Average Retail Salesperson Salary in Stuttgart, Germany for 2026

In this article, we will look at the average Retail Salesperson salary for 2026 in Stuttgart and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol .

How Much Does a Retail Salesperson Make in Stuttgart?

A Retail Salesperson working in Stuttgart will typically earn around 28,680 EUR per year, and this can range from the lowest average salary of about 14,540 EUR to the highest average salary of 47,180 EUR.

Average Annual Salary28,680 EUR
Average Monthly Salary2,390 EUR
Average Lowest Salary14,540 EUR
Lowest Monthly Salary1,211 EUR
Average Highest Salary47,180 EUR
Highest Monthly Salary3,931 EUR

These are average salaries for a Retail Salesperson in Stuttgart and include benefits such as housing and transport. It's also possible for a Retail Salesperson to earn more or less than the average salaries shown above.

Retail Salesperson salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Retail Salesperson Salaries in Stuttgart

So we've looked at the average salaries a Retail Salesperson will earn in Stuttgart. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Retail Salesperson can earn between 14,540 EUR and 47,180 EUR on average in Stuttgart. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Retail Salesperson in Stuttgart is 27,480 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 27,480 EUR, and 50% of the population earn more than 27,480 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Retail Salesperson salary in Stuttgart, 25% of the population are earning less than 21,540 EUR while 75% of the population earn more than 21,540 EUR.

75% of the population earn less than 38,260 EUR, and 25% of the population earn more than 38,260 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Retail Salesperson Salary by Experience Level in Stuttgart

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Retail Salesperson salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Retail Salesperson in Stuttgart that has less than two years of experience can expect to earn somewhere in the region of 17,560 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Retail Salesperson salary would increase to 22,420 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Retail Salesperson, the average salary would be 32,620 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 39,160 EUR.
  • 15 - 20 Years Experience. A Retail Salesperson with 15 to 20 years of experience can earn an average of 41,900 EUR.
  • 20+ Years Experience. For a Retail Salesperson with more than 20 years, the expected average salary increases to 43,340 EUR.

Average Salary by Experience Chart

0-2 Years-
17,560 EUR
2-5 Years+31%
22,420 EUR
5-10 Years+40%
32,620 EUR
10-15 Years+20%
39,160 EUR
15-20 Years+9%
41,900 EUR
20+ Years+8%
43,340 EUR

Retail Salesperson Salary by Education Level in Stuttgart

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Retail Salesperson in Stuttgart based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Retail Salesperson in Stuttgart with a high school education can earn an average salary of 19,860 EUR.
  • Certificate or Diploma. A Retail Salesperson in Stuttgart with a certificate or diploma education can earn an average salary of 28,900 EUR.
  • Bachelor's Degree. A Retail Salesperson in Stuttgart with a bachelor's degree education can earn an average salary of 45,560 EUR.

Average Salary by Education Chart

High School-
19,860 EUR
Certificate or Diploma+47%
28,900 EUR
Bachelor's Degree+53%
45,560 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Germany is around 19,100 to 57,200 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Retail Salesperson Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Stuttgart, a male retail salesperson will earn an average of 28,660 EUR, while a female retail salesperson will earn around 31,540 EUR.

This means that a male retail salesperson earns approximately 9% less than a female retail salesperson for performing the same job.

Average Salary by Gender Chart in Stuttgart

Male-
28,660 EUR
Female+9%
31,540 EUR

Retail Salesperson Average Pay Raise in Stuttgart

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Retail Salesperson in Stuttgart is around 11% every 15 months.

The national average pay raise across all professions and industries in Germany is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 15 ) × 12  = 9%

What this means is that a Retail Salesperson in Stuttgart can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Stuttgart for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Germany.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
9%
Energy-
9%
Information Technology-
9%
Healthcare-
9%
Travel-
9%
Construction-
9%
Education-
9%

Retail Salesperson Bonus and Incentive Rates in Stuttgart

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Retail Salesperson is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
85%
No Bonus-
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Germany earn approximately 8% more than private sector employees in the same role.

Public Sector-
48,200 EUR
Private Sector-8%
44,540 EUR

Salaries for Jobs Similar to a Retail Salesperson

In the table below, we have salary information for jobs that are similar to a Retail Salesperson in Stuttgart.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale51,080 EUR
Account OfficerSales Retail and Wholesale27,300 EUR
Area ManagerSales Retail and Wholesale54,180 EUR
Area Sales DirectorSales Retail and Wholesale92,300 EUR
Area Sales ManagerSales Retail and Wholesale72,780 EUR
Assisstant Store SupervisorSales Retail and Wholesale31,660 EUR
Assistant Department ManagerSales Retail and Wholesale35,560 EUR
Assistant Retail Store ManagerSales Retail and Wholesale40,240 EUR
Branch ManagerSales Retail and Wholesale52,380 EUR
Branch SupervisorSales Retail and Wholesale47,180 EUR
CashierSales Retail and Wholesale17,560 EUR
Cashier ManagerSales Retail and Wholesale40,420 EUR
Commercial Sales ManagerSales Retail and Wholesale72,380 EUR
Corporate Sales ManagerSales Retail and Wholesale65,940 EUR
Depot ManagerSales Retail and Wholesale48,760 EUR
Depot SupervisorSales Retail and Wholesale42,960 EUR
Deputy Sales ManagerSales Retail and Wholesale50,660 EUR
Director of SalesSales Retail and Wholesale84,580 EUR
Distribution DirectorSales Retail and Wholesale58,520 EUR
District LeaderSales Retail and Wholesale43,360 EUR
District ManagerSales Retail and Wholesale51,340 EUR
District Sales ManagerSales Retail and Wholesale52,380 EUR
External Sales Account ManagerSales Retail and Wholesale53,840 EUR
Field Sales RepresentativeSales Retail and Wholesale33,520 EUR
Furniture Sales AssociateSales Retail and Wholesale25,940 EUR
Global Wholesale ManagerSales Retail and Wholesale92,400 EUR
Head CashierSales Retail and Wholesale32,900 EUR
Head TellerSales Retail and Wholesale36,160 EUR
Head of Direct SalesSales Retail and Wholesale61,680 EUR
Head of RetailSales Retail and Wholesale65,940 EUR
Inside SalesSales Retail and Wholesale28,720 EUR
Inside Sales Account ManagerSales Retail and Wholesale44,300 EUR
Inside Sales EngineerSales Retail and Wholesale31,520 EUR
Inside Sales ExecutiveSales Retail and Wholesale45,260 EUR
Inside Sales RepresentativeSales Retail and Wholesale27,020 EUR
Internal Sales ManagerSales Retail and Wholesale54,460 EUR
Inventory ManagerSales Retail and Wholesale51,100 EUR
Key Account ManagerSales Retail and Wholesale51,800 EUR
Medical Device SalesSales Retail and Wholesale39,800 EUR
Medical Device Sales RepresentativeSales Retail and Wholesale38,680 EUR
MerchandiserSales Retail and Wholesale34,240 EUR
National Account ManagerSales Retail and Wholesale69,260 EUR
National Customer Solution SpecialistSales Retail and Wholesale56,640 EUR
National Sales ManagerSales Retail and Wholesale94,400 EUR
Outside Sales RepresentativeSales Retail and Wholesale36,020 EUR
Parts SalespersonSales Retail and Wholesale27,620 EUR
Project Development ManagerSales Retail and Wholesale54,500 EUR
Project ManagerSales Retail and Wholesale54,180 EUR
Project Sales ExecutiveSales Retail and Wholesale55,580 EUR
Purchasing and Sales ExecutiveSales Retail and Wholesale79,120 EUR
Quotation EngineerSales Retail and Wholesale26,400 EUR
Regional Sales DirectorSales Retail and Wholesale90,980 EUR
Regional Sales ManagerSales Retail and Wholesale91,580 EUR
Relationship ManagerSales Retail and Wholesale64,040 EUR
Retail MerchandiserSales Retail and Wholesale22,420 EUR
Retail Operations ManagerSales Retail and Wholesale53,380 EUR
Retail Sales AssociateSales Retail and Wholesale40,040 EUR
Retail Sales RepresentativeSales Retail and Wholesale30,700 EUR
Retail Store ManagerSales Retail and Wholesale57,320 EUR
Retail Store Sales PersonSales Retail and Wholesale27,480 EUR
Revenue ManagerSales Retail and Wholesale54,460 EUR
Sales Account ManagerSales Retail and Wholesale58,860 EUR
Sales Admin ExecutiveSales Retail and Wholesale72,380 EUR
Sales Administration ManagerSales Retail and Wholesale61,680 EUR
Sales AnalystSales Retail and Wholesale54,180 EUR
Sales AssistantSales Retail and Wholesale19,060 EUR
Sales AssociateSales Retail and Wholesale26,100 EUR
Sales ConsultantSales Retail and Wholesale40,560 EUR
Sales CoordinatorSales Retail and Wholesale32,200 EUR
Sales Development RepresentativeSales Retail and Wholesale35,420 EUR
Sales DirectorSales Retail and Wholesale84,180 EUR
Sales EngineerSales Retail and Wholesale29,640 EUR
Sales ExecutiveSales Retail and Wholesale57,320 EUR
Sales ManagerSales Retail and Wholesale78,400 EUR
Sales OfficerSales Retail and Wholesale30,220 EUR
Sales PlannerSales Retail and Wholesale48,340 EUR
Sales Planning AnalystSales Retail and Wholesale48,160 EUR
Sales RepresentativeSales Retail and Wholesale27,480 EUR
Sales Service AssociateSales Retail and Wholesale27,620 EUR
Sales SpecialistSales Retail and Wholesale43,520 EUR
Sales SupervisorSales Retail and Wholesale44,540 EUR
Sales SupportSales Retail and Wholesale23,380 EUR
Sales Support ManagerSales Retail and Wholesale47,760 EUR
Sales Team LeaderSales Retail and Wholesale49,360 EUR
Sales TrainerSales Retail and Wholesale51,400 EUR
Securities Sales AgentSales Retail and Wholesale48,140 EUR
Shipper / ReceiverSales Retail and Wholesale23,400 EUR
Shop ManagerSales Retail and Wholesale51,400 EUR
Store Development AdministratorSales Retail and Wholesale35,340 EUR
Store ManagerSales Retail and Wholesale59,240 EUR
Territory Sales ManagerSales Retail and Wholesale70,260 EUR
Territory Sales RepresentativeSales Retail and Wholesale42,040 EUR
Trade Marketing OfficerSales Retail and Wholesale46,980 EUR
Treasury OfficerSales Retail and Wholesale45,580 EUR
Vice President SalesSales Retail and Wholesale72,360 EUR
Visual MerchandiserSales Retail and Wholesale24,800 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Germany, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Berlin29,160 EUR
Bremen27,480 EUR
Dortmund26,780 EUR
Dresden25,720 EUR
Dusseldorf30,800 EUR
Essen31,540 EUR
Frankfurt30,800 EUR
Hamburg32,960 EUR
Hannover27,380 EUR
Koln32,620 EUR
Leipzig27,380 EUR
Munchen29,640 EUR
Nurnberg23,140 EUR

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