Average Sales Officer Salary in Liechtenstein for 2026

In this article, we will look at the average Sales Officer salary for 2026 in Liechtenstein and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swiss franc. To keep things simple, we are using the CHF currency code instead of the currency symbol Fr.

How Much Does a Sales Officer Make in Liechtenstein?

A Sales Officer working in Liechtenstein will typically earn around 43,340 CHF per year, and this can range from the lowest average salary of about 19,380 CHF to the highest average salary of 69,180 CHF.

Average Annual Salary43,340 CHF
Average Monthly Salary3,611 CHF
Average Lowest Salary19,380 CHF
Lowest Monthly Salary1,615 CHF
Average Highest Salary69,180 CHF
Highest Monthly Salary5,765 CHF

These are average salaries for a Sales Officer in Liechtenstein and include benefits such as housing and transport. It's also possible for a Sales Officer to earn more or less than the average salaries shown above.

Sales Officer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Officer Salaries in Liechtenstein

So we've looked at the average salaries a Sales Officer will earn in Liechtenstein. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Officer can earn between 19,380 CHF and 69,180 CHF on average in Liechtenstein. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Officer in Liechtenstein is 46,040 CHF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 46,040 CHF, and 50% of the population earn more than 46,040 CHF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Officer salary in Liechtenstein, 25% of the population are earning less than 31,400 CHF while 75% of the population earn more than 31,400 CHF.

75% of the population earn less than 64,300 CHF, and 25% of the population earn more than 64,300 CHF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Officer Salary by Experience Level in Liechtenstein

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales Officer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Officer in Liechtenstein that has less than two years of experience can expect to earn somewhere in the region of 24,840 CHF.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Officer salary would increase to 30,220 CHF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Officer, the average salary would be 44,780 CHF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 56,140 CHF.
  • 15 - 20 Years Experience. A Sales Officer with 15 to 20 years of experience can earn an average of 59,660 CHF.
  • 20+ Years Experience. For a Sales Officer with more than 20 years, the expected average salary increases to 64,200 CHF.

Average Salary by Experience Chart

0-2 Years-
24,840 CHF
2-5 Years+34%
30,220 CHF
5-10 Years+48%
44,780 CHF
10-15 Years+22%
56,140 CHF
15-20 Years+9%
59,660 CHF
20+ Years+8%
64,200 CHF

Sales Officer Salary by Education Level in Liechtenstein

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Officer in Liechtenstein based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Officer in Liechtenstein with a high school education can earn an average salary of 26,080 CHF.
  • Certificate or Diploma. A Sales Officer in Liechtenstein with a certificate or diploma education can earn an average salary of 42,460 CHF.
  • Bachelor's Degree. A Sales Officer in Liechtenstein with a bachelor's degree education can earn an average salary of 67,320 CHF.

Average Salary by Education Chart

High School-
26,080 CHF
Certificate or Diploma+57%
42,460 CHF
Bachelor's Degree+68%
67,320 CHF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Liechtenstein is around 26,600 to 79,700 CHF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Officer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Liechtenstein, a male sales officer will earn an average of 41,700 CHF, while a female sales officer will earn around 47,580 CHF.

This means that a male sales officer earns approximately 12% less than a female sales officer for performing the same job.

Average Salary by Gender Chart in Liechtenstein

Male-
41,700 CHF
Female+12%
47,580 CHF

Sales Officer Average Pay Raise in Liechtenstein

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Officer in Liechtenstein is around 7% every 28 months.

The national average pay raise across all professions and industries in Liechtenstein is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 28 ) × 12  = 3%

What this means is that a Sales Officer in Liechtenstein can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Liechtenstein for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Liechtenstein.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
6%
Energy-
3%
Information Technology-
9%
Healthcare-
6%
Travel-
3%
Construction-
9%
Education-
6%

Sales Officer Bonus and Incentive Rates in Liechtenstein

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Officer is a moderate bonus based job, with 66% of employees reporting at least one bonus in the last 12 months.

34% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
66%
No Bonus-
34%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Liechtenstein earn approximately 10% more than private sector employees in the same role.

Public Sector-
66,260 CHF
Private Sector-10%
60,480 CHF

Salaries for Jobs Similar to a Sales Officer

In the table below, we have salary information for jobs that are similar to a Sales Officer in Liechtenstein.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale77,620 CHF
Account OfficerSales Retail and Wholesale40,640 CHF
Area ManagerSales Retail and Wholesale78,500 CHF
Area Sales DirectorSales Retail and Wholesale134,600 CHF
Area Sales ManagerSales Retail and Wholesale107,880 CHF
Assisstant Store SupervisorSales Retail and Wholesale48,200 CHF
Assistant Department ManagerSales Retail and Wholesale53,600 CHF
Assistant Retail Store ManagerSales Retail and Wholesale60,400 CHF
Branch ManagerSales Retail and Wholesale82,920 CHF
Branch SupervisorSales Retail and Wholesale69,780 CHF
CashierSales Retail and Wholesale27,020 CHF
Cashier ManagerSales Retail and Wholesale55,020 CHF
Commercial Sales ManagerSales Retail and Wholesale110,120 CHF
Corporate Sales ManagerSales Retail and Wholesale90,980 CHF
Depot ManagerSales Retail and Wholesale71,280 CHF
Depot SupervisorSales Retail and Wholesale69,580 CHF
Deputy Sales ManagerSales Retail and Wholesale69,720 CHF
Director of SalesSales Retail and Wholesale129,000 CHF
Distribution DirectorSales Retail and Wholesale84,040 CHF
District LeaderSales Retail and Wholesale67,560 CHF
District ManagerSales Retail and Wholesale80,480 CHF
District Sales ManagerSales Retail and Wholesale76,280 CHF
External Sales Account ManagerSales Retail and Wholesale75,260 CHF
Field Sales RepresentativeSales Retail and Wholesale50,540 CHF
Furniture Sales AssociateSales Retail and Wholesale33,520 CHF
Global Wholesale ManagerSales Retail and Wholesale142,300 CHF
Head CashierSales Retail and Wholesale50,080 CHF
Head TellerSales Retail and Wholesale50,980 CHF
Head of Direct SalesSales Retail and Wholesale102,380 CHF
Head of RetailSales Retail and Wholesale97,760 CHF
Inside SalesSales Retail and Wholesale38,780 CHF
Inside Sales Account ManagerSales Retail and Wholesale62,860 CHF
Inside Sales EngineerSales Retail and Wholesale48,920 CHF
Inside Sales ExecutiveSales Retail and Wholesale65,080 CHF
Inside Sales RepresentativeSales Retail and Wholesale45,620 CHF
Internal Sales ManagerSales Retail and Wholesale79,260 CHF
Inventory ManagerSales Retail and Wholesale72,360 CHF
Key Account ManagerSales Retail and Wholesale74,540 CHF
Medical Device SalesSales Retail and Wholesale58,520 CHF
Medical Device Sales RepresentativeSales Retail and Wholesale58,440 CHF
MerchandiserSales Retail and Wholesale50,580 CHF
National Account ManagerSales Retail and Wholesale99,460 CHF
National Customer Solution SpecialistSales Retail and Wholesale87,940 CHF
National Sales ManagerSales Retail and Wholesale142,300 CHF
Outside Sales RepresentativeSales Retail and Wholesale49,200 CHF
Parts SalespersonSales Retail and Wholesale43,340 CHF
Project Development ManagerSales Retail and Wholesale80,840 CHF
Project ManagerSales Retail and Wholesale87,000 CHF
Project Sales ExecutiveSales Retail and Wholesale84,740 CHF
Purchasing and Sales ExecutiveSales Retail and Wholesale112,560 CHF
Quotation EngineerSales Retail and Wholesale44,140 CHF
Regional Sales DirectorSales Retail and Wholesale128,900 CHF
Regional Sales ManagerSales Retail and Wholesale142,300 CHF
Relationship ManagerSales Retail and Wholesale93,340 CHF
Retail MerchandiserSales Retail and Wholesale34,080 CHF
Retail Operations ManagerSales Retail and Wholesale78,260 CHF
Retail Sales AssociateSales Retail and Wholesale60,600 CHF
Retail Sales RepresentativeSales Retail and Wholesale47,180 CHF
Retail SalespersonSales Retail and Wholesale43,340 CHF
Retail Store ManagerSales Retail and Wholesale77,100 CHF
Retail Store Sales PersonSales Retail and Wholesale42,320 CHF
Revenue ManagerSales Retail and Wholesale79,260 CHF
Sales Account ManagerSales Retail and Wholesale91,520 CHF
Sales Admin ExecutiveSales Retail and Wholesale103,260 CHF
Sales Administration ManagerSales Retail and Wholesale102,380 CHF
Sales AnalystSales Retail and Wholesale73,120 CHF
Sales AssistantSales Retail and Wholesale32,620 CHF
Sales AssociateSales Retail and Wholesale43,260 CHF
Sales ConsultantSales Retail and Wholesale60,460 CHF
Sales CoordinatorSales Retail and Wholesale45,560 CHF
Sales Development RepresentativeSales Retail and Wholesale54,700 CHF
Sales DirectorSales Retail and Wholesale119,900 CHF
Sales EngineerSales Retail and Wholesale46,980 CHF
Sales ExecutiveSales Retail and Wholesale83,200 CHF
Sales ManagerSales Retail and Wholesale106,780 CHF
Sales PlannerSales Retail and Wholesale70,940 CHF
Sales Planning AnalystSales Retail and Wholesale67,900 CHF
Sales RepresentativeSales Retail and Wholesale42,460 CHF
Sales Service AssociateSales Retail and Wholesale38,680 CHF
Sales SpecialistSales Retail and Wholesale61,580 CHF
Sales SupervisorSales Retail and Wholesale66,940 CHF
Sales SupportSales Retail and Wholesale34,080 CHF
Sales Support ManagerSales Retail and Wholesale69,240 CHF
Sales Team LeaderSales Retail and Wholesale68,580 CHF
Sales TrainerSales Retail and Wholesale75,040 CHF
Securities Sales AgentSales Retail and Wholesale68,320 CHF
Shipper / ReceiverSales Retail and Wholesale30,220 CHF
Shop ManagerSales Retail and Wholesale72,420 CHF
Store Development AdministratorSales Retail and Wholesale53,160 CHF
Store ManagerSales Retail and Wholesale79,280 CHF
Territory Sales ManagerSales Retail and Wholesale112,620 CHF
Territory Sales RepresentativeSales Retail and Wholesale57,620 CHF
Trade Marketing OfficerSales Retail and Wholesale69,720 CHF
Treasury OfficerSales Retail and Wholesale64,920 CHF
Vice President SalesSales Retail and Wholesale106,760 CHF
Visual MerchandiserSales Retail and Wholesale35,000 CHF

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