Average Sales Planner Salary in Xalapa, Mexico for 2026

In this article, we will look at the average Sales Planner salary for 2026 in Xalapa and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Sales Planner Make in Xalapa?

A Sales Planner working in Xalapa will typically earn around 459,700 MXN per year, and this can range from the lowest average salary of about 225,700 MXN to the highest average salary of 713,900 MXN.

Average Annual Salary459,700 MXN
Average Monthly Salary38,308 MXN
Average Lowest Salary225,700 MXN
Lowest Monthly Salary18,808 MXN
Average Highest Salary713,900 MXN
Highest Monthly Salary59,491 MXN

These are average salaries for a Sales Planner in Xalapa and include benefits such as housing and transport. It's also possible for a Sales Planner to earn more or less than the average salaries shown above.

Sales Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Planner Salaries in Xalapa

So we've looked at the average salaries a Sales Planner will earn in Xalapa. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Planner can earn between 225,700 MXN and 713,900 MXN on average in Xalapa. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Planner in Xalapa is 467,100 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 467,100 MXN, and 50% of the population earn more than 467,100 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Planner salary in Xalapa, 25% of the population are earning less than 311,700 MXN while 75% of the population earn more than 311,700 MXN.

75% of the population earn less than 603,400 MXN, and 25% of the population earn more than 603,400 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Planner Salary by Experience Level in Xalapa

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales Planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Planner in Xalapa that has less than two years of experience can expect to earn somewhere in the region of 266,000 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Planner salary would increase to 341,400 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Planner, the average salary would be 472,000 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 585,900 MXN.
  • 15 - 20 Years Experience. A Sales Planner with 15 to 20 years of experience can earn an average of 626,800 MXN.
  • 20+ Years Experience. For a Sales Planner with more than 20 years, the expected average salary increases to 669,100 MXN.

Average Salary by Experience Chart

0-2 Years-
266,000 MXN
2-5 Years+29%
341,400 MXN
5-10 Years+38%
472,000 MXN
10-15 Years+24%
585,900 MXN
15-20 Years+7%
626,800 MXN
20+ Years+7%
669,100 MXN

Sales Planner Salary by Education Level in Xalapa

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Planner in Xalapa based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Planner in Xalapa with a high school education can earn an average salary of 332,500 MXN.
  • Certificate or Diploma. A Sales Planner in Xalapa with a certificate or diploma education can earn an average salary of 383,300 MXN.
  • Bachelor's Degree. A Sales Planner in Xalapa with a bachelor's degree education can earn an average salary of 514,300 MXN.
  • Master's Degree. A Sales Planner in Xalapa with a master's degree education can earn an average salary of 648,200 MXN.

Average Salary by Education Chart

High School-
332,500 MXN
Certificate or Diploma+15%
383,300 MXN
Bachelor's Degree+35%
514,300 MXN
Master's Degree+26%
648,200 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Xalapa, a male sales planner will earn an average of 431,100 MXN, while a female sales planner will earn around 398,300 MXN.

This means that a male sales planner earns approximately 8% more than a female sales planner for performing the same job.

Average Salary by Gender Chart in Xalapa

Male-
431,100 MXN
Female-8%
398,300 MXN

Sales Planner Average Pay Raise in Xalapa

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Planner in Xalapa is around 11% every 18 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 18 ) × 12  = 7%

What this means is that a Sales Planner in Xalapa can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Xalapa for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Sales Planner Bonus and Incentive Rates in Xalapa

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Planner is a high bonus based job, with 76% of employees reporting at least one bonus in the last 12 months.

24% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus-
76%
No Bonus-
24%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector-
415,900 MXN
Private Sector-8%
384,200 MXN

Salaries for Jobs Similar to a Sales Planner

In the table below, we have salary information for jobs that are similar to a Sales Planner in Xalapa.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale442,300 MXN
Account OfficerSales Retail and Wholesale246,500 MXN
Area ManagerSales Retail and Wholesale504,400 MXN
Area Sales DirectorSales Retail and Wholesale829,000 MXN
Area Sales ManagerSales Retail and Wholesale683,800 MXN
Assisstant Store SupervisorSales Retail and Wholesale263,100 MXN
Assistant Department ManagerSales Retail and Wholesale327,800 MXN
Assistant Retail Store ManagerSales Retail and Wholesale351,900 MXN
Branch ManagerSales Retail and Wholesale500,100 MXN
Branch SupervisorSales Retail and Wholesale409,000 MXN
CashierSales Retail and Wholesale157,600 MXN
Cashier ManagerSales Retail and Wholesale339,100 MXN
Commercial Sales ManagerSales Retail and Wholesale643,800 MXN
Corporate Sales ManagerSales Retail and Wholesale572,200 MXN
Depot ManagerSales Retail and Wholesale453,200 MXN
Depot SupervisorSales Retail and Wholesale431,300 MXN
Deputy Sales ManagerSales Retail and Wholesale450,300 MXN
Director of SalesSales Retail and Wholesale778,200 MXN
Distribution DirectorSales Retail and Wholesale555,800 MXN
District LeaderSales Retail and Wholesale407,100 MXN
District ManagerSales Retail and Wholesale499,300 MXN
District Sales ManagerSales Retail and Wholesale480,300 MXN
External Sales Account ManagerSales Retail and Wholesale457,300 MXN
Field Sales RepresentativeSales Retail and Wholesale332,100 MXN
Furniture Sales AssociateSales Retail and Wholesale231,000 MXN
Global Wholesale ManagerSales Retail and Wholesale874,900 MXN
Head CashierSales Retail and Wholesale325,800 MXN
Head TellerSales Retail and Wholesale307,400 MXN
Head of Direct SalesSales Retail and Wholesale588,500 MXN
Head of RetailSales Retail and Wholesale585,900 MXN
Inside SalesSales Retail and Wholesale239,000 MXN
Inside Sales Account ManagerSales Retail and Wholesale377,200 MXN
Inside Sales EngineerSales Retail and Wholesale292,000 MXN
Inside Sales ExecutiveSales Retail and Wholesale406,300 MXN
Inside Sales RepresentativeSales Retail and Wholesale272,800 MXN
Internal Sales ManagerSales Retail and Wholesale491,000 MXN
Inventory ManagerSales Retail and Wholesale444,300 MXN
Key Account ManagerSales Retail and Wholesale464,900 MXN
Medical Device SalesSales Retail and Wholesale384,200 MXN
Medical Device Sales RepresentativeSales Retail and Wholesale362,200 MXN
MerchandiserSales Retail and Wholesale301,700 MXN
National Account ManagerSales Retail and Wholesale605,700 MXN
National Customer Solution SpecialistSales Retail and Wholesale539,700 MXN
National Sales ManagerSales Retail and Wholesale862,200 MXN
Outside Sales RepresentativeSales Retail and Wholesale325,600 MXN
Parts SalespersonSales Retail and Wholesale257,700 MXN
Project Development ManagerSales Retail and Wholesale513,300 MXN
Project ManagerSales Retail and Wholesale498,000 MXN
Project Sales ExecutiveSales Retail and Wholesale499,300 MXN
Purchasing and Sales ExecutiveSales Retail and Wholesale721,600 MXN
Quotation EngineerSales Retail and Wholesale271,300 MXN
Regional Sales DirectorSales Retail and Wholesale829,000 MXN
Regional Sales ManagerSales Retail and Wholesale868,400 MXN
Relationship ManagerSales Retail and Wholesale563,000 MXN
Retail MerchandiserSales Retail and Wholesale187,300 MXN
Retail Operations ManagerSales Retail and Wholesale475,700 MXN
Retail Sales AssociateSales Retail and Wholesale363,000 MXN
Retail Sales RepresentativeSales Retail and Wholesale305,600 MXN
Retail SalespersonSales Retail and Wholesale259,100 MXN
Retail Store ManagerSales Retail and Wholesale492,700 MXN
Retail Store Sales PersonSales Retail and Wholesale265,000 MXN
Revenue ManagerSales Retail and Wholesale491,000 MXN
Sales Account ManagerSales Retail and Wholesale559,000 MXN
Sales Admin ExecutiveSales Retail and Wholesale615,000 MXN
Sales Administration ManagerSales Retail and Wholesale588,500 MXN
Sales AnalystSales Retail and Wholesale476,600 MXN
Sales AssistantSales Retail and Wholesale183,700 MXN
Sales AssociateSales Retail and Wholesale263,900 MXN
Sales ConsultantSales Retail and Wholesale369,300 MXN
Sales CoordinatorSales Retail and Wholesale279,400 MXN
Sales Development RepresentativeSales Retail and Wholesale312,400 MXN
Sales DirectorSales Retail and Wholesale802,400 MXN
Sales EngineerSales Retail and Wholesale288,700 MXN
Sales ExecutiveSales Retail and Wholesale485,300 MXN
Sales ManagerSales Retail and Wholesale713,900 MXN
Sales OfficerSales Retail and Wholesale261,300 MXN
Sales Planning AnalystSales Retail and Wholesale454,300 MXN
Sales RepresentativeSales Retail and Wholesale252,300 MXN
Sales Service AssociateSales Retail and Wholesale245,300 MXN
Sales SpecialistSales Retail and Wholesale372,600 MXN
Sales SupervisorSales Retail and Wholesale407,300 MXN
Sales SupportSales Retail and Wholesale183,700 MXN
Sales Support ManagerSales Retail and Wholesale428,400 MXN
Sales Team LeaderSales Retail and Wholesale419,400 MXN
Sales TrainerSales Retail and Wholesale485,200 MXN
Securities Sales AgentSales Retail and Wholesale425,100 MXN
Shipper / ReceiverSales Retail and Wholesale196,800 MXN
Shop ManagerSales Retail and Wholesale447,700 MXN
Store Development AdministratorSales Retail and Wholesale325,800 MXN
Store ManagerSales Retail and Wholesale520,900 MXN
Territory Sales ManagerSales Retail and Wholesale637,500 MXN
Territory Sales RepresentativeSales Retail and Wholesale369,300 MXN
Trade Marketing OfficerSales Retail and Wholesale454,900 MXN
Treasury OfficerSales Retail and Wholesale415,900 MXN
Vice President SalesSales Retail and Wholesale639,100 MXN
Visual MerchandiserSales Retail and Wholesale225,700 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Acapulco522,700 MXN
Acuna411,400 MXN
Aguascalientes510,200 MXN
Boca del Rio340,000 MXN
Buenavista381,800 MXN
Campeche397,900 MXN
Cancun475,700 MXN
Celaya437,300 MXN
Chalco351,200 MXN
Chetumal357,300 MXN
Chicoloapan362,200 MXN
Chihuahua504,400 MXN
Chilpancingo367,200 MXN
Chimalhuacan514,300 MXN
Cholula de Rivadabia365,400 MXN
Ciudad Apodaca472,000 MXN
Ciudad Juarez378,300 MXN
Ciudad Lopez Mateos464,400 MXN
Ciudad Obregon431,100 MXN
Ciudad Santa Catarina440,200 MXN
Ciudad Valles357,300 MXN
Ciudad Victoria430,500 MXN
Ciudad del Carmen378,300 MXN
Coacalco431,300 MXN
Coatzacoalcos385,300 MXN
Colima353,600 MXN
Cordoba340,000 MXN
Cuautitlan Izcalli478,100 MXN
Cuautla345,700 MXN
Cuernavaca444,300 MXN
Culiacan524,700 MXN
Delicias327,800 MXN
Durango502,200 MXN
Ecatepec de Morelos539,700 MXN
Ensenada453,200 MXN
Fresnillo341,900 MXN
General Escobedo466,900 MXN
Gomez Palacio421,400 MXN
Guadalajara529,600 MXN
Guadalupe522,700 MXN
Guaymas340,400 MXN
Hermosillo493,000 MXN
Hidalgo del Parral330,700 MXN
Iguala332,100 MXN
Irapuato472,100 MXN
Ixtapaluca448,500 MXN
Jiutepec365,400 MXN
La Paz407,100 MXN
Leon541,700 MXN
Los Mochis431,300 MXN
Los Reyes la Paz433,400 MXN
Manzanillo345,700 MXN
Matamoros475,700 MXN
Mazatlan437,300 MXN
Merida489,600 MXN
Metepec411,400 MXN
Mexicali496,100 MXN
Mexico City547,800 MXN
Minatitlan319,600 MXN
Monclova388,100 MXN
Monterrey543,200 MXN
Morelia502,200 MXN
Naucalpan507,300 MXN
Navojoa308,900 MXN
Nezahualcoyotl524,300 MXN
Nogales397,900 MXN
Nuevo Laredo478,100 MXN
Oaxaca424,300 MXN
Ojo de Agua419,400 MXN
Orizaba315,700 MXN
Pachuca397,900 MXN
Piedras Negras361,500 MXN
Playa del Carmen361,600 MXN
Poza Rica369,300 MXN
Puebla520,900 MXN
Puerto Vallarta389,200 MXN
Queretaro492,400 MXN
Reynosa499,300 MXN
Salamanca381,800 MXN
Saltillo485,200 MXN
San Cristobal de las Casas389,200 MXN
San Juan del Rio335,800 MXN
San Luis Potosi518,300 MXN
San Luis Rio Colorado363,000 MXN
San Nicolas de los Garza462,300 MXN
San Pablo de las Salinas383,300 MXN
San Pedro Garza Garcia325,800 MXN
Soledad de Graciano Sanchez413,900 MXN
Tampico417,100 MXN
Tapachula399,900 MXN
Tehuacan394,500 MXN
Tepic466,300 MXN
Tijuana510,200 MXN
Tlalnepantla de Baz502,200 MXN
Tlaquepaque471,700 MXN
Toluca453,200 MXN
Tonala448,500 MXN
Torreon480,300 MXN
Tuxtla Gutierrez487,600 MXN
Uruapan411,400 MXN
Veracruz476,600 MXN
Villa Nicolas Romero431,100 MXN
Villahermosa459,300 MXN
Xico442,300 MXN
Zacatecas339,100 MXN
Zamora de Hidalgo361,600 MXN
Zapopan524,400 MXN

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