Average Sales Manager Salary in Helsinki, Finland for 2026

In this article, we will look at the average Sales Manager salary for 2026 in Helsinki and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol €.

How Much Does a Sales Manager Make in Helsinki?

A Sales Manager working in Helsinki will typically earn around 102,020 EUR per year, and this can range from the lowest average salary of about 51,800 EUR to the highest average salary of 154,700 EUR.

These are average salaries for a Sales Manager in Helsinki and include benefits such as housing and transport. It's also possible for a Sales Manager to earn more or less than the average salaries shown above.

Sales Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Manager Salaries in Helsinki

So we've looked at the average salaries a Sales Manager will earn in Helsinki. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Manager can earn between 51,800 EUR and 154,700 EUR on average in Helsinki. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Manager in Helsinki is 98,440 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 98,440 EUR, and 50% of the population earn more than 98,440 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Manager salary in Helsinki, 25% of the population are earning less than 66,180 EUR while 75% of the population earn more than 66,180 EUR.

75% of the population earn less than 119,900 EUR, and 25% of the population earn more than 119,900 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Sales Manager Salary by Experience Level in Helsinki

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Sales Manager in Helsinki that has less than two years of experience can expect to earn somewhere in the region of 61,400 EUR.
• 2 - 5 Years Experience. With two to five years of experience the average Sales Manager salary would increase to 80,020 EUR.
• 5 - 10 Years Experience. From five to ten years of experience as a Sales Manager, the average salary would be 104,440 EUR.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 125,700 EUR.
• 15 - 20 Years Experience. A Sales Manager with 15 to 20 years of experience can earn an average of 139,100 EUR.
• 20+ Years Experience. For a Sales Manager with more than 20 years, the expected average salary increases to 146,200 EUR.

Average Salary by Experience Chart

Sales Manager Salary by Education Level in Helsinki

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Manager in Helsinki based on the education level of the employees in order to find out whether a better education level would increase your salary.

• Certificate or Diploma. A Sales Manager in Helsinki with a certificate or diploma education can earn an average salary of 72,780 EUR.
• Bachelor's Degree. A Sales Manager in Helsinki with a bachelor's degree education can earn an average salary of 109,740 EUR.
• Master's Degree. A Sales Manager in Helsinki with a master's degree education can earn an average salary of 152,300 EUR.

Average Salary by Education Chart

Sales Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Helsinki, a male sales manager will earn an average of 92,880 EUR, while a female sales manager will earn around 89,280 EUR.

This means that a male sales manager earns approximately 4% more than a female sales manager for performing the same job.

Average Salary by Gender Chart in Helsinki

Sales Manager Average Pay Raise in Helsinki

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Manager in Helsinki is around 13% every 17 months.

The national average pay raise across all professions and industries in Finland is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a Sales Manager in Helsinki can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Helsinki for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Finland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Sales Manager Bonus and Incentive Rates in Helsinki

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Manager is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Finland earn approximately 6% more than private sector employees in the same role.

Salaries for Jobs Similar to a Sales Manager

In the table below, we have salary information for jobs that are similar to a Sales Manager in Helsinki.