Average Product and Brand Manager Salary in Aguascalientes, Mexico for 2026

In this article, we will look at the average Product and Brand Manager salary for 2026 in Aguascalientes and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Product and Brand Manager Make in Aguascalientes?

A Product and Brand Manager working in Aguascalientes will typically earn around 767,400 MXN per year, and this can range from the lowest average salary of about 361,600 MXN to the highest average salary of 1,212,800 MXN.

Average Annual Salary767,400 MXN
Average Monthly Salary63,950 MXN
Average Lowest Salary361,600 MXN
Lowest Monthly Salary30,133 MXN
Average Highest Salary1,212,800 MXN
Highest Monthly Salary101,066 MXN

These are average salaries for a Product and Brand Manager in Aguascalientes and include benefits such as housing and transport. It's also possible for a Product and Brand Manager to earn more or less than the average salaries shown above.

Product and Brand Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Product and Brand Manager Salaries in Aguascalientes

So we've looked at the average salaries a Product and Brand Manager will earn in Aguascalientes. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Product and Brand Manager can earn between 361,600 MXN and 1,212,800 MXN on average in Aguascalientes. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Product and Brand Manager in Aguascalientes is 812,900 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 812,900 MXN, and 50% of the population earn more than 812,900 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Product and Brand Manager salary in Aguascalientes, 25% of the population are earning less than 528,500 MXN while 75% of the population earn more than 528,500 MXN.

75% of the population earn less than 1,074,600 MXN, and 25% of the population earn more than 1,074,600 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Product and Brand Manager Salary by Experience Level in Aguascalientes

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Product and Brand Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Product and Brand Manager in Aguascalientes that has less than two years of experience can expect to earn somewhere in the region of 417,200 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Product and Brand Manager salary would increase to 573,500 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Product and Brand Manager, the average salary would be 817,800 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 993,600 MXN.
  • 15 - 20 Years Experience. A Product and Brand Manager with 15 to 20 years of experience can earn an average of 1,048,100 MXN.
  • 20+ Years Experience. For a Product and Brand Manager with more than 20 years, the expected average salary increases to 1,142,900 MXN.

Average Salary by Experience Chart

0-2 Years-
417,200 MXN
2-5 Years+38%
573,500 MXN
5-10 Years+42%
817,800 MXN
10-15 Years+22%
993,600 MXN
15-20 Years+6%
1,048,100 MXN
20+ Years+9%
1,142,900 MXN

Product and Brand Manager Salary by Education Level in Aguascalientes

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Product and Brand Manager in Aguascalientes based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Product and Brand Manager in Aguascalientes with a high school education can earn an average salary of 514,300 MXN.
  • Certificate or Diploma. A Product and Brand Manager in Aguascalientes with a certificate or diploma education can earn an average salary of 597,800 MXN.
  • Bachelor's Degree. A Product and Brand Manager in Aguascalientes with a bachelor's degree education can earn an average salary of 870,700 MXN.
  • Master's Degree. A Product and Brand Manager in Aguascalientes with a master's degree education can earn an average salary of 1,142,900 MXN.

Average Salary by Education Chart

High School-
514,300 MXN
Certificate or Diploma+17%
597,800 MXN
Bachelor's Degree+45%
870,700 MXN
Master's Degree+31%
1,142,900 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Product and Brand Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Aguascalientes, a male product and brand manager will earn an average of 670,600 MXN, while a female product and brand manager will earn around 620,300 MXN.

This means that a male product and brand manager earns approximately 8% more than a female product and brand manager for performing the same job.

Average Salary by Gender Chart in Aguascalientes

Male-
670,600 MXN
Female-8%
620,300 MXN

Product and Brand Manager Average Pay Raise in Aguascalientes

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Product and Brand Manager in Aguascalientes is around 12% every 20 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 20 ) × 12  = 7%

What this means is that a Product and Brand Manager in Aguascalientes can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Aguascalientes for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Product and Brand Manager Bonus and Incentive Rates in Aguascalientes

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Product and Brand Manager is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
83%
No Bonus-
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector-
415,900 MXN
Private Sector-8%
384,200 MXN

Salaries for Jobs Similar to a Product and Brand Manager

In the table below, we have salary information for jobs that are similar to a Product and Brand Manager in Aguascalientes.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events428,400 MXN
Advertising Account ManagerAdvertising / Graphic Design / Events504,400 MXN
Advertising Account PlannerAdvertising / Graphic Design / Events258,400 MXN
Advertising CoordinatorAdvertising / Graphic Design / Events327,800 MXN
Advertising ManagerAdvertising / Graphic Design / Events623,200 MXN
Advertising Operations ManagerAdvertising / Graphic Design / Events671,000 MXN
Advertising Sales DirectorAdvertising / Graphic Design / Events696,700 MXN
Advertising Strategic PlannerAdvertising / Graphic Design / Events420,800 MXN
Advertising Team LeaderAdvertising / Graphic Design / Events392,300 MXN
Advertising and Promotions ManagerAdvertising / Graphic Design / Events642,800 MXN
AnimatorAdvertising / Graphic Design / Events301,600 MXN
Art DirectorAdvertising / Graphic Design / Events390,000 MXN
Art ManagerAdvertising / Graphic Design / Events384,200 MXN
ArtistAdvertising / Graphic Design / Events330,900 MXN
ArtworkerAdvertising / Graphic Design / Events231,000 MXN
Assistant Art DirectorAdvertising / Graphic Design / Events319,600 MXN
Audio EngineerAdvertising / Graphic Design / Events283,400 MXN
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events233,600 MXN
Audiosual TechnicianAdvertising / Graphic Design / Events245,300 MXN
Broadcast AdministratorAdvertising / Graphic Design / Events414,000 MXN
Catering SalesAdvertising / Graphic Design / Events272,800 MXN
Catering TrainerAdvertising / Graphic Design / Events296,000 MXN
Commercial and Industrial DesignerAdvertising / Graphic Design / Events246,500 MXN
Conference OrganiserAdvertising / Graphic Design / Events296,000 MXN
Content and Media Production LeadAdvertising / Graphic Design / Events433,800 MXN
CopyWriterAdvertising / Graphic Design / Events275,800 MXN
Creative DesignerAdvertising / Graphic Design / Events294,700 MXN
Creative DirectorAdvertising / Graphic Design / Events381,800 MXN
Designer Advertising / Graphic Design / Events239,000 MXN
Desktop PublisherAdvertising / Graphic Design / Events183,700 MXN
Digital Campaign ManagerAdvertising / Graphic Design / Events407,300 MXN
Digital Media ManagerAdvertising / Graphic Design / Events504,300 MXN
Digital Media StrategistAdvertising / Graphic Design / Events514,300 MXN
Director of EventsAdvertising / Graphic Design / Events650,700 MXN
Director of Graphic DesignAdvertising / Graphic Design / Events378,300 MXN
Director of Social Media MarketingAdvertising / Graphic Design / Events500,100 MXN
Events DirectorAdvertising / Graphic Design / Events693,100 MXN
Events and Promotions ManagerAdvertising / Graphic Design / Events674,100 MXN
Exhibit DesignerAdvertising / Graphic Design / Events307,400 MXN
Exhibit Display CoordinatorAdvertising / Graphic Design / Events297,000 MXN
Exhibit Display ManagerAdvertising / Graphic Design / Events415,900 MXN
FinisherAdvertising / Graphic Design / Events195,200 MXN
Graphic ArtistAdvertising / Graphic Design / Events263,100 MXN
Graphic Design SpecialistAdvertising / Graphic Design / Events307,400 MXN
Graphic DesignerAdvertising / Graphic Design / Events239,300 MXN
Graphics ArtistAdvertising / Graphic Design / Events261,300 MXN
Graphics Design SupervisorAdvertising / Graphic Design / Events354,000 MXN
Group Creative DirectorAdvertising / Graphic Design / Events437,300 MXN
Imagery AnalystAdvertising / Graphic Design / Events233,900 MXN
Imaging TechnologistAdvertising / Graphic Design / Events243,000 MXN
Interaction DesignerAdvertising / Graphic Design / Events208,600 MXN
Media AnalystAdvertising / Graphic Design / Events313,700 MXN
Media ExecutiveAdvertising / Graphic Design / Events428,400 MXN
Media PlannerAdvertising / Graphic Design / Events327,300 MXN
Media Production CoordinatorAdvertising / Graphic Design / Events283,700 MXN
Media Production ManagerAdvertising / Graphic Design / Events535,800 MXN
Media Project ManagerAdvertising / Graphic Design / Events563,300 MXN
Media Relations RepresentativeAdvertising / Graphic Design / Events464,900 MXN
Media Sales ExecutiveAdvertising / Graphic Design / Events520,900 MXN
Meeting and Event PlannerAdvertising / Graphic Design / Events311,700 MXN
Multimedia ArtistAdvertising / Graphic Design / Events263,100 MXN
Multimedia SpecialistAdvertising / Graphic Design / Events243,000 MXN
PPC Campaign ManagerAdvertising / Graphic Design / Events403,100 MXN
PhotographerAdvertising / Graphic Design / Events228,000 MXN
Print Production ManagerAdvertising / Graphic Design / Events425,100 MXN
Sales Promotion ManagerAdvertising / Graphic Design / Events643,400 MXN
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events275,800 MXN
Sketch ArtistAdvertising / Graphic Design / Events294,300 MXN
Social Media ExecutiveAdvertising / Graphic Design / Events504,400 MXN
Social Media ManagerAdvertising / Graphic Design / Events524,400 MXN
Social Media Marketing ManagerAdvertising / Graphic Design / Events489,600 MXN
Social Media StrategistAdvertising / Graphic Design / Events513,300 MXN
Special Events SupervisorAdvertising / Graphic Design / Events394,300 MXN
Technical TypistAdvertising / Graphic Design / Events175,900 MXN
UX DesignerAdvertising / Graphic Design / Events251,500 MXN
User Experience UX DesignerAdvertising / Graphic Design / Events272,800 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Acapulco774,200 MXN
Acuna597,800 MXN
Boca del Rio520,900 MXN
Buenavista596,800 MXN
Campeche598,600 MXN
Cancun725,700 MXN
Celaya695,400 MXN
Chalco541,700 MXN
Chetumal524,300 MXN
Chicoloapan566,900 MXN
Chihuahua788,000 MXN
Chilpancingo562,600 MXN
Chimalhuacan765,100 MXN
Cholula de Rivadabia553,400 MXN
Ciudad Apodaca719,100 MXN
Ciudad Juarez571,300 MXN
Ciudad Lopez Mateos731,700 MXN
Ciudad Obregon687,100 MXN
Ciudad Santa Catarina649,700 MXN
Ciudad Valles537,300 MXN
Ciudad Victoria643,400 MXN
Ciudad del Carmen587,800 MXN
Coacalco663,100 MXN
Coatzacoalcos588,500 MXN
Colima553,400 MXN
Cordoba535,900 MXN
Cuautitlan Izcalli721,600 MXN
Cuautla548,800 MXN
Cuernavaca679,200 MXN
Culiacan810,500 MXN
Delicias524,700 MXN
Durango748,600 MXN
Ecatepec de Morelos829,000 MXN
Ensenada684,900 MXN
Fresnillo502,200 MXN
General Escobedo684,900 MXN
Gomez Palacio628,000 MXN
Guadalajara786,600 MXN
Guadalupe767,500 MXN
Guaymas514,300 MXN
Hermosillo774,200 MXN
Hidalgo del Parral485,200 MXN
Iguala510,300 MXN
Irapuato693,100 MXN
Ixtapaluca638,700 MXN
Jiutepec533,000 MXN
La Paz629,800 MXN
Leon772,900 MXN
Los Mochis620,300 MXN
Los Reyes la Paz641,900 MXN
Manzanillo493,000 MXN
Matamoros743,300 MXN
Mazatlan675,100 MXN
Merida743,300 MXN
Metepec612,500 MXN
Mexicali800,500 MXN
Mexico City780,600 MXN
Minatitlan478,100 MXN
Monclova627,900 MXN
Monterrey800,200 MXN
Morelia722,100 MXN
Naucalpan814,500 MXN
Navojoa478,000 MXN
Nezahualcoyotl808,000 MXN
Nogales574,200 MXN
Nuevo Laredo713,900 MXN
Oaxaca605,700 MXN
Ojo de Agua603,400 MXN
Orizaba487,600 MXN
Pachuca619,800 MXN
Piedras Negras562,600 MXN
Playa del Carmen514,300 MXN
Poza Rica598,600 MXN
Puebla836,800 MXN
Puerto Vallarta585,900 MXN
Queretaro741,500 MXN
Reynosa721,600 MXN
Salamanca566,900 MXN
Saltillo741,500 MXN
San Cristobal de las Casas562,600 MXN
San Juan del Rio533,000 MXN
San Luis Potosi743,100 MXN
San Luis Rio Colorado553,400 MXN
San Nicolas de los Garza679,200 MXN
San Pablo de las Salinas574,200 MXN
San Pedro Garza Garcia480,600 MXN
Soledad de Graciano Sanchez639,100 MXN
Tampico646,600 MXN
Tapachula592,600 MXN
Tehuacan619,000 MXN
Tepic698,200 MXN
Tijuana794,900 MXN
Tlalnepantla de Baz772,900 MXN
Tlaquepaque741,500 MXN
Toluca695,400 MXN
Tonala710,500 MXN
Torreon778,500 MXN
Tuxtla Gutierrez757,600 MXN
Uruapan659,400 MXN
Veracruz695,400 MXN
Villa Nicolas Romero659,200 MXN
Villahermosa721,600 MXN
Xalapa675,200 MXN
Xico658,300 MXN
Zacatecas514,300 MXN
Zamora de Hidalgo538,600 MXN
Zapopan780,600 MXN

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