Average Sales Assistant Salary in Portsmouth, United Kingdom for 2026

In this article, we will look at the average Sales Assistant salary for 2026 in Portsmouth and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the British pound. To keep things simple, we are using the GBP currency code instead of the currency symbol £.

How Much Does a Sales Assistant Make in Portsmouth?

A Sales Assistant working in Portsmouth will typically earn around 35,600 GBP per year, and this can range from the lowest average salary of about 18,300 GBP to the highest average salary of 57,800 GBP.

Average Annual Salary35,600 GBP
Average Monthly Salary2,966 GBP
Average Lowest Salary18,300 GBP
Lowest Monthly Salary1,525 GBP
Average Highest Salary57,800 GBP
Highest Monthly Salary4,816 GBP

These are average salaries for a Sales Assistant in Portsmouth and include benefits such as housing and transport. It's also possible for a Sales Assistant to earn more or less than the average salaries shown above.

Sales Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Assistant Salaries in Portsmouth

So we've looked at the average salaries a Sales Assistant will earn in Portsmouth. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Assistant can earn between 18,300 GBP and 57,800 GBP on average in Portsmouth. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Assistant in Portsmouth is 39,600 GBP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 39,600 GBP, and 50% of the population earn more than 39,600 GBP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Assistant salary in Portsmouth, 25% of the population are earning less than 23,600 GBP while 75% of the population earn more than 23,600 GBP.

75% of the population earn less than 53,600 GBP, and 25% of the population earn more than 53,600 GBP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Assistant Salary by Experience Level in Portsmouth

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales Assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Assistant in Portsmouth that has less than two years of experience can expect to earn somewhere in the region of 19,200 GBP.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Assistant salary would increase to 26,500 GBP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Assistant, the average salary would be 35,600 GBP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 45,200 GBP.
  • 15 - 20 Years Experience. A Sales Assistant with 15 to 20 years of experience can earn an average of 49,200 GBP.
  • 20+ Years Experience. For a Sales Assistant with more than 20 years, the expected average salary increases to 52,800 GBP.

Average Salary by Experience Chart

0-2 Years-
19,200 GBP
2-5 Years+34%
26,500 GBP
5-10 Years+48%
35,600 GBP
10-15 Years+22%
45,200 GBP
15-20 Years+9%
49,200 GBP
20+ Years+8%
52,800 GBP

Sales Assistant Salary by Education Level in Portsmouth

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Assistant in Portsmouth based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Assistant in Portsmouth with a high school education can earn an average salary of 20,000 GBP.
  • Certificate or Diploma. A Sales Assistant in Portsmouth with a certificate or diploma education can earn an average salary of 33,000 GBP.
  • Bachelor's Degree. A Sales Assistant in Portsmouth with a bachelor's degree education can earn an average salary of 58,100 GBP.

Average Salary by Education Chart

High School-
20,000 GBP
Certificate or Diploma+57%
33,000 GBP
Bachelor's Degree+68%
58,100 GBP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United Kingdom is around 29,600 to 88,700 GBP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Assistant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Portsmouth, a male sales assistant will earn an average of 35,300 GBP, while a female sales assistant will earn around 32,900 GBP.

This means that a male sales assistant earns approximately 7% more than a female sales assistant for performing the same job.

Average Salary by Gender Chart in Portsmouth

Male-
35,300 GBP
Female-7%
32,900 GBP

Sales Assistant Average Pay Raise in Portsmouth

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Assistant in Portsmouth is around 11% every 14 months.

The national average pay raise across all professions and industries in United Kingdom is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 14 ) × 12  = 9%

What this means is that a Sales Assistant in Portsmouth can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Portsmouth for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United Kingdom.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Sales Assistant Bonus and Incentive Rates in Portsmouth

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Assistant is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
85%
No Bonus-
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United Kingdom earn approximately 7% more than private sector employees in the same role.

Public Sector-
72,700 GBP
Private Sector-7%
68,200 GBP

Salaries for Jobs Similar to a Sales Assistant

In the table below, we have salary information for jobs that are similar to a Sales Assistant in Portsmouth.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale77,100 GBP
Account OfficerSales Retail and Wholesale44,300 GBP
Area ManagerSales Retail and Wholesale86,800 GBP
Area Sales DirectorSales Retail and Wholesale152,900 GBP
Area Sales ManagerSales Retail and Wholesale114,300 GBP
Assisstant Store SupervisorSales Retail and Wholesale50,700 GBP
Assistant Department ManagerSales Retail and Wholesale56,900 GBP
Assistant Retail Store ManagerSales Retail and Wholesale66,200 GBP
Branch ManagerSales Retail and Wholesale85,500 GBP
Branch SupervisorSales Retail and Wholesale72,700 GBP
CashierSales Retail and Wholesale25,800 GBP
Cashier ManagerSales Retail and Wholesale62,100 GBP
Commercial Sales ManagerSales Retail and Wholesale114,300 GBP
Corporate Sales ManagerSales Retail and Wholesale102,700 GBP
Depot ManagerSales Retail and Wholesale80,400 GBP
Depot SupervisorSales Retail and Wholesale76,800 GBP
Deputy Sales ManagerSales Retail and Wholesale79,600 GBP
Director of SalesSales Retail and Wholesale140,700 GBP
Distribution DirectorSales Retail and Wholesale92,900 GBP
District LeaderSales Retail and Wholesale71,000 GBP
District ManagerSales Retail and Wholesale89,400 GBP
District Sales ManagerSales Retail and Wholesale91,700 GBP
External Sales Account ManagerSales Retail and Wholesale82,200 GBP
Field Sales RepresentativeSales Retail and Wholesale61,400 GBP
Furniture Sales AssociateSales Retail and Wholesale41,900 GBP
Global Wholesale ManagerSales Retail and Wholesale158,700 GBP
Head CashierSales Retail and Wholesale56,900 GBP
Head TellerSales Retail and Wholesale53,500 GBP
Head of Direct SalesSales Retail and Wholesale109,700 GBP
Head of RetailSales Retail and Wholesale105,800 GBP
Inside SalesSales Retail and Wholesale43,800 GBP
Inside Sales Account ManagerSales Retail and Wholesale72,700 GBP
Inside Sales EngineerSales Retail and Wholesale54,600 GBP
Inside Sales ExecutiveSales Retail and Wholesale74,100 GBP
Inside Sales RepresentativeSales Retail and Wholesale48,200 GBP
Internal Sales ManagerSales Retail and Wholesale87,700 GBP
Inventory ManagerSales Retail and Wholesale78,400 GBP
Key Account ManagerSales Retail and Wholesale86,600 GBP
Medical Device SalesSales Retail and Wholesale65,100 GBP
Medical Device Sales RepresentativeSales Retail and Wholesale66,200 GBP
MerchandiserSales Retail and Wholesale55,400 GBP
National Account ManagerSales Retail and Wholesale114,300 GBP
National Customer Solution SpecialistSales Retail and Wholesale93,100 GBP
National Sales ManagerSales Retail and Wholesale142,300 GBP
Outside Sales RepresentativeSales Retail and Wholesale58,800 GBP
Parts SalespersonSales Retail and Wholesale47,200 GBP
Project Development ManagerSales Retail and Wholesale96,500 GBP
Project ManagerSales Retail and Wholesale94,300 GBP
Project Sales ExecutiveSales Retail and Wholesale92,100 GBP
Purchasing and Sales ExecutiveSales Retail and Wholesale128,400 GBP
Quotation EngineerSales Retail and Wholesale49,700 GBP
Regional Sales DirectorSales Retail and Wholesale148,300 GBP
Regional Sales ManagerSales Retail and Wholesale152,700 GBP
Relationship ManagerSales Retail and Wholesale103,600 GBP
Retail MerchandiserSales Retail and Wholesale35,400 GBP
Retail Operations ManagerSales Retail and Wholesale83,300 GBP
Retail Sales AssociateSales Retail and Wholesale65,100 GBP
Retail Sales RepresentativeSales Retail and Wholesale52,800 GBP
Retail SalespersonSales Retail and Wholesale46,100 GBP
Retail Store ManagerSales Retail and Wholesale92,100 GBP
Retail Store Sales PersonSales Retail and Wholesale49,700 GBP
Revenue ManagerSales Retail and Wholesale87,700 GBP
Sales Account ManagerSales Retail and Wholesale96,800 GBP
Sales Admin ExecutiveSales Retail and Wholesale114,600 GBP
Sales Administration ManagerSales Retail and Wholesale109,700 GBP
Sales AnalystSales Retail and Wholesale85,800 GBP
Sales AssociateSales Retail and Wholesale48,600 GBP
Sales ConsultantSales Retail and Wholesale66,100 GBP
Sales CoordinatorSales Retail and Wholesale47,200 GBP
Sales Development RepresentativeSales Retail and Wholesale59,500 GBP
Sales DirectorSales Retail and Wholesale134,700 GBP
Sales EngineerSales Retail and Wholesale51,900 GBP
Sales ExecutiveSales Retail and Wholesale92,100 GBP
Sales ManagerSales Retail and Wholesale128,200 GBP
Sales OfficerSales Retail and Wholesale49,800 GBP
Sales PlannerSales Retail and Wholesale69,800 GBP
Sales Planning AnalystSales Retail and Wholesale76,900 GBP
Sales RepresentativeSales Retail and Wholesale45,000 GBP
Sales Service AssociateSales Retail and Wholesale44,500 GBP
Sales SpecialistSales Retail and Wholesale65,700 GBP
Sales SupervisorSales Retail and Wholesale75,400 GBP
Sales SupportSales Retail and Wholesale33,800 GBP
Sales Support ManagerSales Retail and Wholesale76,900 GBP
Sales Team LeaderSales Retail and Wholesale74,100 GBP
Sales TrainerSales Retail and Wholesale87,000 GBP
Securities Sales AgentSales Retail and Wholesale78,900 GBP
Shipper / ReceiverSales Retail and Wholesale34,300 GBP
Shop ManagerSales Retail and Wholesale83,000 GBP
Store Development AdministratorSales Retail and Wholesale59,000 GBP
Store ManagerSales Retail and Wholesale91,500 GBP
Territory Sales ManagerSales Retail and Wholesale114,300 GBP
Territory Sales RepresentativeSales Retail and Wholesale65,800 GBP
Trade Marketing OfficerSales Retail and Wholesale79,800 GBP
Treasury OfficerSales Retail and Wholesale73,100 GBP
Vice President SalesSales Retail and Wholesale114,300 GBP
Visual MerchandiserSales Retail and Wholesale44,900 GBP

Salary Comparison by City

If you want to compare salaries with different cities in United Kingdom, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Aberdeen35,000 GBP
Abingdon33,200 GBP
Armagh34,000 GBP
Bangor30,200 GBP
Belfast39,400 GBP
Birmingham37,900 GBP
Bradford39,800 GBP
Brighton35,600 GBP
Bristol37,900 GBP
Cambridge30,300 GBP
Canterbury34,100 GBP
Cardiff36,400 GBP
Chester32,300 GBP
Coventry37,300 GBP
Derby35,300 GBP
Derry35,100 GBP
Dundee33,000 GBP
Durham33,600 GBP
Edinburgh36,800 GBP
Exeter33,500 GBP
Glasgow40,300 GBP
Gloucester30,700 GBP
Hartlepool35,300 GBP
Inverness32,200 GBP
Kingston upon Hull39,500 GBP
Kirkwall29,300 GBP
Leeds37,900 GBP
Leicester36,400 GBP
Lincoln34,700 GBP
Lisburn30,200 GBP
Liverpool39,800 GBP
London38,000 GBP
Manchester39,000 GBP
Newcastle38,100 GBP
Newport35,100 GBP
Newry33,000 GBP
Norwich34,000 GBP
Nottingham36,500 GBP
Oxford35,000 GBP
Peterborough34,300 GBP
Plymouth34,300 GBP
Poole36,500 GBP
Ripon30,100 GBP
Salisbury31,400 GBP
Sheffield41,300 GBP
Somerset37,800 GBP
Southampton35,600 GBP
St Davids32,900 GBP
Stirling35,300 GBP
Stromness30,100 GBP
Strontian30,100 GBP
Swansea35,600 GBP
Truro29,600 GBP
Wakefield30,300 GBP
Wells32,900 GBP
Winchester31,800 GBP
Wolverhampton34,700 GBP
York36,800 GBP

Salary Comparison by State

The table below includes links to the average salary for each state in United Kingdom.

StateAverage Salary
England70,100 GBP
Northern Ireland30,300 GBP
Scotland48,500 GBP
Wales30,200 GBP

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