Average Retail Sales Representative Salary in Mostar, Bosnia and Herzegovina for 2026
In this article, we will look at the average Retail Sales Representative salary for 2026 in Mostar and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Bosnia and Herzegovina convertible mark. To keep things simple, we are using the BAM currency code instead of the currency symbol .
How Much Does a Retail Sales Representative Make in Mostar?
A Retail Sales Representative working in Mostar will typically earn around 18,280 BAM per year, and this can range from the lowest average salary of about 9,460 BAM to the highest average salary of 27,480 BAM.
These are average salaries for a Retail Sales Representative in Mostar and include benefits such as housing and transport. It's also possible for a Retail Sales Representative to earn more or less than the average salaries shown above.
Retail Sales Representative salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Retail Sales Representative Salaries in Mostar
So we've looked at the average salaries a Retail Sales Representative will earn in Mostar. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Retail Sales Representative can earn between 9,460 BAM and 27,480 BAM on average in Mostar. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Retail Sales Representative in Mostar is 17,760 BAM. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 17,760 BAM, and 50% of the population earn more than 17,760 BAM.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Retail Sales Representative salary in Mostar, 25% of the population are earning less than 12,120 BAM while 75% of the population earn more than 12,120 BAM.
75% of the population earn less than 21,300 BAM, and 25% of the population earn more than 21,300 BAM.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Retail Sales Representative Salary by Experience Level in Mostar
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Retail Sales Representative salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Retail Sales Representative in Mostar that has less than two years of experience can expect to earn somewhere in the region of 10,080 BAM.
- 2 - 5 Years Experience. With two to five years of experience the average Retail Sales Representative salary would increase to 17,020 BAM.
- 5 - 10 Years Experience. From five to ten years of experience as a Retail Sales Representative, the average salary would be 19,480 BAM.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 23,480 BAM.
- 15 - 20 Years Experience. A Retail Sales Representative with 15 to 20 years of experience can earn an average of 27,040 BAM.
- 20+ Years Experience. For a Retail Sales Representative with more than 20 years, the expected average salary increases to 26,660 BAM.
Average Salary by Experience Chart
| 0-2 Years | - | 10,080 BAM |
| 2-5 Years | +34% | 17,020 BAM |
| 5-10 Years | +30% | 19,480 BAM |
| 10-15 Years | +21% | 23,480 BAM |
| 15-20 Years | +9% | 27,040 BAM |
| 20+ Years | +5% | 26,660 BAM |
Retail Sales Representative Salary by Education Level in Mostar
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Retail Sales Representative in Mostar based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Retail Sales Representative in Mostar with a high school education can earn an average salary of 14,540 BAM.
- Certificate or Diploma. A Retail Sales Representative in Mostar with a certificate or diploma education can earn an average salary of 18,900 BAM.
- Bachelor's Degree. A Retail Sales Representative in Mostar with a bachelor's degree education can earn an average salary of 25,720 BAM.
Average Salary by Education Chart
| High School | - | 14,540 BAM |
| Certificate or Diploma | +43% | 18,900 BAM |
| Bachelor's Degree | +38% | 25,720 BAM |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Bosnia and Herzegovina is around 11,500 to 34,500 BAM and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Retail Sales Representative Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Mostar, a male retail sales representative will earn an average of 19,160 BAM, while a female retail sales representative will earn around 22,420 BAM.
This means that a male retail sales representative earns approximately 15% less than a female retail sales representative for performing the same job.
Average Salary by Gender Chart in Mostar
| Male | - | 19,160 BAM |
| Female | +15% | 22,420 BAM |
Retail Sales Representative Average Pay Raise in Mostar
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Retail Sales Representative in Mostar is around 7% every 28 months.
The national average pay raise across all professions and industries in Bosnia and Herzegovina is around 4% every 29 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 7 ÷ 28 ) × 12 = 3%
What this means is that a Retail Sales Representative in Mostar can expect to receive an average pay raise of around 3% every 12 months.
Annual Pay Raise by Industry in Mostar for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bosnia and Herzegovina.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 9% |
| Energy | - | 9% |
| Information Technology | - | 9% |
| Healthcare | - | 9% |
| Travel | - | 9% |
| Construction | - | 9% |
| Education | - | 9% |
Retail Sales Representative Bonus and Incentive Rates in Mostar
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Retail Sales Representative is a moderate bonus based job, with 66% of employees reporting at least one bonus in the last 12 months.
34% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 66% |
| No Bonus | - | 34% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Bosnia and Herzegovina earn approximately 27% more than private sector employees in the same role.
| Public Sector | - | 31,400 BAM |
| Private Sector | -27% | 24,800 BAM |
Salaries for Jobs Similar to a Retail Sales Representative
In the table below, we have salary information for jobs that are similar to a Retail Sales Representative in Mostar.
| Job Title | Category | Salary |
|---|---|---|
| Account Manager | Sales Retail and Wholesale | 31,180 BAM |
| Account Officer | Sales Retail and Wholesale | 17,540 BAM |
| Area Manager | Sales Retail and Wholesale | 34,120 BAM |
| Area Sales Director | Sales Retail and Wholesale | 58,520 BAM |
| Area Sales Manager | Sales Retail and Wholesale | 45,600 BAM |
| Assisstant Store Supervisor | Sales Retail and Wholesale | 19,020 BAM |
| Assistant Department Manager | Sales Retail and Wholesale | 23,380 BAM |
| Assistant Retail Store Manager | Sales Retail and Wholesale | 23,080 BAM |
| Branch Manager | Sales Retail and Wholesale | 34,960 BAM |
| Branch Supervisor | Sales Retail and Wholesale | 27,020 BAM |
| Cashier | Sales Retail and Wholesale | 8,880 BAM |
| Cashier Manager | Sales Retail and Wholesale | 23,360 BAM |
| Commercial Sales Manager | Sales Retail and Wholesale | 44,780 BAM |
| Corporate Sales Manager | Sales Retail and Wholesale | 40,420 BAM |
| Depot Manager | Sales Retail and Wholesale | 30,220 BAM |
| Depot Supervisor | Sales Retail and Wholesale | 27,560 BAM |
| Deputy Sales Manager | Sales Retail and Wholesale | 31,940 BAM |
| Director of Sales | Sales Retail and Wholesale | 57,320 BAM |
| Distribution Director | Sales Retail and Wholesale | 37,380 BAM |
| District Leader | Sales Retail and Wholesale | 27,620 BAM |
| District Manager | Sales Retail and Wholesale | 32,900 BAM |
| District Sales Manager | Sales Retail and Wholesale | 33,520 BAM |
| External Sales Account Manager | Sales Retail and Wholesale | 32,420 BAM |
| Field Sales Representative | Sales Retail and Wholesale | 23,400 BAM |
| Furniture Sales Associate | Sales Retail and Wholesale | 17,620 BAM |
| Global Wholesale Manager | Sales Retail and Wholesale | 57,360 BAM |
| Head Cashier | Sales Retail and Wholesale | 22,420 BAM |
| Head Teller | Sales Retail and Wholesale | 22,420 BAM |
| Head of Direct Sales | Sales Retail and Wholesale | 41,980 BAM |
| Head of Retail | Sales Retail and Wholesale | 44,300 BAM |
| Inside Sales | Sales Retail and Wholesale | 16,720 BAM |
| Inside Sales Account Manager | Sales Retail and Wholesale | 26,400 BAM |
| Inside Sales Engineer | Sales Retail and Wholesale | 21,100 BAM |
| Inside Sales Executive | Sales Retail and Wholesale | 31,940 BAM |
| Inside Sales Representative | Sales Retail and Wholesale | 19,220 BAM |
| Internal Sales Manager | Sales Retail and Wholesale | 30,700 BAM |
| Inventory Manager | Sales Retail and Wholesale | 30,220 BAM |
| Key Account Manager | Sales Retail and Wholesale | 34,480 BAM |
| Medical Device Sales | Sales Retail and Wholesale | 23,080 BAM |
| Medical Device Sales Representative | Sales Retail and Wholesale | 25,680 BAM |
| Merchandiser | Sales Retail and Wholesale | 20,940 BAM |
| National Account Manager | Sales Retail and Wholesale | 43,260 BAM |
| National Customer Solution Specialist | Sales Retail and Wholesale | 35,340 BAM |
| National Sales Manager | Sales Retail and Wholesale | 58,000 BAM |
| Outside Sales Representative | Sales Retail and Wholesale | 20,460 BAM |
| Parts Salesperson | Sales Retail and Wholesale | 15,700 BAM |
| Project Development Manager | Sales Retail and Wholesale | 36,580 BAM |
| Project Manager | Sales Retail and Wholesale | 36,020 BAM |
| Project Sales Executive | Sales Retail and Wholesale | 34,960 BAM |
| Purchasing and Sales Executive | Sales Retail and Wholesale | 50,240 BAM |
| Quotation Engineer | Sales Retail and Wholesale | 15,700 BAM |
| Regional Sales Director | Sales Retail and Wholesale | 57,620 BAM |
| Regional Sales Manager | Sales Retail and Wholesale | 57,320 BAM |
| Relationship Manager | Sales Retail and Wholesale | 40,240 BAM |
| Retail Merchandiser | Sales Retail and Wholesale | 14,620 BAM |
| Retail Operations Manager | Sales Retail and Wholesale | 36,940 BAM |
| Retail Sales Associate | Sales Retail and Wholesale | 27,380 BAM |
| Retail Salesperson | Sales Retail and Wholesale | 17,740 BAM |
| Retail Store Manager | Sales Retail and Wholesale | 36,020 BAM |
| Retail Store Sales Person | Sales Retail and Wholesale | 16,140 BAM |
| Revenue Manager | Sales Retail and Wholesale | 30,700 BAM |
| Sales Account Manager | Sales Retail and Wholesale | 38,060 BAM |
| Sales Admin Executive | Sales Retail and Wholesale | 41,820 BAM |
| Sales Administration Manager | Sales Retail and Wholesale | 41,980 BAM |
| Sales Analyst | Sales Retail and Wholesale | 34,080 BAM |
| Sales Assistant | Sales Retail and Wholesale | 14,620 BAM |
| Sales Associate | Sales Retail and Wholesale | 17,560 BAM |
| Sales Consultant | Sales Retail and Wholesale | 25,440 BAM |
| Sales Coordinator | Sales Retail and Wholesale | 19,480 BAM |
| Sales Development Representative | Sales Retail and Wholesale | 24,840 BAM |
| Sales Director | Sales Retail and Wholesale | 52,880 BAM |
| Sales Engineer | Sales Retail and Wholesale | 18,900 BAM |
| Sales Executive | Sales Retail and Wholesale | 36,700 BAM |
| Sales Manager | Sales Retail and Wholesale | 50,340 BAM |
| Sales Officer | Sales Retail and Wholesale | 20,500 BAM |
| Sales Planner | Sales Retail and Wholesale | 26,400 BAM |
| Sales Planning Analyst | Sales Retail and Wholesale | 31,660 BAM |
| Sales Representative | Sales Retail and Wholesale | 17,860 BAM |
| Sales Service Associate | Sales Retail and Wholesale | 19,200 BAM |
| Sales Specialist | Sales Retail and Wholesale | 28,180 BAM |
| Sales Supervisor | Sales Retail and Wholesale | 28,860 BAM |
| Sales Support | Sales Retail and Wholesale | 11,880 BAM |
| Sales Support Manager | Sales Retail and Wholesale | 27,480 BAM |
| Sales Team Leader | Sales Retail and Wholesale | 31,940 BAM |
| Sales Trainer | Sales Retail and Wholesale | 34,540 BAM |
| Securities Sales Agent | Sales Retail and Wholesale | 31,960 BAM |
| Shipper / Receiver | Sales Retail and Wholesale | 14,620 BAM |
| Shop Manager | Sales Retail and Wholesale | 33,120 BAM |
| Store Development Administrator | Sales Retail and Wholesale | 24,280 BAM |
| Store Manager | Sales Retail and Wholesale | 38,260 BAM |
| Territory Sales Manager | Sales Retail and Wholesale | 43,340 BAM |
| Territory Sales Representative | Sales Retail and Wholesale | 27,020 BAM |
| Trade Marketing Officer | Sales Retail and Wholesale | 31,180 BAM |
| Treasury Officer | Sales Retail and Wholesale | 27,560 BAM |
| Vice President Sales | Sales Retail and Wholesale | 44,720 BAM |
| Visual Merchandiser | Sales Retail and Wholesale | 15,760 BAM |
Salary Comparison by City
If you want to compare salaries with different cities in Bosnia and Herzegovina, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Banja Luka | 21,640 BAM |
| Medjugorje | 17,760 BAM |
| Sarajevo | 21,300 BAM |
| Tuzla | 19,940 BAM |
| Zenica | 20,500 BAM |
Cite This Resource
Use the tool below to generate a reference for this page in common citation styles.
<a href="https://worldsalaries.com/average-retail-sales-representative-salary-in-mostar/bosnia-and-herzegovina/">Average Retail Sales Representative Salary in Mostar, Bosnia and Herzegovina for 2026</a>
"Average Retail Sales Representative Salary in Mostar, Bosnia and Herzegovina for 2026." World Salaries. Accessed January 8, 2026. https://worldsalaries.com/average-retail-sales-representative-salary-in-mostar/bosnia-and-herzegovina/.
"Average Retail Sales Representative Salary in Mostar, Bosnia and Herzegovina for 2026." World Salaries, https://worldsalaries.com/average-retail-sales-representative-salary-in-mostar/bosnia-and-herzegovina/. Accessed 8 January, 2026.
Average Retail Sales Representative Salary in Mostar, Bosnia and Herzegovina for 2026. World Salaries. Retrieved from https://worldsalaries.com/average-retail-sales-representative-salary-in-mostar/bosnia-and-herzegovina/.