Average Retail Merchandiser Salary in Banja Luka, Bosnia and Herzegovina for 2026

In this article, we will look at the average Retail Merchandiser salary for 2026 in Banja Luka and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bosnia and Herzegovina convertible mark. To keep things simple, we are using the BAM currency code instead of the currency symbol .

How Much Does a Retail Merchandiser Make in Banja Luka?

A Retail Merchandiser working in Banja Luka will typically earn around 13,560 BAM per year, and this can range from the lowest average salary of about 6,200 BAM to the highest average salary of 19,940 BAM.

Average Annual Salary13,560 BAM
Average Monthly Salary1,130 BAM
Average Lowest Salary6,200 BAM
Lowest Monthly Salary516 BAM
Average Highest Salary19,940 BAM
Highest Monthly Salary1,661 BAM

These are average salaries for a Retail Merchandiser in Banja Luka and include benefits such as housing and transport. It's also possible for a Retail Merchandiser to earn more or less than the average salaries shown above.

Retail Merchandiser salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Retail Merchandiser Salaries in Banja Luka

So we've looked at the average salaries a Retail Merchandiser will earn in Banja Luka. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Retail Merchandiser can earn between 6,200 BAM and 19,940 BAM on average in Banja Luka. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Retail Merchandiser in Banja Luka is 12,620 BAM. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 12,620 BAM, and 50% of the population earn more than 12,620 BAM.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Retail Merchandiser salary in Banja Luka, 25% of the population are earning less than 10,380 BAM while 75% of the population earn more than 10,380 BAM.

75% of the population earn less than 15,920 BAM, and 25% of the population earn more than 15,920 BAM.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Retail Merchandiser Salary by Experience Level in Banja Luka

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Retail Merchandiser salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Retail Merchandiser in Banja Luka that has less than two years of experience can expect to earn somewhere in the region of 8,960 BAM.
  • 2 - 5 Years Experience. With two to five years of experience the average Retail Merchandiser salary would increase to 9,960 BAM.
  • 5 - 10 Years Experience. From five to ten years of experience as a Retail Merchandiser, the average salary would be 15,880 BAM.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 18,780 BAM.
  • 15 - 20 Years Experience. A Retail Merchandiser with 15 to 20 years of experience can earn an average of 19,020 BAM.
  • 20+ Years Experience. For a Retail Merchandiser with more than 20 years, the expected average salary increases to 21,380 BAM.

Average Salary by Experience Chart

0-2 Years-
8,960 BAM
2-5 Years+31%
9,960 BAM
5-10 Years+40%
15,880 BAM
10-15 Years+20%
18,780 BAM
15-20 Years+9%
19,020 BAM
20+ Years+8%
21,380 BAM

Retail Merchandiser Salary by Education Level in Banja Luka

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Retail Merchandiser in Banja Luka based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Retail Merchandiser in Banja Luka with a high school education can earn an average salary of 9,440 BAM.
  • Certificate or Diploma. A Retail Merchandiser in Banja Luka with a certificate or diploma education can earn an average salary of 11,880 BAM.
  • Bachelor's Degree. A Retail Merchandiser in Banja Luka with a bachelor's degree education can earn an average salary of 21,400 BAM.

Average Salary by Education Chart

High School-
9,440 BAM
Certificate or Diploma+47%
11,880 BAM
Bachelor's Degree+54%
21,400 BAM

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bosnia and Herzegovina is around 11,500 to 34,500 BAM and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Retail Merchandiser Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Banja Luka, a male retail merchandiser will earn an average of 12,120 BAM, while a female retail merchandiser will earn around 12,240 BAM.

This means that a male retail merchandiser earns approximately 1% less than a female retail merchandiser for performing the same job.

Average Salary by Gender Chart in Banja Luka

Male-
12,120 BAM
Female+1%
12,240 BAM

Retail Merchandiser Average Pay Raise in Banja Luka

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Retail Merchandiser in Banja Luka is around 6% every 28 months.

The national average pay raise across all professions and industries in Bosnia and Herzegovina is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 6 ÷ 28 ) × 12  = 3%

What this means is that a Retail Merchandiser in Banja Luka can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Banja Luka for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bosnia and Herzegovina.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
9%
Energy-
9%
Information Technology-
9%
Healthcare-
9%
Travel-
9%
Construction-
9%
Education-
9%

Retail Merchandiser Bonus and Incentive Rates in Banja Luka

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Retail Merchandiser is a moderate bonus based job, with 65% of employees reporting at least one bonus in the last 12 months.

35% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
65%
No Bonus-
35%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bosnia and Herzegovina earn approximately 27% more than private sector employees in the same role.

Public Sector-
31,400 BAM
Private Sector-27%
24,800 BAM

Salaries for Jobs Similar to a Retail Merchandiser

In the table below, we have salary information for jobs that are similar to a Retail Merchandiser in Banja Luka.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale31,180 BAM
Account OfficerSales Retail and Wholesale17,540 BAM
Area ManagerSales Retail and Wholesale34,120 BAM
Area Sales DirectorSales Retail and Wholesale58,520 BAM
Area Sales ManagerSales Retail and Wholesale45,600 BAM
Assisstant Store SupervisorSales Retail and Wholesale19,020 BAM
Assistant Department ManagerSales Retail and Wholesale23,380 BAM
Assistant Retail Store ManagerSales Retail and Wholesale23,080 BAM
Branch ManagerSales Retail and Wholesale34,960 BAM
Branch SupervisorSales Retail and Wholesale27,020 BAM
CashierSales Retail and Wholesale8,880 BAM
Cashier ManagerSales Retail and Wholesale23,360 BAM
Commercial Sales ManagerSales Retail and Wholesale44,780 BAM
Corporate Sales ManagerSales Retail and Wholesale40,420 BAM
Depot ManagerSales Retail and Wholesale30,220 BAM
Depot SupervisorSales Retail and Wholesale27,560 BAM
Deputy Sales ManagerSales Retail and Wholesale31,940 BAM
Director of SalesSales Retail and Wholesale57,320 BAM
Distribution DirectorSales Retail and Wholesale37,380 BAM
District LeaderSales Retail and Wholesale27,620 BAM
District ManagerSales Retail and Wholesale32,900 BAM
District Sales ManagerSales Retail and Wholesale33,520 BAM
External Sales Account ManagerSales Retail and Wholesale32,420 BAM
Field Sales RepresentativeSales Retail and Wholesale23,400 BAM
Furniture Sales AssociateSales Retail and Wholesale17,620 BAM
Global Wholesale ManagerSales Retail and Wholesale57,360 BAM
Head CashierSales Retail and Wholesale22,420 BAM
Head TellerSales Retail and Wholesale22,420 BAM
Head of Direct SalesSales Retail and Wholesale41,980 BAM
Head of RetailSales Retail and Wholesale44,300 BAM
Inside SalesSales Retail and Wholesale16,720 BAM
Inside Sales Account ManagerSales Retail and Wholesale26,400 BAM
Inside Sales EngineerSales Retail and Wholesale21,100 BAM
Inside Sales ExecutiveSales Retail and Wholesale31,940 BAM
Inside Sales RepresentativeSales Retail and Wholesale19,220 BAM
Internal Sales ManagerSales Retail and Wholesale30,700 BAM
Inventory ManagerSales Retail and Wholesale30,220 BAM
Key Account ManagerSales Retail and Wholesale34,480 BAM
Medical Device SalesSales Retail and Wholesale23,080 BAM
Medical Device Sales RepresentativeSales Retail and Wholesale25,680 BAM
MerchandiserSales Retail and Wholesale20,940 BAM
National Account ManagerSales Retail and Wholesale43,260 BAM
National Customer Solution SpecialistSales Retail and Wholesale35,340 BAM
National Sales ManagerSales Retail and Wholesale58,000 BAM
Outside Sales RepresentativeSales Retail and Wholesale20,460 BAM
Parts SalespersonSales Retail and Wholesale15,700 BAM
Project Development ManagerSales Retail and Wholesale36,580 BAM
Project ManagerSales Retail and Wholesale36,020 BAM
Project Sales ExecutiveSales Retail and Wholesale34,960 BAM
Purchasing and Sales ExecutiveSales Retail and Wholesale50,240 BAM
Quotation EngineerSales Retail and Wholesale15,700 BAM
Regional Sales DirectorSales Retail and Wholesale57,620 BAM
Regional Sales ManagerSales Retail and Wholesale57,320 BAM
Relationship ManagerSales Retail and Wholesale40,240 BAM
Retail Operations ManagerSales Retail and Wholesale36,940 BAM
Retail Sales AssociateSales Retail and Wholesale27,380 BAM
Retail Sales RepresentativeSales Retail and Wholesale21,640 BAM
Retail SalespersonSales Retail and Wholesale17,740 BAM
Retail Store ManagerSales Retail and Wholesale36,020 BAM
Retail Store Sales PersonSales Retail and Wholesale16,140 BAM
Revenue ManagerSales Retail and Wholesale30,700 BAM
Sales Account ManagerSales Retail and Wholesale38,060 BAM
Sales Admin ExecutiveSales Retail and Wholesale41,820 BAM
Sales Administration ManagerSales Retail and Wholesale41,980 BAM
Sales AnalystSales Retail and Wholesale34,080 BAM
Sales AssistantSales Retail and Wholesale14,620 BAM
Sales AssociateSales Retail and Wholesale17,560 BAM
Sales ConsultantSales Retail and Wholesale25,440 BAM
Sales CoordinatorSales Retail and Wholesale19,480 BAM
Sales Development RepresentativeSales Retail and Wholesale24,840 BAM
Sales DirectorSales Retail and Wholesale52,880 BAM
Sales EngineerSales Retail and Wholesale18,900 BAM
Sales ExecutiveSales Retail and Wholesale36,700 BAM
Sales ManagerSales Retail and Wholesale50,340 BAM
Sales OfficerSales Retail and Wholesale20,500 BAM
Sales PlannerSales Retail and Wholesale26,400 BAM
Sales Planning AnalystSales Retail and Wholesale31,660 BAM
Sales RepresentativeSales Retail and Wholesale17,860 BAM
Sales Service AssociateSales Retail and Wholesale19,200 BAM
Sales SpecialistSales Retail and Wholesale28,180 BAM
Sales SupervisorSales Retail and Wholesale28,860 BAM
Sales SupportSales Retail and Wholesale11,880 BAM
Sales Support ManagerSales Retail and Wholesale27,480 BAM
Sales Team LeaderSales Retail and Wholesale31,940 BAM
Sales TrainerSales Retail and Wholesale34,540 BAM
Securities Sales AgentSales Retail and Wholesale31,960 BAM
Shipper / ReceiverSales Retail and Wholesale14,620 BAM
Shop ManagerSales Retail and Wholesale33,120 BAM
Store Development AdministratorSales Retail and Wholesale24,280 BAM
Store ManagerSales Retail and Wholesale38,260 BAM
Territory Sales ManagerSales Retail and Wholesale43,340 BAM
Territory Sales RepresentativeSales Retail and Wholesale27,020 BAM
Trade Marketing OfficerSales Retail and Wholesale31,180 BAM
Treasury OfficerSales Retail and Wholesale27,560 BAM
Vice President SalesSales Retail and Wholesale44,720 BAM
Visual MerchandiserSales Retail and Wholesale15,760 BAM

Salary Comparison by City

If you want to compare salaries with different cities in Bosnia and Herzegovina, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Medjugorje11,040 BAM
Mostar13,540 BAM
Sarajevo17,260 BAM
Tuzla14,920 BAM
Zenica13,900 BAM

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