Wholesale877,300 SEK
Sales Administration ManagerSales Retail and Wholesale854,300 SEK
Sales AnalystSales Retail and Wholesale675,200 SEK
Sales AssistantSales Retail and Wholesale268,900 SEK
Sales AssociateSales Retail and Wholesale340,400 SEK
Sales ConsultantSales Retail and Wholesale524,700 SEK
Sales CoordinatorSales Retail and Wholesale376,800 SEK
Sales Development RepresentativeSales Retail and Wholesale457,300 SEK
Sales DirectorSales Retail and Wholesale1,089,400 SEK
Sales EngineerSales Retail and Wholesale411,400 SEK
Sales ExecutiveSales Retail and Wholesale701,400 SEK
Sales ManagerSales Retail and Wholesale983,100 SEK
Sales OfficerSales Retail and Wholesale382,600 SEK
Sales PlannerSales Retail and Wholesale596,100 SEK
Sales Planning AnalystSales Retail and Wholesale627,900 SEK
Sales RepresentativeSales Retail and Wholesale372,600 SEK
Sales SpecialistSales Retail and Wholesale563,300 SEK
Sales SupervisorSales Retail and Wholesale605,700 SEK
Sales SupportSales Retail and Wholesale271,300 SEK
Sales Support ManagerSales Retail and Wholesale566,900 SEK
Sales Team LeaderSales Retail and Wholesale578,500 SEK
Sales TrainerSales Retail and Wholesale641,900 SEK
Securities Sales AgentSales Retail and Wholesale620,300 SEK
Shipper / ReceiverSales Retail and Wholesale272,800 SEK
Shop ManagerSales Retail and Wholesale653,200 SEK
Store Development AdministratorSales Retail and Wholesale459,700 SEK
Store ManagerSales Retail and Wholesale718,000 SEK
Territory Sales ManagerSales Retail and Wholesale908,200 SEK
Territory Sales RepresentativeSales Retail and Wholesale516,100 SEK
Trade Marketing OfficerSales Retail and Wholesale626,800 SEK
Treasury OfficerSales Retail and Wholesale559,000 SEK
Vice President SalesSales Retail and Wholesale884,700 SEK
Visual MerchandiserSales Retail and Wholesale311,700 SEK

Salary Comparison by City

If you want to compare salaries with different cities in Sweden, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Goteborg361,500 SEK
Malmo325,600 SEK

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