Average Sales and Marketing Director Salary in Kigali, Rwanda for 2026

In this article, we will look at the average Sales and Marketing Director salary for 2026 in Kigali and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Rwandan franc. To keep things simple, we are using the RWF currency code instead of the currency symbol Fr.

How Much Does a Sales and Marketing Director Make in Kigali?

A Sales and Marketing Director working in Kigali will typically earn around 16,079,800 RWF per year, and this can range from the lowest average salary of about 7,726,700 RWF to the highest average salary of 25,321,400 RWF.

These are average salaries for a Sales and Marketing Director in Kigali and include benefits such as housing and transport. It's also possible for a Sales and Marketing Director to earn more or less than the average salaries shown above.

Sales and Marketing Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales and Marketing Director Salaries in Kigali

So we've looked at the average salaries a Sales and Marketing Director will earn in Kigali. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales and Marketing Director can earn between 7,726,700 RWF and 25,321,400 RWF on average in Kigali. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales and Marketing Director in Kigali is 16,799,900 RWF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 16,799,900 RWF, and 50% of the population earn more than 16,799,900 RWF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales and Marketing Director salary in Kigali, 25% of the population are earning less than 11,014,300 RWF while 75% of the population earn more than 11,014,300 RWF.

75% of the population earn less than 21,841,900 RWF, and 25% of the population earn more than 21,841,900 RWF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Sales and Marketing Director Salary by Experience Level in Kigali

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Sales and Marketing Director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Sales and Marketing Director in Kigali that has less than two years of experience can expect to earn somewhere in the region of 9,046,100 RWF.
• 2 - 5 Years Experience. With two to five years of experience the average Sales and Marketing Director salary would increase to 12,841,200 RWF.
• 5 - 10 Years Experience. From five to ten years of experience as a Sales and Marketing Director, the average salary would be 16,918,700 RWF.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 20,760,500 RWF.
• 15 - 20 Years Experience. A Sales and Marketing Director with 15 to 20 years of experience can earn an average of 22,081,800 RWF.
• 20+ Years Experience. For a Sales and Marketing Director with more than 20 years, the expected average salary increases to 24,119,700 RWF.

Average Salary by Experience Chart

Sales and Marketing Director Salary by Education Level in Kigali

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales and Marketing Director in Kigali based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Sales and Marketing Director in Kigali with a high school education can earn an average salary of 11,245,700 RWF.
• Certificate or Diploma. A Sales and Marketing Director in Kigali with a certificate or diploma education can earn an average salary of 12,958,200 RWF.
• Bachelor's Degree. A Sales and Marketing Director in Kigali with a bachelor's degree education can earn an average salary of 18,958,500 RWF.
• Master's Degree. A Sales and Marketing Director in Kigali with a master's degree education can earn an average salary of 23,399,000 RWF.

Average Salary by Education Chart

Sales and Marketing Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Kigali, a male sales and marketing director will earn an average of 15,599,800 RWF, while a female sales and marketing director will earn around 14,038,300 RWF.

This means that a male sales and marketing director earns approximately 11% more than a female sales and marketing director for performing the same job.

Average Salary by Gender Chart in Kigali

Sales and Marketing Director Average Pay Raise in Kigali

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales and Marketing Director in Kigali is around 10% every 29 months.

The national average pay raise across all professions and industries in Rwanda is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 29 ) × 12  = 4%

What this means is that a Sales and Marketing Director in Kigali can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Kigali for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Rwanda.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Sales and Marketing Director Bonus and Incentive Rates in Kigali

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales and Marketing Director is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.

32% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Rwanda earn approximately 25% more than private sector employees in the same role.

Salaries for Jobs Similar to a Sales and Marketing Director

In the table below, we have salary information for jobs that are similar to a Sales and Marketing Director in Kigali.