Average Product and Brand Manager Salary in Zagreb, Croatia for 2026

In this article, we will look at the average Product and Brand Manager salary for 2026 in Zagreb and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Croatian kuna. To keep things simple, we are using the HRK currency code instead of the currency symbol kn.

How Much Does a Product and Brand Manager Make in Zagreb?

A Product and Brand Manager working in Zagreb will typically earn around 294,700 HRK per year, and this can range from the lowest average salary of about 142,300 HRK to the highest average salary of 457,300 HRK.

These are average salaries for a Product and Brand Manager in Zagreb and include benefits such as housing and transport. It's also possible for a Product and Brand Manager to earn more or less than the average salaries shown above.

Product and Brand Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Product and Brand Manager Salaries in Zagreb

So we've looked at the average salaries a Product and Brand Manager will earn in Zagreb. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Product and Brand Manager can earn between 142,300 HRK and 457,300 HRK on average in Zagreb. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Product and Brand Manager in Zagreb is 297,000 HRK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 297,000 HRK, and 50% of the population earn more than 297,000 HRK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Product and Brand Manager salary in Zagreb, 25% of the population are earning less than 197,600 HRK while 75% of the population earn more than 197,600 HRK.

75% of the population earn less than 385,300 HRK, and 25% of the population earn more than 385,300 HRK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Product and Brand Manager Salary by Experience Level in Zagreb

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Product and Brand Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Product and Brand Manager in Zagreb that has less than two years of experience can expect to earn somewhere in the region of 172,200 HRK.
• 2 - 5 Years Experience. With two to five years of experience the average Product and Brand Manager salary would increase to 221,500 HRK.
• 5 - 10 Years Experience. From five to ten years of experience as a Product and Brand Manager, the average salary would be 301,600 HRK.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 375,200 HRK.
• 15 - 20 Years Experience. A Product and Brand Manager with 15 to 20 years of experience can earn an average of 399,900 HRK.
• 20+ Years Experience. For a Product and Brand Manager with more than 20 years, the expected average salary increases to 428,400 HRK.

Average Salary by Experience Chart

Product and Brand Manager Salary by Education Level in Zagreb

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Product and Brand Manager in Zagreb based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Product and Brand Manager in Zagreb with a high school education can earn an average salary of 210,500 HRK.
• Certificate or Diploma. A Product and Brand Manager in Zagreb with a certificate or diploma education can earn an average salary of 243,000 HRK.
• Bachelor's Degree. A Product and Brand Manager in Zagreb with a bachelor's degree education can earn an average salary of 327,300 HRK.
• Master's Degree. A Product and Brand Manager in Zagreb with a master's degree education can earn an average salary of 413,900 HRK.

Average Salary by Education Chart

Product and Brand Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Zagreb, a male product and brand manager will earn an average of 283,400 HRK, while a female product and brand manager will earn around 263,200 HRK.

This means that a male product and brand manager earns approximately 8% more than a female product and brand manager for performing the same job.

Average Salary by Gender Chart in Zagreb

Product and Brand Manager Average Pay Raise in Zagreb

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Product and Brand Manager in Zagreb is around 13% every 19 months.

The national average pay raise across all professions and industries in Croatia is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 19 ) × 12  = 8%

What this means is that a Product and Brand Manager in Zagreb can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Zagreb for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Croatia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Product and Brand Manager Bonus and Incentive Rates in Zagreb

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Product and Brand Manager is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Croatia earn approximately 9% more than private sector employees in the same role.

Salaries for Jobs Similar to a Product and Brand Manager

In the table below, we have salary information for jobs that are similar to a Product and Brand Manager in Zagreb.

Salary Comparison by City

If you want to compare salaries with different cities in Croatia, you can use the links below to explore the data for each specific city we have researched.