Average Sales Assistant Salary in Tallinn, Estonia for 2026

In this article, we will look at the average Sales Assistant salary for 2026 in Tallinn and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol .

How Much Does a Sales Assistant Make in Tallinn?

A Sales Assistant working in Tallinn will typically earn around 15,380 EUR per year, and this can range from the lowest average salary of about 8,960 EUR to the highest average salary of 25,160 EUR.

Average Annual Salary15,380 EUR
Average Monthly Salary1,281 EUR
Average Lowest Salary8,960 EUR
Lowest Monthly Salary746 EUR
Average Highest Salary25,160 EUR
Highest Monthly Salary2,096 EUR

These are average salaries for a Sales Assistant in Tallinn and include benefits such as housing and transport. It's also possible for a Sales Assistant to earn more or less than the average salaries shown above.

Sales Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Assistant Salaries in Tallinn

So we've looked at the average salaries a Sales Assistant will earn in Tallinn. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Assistant can earn between 8,960 EUR and 25,160 EUR on average in Tallinn. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Assistant in Tallinn is 16,340 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 16,340 EUR, and 50% of the population earn more than 16,340 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Assistant salary in Tallinn, 25% of the population are earning less than 10,000 EUR while 75% of the population earn more than 10,000 EUR.

75% of the population earn less than 20,460 EUR, and 25% of the population earn more than 20,460 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Assistant Salary by Experience Level in Tallinn

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales Assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Assistant in Tallinn that has less than two years of experience can expect to earn somewhere in the region of 7,820 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Assistant salary would increase to 10,980 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Assistant, the average salary would be 18,780 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 21,560 EUR.
  • 15 - 20 Years Experience. A Sales Assistant with 15 to 20 years of experience can earn an average of 22,420 EUR.
  • 20+ Years Experience. For a Sales Assistant with more than 20 years, the expected average salary increases to 23,260 EUR.

Average Salary by Experience Chart

0-2 Years-
7,820 EUR
2-5 Years+29%
10,980 EUR
5-10 Years+38%
18,780 EUR
10-15 Years+24%
21,560 EUR
15-20 Years+7%
22,420 EUR
20+ Years+7%
23,260 EUR

Sales Assistant Salary by Education Level in Tallinn

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Assistant in Tallinn based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Assistant in Tallinn with a high school education can earn an average salary of 10,980 EUR.
  • Certificate or Diploma. A Sales Assistant in Tallinn with a certificate or diploma education can earn an average salary of 18,780 EUR.
  • Bachelor's Degree. A Sales Assistant in Tallinn with a bachelor's degree education can earn an average salary of 26,020 EUR.

Average Salary by Education Chart

High School-
10,980 EUR
Certificate or Diploma+43%
18,780 EUR
Bachelor's Degree+38%
26,020 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Estonia is around 13,700 to 41,000 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Assistant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Tallinn, a male sales assistant will earn an average of 17,540 EUR, while a female sales assistant will earn around 14,820 EUR.

This means that a male sales assistant earns approximately 18% more than a female sales assistant for performing the same job.

Average Salary by Gender Chart in Tallinn

Male-
17,540 EUR
Female-18%
14,820 EUR

Sales Assistant Average Pay Raise in Tallinn

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Assistant in Tallinn is around 10% every 17 months.

The national average pay raise across all professions and industries in Estonia is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 17 ) × 12  = 7%

What this means is that a Sales Assistant in Tallinn can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Tallinn for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Estonia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
5%
Energy-
1%
Information Technology-
6%
Healthcare-
2%
Travel-
7%
Construction-
3%
Education-
8%

Sales Assistant Bonus and Incentive Rates in Tallinn

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Assistant is a high bonus based job, with 75% of employees reporting at least one bonus in the last 12 months.

25% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus-
75%
No Bonus-
25%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Estonia earn approximately 7% more than private sector employees in the same role.

Public Sector-
35,500 EUR
Private Sector-7%
33,120 EUR

Salaries for Jobs Similar to a Sales Assistant

In the table below, we have salary information for jobs that are similar to a Sales Assistant in Tallinn.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale35,520 EUR
Account OfficerSales Retail and Wholesale19,160 EUR
Area ManagerSales Retail and Wholesale41,900 EUR
Area Sales DirectorSales Retail and Wholesale65,080 EUR
Area Sales ManagerSales Retail and Wholesale54,460 EUR
Assisstant Store SupervisorSales Retail and Wholesale21,300 EUR
Assistant Department ManagerSales Retail and Wholesale27,380 EUR
Assistant Retail Store ManagerSales Retail and Wholesale30,800 EUR
Branch ManagerSales Retail and Wholesale39,800 EUR
Branch SupervisorSales Retail and Wholesale34,480 EUR
CashierSales Retail and Wholesale10,980 EUR
Cashier ManagerSales Retail and Wholesale26,080 EUR
Commercial Sales ManagerSales Retail and Wholesale52,820 EUR
Corporate Sales ManagerSales Retail and Wholesale46,400 EUR
Depot ManagerSales Retail and Wholesale39,640 EUR
Depot SupervisorSales Retail and Wholesale35,560 EUR
Deputy Sales ManagerSales Retail and Wholesale34,120 EUR
Director of SalesSales Retail and Wholesale60,600 EUR
Distribution DirectorSales Retail and Wholesale41,480 EUR
District LeaderSales Retail and Wholesale34,160 EUR
District ManagerSales Retail and Wholesale42,320 EUR
District Sales ManagerSales Retail and Wholesale38,780 EUR
External Sales Account ManagerSales Retail and Wholesale34,120 EUR
Field Sales RepresentativeSales Retail and Wholesale25,680 EUR
Furniture Sales AssociateSales Retail and Wholesale15,700 EUR
Global Wholesale ManagerSales Retail and Wholesale70,600 EUR
Head CashierSales Retail and Wholesale27,380 EUR
Head TellerSales Retail and Wholesale23,360 EUR
Head of Direct SalesSales Retail and Wholesale45,580 EUR
Head of RetailSales Retail and Wholesale47,760 EUR
Inside SalesSales Retail and Wholesale21,100 EUR
Inside Sales Account ManagerSales Retail and Wholesale28,860 EUR
Inside Sales EngineerSales Retail and Wholesale22,660 EUR
Inside Sales ExecutiveSales Retail and Wholesale31,520 EUR
Inside Sales RepresentativeSales Retail and Wholesale23,380 EUR
Internal Sales ManagerSales Retail and Wholesale40,240 EUR
Inventory ManagerSales Retail and Wholesale36,800 EUR
Key Account ManagerSales Retail and Wholesale36,800 EUR
Medical Device SalesSales Retail and Wholesale31,660 EUR
Medical Device Sales RepresentativeSales Retail and Wholesale30,800 EUR
MerchandiserSales Retail and Wholesale24,860 EUR
National Account ManagerSales Retail and Wholesale48,940 EUR
National Customer Solution SpecialistSales Retail and Wholesale40,600 EUR
National Sales ManagerSales Retail and Wholesale64,200 EUR
Outside Sales RepresentativeSales Retail and Wholesale23,080 EUR
Parts SalespersonSales Retail and Wholesale20,500 EUR
Project Development ManagerSales Retail and Wholesale41,180 EUR
Project ManagerSales Retail and Wholesale39,420 EUR
Project Sales ExecutiveSales Retail and Wholesale40,240 EUR
Purchasing and Sales ExecutiveSales Retail and Wholesale56,140 EUR
Quotation EngineerSales Retail and Wholesale21,020 EUR
Regional Sales DirectorSales Retail and Wholesale66,140 EUR
Regional Sales ManagerSales Retail and Wholesale66,020 EUR
Relationship ManagerSales Retail and Wholesale44,540 EUR
Retail MerchandiserSales Retail and Wholesale17,020 EUR
Retail Operations ManagerSales Retail and Wholesale38,700 EUR
Retail Sales AssociateSales Retail and Wholesale31,660 EUR
Retail Sales RepresentativeSales Retail and Wholesale22,340 EUR
Retail SalespersonSales Retail and Wholesale20,940 EUR
Retail Store ManagerSales Retail and Wholesale38,780 EUR
Retail Store Sales PersonSales Retail and Wholesale21,100 EUR
Revenue ManagerSales Retail and Wholesale40,240 EUR
Sales Account ManagerSales Retail and Wholesale46,160 EUR
Sales Admin ExecutiveSales Retail and Wholesale50,620 EUR
Sales Administration ManagerSales Retail and Wholesale45,580 EUR
Sales AnalystSales Retail and Wholesale34,380 EUR
Sales AssociateSales Retail and Wholesale19,860 EUR
Sales ConsultantSales Retail and Wholesale32,020 EUR
Sales CoordinatorSales Retail and Wholesale20,460 EUR
Sales Development RepresentativeSales Retail and Wholesale26,080 EUR
Sales DirectorSales Retail and Wholesale61,780 EUR
Sales EngineerSales Retail and Wholesale23,480 EUR
Sales ExecutiveSales Retail and Wholesale40,240 EUR
Sales ManagerSales Retail and Wholesale55,140 EUR
Sales OfficerSales Retail and Wholesale23,400 EUR
Sales PlannerSales Retail and Wholesale31,520 EUR
Sales Planning AnalystSales Retail and Wholesale35,500 EUR
Sales RepresentativeSales Retail and Wholesale20,500 EUR
Sales Service AssociateSales Retail and Wholesale18,900 EUR
Sales SpecialistSales Retail and Wholesale33,120 EUR
Sales SupervisorSales Retail and Wholesale33,520 EUR
Sales SupportSales Retail and Wholesale15,580 EUR
Sales Support ManagerSales Retail and Wholesale33,520 EUR
Sales Team LeaderSales Retail and Wholesale30,700 EUR
Sales TrainerSales Retail and Wholesale37,380 EUR
Securities Sales AgentSales Retail and Wholesale35,560 EUR
Shipper / ReceiverSales Retail and Wholesale17,260 EUR
Shop ManagerSales Retail and Wholesale38,260 EUR
Store Development AdministratorSales Retail and Wholesale27,300 EUR
Store ManagerSales Retail and Wholesale38,700 EUR
Territory Sales ManagerSales Retail and Wholesale54,460 EUR
Territory Sales RepresentativeSales Retail and Wholesale27,560 EUR
Trade Marketing OfficerSales Retail and Wholesale35,300 EUR
Treasury OfficerSales Retail and Wholesale31,040 EUR
Vice President SalesSales Retail and Wholesale52,460 EUR
Visual MerchandiserSales Retail and Wholesale19,360 EUR

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