Average Sales Assistant Salary in Kumasi, Ghana for 2026

In this article, we will look at the average Sales Assistant salary for 2026 in Kumasi and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Ghanaian cedi. To keep things simple, we are using the GHS currency code instead of the currency symbol .

How Much Does a Sales Assistant Make in Kumasi?

A Sales Assistant working in Kumasi will typically earn around 31,400 GHS per year, and this can range from the lowest average salary of about 14,140 GHS to the highest average salary of 48,200 GHS.

Average Annual Salary31,400 GHS
Average Monthly Salary2,616 GHS
Average Lowest Salary14,140 GHS
Lowest Monthly Salary1,178 GHS
Average Highest Salary48,200 GHS
Highest Monthly Salary4,016 GHS

These are average salaries for a Sales Assistant in Kumasi and include benefits such as housing and transport. It's also possible for a Sales Assistant to earn more or less than the average salaries shown above.

Sales Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Assistant Salaries in Kumasi

So we've looked at the average salaries a Sales Assistant will earn in Kumasi. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Assistant can earn between 14,140 GHS and 48,200 GHS on average in Kumasi. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Assistant in Kumasi is 30,800 GHS. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 30,800 GHS, and 50% of the population earn more than 30,800 GHS.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Assistant salary in Kumasi, 25% of the population are earning less than 21,100 GHS while 75% of the population earn more than 21,100 GHS.

75% of the population earn less than 38,180 GHS, and 25% of the population earn more than 38,180 GHS.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Assistant Salary by Experience Level in Kumasi

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales Assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Assistant in Kumasi that has less than two years of experience can expect to earn somewhere in the region of 19,200 GHS.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Assistant salary would increase to 23,140 GHS.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Assistant, the average salary would be 31,340 GHS.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 38,060 GHS.
  • 15 - 20 Years Experience. A Sales Assistant with 15 to 20 years of experience can earn an average of 40,640 GHS.
  • 20+ Years Experience. For a Sales Assistant with more than 20 years, the expected average salary increases to 45,200 GHS.

Average Salary by Experience Chart

0-2 Years-
19,200 GHS
2-5 Years+34%
23,140 GHS
5-10 Years+30%
31,340 GHS
10-15 Years+21%
38,060 GHS
15-20 Years+9%
40,640 GHS
20+ Years+5%
45,200 GHS

Sales Assistant Salary by Education Level in Kumasi

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Assistant in Kumasi based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Assistant in Kumasi with a high school education can earn an average salary of 19,980 GHS.
  • Certificate or Diploma. A Sales Assistant in Kumasi with a certificate or diploma education can earn an average salary of 30,220 GHS.
  • Bachelor's Degree. A Sales Assistant in Kumasi with a bachelor's degree education can earn an average salary of 44,180 GHS.

Average Salary by Education Chart

High School-
19,980 GHS
Certificate or Diploma+43%
30,220 GHS
Bachelor's Degree+38%
44,180 GHS

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Ghana is around 25,300 to 76,000 GHS and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Assistant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Kumasi, a male sales assistant will earn an average of 27,620 GHS, while a female sales assistant will earn around 25,940 GHS.

This means that a male sales assistant earns approximately 6% more than a female sales assistant for performing the same job.

Average Salary by Gender Chart in Kumasi

Male-
27,620 GHS
Female-6%
25,940 GHS

Sales Assistant Average Pay Raise in Kumasi

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Assistant in Kumasi is around 10% every 18 months.

The national average pay raise across all professions and industries in Ghana is around 8% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 18 ) × 12  = 7%

What this means is that a Sales Assistant in Kumasi can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Kumasi for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ghana.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
1%
Energy-
2%
Information Technology-
3%
Healthcare-
4%
Travel-
5%
Construction-
6%
Education-
7%

Sales Assistant Bonus and Incentive Rates in Kumasi

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Assistant is a high bonus based job, with 76% of employees reporting at least one bonus in the last 12 months.

24% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
76%
No Bonus-
24%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Ghana earn approximately 8% more than private sector employees in the same role.

Public Sector-
62,460 GHS
Private Sector-8%
57,620 GHS

Salaries for Jobs Similar to a Sales Assistant

In the table below, we have salary information for jobs that are similar to a Sales Assistant in Kumasi.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale63,040 GHS
Account OfficerSales Retail and Wholesale34,360 GHS
Area ManagerSales Retail and Wholesale70,940 GHS
Area Sales DirectorSales Retail and Wholesale119,900 GHS
Area Sales ManagerSales Retail and Wholesale97,900 GHS
Assisstant Store SupervisorSales Retail and Wholesale41,900 GHS
Assistant Department ManagerSales Retail and Wholesale46,160 GHS
Assistant Retail Store ManagerSales Retail and Wholesale54,280 GHS
Branch ManagerSales Retail and Wholesale75,500 GHS
Branch SupervisorSales Retail and Wholesale58,800 GHS
CashierSales Retail and Wholesale23,380 GHS
Cashier ManagerSales Retail and Wholesale48,560 GHS
Commercial Sales ManagerSales Retail and Wholesale94,400 GHS
Corporate Sales ManagerSales Retail and Wholesale80,480 GHS
Depot ManagerSales Retail and Wholesale67,900 GHS
Depot SupervisorSales Retail and Wholesale60,020 GHS
Deputy Sales ManagerSales Retail and Wholesale61,760 GHS
Director of SalesSales Retail and Wholesale111,240 GHS
Distribution DirectorSales Retail and Wholesale75,220 GHS
District LeaderSales Retail and Wholesale55,840 GHS
District ManagerSales Retail and Wholesale74,060 GHS
District Sales ManagerSales Retail and Wholesale72,540 GHS
External Sales Account ManagerSales Retail and Wholesale64,620 GHS
Field Sales RepresentativeSales Retail and Wholesale48,160 GHS
Furniture Sales AssociateSales Retail and Wholesale32,900 GHS
Global Wholesale ManagerSales Retail and Wholesale128,500 GHS
Head CashierSales Retail and Wholesale45,580 GHS
Head TellerSales Retail and Wholesale44,140 GHS
Head of Direct SalesSales Retail and Wholesale88,020 GHS
Head of RetailSales Retail and Wholesale81,960 GHS
Inside SalesSales Retail and Wholesale34,960 GHS
Inside Sales Account ManagerSales Retail and Wholesale56,460 GHS
Inside Sales EngineerSales Retail and Wholesale43,520 GHS
Inside Sales ExecutiveSales Retail and Wholesale64,720 GHS
Inside Sales RepresentativeSales Retail and Wholesale40,140 GHS
Internal Sales ManagerSales Retail and Wholesale66,680 GHS
Inventory ManagerSales Retail and Wholesale66,120 GHS
Key Account ManagerSales Retail and Wholesale69,060 GHS
Medical Device SalesSales Retail and Wholesale52,300 GHS
Medical Device Sales RepresentativeSales Retail and Wholesale53,840 GHS
MerchandiserSales Retail and Wholesale46,720 GHS
National Account ManagerSales Retail and Wholesale87,760 GHS
National Customer Solution SpecialistSales Retail and Wholesale78,160 GHS
National Sales ManagerSales Retail and Wholesale120,880 GHS
Outside Sales RepresentativeSales Retail and Wholesale47,760 GHS
Parts SalespersonSales Retail and Wholesale38,620 GHS
Project Development ManagerSales Retail and Wholesale75,220 GHS
Project ManagerSales Retail and Wholesale71,400 GHS
Project Sales ExecutiveSales Retail and Wholesale78,500 GHS
Purchasing and Sales ExecutiveSales Retail and Wholesale103,440 GHS
Quotation EngineerSales Retail and Wholesale36,020 GHS
Regional Sales DirectorSales Retail and Wholesale118,260 GHS
Regional Sales ManagerSales Retail and Wholesale129,000 GHS
Relationship ManagerSales Retail and Wholesale85,020 GHS
Retail MerchandiserSales Retail and Wholesale30,800 GHS
Retail Operations ManagerSales Retail and Wholesale74,540 GHS
Retail Sales AssociateSales Retail and Wholesale52,300 GHS
Retail Sales RepresentativeSales Retail and Wholesale43,220 GHS
Retail SalespersonSales Retail and Wholesale38,180 GHS
Retail Store ManagerSales Retail and Wholesale72,260 GHS
Retail Store Sales PersonSales Retail and Wholesale38,260 GHS
Revenue ManagerSales Retail and Wholesale66,680 GHS
Sales Account ManagerSales Retail and Wholesale76,280 GHS
Sales Admin ExecutiveSales Retail and Wholesale87,760 GHS
Sales Administration ManagerSales Retail and Wholesale88,020 GHS
Sales AnalystSales Retail and Wholesale68,900 GHS
Sales AssociateSales Retail and Wholesale39,080 GHS
Sales ConsultantSales Retail and Wholesale55,580 GHS
Sales CoordinatorSales Retail and Wholesale41,660 GHS
Sales Development RepresentativeSales Retail and Wholesale48,940 GHS
Sales DirectorSales Retail and Wholesale108,800 GHS
Sales EngineerSales Retail and Wholesale43,220 GHS
Sales ExecutiveSales Retail and Wholesale73,880 GHS
Sales ManagerSales Retail and Wholesale101,120 GHS
Sales OfficerSales Retail and Wholesale41,700 GHS
Sales PlannerSales Retail and Wholesale60,340 GHS
Sales Planning AnalystSales Retail and Wholesale61,620 GHS
Sales RepresentativeSales Retail and Wholesale39,640 GHS
Sales Service AssociateSales Retail and Wholesale36,020 GHS
Sales SpecialistSales Retail and Wholesale54,500 GHS
Sales SupervisorSales Retail and Wholesale58,860 GHS
Sales SupportSales Retail and Wholesale27,560 GHS
Sales Support ManagerSales Retail and Wholesale62,860 GHS
Sales Team LeaderSales Retail and Wholesale59,660 GHS
Sales TrainerSales Retail and Wholesale69,240 GHS
Securities Sales AgentSales Retail and Wholesale65,080 GHS
Shipper / ReceiverSales Retail and Wholesale28,180 GHS
Shop ManagerSales Retail and Wholesale63,480 GHS
Store Development AdministratorSales Retail and Wholesale49,300 GHS
Store ManagerSales Retail and Wholesale75,500 GHS
Territory Sales ManagerSales Retail and Wholesale93,880 GHS
Territory Sales RepresentativeSales Retail and Wholesale53,600 GHS
Trade Marketing OfficerSales Retail and Wholesale67,360 GHS
Treasury OfficerSales Retail and Wholesale58,440 GHS
Vice President SalesSales Retail and Wholesale95,420 GHS
Visual MerchandiserSales Retail and Wholesale34,960 GHS

Salary Comparison by City

If you want to compare salaries with different cities in Ghana, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Accra30,700 GHS

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