Average Retail Sales Representative Salary in Wroclaw, Poland for 2026

In this article, we will look at the average Retail Sales Representative salary for 2026 in Wroclaw and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Polish złoty. To keep things simple, we are using the PLN currency code instead of the currency symbol .

How Much Does a Retail Sales Representative Make in Wroclaw?

A Retail Sales Representative working in Wroclaw will typically earn around 63,040 PLN per year, and this can range from the lowest average salary of about 34,980 PLN to the highest average salary of 99,340 PLN.

Average Annual Salary63,040 PLN
Average Monthly Salary5,253 PLN
Average Lowest Salary34,980 PLN
Lowest Monthly Salary2,915 PLN
Average Highest Salary99,340 PLN
Highest Monthly Salary8,278 PLN

These are average salaries for a Retail Sales Representative in Wroclaw and include benefits such as housing and transport. It's also possible for a Retail Sales Representative to earn more or less than the average salaries shown above.

Retail Sales Representative salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Retail Sales Representative Salaries in Wroclaw

So we've looked at the average salaries a Retail Sales Representative will earn in Wroclaw. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Retail Sales Representative can earn between 34,980 PLN and 99,340 PLN on average in Wroclaw. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Retail Sales Representative in Wroclaw is 62,420 PLN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 62,420 PLN, and 50% of the population earn more than 62,420 PLN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Retail Sales Representative salary in Wroclaw, 25% of the population are earning less than 43,260 PLN while 75% of the population earn more than 43,260 PLN.

75% of the population earn less than 78,940 PLN, and 25% of the population earn more than 78,940 PLN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Retail Sales Representative Salary by Experience Level in Wroclaw

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Retail Sales Representative salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Retail Sales Representative in Wroclaw that has less than two years of experience can expect to earn somewhere in the region of 39,640 PLN.
  • 2 - 5 Years Experience. With two to five years of experience the average Retail Sales Representative salary would increase to 50,520 PLN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Retail Sales Representative, the average salary would be 68,060 PLN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 80,800 PLN.
  • 15 - 20 Years Experience. A Retail Sales Representative with 15 to 20 years of experience can earn an average of 86,640 PLN.
  • 20+ Years Experience. For a Retail Sales Representative with more than 20 years, the expected average salary increases to 93,100 PLN.

Average Salary by Experience Chart

0-2 Years-
39,640 PLN
2-5 Years+34%
50,520 PLN
5-10 Years+30%
68,060 PLN
10-15 Years+21%
80,800 PLN
15-20 Years+9%
86,640 PLN
20+ Years+5%
93,100 PLN

Retail Sales Representative Salary by Education Level in Wroclaw

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Retail Sales Representative in Wroclaw based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Retail Sales Representative in Wroclaw with a high school education can earn an average salary of 46,840 PLN.
  • Certificate or Diploma. A Retail Sales Representative in Wroclaw with a certificate or diploma education can earn an average salary of 63,400 PLN.
  • Bachelor's Degree. A Retail Sales Representative in Wroclaw with a bachelor's degree education can earn an average salary of 91,320 PLN.

Average Salary by Education Chart

High School-
46,840 PLN
Certificate or Diploma+43%
63,400 PLN
Bachelor's Degree+38%
91,320 PLN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Poland is around 37,800 to 113,000 PLN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Retail Sales Representative Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Wroclaw, a male retail sales representative will earn an average of 60,020 PLN, while a female retail sales representative will earn around 64,560 PLN.

This means that a male retail sales representative earns approximately 7% less than a female retail sales representative for performing the same job.

Average Salary by Gender Chart in Wroclaw

Male-
60,020 PLN
Female+7%
64,560 PLN

Retail Sales Representative Average Pay Raise in Wroclaw

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Retail Sales Representative in Wroclaw is around 11% every 16 months.

The national average pay raise across all professions and industries in Poland is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Retail Sales Representative in Wroclaw can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Wroclaw for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Poland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
2%
Energy-
4%
Information Technology-
6%
Healthcare-
8%
Travel-
1%
Construction-
3%
Education-
5%

Retail Sales Representative Bonus and Incentive Rates in Wroclaw

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Retail Sales Representative is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
80%
No Bonus-
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Poland earn approximately 9% more than private sector employees in the same role.

Public Sector-
93,780 PLN
Private Sector-9%
85,700 PLN

Salaries for Jobs Similar to a Retail Sales Representative

In the table below, we have salary information for jobs that are similar to a Retail Sales Representative in Wroclaw.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale99,920 PLN
Account OfficerSales Retail and Wholesale58,200 PLN
Area ManagerSales Retail and Wholesale102,960 PLN
Area Sales DirectorSales Retail and Wholesale172,200 PLN
Area Sales ManagerSales Retail and Wholesale142,300 PLN
Assisstant Store SupervisorSales Retail and Wholesale60,180 PLN
Assistant Department ManagerSales Retail and Wholesale72,180 PLN
Assistant Retail Store ManagerSales Retail and Wholesale84,040 PLN
Branch ManagerSales Retail and Wholesale112,280 PLN
Branch SupervisorSales Retail and Wholesale91,320 PLN
CashierSales Retail and Wholesale31,520 PLN
Cashier ManagerSales Retail and Wholesale72,360 PLN
Commercial Sales ManagerSales Retail and Wholesale138,800 PLN
Corporate Sales ManagerSales Retail and Wholesale129,000 PLN
Depot ManagerSales Retail and Wholesale103,440 PLN
Depot SupervisorSales Retail and Wholesale91,660 PLN
Deputy Sales ManagerSales Retail and Wholesale100,140 PLN
Director of SalesSales Retail and Wholesale164,200 PLN
Distribution DirectorSales Retail and Wholesale117,860 PLN
District LeaderSales Retail and Wholesale87,640 PLN
District ManagerSales Retail and Wholesale113,840 PLN
District Sales ManagerSales Retail and Wholesale108,340 PLN
External Sales Account ManagerSales Retail and Wholesale97,640 PLN
Field Sales RepresentativeSales Retail and Wholesale69,720 PLN
Furniture Sales AssociateSales Retail and Wholesale48,340 PLN
Global Wholesale ManagerSales Retail and Wholesale200,000 PLN
Head CashierSales Retail and Wholesale65,920 PLN
Head TellerSales Retail and Wholesale64,200 PLN
Head of Direct SalesSales Retail and Wholesale139,100 PLN
Head of RetailSales Retail and Wholesale124,400 PLN
Inside SalesSales Retail and Wholesale56,880 PLN
Inside Sales Account ManagerSales Retail and Wholesale83,760 PLN
Inside Sales EngineerSales Retail and Wholesale62,460 PLN
Inside Sales ExecutiveSales Retail and Wholesale89,120 PLN
Inside Sales RepresentativeSales Retail and Wholesale62,420 PLN
Internal Sales ManagerSales Retail and Wholesale105,940 PLN
Inventory ManagerSales Retail and Wholesale102,380 PLN
Key Account ManagerSales Retail and Wholesale99,340 PLN
Medical Device SalesSales Retail and Wholesale85,460 PLN
Medical Device Sales RepresentativeSales Retail and Wholesale82,200 PLN
MerchandiserSales Retail and Wholesale69,540 PLN
National Account ManagerSales Retail and Wholesale143,200 PLN
National Customer Solution SpecialistSales Retail and Wholesale119,900 PLN
National Sales ManagerSales Retail and Wholesale183,600 PLN
Outside Sales RepresentativeSales Retail and Wholesale71,660 PLN
Parts SalespersonSales Retail and Wholesale61,460 PLN
Project Development ManagerSales Retail and Wholesale109,460 PLN
Project ManagerSales Retail and Wholesale112,460 PLN
Project Sales ExecutiveSales Retail and Wholesale114,000 PLN
Purchasing and Sales ExecutiveSales Retail and Wholesale159,400 PLN
Quotation EngineerSales Retail and Wholesale60,400 PLN
Regional Sales DirectorSales Retail and Wholesale187,500 PLN
Regional Sales ManagerSales Retail and Wholesale192,600 PLN
Relationship ManagerSales Retail and Wholesale119,900 PLN
Retail MerchandiserSales Retail and Wholesale45,200 PLN
Retail Operations ManagerSales Retail and Wholesale104,600 PLN
Retail Sales AssociateSales Retail and Wholesale80,580 PLN
Retail SalespersonSales Retail and Wholesale56,100 PLN
Retail Store ManagerSales Retail and Wholesale105,440 PLN
Retail Store Sales PersonSales Retail and Wholesale57,440 PLN
Revenue ManagerSales Retail and Wholesale105,940 PLN
Sales Account ManagerSales Retail and Wholesale123,400 PLN
Sales Admin ExecutiveSales Retail and Wholesale142,300 PLN
Sales Administration ManagerSales Retail and Wholesale139,100 PLN
Sales AnalystSales Retail and Wholesale104,060 PLN
Sales AssistantSales Retail and Wholesale44,180 PLN
Sales AssociateSales Retail and Wholesale59,000 PLN
Sales ConsultantSales Retail and Wholesale78,260 PLN
Sales CoordinatorSales Retail and Wholesale61,460 PLN
Sales Development RepresentativeSales Retail and Wholesale69,040 PLN
Sales DirectorSales Retail and Wholesale172,200 PLN
Sales EngineerSales Retail and Wholesale65,080 PLN
Sales ExecutiveSales Retail and Wholesale109,000 PLN
Sales ManagerSales Retail and Wholesale142,300 PLN
Sales OfficerSales Retail and Wholesale56,460 PLN
Sales PlannerSales Retail and Wholesale93,340 PLN
Sales Planning AnalystSales Retail and Wholesale96,960 PLN
Sales RepresentativeSales Retail and Wholesale60,480 PLN
Sales Service AssociateSales Retail and Wholesale51,340 PLN
Sales SpecialistSales Retail and Wholesale84,180 PLN
Sales SupervisorSales Retail and Wholesale88,020 PLN
Sales SupportSales Retail and Wholesale40,640 PLN
Sales Support ManagerSales Retail and Wholesale95,720 PLN
Sales Team LeaderSales Retail and Wholesale86,640 PLN
Sales TrainerSales Retail and Wholesale99,280 PLN
Securities Sales AgentSales Retail and Wholesale96,340 PLN
Shipper / ReceiverSales Retail and Wholesale45,200 PLN
Shop ManagerSales Retail and Wholesale96,560 PLN
Store Development AdministratorSales Retail and Wholesale69,060 PLN
Store ManagerSales Retail and Wholesale105,300 PLN
Territory Sales ManagerSales Retail and Wholesale152,000 PLN
Territory Sales RepresentativeSales Retail and Wholesale83,760 PLN
Trade Marketing OfficerSales Retail and Wholesale95,420 PLN
Treasury OfficerSales Retail and Wholesale88,600 PLN
Vice President SalesSales Retail and Wholesale137,400 PLN
Visual MerchandiserSales Retail and Wholesale50,660 PLN

Salary Comparison by City

If you want to compare salaries with different cities in Poland, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Gdansk65,800 PLN
Katowice59,000 PLN
Krakow66,140 PLN
Lublin58,800 PLN
Poznan61,840 PLN
Szczecin61,680 PLN
Warsaw70,940 PLN

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