Average Sales Director Salary in Iceland for 2026
In this article, we will look at the average Sales Director salary for 2026 in Iceland and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Icelandic króna. To keep things simple, we are using the ISK currency code instead of the currency symbol kr.
How Much Does a Sales Director Make in Iceland?
A Sales Director working in Iceland will typically earn around 13,199,100 ISK per year, and this can range from the lowest average salary of about 6,048,900 ISK to the highest average salary of 20,878,800 ISK.
These are average salaries for a Sales Director in Iceland and include benefits such as housing and transport. It's also possible for a Sales Director to earn more or less than the average salaries shown above.
Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Sales Director Salaries in Iceland
So we've looked at the average salaries a Sales Director will earn in Iceland. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Sales Director can earn between 6,048,900 ISK and 20,878,800 ISK on average in Iceland. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Sales Director in Iceland is 14,158,800 ISK. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 14,158,800 ISK, and 50% of the population earn more than 14,158,800 ISK.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Sales Director salary in Iceland, 25% of the population are earning less than 9,106,400 ISK while 75% of the population earn more than 9,106,400 ISK.
75% of the population earn less than 18,958,500 ISK, and 25% of the population earn more than 18,958,500 ISK.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Sales Director Salary by Experience Level in Iceland
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Sales Director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Sales Director in Iceland that has less than two years of experience can expect to earn somewhere in the region of 6,862,900 ISK.
- 2 - 5 Years Experience. With two to five years of experience the average Sales Director salary would increase to 9,166,100 ISK.
- 5 - 10 Years Experience. From five to ten years of experience as a Sales Director, the average salary would be 13,561,900 ISK.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 16,561,800 ISK.
- 15 - 20 Years Experience. A Sales Director with 15 to 20 years of experience can earn an average of 18,001,100 ISK.
- 20+ Years Experience. For a Sales Director with more than 20 years, the expected average salary increases to 19,439,300 ISK.
Average Salary by Experience Chart
| 0-2 Years | - | 6,862,900 ISK |
| 2-5 Years | +34% | 9,166,100 ISK |
| 5-10 Years | +48% | 13,561,900 ISK |
| 10-15 Years | +22% | 16,561,800 ISK |
| 15-20 Years | +9% | 18,001,100 ISK |
| 20+ Years | +8% | 19,439,300 ISK |
Sales Director Salary by Education Level in Iceland
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Sales Director in Iceland based on the education level of the employees in order to find out whether a better education level would increase your salary.
- Certificate or Diploma. A Sales Director in Iceland with a certificate or diploma education can earn an average salary of 7,834,900 ISK.
- Bachelor's Degree. A Sales Director in Iceland with a bachelor's degree education can earn an average salary of 12,239,700 ISK.
- Master's Degree. A Sales Director in Iceland with a master's degree education can earn an average salary of 20,639,100 ISK.
Average Salary by Education Chart
| Certificate or Diploma | - | 7,834,900 ISK |
| Bachelor's Degree | +57% | 12,239,700 ISK |
| Master's Degree | +68% | 20,639,100 ISK |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Iceland is around 3,440,000 to 10,300,000 ISK and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Sales Director Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Iceland, a male sales director will earn an average of 13,441,600 ISK, while a female sales director will earn around 12,841,200 ISK.
This means that a male sales director earns approximately 5% more than a female sales director for performing the same job.
Average Salary by Gender Chart in Iceland
| Male | - | 13,441,600 ISK |
| Female | -5% | 12,841,200 ISK |
Sales Director Average Pay Raise in Iceland
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Sales Director in Iceland is around 8% every 30 months.
The national average pay raise across all professions and industries in Iceland is around 4% every 29 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 8 ÷ 30 ) × 12 = 3%
What this means is that a Sales Director in Iceland can expect to receive an average pay raise of around 3% every 12 months.
Annual Pay Raise by Industry in Iceland for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Iceland.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 9% |
| Energy | - | 9% |
| Information Technology | - | 9% |
| Healthcare | - | 9% |
| Travel | - | 9% |
| Construction | - | 9% |
| Education | - | 9% |
Sales Director Bonus and Incentive Rates in Iceland
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Sales Director is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.
32% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 68% |
| No Bonus | - | 32% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Iceland earn approximately 25% more than private sector employees in the same role.
| Public Sector | - | 9,154,500 ISK |
| Private Sector | -25% | 7,331,800 ISK |
Salaries for Jobs Similar to a Sales Director
In the table below, we have salary information for jobs that are similar to a Sales Director in Iceland.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 6,635,400 ISK |
| Affiliate Manager | Marketing | 8,377,500 ISK |
| Analytics Specialist | Marketing | 6,024,400 ISK |
| Assistant Brand Manager | Marketing | 9,191,000 ISK |
| Assistant Product Manager | Marketing | 9,754,300 ISK |
| Associate Marketing Manager | Marketing | 9,899,400 ISK |
| Associate Product Manager | Marketing | 9,850,400 ISK |
| Brand Ambassador | Marketing | 12,239,700 ISK |
| Brand Director | Marketing | 14,038,300 ISK |
| Brand Executive | Marketing | 12,361,500 ISK |
| Brand Manager | Marketing | 13,199,100 ISK |
| Business Analytics Specialist | Marketing | 6,179,700 ISK |
| Business Channel Manager | Marketing | 8,795,700 ISK |
| Business Intelligence Team Leader | Marketing | 9,550,600 ISK |
| Campaign Specialist | Marketing | 7,967,200 ISK |
| Chief Marketing Officer | Marketing | 14,519,400 ISK |
| Chief Product Officer | Marketing | 12,239,700 ISK |
| Communications Officer | Marketing | 4,282,500 ISK |
| Content Manager | Marketing | 7,331,800 ISK |
| Content Marketing Strategist | Marketing | 8,483,700 ISK |
| Copy Editer | Marketing | 5,399,900 ISK |
| Copy Writer | Marketing | 5,388,100 ISK |
| Creative Marketing Lead | Marketing | 8,460,900 ISK |
| Creative Writer | Marketing | 5,242,700 ISK |
| Digital Marketer | Marketing | 7,416,400 ISK |
| Digital Marketing Manager | Marketing | 10,716,600 ISK |
| Digital Marketing Strategist | Marketing | 10,750,100 ISK |
| Digital Media Specialist | Marketing | 9,215,300 ISK |
| Director of Marketing | Marketing | 13,919,600 ISK |
| Director of Research | Marketing | 10,187,500 ISK |
| Event Marketing | Marketing | 10,680,800 ISK |
| Head of Executive Search | Marketing | 12,121,000 ISK |
| Key Affiliate Manager | Marketing | 9,550,600 ISK |
| Localization Manager | Marketing | 9,649,800 ISK |
| Market Development Executive | Marketing | 10,907,900 ISK |
| Market Development Manager | Marketing | 11,365,600 ISK |
| Market Research Analyst | Marketing | 9,262,300 ISK |
| Market Research Manager | Marketing | 10,044,200 ISK |
| Market Segmentation Director | Marketing | 10,919,400 ISK |
| Marketing Account Supervisor | Marketing | 8,242,900 ISK |
| Marketing Administrator | Marketing | 6,768,400 ISK |
| Marketing Advisor | Marketing | 8,329,200 ISK |
| Marketing Analyst | Marketing | 8,448,800 ISK |
| Marketing Assistant | Marketing | 4,642,200 ISK |
| Marketing Associate | Marketing | 4,475,900 ISK |
| Marketing Communications Manager | Marketing | 9,421,200 ISK |
| Marketing Consultant | Marketing | 10,248,600 ISK |
| Marketing Coordinator | Marketing | 4,369,800 ISK |
| Marketing Director | Marketing | 14,400,800 ISK |
| Marketing Distribution Executive | Marketing | 10,739,300 ISK |
| Marketing Executive | Marketing | 11,255,300 ISK |
| Marketing Manager | Marketing | 14,280,500 ISK |
| Marketing Officer | Marketing | 4,537,100 ISK |
| Marketing Segment Manager | Marketing | 9,778,900 ISK |
| Marketing Specialist | Marketing | 6,901,600 ISK |
| Marketing Supervisor | Marketing | 8,062,900 ISK |
| Marketing Vice President | Marketing | 10,801,300 ISK |
| Marketing Writer | Marketing | 5,183,700 ISK |
| Marketing and Communications Officer | Marketing | 4,810,800 ISK |
| Marketing and Sales Head | Marketing | 13,679,300 ISK |
| Online Marketing Analyst | Marketing | 7,510,300 ISK |
| Online Marketing Manager | Marketing | 9,335,200 ISK |
| Optimization Manager | Marketing | 8,578,600 ISK |
| Outbound Sales | Marketing | 6,469,100 ISK |
| Outreach Coordinator | Marketing | 5,698,400 ISK |
| Outreach Specialist | Marketing | 7,393,200 ISK |
| Product Development | Marketing | 9,899,400 ISK |
| Product Manager | Marketing | 10,861,800 ISK |
| Product Marketing Engineer | Marketing | 5,843,600 ISK |
| Product Marketing Executive | Marketing | 10,018,700 ISK |
| Product Marketing Manager | Marketing | 10,680,800 ISK |
| Product Researcher | Marketing | 5,833,500 ISK |
| Product Strategist | Marketing | 8,590,400 ISK |
| Product Strategy Researcher | Marketing | 8,087,400 ISK |
| Product Training Specialist | Marketing | 6,613,100 ISK |
| Project Manager | Marketing | 8,521,700 ISK |
| Publications Coordinator | Marketing | 4,931,400 ISK |
| Research Executive | Marketing | 9,720,400 ISK |
| Sales Management Support | Marketing | 4,752,100 ISK |
| Sales Manager | Marketing | 13,441,600 ISK |
| Sales and Marketing Assistant | Marketing | 4,403,400 ISK |
| Sales and Marketing Coordinator | Marketing | 4,654,300 ISK |
| Sales and Marketing Director | Marketing | 14,038,300 ISK |
| Search Marketing Strategist | Marketing | 11,341,600 ISK |
| Social Media Administrator | Marketing | 7,633,100 ISK |
| Social Media Specialist | Marketing | 7,642,900 ISK |
| Spaceman Analyst | Marketing | 4,380,400 ISK |
| Sponsorship Consultant | Marketing | 7,174,700 ISK |
| Team Leader | Marketing | 8,316,900 ISK |
| Telemarketer | Marketing | 4,282,500 ISK |
| Trade Marketing Executive | Marketing | 10,224,200 ISK |
| Trade Marketing Manager | Marketing | 10,199,600 ISK |
| Trade Marketing Professional | Marketing | 8,218,100 ISK |
| Trade Marketing Specialist | Marketing | 5,902,400 ISK |
| Web Analytics Manager | Marketing | 8,845,500 ISK |
| Web Content Manager | Marketing | 8,737,100 ISK |
| eMarketing Manager | Marketing | 10,499,200 ISK |
Salary Comparison by City
If you want to compare salaries with different cities in Iceland, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Reykjavik | 15,479,600 ISK |
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