Average Sales Executive Salary in Cape Town, South Africa for 2026

In this article, we will look at the average Sales Executive salary for 2026 in Cape Town and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the South African rand. To keep things simple, we are using the ZAR currency code instead of the currency symbol R.

How Much Does a Sales Executive Make in Cape Town?

A Sales Executive working in Cape Town will typically earn around 520,900 ZAR per year, and this can range from the lowest average salary of about 239,000 ZAR to the highest average salary of 829,000 ZAR.

Average Annual Salary520,900 ZAR
Average Monthly Salary43,408 ZAR
Average Lowest Salary239,000 ZAR
Lowest Monthly Salary19,916 ZAR
Average Highest Salary829,000 ZAR
Highest Monthly Salary69,083 ZAR

These are average salaries for a Sales Executive in Cape Town and include benefits such as housing and transport. It's also possible for a Sales Executive to earn more or less than the average salaries shown above.

Sales Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Executive Salaries in Cape Town

So we've looked at the average salaries a Sales Executive will earn in Cape Town. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Executive can earn between 239,000 ZAR and 829,000 ZAR on average in Cape Town. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Executive in Cape Town is 563,000 ZAR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 563,000 ZAR, and 50% of the population earn more than 563,000 ZAR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Executive salary in Cape Town, 25% of the population are earning less than 362,200 ZAR while 75% of the population earn more than 362,200 ZAR.

75% of the population earn less than 751,700 ZAR, and 25% of the population earn more than 751,700 ZAR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Executive Salary by Experience Level in Cape Town

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales Executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Executive in Cape Town that has less than two years of experience can expect to earn somewhere in the region of 273,300 ZAR.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Executive salary would increase to 365,400 ZAR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Executive, the average salary would be 535,900 ZAR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 656,800 ZAR.
  • 15 - 20 Years Experience. A Sales Executive with 15 to 20 years of experience can earn an average of 714,300 ZAR.
  • 20+ Years Experience. For a Sales Executive with more than 20 years, the expected average salary increases to 774,200 ZAR.

Average Salary by Experience Chart

0-2 Years-
273,300 ZAR
2-5 Years+34%
365,400 ZAR
5-10 Years+48%
535,900 ZAR
10-15 Years+22%
656,800 ZAR
15-20 Years+9%
714,300 ZAR
20+ Years+8%
774,200 ZAR

Sales Executive Salary by Education Level in Cape Town

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Executive in Cape Town based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Executive in Cape Town with a high school education can earn an average salary of 335,100 ZAR.
  • Certificate or Diploma. A Sales Executive in Cape Town with a certificate or diploma education can earn an average salary of 394,800 ZAR.
  • Bachelor's Degree. A Sales Executive in Cape Town with a bachelor's degree education can earn an average salary of 568,500 ZAR.
  • Master's Degree. A Sales Executive in Cape Town with a master's degree education can earn an average salary of 745,000 ZAR.

Average Salary by Education Chart

High School-
335,100 ZAR
Certificate or Diploma+18%
394,800 ZAR
Bachelor's Degree+45%
568,500 ZAR
Master's Degree+31%
745,000 ZAR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in South Africa is around 156,000 to 467,000 ZAR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Cape Town, a male sales executive will earn an average of 528,600 ZAR, while a female sales executive will earn around 472,100 ZAR.

This means that a male sales executive earns approximately 12% more than a female sales executive for performing the same job.

Average Salary by Gender Chart in Cape Town

Male-
528,600 ZAR
Female-12%
472,100 ZAR

Sales Executive Average Pay Raise in Cape Town

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Executive in Cape Town is around 12% every 18 months.

The national average pay raise across all professions and industries in South Africa is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that a Sales Executive in Cape Town can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Cape Town for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in South Africa.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Sales Executive Bonus and Incentive Rates in Cape Town

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Executive is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
84%
No Bonus-
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in South Africa earn approximately 7% more than private sector employees in the same role.

Public Sector-
386,400 ZAR
Private Sector-7%
361,500 ZAR

Salaries for Jobs Similar to a Sales Executive

In the table below, we have salary information for jobs that are similar to a Sales Executive in Cape Town.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale444,300 ZAR
Account OfficerSales Retail and Wholesale228,000 ZAR
Area ManagerSales Retail and Wholesale487,600 ZAR
Area Sales DirectorSales Retail and Wholesale757,300 ZAR
Area Sales ManagerSales Retail and Wholesale643,800 ZAR
Assisstant Store SupervisorSales Retail and Wholesale257,700 ZAR
Assistant Department ManagerSales Retail and Wholesale301,800 ZAR
Assistant Retail Store ManagerSales Retail and Wholesale362,200 ZAR
Branch ManagerSales Retail and Wholesale496,100 ZAR
Branch SupervisorSales Retail and Wholesale417,200 ZAR
CashierSales Retail and Wholesale150,000 ZAR
Cashier ManagerSales Retail and Wholesale327,800 ZAR
Commercial Sales ManagerSales Retail and Wholesale653,200 ZAR
Corporate Sales ManagerSales Retail and Wholesale541,700 ZAR
Depot ManagerSales Retail and Wholesale430,000 ZAR
Depot SupervisorSales Retail and Wholesale396,300 ZAR
Deputy Sales ManagerSales Retail and Wholesale426,700 ZAR
Director of SalesSales Retail and Wholesale765,100 ZAR
Distribution DirectorSales Retail and Wholesale533,100 ZAR
District LeaderSales Retail and Wholesale407,100 ZAR
District ManagerSales Retail and Wholesale489,600 ZAR
District Sales ManagerSales Retail and Wholesale485,200 ZAR
External Sales Account ManagerSales Retail and Wholesale442,300 ZAR
Field Sales RepresentativeSales Retail and Wholesale312,400 ZAR
Furniture Sales AssociateSales Retail and Wholesale222,300 ZAR
Global Wholesale ManagerSales Retail and Wholesale860,300 ZAR
Head CashierSales Retail and Wholesale292,000 ZAR
Head TellerSales Retail and Wholesale292,000 ZAR
Head of Direct SalesSales Retail and Wholesale585,900 ZAR
Head of RetailSales Retail and Wholesale574,200 ZAR
Inside SalesSales Retail and Wholesale232,900 ZAR
Inside Sales Account ManagerSales Retail and Wholesale361,500 ZAR
Inside Sales EngineerSales Retail and Wholesale272,800 ZAR
Inside Sales ExecutiveSales Retail and Wholesale399,900 ZAR
Inside Sales RepresentativeSales Retail and Wholesale249,600 ZAR
Internal Sales ManagerSales Retail and Wholesale457,300 ZAR
Inventory ManagerSales Retail and Wholesale419,400 ZAR
Key Account ManagerSales Retail and Wholesale476,600 ZAR
Medical Device SalesSales Retail and Wholesale351,200 ZAR
Medical Device Sales RepresentativeSales Retail and Wholesale351,200 ZAR
MerchandiserSales Retail and Wholesale290,800 ZAR
National Account ManagerSales Retail and Wholesale615,000 ZAR
National Customer Solution SpecialistSales Retail and Wholesale507,300 ZAR
National Sales ManagerSales Retail and Wholesale814,100 ZAR
Outside Sales RepresentativeSales Retail and Wholesale314,500 ZAR
Parts SalespersonSales Retail and Wholesale261,300 ZAR
Project Development ManagerSales Retail and Wholesale483,800 ZAR
Project ManagerSales Retail and Wholesale487,600 ZAR
Project Sales ExecutiveSales Retail and Wholesale489,500 ZAR
Purchasing and Sales ExecutiveSales Retail and Wholesale674,100 ZAR
Quotation EngineerSales Retail and Wholesale259,100 ZAR
Regional Sales DirectorSales Retail and Wholesale846,500 ZAR
Regional Sales ManagerSales Retail and Wholesale821,500 ZAR
Relationship ManagerSales Retail and Wholesale524,400 ZAR
Retail MerchandiserSales Retail and Wholesale197,600 ZAR
Retail Operations ManagerSales Retail and Wholesale464,400 ZAR
Retail Sales AssociateSales Retail and Wholesale369,300 ZAR
Retail Sales RepresentativeSales Retail and Wholesale297,000 ZAR
Retail SalespersonSales Retail and Wholesale254,700 ZAR
Retail Store ManagerSales Retail and Wholesale500,100 ZAR
Retail Store Sales PersonSales Retail and Wholesale259,100 ZAR
Revenue ManagerSales Retail and Wholesale457,300 ZAR
Sales Account ManagerSales Retail and Wholesale562,200 ZAR
Sales Admin ExecutiveSales Retail and Wholesale592,200 ZAR
Sales Administration ManagerSales Retail and Wholesale585,900 ZAR
Sales AnalystSales Retail and Wholesale459,300 ZAR
Sales AssistantSales Retail and Wholesale192,000 ZAR
Sales AssociateSales Retail and Wholesale251,500 ZAR
Sales ConsultantSales Retail and Wholesale369,300 ZAR
Sales CoordinatorSales Retail and Wholesale272,800 ZAR
Sales Development RepresentativeSales Retail and Wholesale330,900 ZAR
Sales DirectorSales Retail and Wholesale767,500 ZAR
Sales EngineerSales Retail and Wholesale282,500 ZAR
Sales ManagerSales Retail and Wholesale689,900 ZAR
Sales OfficerSales Retail and Wholesale273,300 ZAR
Sales PlannerSales Retail and Wholesale417,100 ZAR
Sales Planning AnalystSales Retail and Wholesale437,900 ZAR
Sales RepresentativeSales Retail and Wholesale259,100 ZAR
Sales Service AssociateSales Retail and Wholesale249,600 ZAR
Sales SpecialistSales Retail and Wholesale383,300 ZAR
Sales SupervisorSales Retail and Wholesale421,400 ZAR
Sales SupportSales Retail and Wholesale196,800 ZAR
Sales Support ManagerSales Retail and Wholesale412,000 ZAR
Sales Team LeaderSales Retail and Wholesale406,300 ZAR
Sales TrainerSales Retail and Wholesale475,700 ZAR
Securities Sales AgentSales Retail and Wholesale433,400 ZAR
Shipper / ReceiverSales Retail and Wholesale187,500 ZAR
Shop ManagerSales Retail and Wholesale430,000 ZAR
Store Development AdministratorSales Retail and Wholesale325,800 ZAR
Store ManagerSales Retail and Wholesale501,400 ZAR
Territory Sales ManagerSales Retail and Wholesale628,000 ZAR
Territory Sales RepresentativeSales Retail and Wholesale351,200 ZAR
Trade Marketing OfficerSales Retail and Wholesale447,700 ZAR
Treasury OfficerSales Retail and Wholesale403,100 ZAR
Vice President SalesSales Retail and Wholesale592,600 ZAR
Visual MerchandiserSales Retail and Wholesale228,500 ZAR

Salary Comparison by City

If you want to compare salaries with different cities in South Africa, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Bloemfontein444,300 ZAR
Durban528,600 ZAR
Johannesburg489,600 ZAR
Port Elizabeth496,100 ZAR
Pretoria507,300 ZAR

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