Average Online Marketing Manager Salary in Tuxtla Gutierrez, Mexico for 2026
In this article, we will look at the average Online Marketing Manager salary for 2026 in Tuxtla Gutierrez and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.
How Much Does an Online Marketing Manager Make in Tuxtla Gutierrez?
An Online Marketing Manager working in Tuxtla Gutierrez will typically earn around 563,300 MXN per year, and this can range from the lowest average salary of about 275,500 MXN to the highest average salary of 879,800 MXN.
These are average salaries for an Online Marketing Manager in Tuxtla Gutierrez and include benefits such as housing and transport. It's also possible for an Online Marketing Manager to earn more or less than the average salaries shown above.
Online Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Online Marketing Manager Salaries in Tuxtla Gutierrez
So we've looked at the average salaries an Online Marketing Manager will earn in Tuxtla Gutierrez. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that an Online Marketing Manager can earn between 275,500 MXN and 879,800 MXN on average in Tuxtla Gutierrez. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for an Online Marketing Manager in Tuxtla Gutierrez is 574,200 MXN. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 574,200 MXN, and 50% of the population earn more than 574,200 MXN.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Online Marketing Manager salary in Tuxtla Gutierrez, 25% of the population are earning less than 382,600 MXN while 75% of the population earn more than 382,600 MXN.
75% of the population earn less than 743,100 MXN, and 25% of the population earn more than 743,100 MXN.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Online Marketing Manager Salary by Experience Level in Tuxtla Gutierrez
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Online Marketing Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. An Online Marketing Manager in Tuxtla Gutierrez that has less than two years of experience can expect to earn somewhere in the region of 327,800 MXN.
- 2 - 5 Years Experience. With two to five years of experience the average Online Marketing Manager salary would increase to 420,800 MXN.
- 5 - 10 Years Experience. From five to ten years of experience as an Online Marketing Manager, the average salary would be 581,000 MXN.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 721,600 MXN.
- 15 - 20 Years Experience. An Online Marketing Manager with 15 to 20 years of experience can earn an average of 774,200 MXN.
- 20+ Years Experience. For an Online Marketing Manager with more than 20 years, the expected average salary increases to 821,500 MXN.
Average Salary by Experience Chart
| 0-2 Years | - | 327,800 MXN |
| 2-5 Years | +29% | 420,800 MXN |
| 5-10 Years | +38% | 581,000 MXN |
| 10-15 Years | +24% | 721,600 MXN |
| 15-20 Years | +7% | 774,200 MXN |
| 20+ Years | +7% | 821,500 MXN |
Online Marketing Manager Salary by Education Level in Tuxtla Gutierrez
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for an Online Marketing Manager in Tuxtla Gutierrez based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. An Online Marketing Manager in Tuxtla Gutierrez with a high school education can earn an average salary of 409,000 MXN.
- Certificate or Diploma. An Online Marketing Manager in Tuxtla Gutierrez with a certificate or diploma education can earn an average salary of 471,700 MXN.
- Bachelor's Degree. An Online Marketing Manager in Tuxtla Gutierrez with a bachelor's degree education can earn an average salary of 632,400 MXN.
- Master's Degree. An Online Marketing Manager in Tuxtla Gutierrez with a master's degree education can earn an average salary of 795,700 MXN.
Average Salary by Education Chart
| High School | - | 409,000 MXN |
| Certificate or Diploma | +15% | 471,700 MXN |
| Bachelor's Degree | +35% | 632,400 MXN |
| Master's Degree | +26% | 795,700 MXN |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Online Marketing Manager Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Tuxtla Gutierrez, a male online marketing manager will earn an average of 485,300 MXN, while a female online marketing manager will earn around 447,700 MXN.
This means that a male online marketing manager earns approximately 8% more than a female online marketing manager for performing the same job.
Average Salary by Gender Chart in Tuxtla Gutierrez
| Male | - | 485,300 MXN |
| Female | -8% | 447,700 MXN |
Online Marketing Manager Average Pay Raise in Tuxtla Gutierrez
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for an Online Marketing Manager in Tuxtla Gutierrez is around 12% every 19 months.
The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 12 ÷ 19 ) × 12 = 8%
What this means is that an Online Marketing Manager in Tuxtla Gutierrez can expect to receive an average pay raise of around 8% every 12 months.
Annual Pay Raise by Industry in Tuxtla Gutierrez for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 4% |
| Energy | - | 8% |
| Information Technology | - | 3% |
| Healthcare | - | 7% |
| Travel | - | 2% |
| Construction | - | 6% |
| Education | - | 1% |
Online Marketing Manager Bonus and Incentive Rates in Tuxtla Gutierrez
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
An Online Marketing Manager is a high bonus based job, with 76% of employees reporting at least one bonus in the last 12 months.
24% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.
| Received Bonus | - | 76% |
| No Bonus | - | 24% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.
| Public Sector | - | 415,900 MXN |
| Private Sector | -8% | 384,200 MXN |
Salaries for Jobs Similar to an Online Marketing Manager
In the table below, we have salary information for jobs that are similar to an Online Marketing Manager in Tuxtla Gutierrez.
Salary Comparison by City
If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Acapulco | 614,600 MXN |
| Acuna | 471,700 MXN |
| Aguascalientes | 598,600 MXN |
| Boca del Rio | 407,100 MXN |
| Buenavista | 471,700 MXN |
| Campeche | 467,700 MXN |
| Cancun | 592,200 MXN |
| Celaya | 502,200 MXN |
| Chalco | 411,400 MXN |
| Chetumal | 404,600 MXN |
| Chicoloapan | 419,400 MXN |
| Chihuahua | 603,400 MXN |
| Chilpancingo | 459,300 MXN |
| Chimalhuacan | 563,300 MXN |
| Cholula de Rivadabia | 437,900 MXN |
| Ciudad Apodaca | 553,800 MXN |
| Ciudad Juarez | 426,700 MXN |
| Ciudad Lopez Mateos | 552,400 MXN |
| Ciudad Obregon | 510,300 MXN |
| Ciudad Santa Catarina | 489,600 MXN |
| Ciudad Valles | 388,100 MXN |
| Ciudad Victoria | 524,700 MXN |
| Ciudad del Carmen | 436,200 MXN |
| Coacalco | 489,600 MXN |
| Coatzacoalcos | 450,300 MXN |
| Colima | 394,500 MXN |
| Cordoba | 419,400 MXN |
| Cuautitlan Izcalli | 539,800 MXN |
| Cuautla | 414,000 MXN |
| Cuernavaca | 537,300 MXN |
| Culiacan | 587,800 MXN |
| Delicias | 388,100 MXN |
| Durango | 568,500 MXN |
| Ecatepec de Morelos | 612,500 MXN |
| Ensenada | 513,300 MXN |
| Fresnillo | 404,600 MXN |
| General Escobedo | 552,400 MXN |
| Gomez Palacio | 478,100 MXN |
| Guadalajara | 643,800 MXN |
| Guadalupe | 592,600 MXN |
| Guaymas | 382,600 MXN |
| Hermosillo | 608,500 MXN |
| Hidalgo del Parral | 363,000 MXN |
| Iguala | 376,800 MXN |
| Irapuato | 544,800 MXN |
| Ixtapaluca | 518,300 MXN |
| Jiutepec | 445,100 MXN |
| La Paz | 454,900 MXN |
| Leon | 645,800 MXN |
| Los Mochis | 483,400 MXN |
| Los Reyes la Paz | 496,100 MXN |
| Manzanillo | 397,900 MXN |
| Matamoros | 566,900 MXN |
| Mazatlan | 524,300 MXN |
| Merida | 572,200 MXN |
| Metepec | 450,300 MXN |
| Mexicali | 566,900 MXN |
| Mexico City | 633,300 MXN |
| Minatitlan | 388,100 MXN |
| Monclova | 447,300 MXN |
| Monterrey | 602,700 MXN |
| Morelia | 576,500 MXN |
| Naucalpan | 619,800 MXN |
| Navojoa | 357,300 MXN |
| Nezahualcoyotl | 610,100 MXN |
| Nogales | 459,300 MXN |
| Nuevo Laredo | 558,300 MXN |
| Oaxaca | 504,400 MXN |
| Ojo de Agua | 496,100 MXN |
| Orizaba | 390,000 MXN |
| Pachuca | 464,400 MXN |
| Piedras Negras | 431,300 MXN |
| Playa del Carmen | 426,700 MXN |
| Poza Rica | 437,900 MXN |
| Puebla | 620,300 MXN |
| Puerto Vallarta | 471,700 MXN |
| Queretaro | 596,100 MXN |
| Reynosa | 592,600 MXN |
| Salamanca | 431,300 MXN |
| Saltillo | 588,500 MXN |
| San Cristobal de las Casas | 430,000 MXN |
| San Juan del Rio | 384,500 MXN |
| San Luis Potosi | 574,200 MXN |
| San Luis Rio Colorado | 428,400 MXN |
| San Nicolas de los Garza | 563,000 MXN |
| San Pablo de las Salinas | 430,000 MXN |
| San Pedro Garza Garcia | 383,300 MXN |
| Soledad de Graciano Sanchez | 499,300 MXN |
| Tampico | 518,900 MXN |
| Tapachula | 472,100 MXN |
| Tehuacan | 472,100 MXN |
| Tepic | 510,300 MXN |
| Tijuana | 592,200 MXN |
| Tlalnepantla de Baz | 602,700 MXN |
| Tlaquepaque | 541,700 MXN |
| Toluca | 525,700 MXN |
| Tonala | 551,200 MXN |
| Torreon | 566,900 MXN |
| Uruapan | 501,400 MXN |
| Veracruz | 529,600 MXN |
| Villa Nicolas Romero | 500,100 MXN |
| Villahermosa | 514,300 MXN |
| Xalapa | 520,900 MXN |
| Xico | 520,900 MXN |
| Zacatecas | 404,600 MXN |
| Zamora de Hidalgo | 420,800 MXN |
| Zapopan | 592,600 MXN |
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