Average Sales Assistant Salary in Kumasi, Ghana for 2026
In this article, we will look at the average Sales Assistant salary for 2026 in Kumasi and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Ghanaian cedi. To keep things simple, we are using the GHS currency code instead of the currency symbol ₵.
How Much Does a Sales Assistant Make in Kumasi?
A Sales Assistant working in Kumasi will typically earn around 31,400 GHS per year, and this can range from the lowest average salary of about 14,140 GHS to the highest average salary of 48,200 GHS.
These are average salaries for a Sales Assistant in Kumasi and include benefits such as housing and transport. It's also possible for a Sales Assistant to earn more or less than the average salaries shown above.
Sales Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Sales Assistant Salaries in Kumasi
So we've looked at the average salaries a Sales Assistant will earn in Kumasi. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Sales Assistant can earn between 14,140 GHS and 48,200 GHS on average in Kumasi. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Sales Assistant in Kumasi is 30,800 GHS. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 30,800 GHS, and 50% of the population earn more than 30,800 GHS.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Sales Assistant salary in Kumasi, 25% of the population are earning less than 21,100 GHS while 75% of the population earn more than 21,100 GHS.
75% of the population earn less than 38,180 GHS, and 25% of the population earn more than 38,180 GHS.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Sales Assistant Salary by Experience Level in Kumasi
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Sales Assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Sales Assistant in Kumasi that has less than two years of experience can expect to earn somewhere in the region of 19,200 GHS.
- 2 - 5 Years Experience. With two to five years of experience the average Sales Assistant salary would increase to 23,140 GHS.
- 5 - 10 Years Experience. From five to ten years of experience as a Sales Assistant, the average salary would be 31,340 GHS.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 38,060 GHS.
- 15 - 20 Years Experience. A Sales Assistant with 15 to 20 years of experience can earn an average of 40,640 GHS.
- 20+ Years Experience. For a Sales Assistant with more than 20 years, the expected average salary increases to 45,200 GHS.
Average Salary by Experience Chart
| 0-2 Years | - | 19,200 GHS |
| 2-5 Years | +34% | 23,140 GHS |
| 5-10 Years | +30% | 31,340 GHS |
| 10-15 Years | +21% | 38,060 GHS |
| 15-20 Years | +9% | 40,640 GHS |
| 20+ Years | +5% | 45,200 GHS |
Sales Assistant Salary by Education Level in Kumasi
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Sales Assistant in Kumasi based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Sales Assistant in Kumasi with a high school education can earn an average salary of 19,980 GHS.
- Certificate or Diploma. A Sales Assistant in Kumasi with a certificate or diploma education can earn an average salary of 30,220 GHS.
- Bachelor's Degree. A Sales Assistant in Kumasi with a bachelor's degree education can earn an average salary of 44,180 GHS.
Average Salary by Education Chart
| High School | - | 19,980 GHS |
| Certificate or Diploma | +43% | 30,220 GHS |
| Bachelor's Degree | +38% | 44,180 GHS |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Ghana is around 25,300 to 76,000 GHS and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Sales Assistant Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Kumasi, a male sales assistant will earn an average of 27,620 GHS, while a female sales assistant will earn around 25,940 GHS.
This means that a male sales assistant earns approximately 6% more than a female sales assistant for performing the same job.
Average Salary by Gender Chart in Kumasi
| Male | - | 27,620 GHS |
| Female | -6% | 25,940 GHS |
Sales Assistant Average Pay Raise in Kumasi
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Sales Assistant in Kumasi is around 10% every 18 months.
The national average pay raise across all professions and industries in Ghana is around 8% every 19 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 10 ÷ 18 ) × 12 = 7%
What this means is that a Sales Assistant in Kumasi can expect to receive an average pay raise of around 7% every 12 months.
Annual Pay Raise by Industry in Kumasi for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ghana.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 1% |
| Energy | - | 2% |
| Information Technology | - | 3% |
| Healthcare | - | 4% |
| Travel | - | 5% |
| Construction | - | 6% |
| Education | - | 7% |
Sales Assistant Bonus and Incentive Rates in Kumasi
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Sales Assistant is a high bonus based job, with 76% of employees reporting at least one bonus in the last 12 months.
24% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 76% |
| No Bonus | - | 24% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Ghana earn approximately 8% more than private sector employees in the same role.
| Public Sector | - | 62,460 GHS |
| Private Sector | -8% | 57,620 GHS |
Salaries for Jobs Similar to a Sales Assistant
In the table below, we have salary information for jobs that are similar to a Sales Assistant in Kumasi.
| Job Title | Category | Salary |
|---|---|---|
| Account Manager | Sales Retail and Wholesale | 63,040 GHS |
| Account Officer | Sales Retail and Wholesale | 34,360 GHS |
| Area Manager | Sales Retail and Wholesale | 70,940 GHS |
| Area Sales Director | Sales Retail and Wholesale | 119,900 GHS |
| Area Sales Manager | Sales Retail and Wholesale | 97,900 GHS |
| Assisstant Store Supervisor | Sales Retail and Wholesale | 41,900 GHS |
| Assistant Department Manager | Sales Retail and Wholesale | 46,160 GHS |
| Assistant Retail Store Manager | Sales Retail and Wholesale | 54,280 GHS |
| Branch Manager | Sales Retail and Wholesale | 75,500 GHS |
| Branch Supervisor | Sales Retail and Wholesale | 58,800 GHS |
| Cashier | Sales Retail and Wholesale | 23,380 GHS |
| Cashier Manager | Sales Retail and Wholesale | 48,560 GHS |
| Commercial Sales Manager | Sales Retail and Wholesale | 94,400 GHS |
| Corporate Sales Manager | Sales Retail and Wholesale | 80,480 GHS |
| Depot Manager | Sales Retail and Wholesale | 67,900 GHS |
| Depot Supervisor | Sales Retail and Wholesale | 60,020 GHS |
| Deputy Sales Manager | Sales Retail and Wholesale | 61,760 GHS |
| Director of Sales | Sales Retail and Wholesale | 111,240 GHS |
| Distribution Director | Sales Retail and Wholesale | 75,220 GHS |
| District Leader | Sales Retail and Wholesale | 55,840 GHS |
| District Manager | Sales Retail and Wholesale | 74,060 GHS |
| District Sales Manager | Sales Retail and Wholesale | 72,540 GHS |
| External Sales Account Manager | Sales Retail and Wholesale | 64,620 GHS |
| Field Sales Representative | Sales Retail and Wholesale | 48,160 GHS |
| Furniture Sales Associate | Sales Retail and Wholesale | 32,900 GHS |
| Global Wholesale Manager | Sales Retail and Wholesale | 128,500 GHS |
| Head Cashier | Sales Retail and Wholesale | 45,580 GHS |
| Head Teller | Sales Retail and Wholesale | 44,140 GHS |
| Head of Direct Sales | Sales Retail and Wholesale | 88,020 GHS |
| Head of Retail | Sales Retail and Wholesale | 81,960 GHS |
| Inside Sales | Sales Retail and Wholesale | 34,960 GHS |
| Inside Sales Account Manager | Sales Retail and Wholesale | 56,460 GHS |
| Inside Sales Engineer | Sales Retail and Wholesale | 43,520 GHS |
| Inside Sales Executive | Sales Retail and Wholesale | 64,720 GHS |
| Inside Sales Representative | Sales Retail and Wholesale | 40,140 GHS |
| Internal Sales Manager | Sales Retail and Wholesale | 66,680 GHS |
| Inventory Manager | Sales Retail and Wholesale | 66,120 GHS |
| Key Account Manager | Sales Retail and Wholesale | 69,060 GHS |
| Medical Device Sales | Sales Retail and Wholesale | 52,300 GHS |
| Medical Device Sales Representative | Sales Retail and Wholesale | 53,840 GHS |
| Merchandiser | Sales Retail and Wholesale | 46,720 GHS |
| National Account Manager | Sales Retail and Wholesale | 87,760 GHS |
| National Customer Solution Specialist | Sales Retail and Wholesale | 78,160 GHS |
| National Sales Manager | Sales Retail and Wholesale | 120,880 GHS |
| Outside Sales Representative | Sales Retail and Wholesale | 47,760 GHS |
| Parts Salesperson | Sales Retail and Wholesale | 38,620 GHS |
| Project Development Manager | Sales Retail and Wholesale | 75,220 GHS |
| Project Manager | Sales Retail and Wholesale | 71,400 GHS |
| Project Sales Executive | Sales Retail and Wholesale | 78,500 GHS |
| Purchasing and Sales Executive | Sales Retail and Wholesale | 103,440 GHS |
| Quotation Engineer | Sales Retail and Wholesale | 36,020 GHS |
| Regional Sales Director | Sales Retail and Wholesale | 118,260 GHS |
| Regional Sales Manager | Sales Retail and Wholesale | 129,000 GHS |
| Relationship Manager | Sales Retail and Wholesale | 85,020 GHS |
| Retail Merchandiser | Sales Retail and Wholesale | 30,800 GHS |
| Retail Operations Manager | Sales Retail and Wholesale | 74,540 GHS |
| Retail Sales Associate | Sales Retail and Wholesale | 52,300 GHS |
| Retail Sales Representative | Sales Retail and Wholesale | 43,220 GHS |
| Retail Salesperson | Sales Retail and Wholesale | 38,180 GHS |
| Retail Store Manager | Sales Retail and Wholesale | 72,260 GHS |
| Retail Store Sales Person | Sales Retail and Wholesale | 38,260 GHS |
| Revenue Manager | Sales Retail and Wholesale | 66,680 GHS |
| Sales Account Manager | Sales Retail and Wholesale | 76,280 GHS |
| Sales Admin Executive | Sales Retail and Wholesale | 87,760 GHS |
| Sales Administration Manager | Sales Retail and Wholesale | 88,020 GHS |
| Sales Analyst | Sales Retail and Wholesale | 68,900 GHS |
| Sales Associate | Sales Retail and Wholesale | 39,080 GHS |
| Sales Consultant | Sales Retail and Wholesale | 55,580 GHS |
| Sales Coordinator | Sales Retail and Wholesale | 41,660 GHS |
| Sales Development Representative | Sales Retail and Wholesale | 48,940 GHS |
| Sales Director | Sales Retail and Wholesale | 108,800 GHS |
| Sales Engineer | Sales Retail and Wholesale | 43,220 GHS |
| Sales Executive | Sales Retail and Wholesale | 73,880 GHS |
| Sales Manager | Sales Retail and Wholesale | 101,120 GHS |
| Sales Officer | Sales Retail and Wholesale | 41,700 GHS |
| Sales Planner | Sales Retail and Wholesale | 60,340 GHS |
| Sales Planning Analyst | Sales Retail and Wholesale | 61,620 GHS |
| Sales Representative | Sales Retail and Wholesale | 39,640 GHS |
| Sales Service Associate | Sales Retail and Wholesale | 36,020 GHS |
| Sales Specialist | Sales Retail and Wholesale | 54,500 GHS |
| Sales Supervisor | Sales Retail and Wholesale | 58,860 GHS |
| Sales Support | Sales Retail and Wholesale | 27,560 GHS |
| Sales Support Manager | Sales Retail and Wholesale | 62,860 GHS |
| Sales Team Leader | Sales Retail and Wholesale | 59,660 GHS |
| Sales Trainer | Sales Retail and Wholesale | 69,240 GHS |
| Securities Sales Agent | Sales Retail and Wholesale | 65,080 GHS |
| Shipper / Receiver | Sales Retail and Wholesale | 28,180 GHS |
| Shop Manager | Sales Retail and Wholesale | 63,480 GHS |
| Store Development Administrator | Sales Retail and Wholesale | 49,300 GHS |
| Store Manager | Sales Retail and Wholesale | 75,500 GHS |
| Territory Sales Manager | Sales Retail and Wholesale | 93,880 GHS |
| Territory Sales Representative | Sales Retail and Wholesale | 53,600 GHS |
| Trade Marketing Officer | Sales Retail and Wholesale | 67,360 GHS |
| Treasury Officer | Sales Retail and Wholesale | 58,440 GHS |
| Vice President Sales | Sales Retail and Wholesale | 95,420 GHS |
| Visual Merchandiser | Sales Retail and Wholesale | 34,960 GHS |
Salary Comparison by City
If you want to compare salaries with different cities in Ghana, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Accra | 30,700 GHS |
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