Average Public Relations Practitioner Salary in Zapopan, Mexico for 2026

In this article, we will look at the average Public Relations Practitioner salary for 2026 in Zapopan and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Public Relations Practitioner Make in Zapopan?

A Public Relations Practitioner working in Zapopan will typically earn around 385,300 MXN per year, and this can range from the lowest average salary of about 195,200 MXN to the highest average salary of 596,100 MXN.

Average Annual Salary385,300 MXN
Average Monthly Salary32,108 MXN
Average Lowest Salary195,200 MXN
Lowest Monthly Salary16,266 MXN
Average Highest Salary596,100 MXN
Highest Monthly Salary49,675 MXN

These are average salaries for a Public Relations Practitioner in Zapopan and include benefits such as housing and transport. It's also possible for a Public Relations Practitioner to earn more or less than the average salaries shown above.

Public Relations Practitioner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Public Relations Practitioner Salaries in Zapopan

So we've looked at the average salaries a Public Relations Practitioner will earn in Zapopan. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Public Relations Practitioner can earn between 195,200 MXN and 596,100 MXN on average in Zapopan. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Public Relations Practitioner in Zapopan is 378,800 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 378,800 MXN, and 50% of the population earn more than 378,800 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Public Relations Practitioner salary in Zapopan, 25% of the population are earning less than 259,100 MXN while 75% of the population earn more than 259,100 MXN.

75% of the population earn less than 476,600 MXN, and 25% of the population earn more than 476,600 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Public Relations Practitioner Salary by Experience Level in Zapopan

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Public Relations Practitioner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Public Relations Practitioner in Zapopan that has less than two years of experience can expect to earn somewhere in the region of 218,900 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Public Relations Practitioner salary would increase to 290,800 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Public Relations Practitioner, the average salary would be 406,300 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 485,200 MXN.
  • 15 - 20 Years Experience. A Public Relations Practitioner with 15 to 20 years of experience can earn an average of 528,500 MXN.
  • 20+ Years Experience. For a Public Relations Practitioner with more than 20 years, the expected average salary increases to 568,500 MXN.

Average Salary by Experience Chart

0-2 Years-
218,900 MXN
2-5 Years+31%
290,800 MXN
5-10 Years+40%
406,300 MXN
10-15 Years+20%
485,200 MXN
15-20 Years+9%
528,500 MXN
20+ Years+8%
568,500 MXN

Public Relations Practitioner Salary by Education Level in Zapopan

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Public Relations Practitioner in Zapopan based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Public Relations Practitioner in Zapopan with a high school education can earn an average salary of 265,000 MXN.
  • Certificate or Diploma. A Public Relations Practitioner in Zapopan with a certificate or diploma education can earn an average salary of 305,600 MXN.
  • Bachelor's Degree. A Public Relations Practitioner in Zapopan with a bachelor's degree education can earn an average salary of 426,700 MXN.
  • Master's Degree. A Public Relations Practitioner in Zapopan with a master's degree education can earn an average salary of 552,400 MXN.

Average Salary by Education Chart

High School-
265,000 MXN
Certificate or Diploma+15%
305,600 MXN
Bachelor's Degree+41%
426,700 MXN
Master's Degree+29%
552,400 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Public Relations Practitioner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Zapopan, a male public relations practitioner will earn an average of 322,600 MXN, while a female public relations practitioner will earn around 283,400 MXN.

This means that a male public relations practitioner earns approximately 14% more than a female public relations practitioner for performing the same job.

Average Salary by Gender Chart in Zapopan

Male-
322,600 MXN
Female-14%
283,400 MXN

Public Relations Practitioner Average Pay Raise in Zapopan

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Public Relations Practitioner in Zapopan is around 11% every 19 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 19 ) × 12  = 7%

What this means is that a Public Relations Practitioner in Zapopan can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Zapopan for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Public Relations Practitioner Bonus and Incentive Rates in Zapopan

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Public Relations Practitioner is a moderate bonus based job, with 53% of employees reporting at least one bonus in the last 12 months.

47% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus-
53%
No Bonus-
47%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector-
415,900 MXN
Private Sector-8%
384,200 MXN

Salaries for Jobs Similar to a Public Relations Practitioner

In the table below, we have salary information for jobs that are similar to a Public Relations Practitioner in Zapopan.

Job TitleCategorySalary
Communications AssociatePublic Relations200,000 MXN
Communications Project ManagerPublic Relations493,000 MXN
Communications SpecialistPublic Relations245,300 MXN
Director of CommunicationsPublic Relations574,200 MXN
Government Relations OfficerPublic Relations376,800 MXN
Head of CommunicationsPublic Relations535,900 MXN
Head of Public RelationsPublic Relations695,400 MXN
Investor Relations OfficerPublic Relations437,300 MXN
Marketing Communications ExecutivePublic Relations544,800 MXN
Media Relations SpecialistPublic Relations516,100 MXN
Meetings CoordinatorPublic Relations174,000 MXN
Public Relations ExecutivePublic Relations510,300 MXN
Public Relations ManagerPublic Relations606,400 MXN
Public Relations OfficerPublic Relations233,900 MXN
Public Relations SpecialistPublic Relations258,400 MXN
Relationship Management OfficerPublic Relations187,300 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Acapulco367,900 MXN
Acuna275,200 MXN
Aguascalientes384,200 MXN
Boca del Rio245,300 MXN
Buenavista275,800 MXN
Campeche283,700 MXN
Cancun351,200 MXN
Celaya318,800 MXN
Chalco279,400 MXN
Chetumal252,300 MXN
Chicoloapan266,000 MXN
Chihuahua381,800 MXN
Chilpancingo288,100 MXN
Chimalhuacan366,200 MXN
Cholula de Rivadabia279,400 MXN
Ciudad Apodaca332,100 MXN
Ciudad Juarez271,300 MXN
Ciudad Lopez Mateos327,800 MXN
Ciudad Obregon315,900 MXN
Ciudad Santa Catarina318,800 MXN
Ciudad Valles249,600 MXN
Ciudad Victoria297,000 MXN
Ciudad del Carmen261,300 MXN
Coacalco314,500 MXN
Coatzacoalcos294,300 MXN
Colima249,600 MXN
Cordoba254,800 MXN
Cuautitlan Izcalli330,900 MXN
Cuautla257,700 MXN
Cuernavaca318,800 MXN
Culiacan376,800 MXN
Delicias254,700 MXN
Durango361,500 MXN
Ecatepec de Morelos371,100 MXN
Ensenada308,900 MXN
Fresnillo232,900 MXN
General Escobedo332,500 MXN
Gomez Palacio294,700 MXN
Guadalajara386,400 MXN
Guadalupe362,200 MXN
Guaymas240,500 MXN
Hermosillo377,200 MXN
Hidalgo del Parral228,500 MXN
Iguala228,000 MXN
Irapuato332,100 MXN
Ixtapaluca305,600 MXN
Jiutepec254,700 MXN
La Paz275,800 MXN
Leon394,800 MXN
Los Mochis301,600 MXN
Los Reyes la Paz315,900 MXN
Manzanillo247,800 MXN
Matamoros348,300 MXN
Mazatlan332,100 MXN
Merida353,600 MXN
Metepec277,400 MXN
Mexicali357,300 MXN
Mexico City394,800 MXN
Minatitlan233,600 MXN
Monclova294,700 MXN
Monterrey372,600 MXN
Morelia340,000 MXN
Naucalpan361,600 MXN
Navojoa228,000 MXN
Nezahualcoyotl367,900 MXN
Nogales282,300 MXN
Nuevo Laredo313,700 MXN
Oaxaca294,700 MXN
Ojo de Agua301,800 MXN
Orizaba232,900 MXN
Pachuca311,700 MXN
Piedras Negras252,300 MXN
Playa del Carmen263,200 MXN
Poza Rica282,500 MXN
Puebla406,300 MXN
Puerto Vallarta281,500 MXN
Queretaro372,600 MXN
Reynosa340,400 MXN
Salamanca263,200 MXN
Saltillo357,300 MXN
San Cristobal de las Casas283,400 MXN
San Juan del Rio258,400 MXN
San Luis Potosi381,800 MXN
San Luis Rio Colorado272,800 MXN
San Nicolas de los Garza340,400 MXN
San Pablo de las Salinas277,400 MXN
San Pedro Garza Garcia233,600 MXN
Soledad de Graciano Sanchez308,900 MXN
Tampico322,600 MXN
Tapachula267,100 MXN
Tehuacan282,300 MXN
Tepic312,400 MXN
Tijuana381,800 MXN
Tlalnepantla de Baz354,000 MXN
Tlaquepaque365,400 MXN
Toluca340,400 MXN
Tonala320,500 MXN
Torreon352,000 MXN
Tuxtla Gutierrez351,200 MXN
Uruapan307,400 MXN
Veracruz330,900 MXN
Villa Nicolas Romero313,700 MXN
Villahermosa341,400 MXN
Xalapa341,900 MXN
Xico335,100 MXN
Zacatecas252,300 MXN
Zamora de Hidalgo249,600 MXN

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