Average Product Marketing Manager Salary in Istanbul, Turkey for 2026

In this article, we will look at the average Product Marketing Manager salary for 2026 in Istanbul and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Turkish lira. To keep things simple, we are using the TRY currency code instead of the currency symbol ₺.

How Much Does a Product Marketing Manager Make in Istanbul?

A Product Marketing Manager working in Istanbul will typically earn around 136,200 TRY per year, and this can range from the lowest average salary of about 74,060 TRY to the highest average salary of 204,000 TRY.

Average Annual Salary136,200 TRY

Average Monthly Salary11,350 TRY

Average Lowest Salary74,060 TRY

Lowest Monthly Salary6,171 TRY

Average Highest Salary204,000 TRY

Highest Monthly Salary17,000 TRY

These are average salaries for a Product Marketing Manager in Istanbul and include benefits such as housing and transport. It's also possible for a Product Marketing Manager to earn more or less than the average salaries shown above.

Product Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Product Marketing Manager Salaries in Istanbul

So we've looked at the average salaries a Product Marketing Manager will earn in Istanbul. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Product Marketing Manager can earn between 74,060 TRY and 204,000 TRY on average in Istanbul. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Product Marketing Manager in Istanbul is 124,400 TRY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 124,400 TRY, and 50% of the population earn more than 124,400 TRY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Product Marketing Manager salary in Istanbul, 25% of the population are earning less than 88,300 TRY while 75% of the population earn more than 88,300 TRY.

75% of the population earn less than 152,000 TRY, and 25% of the population earn more than 152,000 TRY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

If your salary is higher than the average and the median salary, you are earning well compared to others.
If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Product Marketing Manager Salary by Experience Level in Istanbul

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Product Marketing Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

0 - 2 Years Experience. A Product Marketing Manager in Istanbul that has less than two years of experience can expect to earn somewhere in the region of 84,740 TRY.
2 - 5 Years Experience. With two to five years of experience the average Product Marketing Manager salary would increase to 107,580 TRY.
5 - 10 Years Experience. From five to ten years of experience as a Product Marketing Manager, the average salary would be 143,200 TRY.
10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 168,100 TRY.
15 - 20 Years Experience. A Product Marketing Manager with 15 to 20 years of experience can earn an average of 185,100 TRY.
20+ Years Experience. For a Product Marketing Manager with more than 20 years, the expected average salary increases to 195,200 TRY.

Average Salary by Experience Chart

0-2 Years	-	84,740 TRY
2-5 Years	+26%	107,580 TRY
5-10 Years	+32%	143,200 TRY
10-15 Years	+18%	168,100 TRY
15-20 Years	+11%	185,100 TRY
20+ Years	+6%	195,200 TRY

Product Marketing Manager Salary by Education Level in Istanbul

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Product Marketing Manager in Istanbul based on the education level of the employees in order to find out whether a better education level would increase your salary.

High School. A Product Marketing Manager in Istanbul with a high school education can earn an average salary of 102,620 TRY.
Certificate or Diploma. A Product Marketing Manager in Istanbul with a certificate or diploma education can earn an average salary of 115,220 TRY.
Bachelor's Degree. A Product Marketing Manager in Istanbul with a bachelor's degree education can earn an average salary of 152,300 TRY.
Master's Degree. A Product Marketing Manager in Istanbul with a master's degree education can earn an average salary of 192,000 TRY.

Average Salary by Education Chart

High School	-	102,620 TRY
Certificate or Diploma	+13%	115,220 TRY
Bachelor's Degree	+32%	152,300 TRY
Master's Degree	+24%	192,000 TRY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Turkey is around 39,200 to 117,000 TRY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Product Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Istanbul, a male product marketing manager will earn an average of 134,600 TRY, while a female product marketing manager will earn around 118,380 TRY.

This means that a male product marketing manager earns approximately 14% more than a female product marketing manager for performing the same job.

Average Salary by Gender Chart in Istanbul

Male	-	134,600 TRY
Female	-14%	118,380 TRY

Product Marketing Manager Average Pay Raise in Istanbul

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Product Marketing Manager in Istanbul is around 12% every 19 months.

The national average pay raise across all professions and industries in Turkey is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Product Marketing Manager in Istanbul can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Istanbul for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Turkey.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking	-	5%
Energy	-	1%
Information Technology	-	6%
Healthcare	-	2%
Travel	-	7%
Construction	-	3%
Education	-	8%

Product Marketing Manager Bonus and Incentive Rates in Istanbul

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Product Marketing Manager is a high bonus based job, with 77% of employees reporting at least one bonus in the last 12 months.

23% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus	-	77%
No Bonus	-	23%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Turkey earn approximately 6% more than private sector employees in the same role.

Public Sector	-	95,420 TRY
Private Sector	-6%	89,960 TRY

Salaries for Jobs Similar to a Product Marketing Manager

In the table below, we have salary information for jobs that are similar to a Product Marketing Manager in Istanbul.

Job Title	Category	Salary
Account Handler	Marketing	80,760 TRY
Affiliate Manager	Marketing	104,060 TRY
Analytics Specialist	Marketing	78,940 TRY
Assistant Brand Manager	Marketing	114,900 TRY
Assistant Product Manager	Marketing	115,380 TRY
Associate Marketing Manager	Marketing	119,700 TRY
Associate Product Manager	Marketing	119,900 TRY
Brand Ambassador	Marketing	142,300 TRY
Brand Director	Marketing	176,800 TRY
Brand Executive	Marketing	159,100 TRY
Brand Manager	Marketing	159,500 TRY
Business Analytics Specialist	Marketing	75,040 TRY
Business Channel Manager	Marketing	107,960 TRY
Business Intelligence Team Leader	Marketing	111,240 TRY
Campaign Specialist	Marketing	100,140 TRY
Chief Marketing Officer	Marketing	175,900 TRY
Chief Product Officer	Marketing	152,100 TRY
Communications Officer	Marketing	51,340 TRY
Content Manager	Marketing	93,340 TRY
Content Marketing Strategist	Marketing	108,320 TRY
Copy Editer	Marketing	60,600 TRY
Copy Writer	Marketing	64,040 TRY
Creative Marketing Lead	Marketing	110,340 TRY
Creative Writer	Marketing	63,700 TRY
Digital Marketer	Marketing	92,300 TRY
Digital Marketing Manager	Marketing	130,400 TRY
Digital Marketing Strategist	Marketing	136,100 TRY
Digital Media Specialist	Marketing	109,520 TRY
Director of Marketing	Marketing	172,200 TRY
Director of Research	Marketing	125,100 TRY
Event Marketing	Marketing	129,000 TRY
Head of Executive Search	Marketing	152,300 TRY
Key Affiliate Manager	Marketing	124,400 TRY
Localization Manager	Marketing	110,500 TRY
Market Development Executive	Marketing	134,600 TRY
Market Development Manager	Marketing	138,200 TRY
Market Research Analyst	Marketing	114,000 TRY
Market Research Manager	Marketing	116,180 TRY
Market Segmentation Director	Marketing	130,400 TRY
Marketing Account Supervisor	Marketing	104,080 TRY
Marketing Administrator	Marketing	83,640 TRY
Marketing Advisor	Marketing	97,260 TRY
Marketing Analyst	Marketing	99,460 TRY
Marketing Assistant	Marketing	54,560 TRY
Marketing Associate	Marketing	51,120 TRY
Marketing Communications Manager	Marketing	115,620 TRY
Marketing Consultant	Marketing	125,100 TRY
Marketing Coordinator	Marketing	52,820 TRY
Marketing Director	Marketing	172,200 TRY
Marketing Distribution Executive	Marketing	138,200 TRY
Marketing Executive	Marketing	138,800 TRY
Marketing Manager	Marketing	176,800 TRY
Marketing Officer	Marketing	58,280 TRY
Marketing Segment Manager	Marketing	128,500 TRY
Marketing Specialist	Marketing	86,420 TRY
Marketing Supervisor	Marketing	99,340 TRY
Marketing Vice President	Marketing	136,200 TRY
Marketing Writer	Marketing	67,560 TRY
Marketing and Communications Officer	Marketing	63,500 TRY
Marketing and Sales Head	Marketing	168,100 TRY
Online Marketing Analyst	Marketing	96,680 TRY
Online Marketing Manager	Marketing	111,860 TRY
Optimization Manager	Marketing	106,980 TRY
Outbound Sales	Marketing	74,560 TRY
Outreach Coordinator	Marketing	77,060 TRY
Outreach Specialist	Marketing	91,380 TRY
Product Development	Marketing	116,180 TRY
Product Manager	Marketing	130,400 TRY
Product Marketing Engineer	Marketing	73,980 TRY
Product Marketing Executive	Marketing	128,900 TRY
Product Researcher	Marketing	68,060 TRY
Product Strategist	Marketing	104,040 TRY
Product Strategy Researcher	Marketing	99,560 TRY
Product Training Specialist	Marketing	88,260 TRY
Project Manager	Marketing	104,600 TRY
Publications Coordinator	Marketing	60,840 TRY
Research Executive	Marketing	124,400 TRY
Sales Director	Marketing	161,600 TRY
Sales Management Support	Marketing	60,160 TRY
Sales Manager	Marketing	161,600 TRY
Sales and Marketing Assistant	Marketing	52,300 TRY
Sales and Marketing Coordinator	Marketing	58,440 TRY
Sales and Marketing Director	Marketing	176,800 TRY
Search Marketing Strategist	Marketing	146,200 TRY
Social Media Administrator	Marketing	96,540 TRY
Social Media Specialist	Marketing	92,400 TRY
Spaceman Analyst	Marketing	52,540 TRY
Sponsorship Consultant	Marketing	89,120 TRY
Team Leader	Marketing	95,600 TRY
Telemarketer	Marketing	50,240 TRY
Trade Marketing Executive	Marketing	129,000 TRY
Trade Marketing Manager	Marketing	125,100 TRY
Trade Marketing Professional	Marketing	107,320 TRY
Trade Marketing Specialist	Marketing	77,400 TRY
Web Analytics Manager	Marketing	104,440 TRY
Web Content Manager	Marketing	104,920 TRY
eMarketing Manager	Marketing	136,100 TRY

Salary Comparison by City

If you want to compare salaries with different cities in Turkey, you can use the links below to explore the data for each specific city we have researched.

City	Average Salary
Ankara	128,900 TRY
Antalya	119,560 TRY
Izmir	128,500 TRY

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