Average Online Marketing Analyst Salary in Pokhara, Nepal for 2026

In this article, we will look at the average Online Marketing Analyst salary for 2026 in Pokhara and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Nepalese rupee. To keep things simple, we are using the NPR currency code instead of the currency symbol ₨.

How Much Does an Online Marketing Analyst Make in Pokhara?

An Online Marketing Analyst working in Pokhara will typically earn around 995,000 NPR per year, and this can range from the lowest average salary of about 487,600 NPR to the highest average salary of 1,547,500 NPR.

Average Annual Salary995,000 NPR

Average Monthly Salary82,916 NPR

Average Lowest Salary487,600 NPR

Lowest Monthly Salary40,633 NPR

Average Highest Salary1,547,500 NPR

Highest Monthly Salary128,958 NPR

These are average salaries for an Online Marketing Analyst in Pokhara and include benefits such as housing and transport. It's also possible for an Online Marketing Analyst to earn more or less than the average salaries shown above.

Online Marketing Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Online Marketing Analyst Salaries in Pokhara

So we've looked at the average salaries an Online Marketing Analyst will earn in Pokhara. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Online Marketing Analyst can earn between 487,600 NPR and 1,547,500 NPR on average in Pokhara. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Online Marketing Analyst in Pokhara is 1,012,100 NPR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,012,100 NPR, and 50% of the population earn more than 1,012,100 NPR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Online Marketing Analyst salary in Pokhara, 25% of the population are earning less than 675,200 NPR while 75% of the population earn more than 675,200 NPR.

75% of the population earn less than 1,306,100 NPR, and 25% of the population earn more than 1,306,100 NPR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

If your salary is higher than the average and the median salary, you are earning well compared to others.
If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Online Marketing Analyst Salary by Experience Level in Pokhara

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Online Marketing Analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

0 - 2 Years Experience. An Online Marketing Analyst in Pokhara that has less than two years of experience can expect to earn somewhere in the region of 576,500 NPR.
2 - 5 Years Experience. With two to five years of experience the average Online Marketing Analyst salary would increase to 743,100 NPR.
5 - 10 Years Experience. From five to ten years of experience as an Online Marketing Analyst, the average salary would be 1,023,000 NPR.
10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,273,300 NPR.
15 - 20 Years Experience. An Online Marketing Analyst with 15 to 20 years of experience can earn an average of 1,357,900 NPR.
20+ Years Experience. For an Online Marketing Analyst with more than 20 years, the expected average salary increases to 1,450,700 NPR.

Average Salary by Experience Chart

0-2 Years	-	576,500 NPR
2-5 Years	+29%	743,100 NPR
5-10 Years	+38%	1,023,000 NPR
10-15 Years	+24%	1,273,300 NPR
15-20 Years	+7%	1,357,900 NPR
20+ Years	+7%	1,450,700 NPR

Online Marketing Analyst Salary by Education Level in Pokhara

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Online Marketing Analyst in Pokhara based on the education level of the employees in order to find out whether a better education level would increase your salary.

High School. An Online Marketing Analyst in Pokhara with a high school education can earn an average salary of 721,600 NPR.
Certificate or Diploma. An Online Marketing Analyst in Pokhara with a certificate or diploma education can earn an average salary of 825,900 NPR.
Bachelor's Degree. An Online Marketing Analyst in Pokhara with a bachelor's degree education can earn an average salary of 1,113,100 NPR.
Master's Degree. An Online Marketing Analyst in Pokhara with a master's degree education can earn an average salary of 1,405,700 NPR.

Average Salary by Education Chart

High School	-	721,600 NPR
Certificate or Diploma	+15%	825,900 NPR
Bachelor's Degree	+35%	1,113,100 NPR
Master's Degree	+26%	1,405,700 NPR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Nepal is around 404,000 to 1,210,000 NPR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Online Marketing Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Pokhara, a male online marketing analyst will earn an average of 931,700 NPR, while a female online marketing analyst will earn around 855,200 NPR.

This means that a male online marketing analyst earns approximately 9% more than a female online marketing analyst for performing the same job.

Average Salary by Gender Chart in Pokhara

Male	-	931,700 NPR
Female	-9%	855,200 NPR

Online Marketing Analyst Average Pay Raise in Pokhara

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Online Marketing Analyst in Pokhara is around 7% every 29 months.

The national average pay raise across all professions and industries in Nepal is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 29 ) × 12  = 3%

What this means is that an Online Marketing Analyst in Pokhara can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Pokhara for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Nepal.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking	-	7%
Energy	-	5%
Information Technology	-	3%
Healthcare	-	1%
Travel	-	8%
Construction	-	6%
Education	-	4%

Online Marketing Analyst Bonus and Incentive Rates in Pokhara

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Online Marketing Analyst is a low bonus based job, with 38% of employees reporting at least one bonus in the last 12 months.

62% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus	-	38%
No Bonus	-	62%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Nepal earn approximately 11% more than private sector employees in the same role.

Public Sector	-	1,037,600 NPR
Private Sector	-11%	939,000 NPR

Salaries for Jobs Similar to an Online Marketing Analyst

In the table below, we have salary information for jobs that are similar to an Online Marketing Analyst in Pokhara.

Job Title	Category	Salary
Account Handler	Marketing	767,400 NPR
Affiliate Manager	Marketing	983,100 NPR
Analytics Specialist	Marketing	746,600 NPR
Assistant Brand Manager	Marketing	1,051,400 NPR
Assistant Product Manager	Marketing	1,235,600 NPR
Associate Marketing Manager	Marketing	1,224,800 NPR
Associate Product Manager	Marketing	1,172,800 NPR
Brand Ambassador	Marketing	1,450,700 NPR
Brand Director	Marketing	1,870,400 NPR
Brand Executive	Marketing	1,570,900 NPR
Brand Manager	Marketing	1,537,500 NPR
Business Analytics Specialist	Marketing	725,700 NPR
Business Channel Manager	Marketing	1,084,200 NPR
Business Intelligence Team Leader	Marketing	1,134,800 NPR
Campaign Specialist	Marketing	962,300 NPR
Chief Marketing Officer	Marketing	1,668,900 NPR
Chief Product Officer	Marketing	1,606,100 NPR
Communications Officer	Marketing	533,000 NPR
Content Manager	Marketing	917,700 NPR
Content Marketing Strategist	Marketing	1,021,800 NPR
Copy Editer	Marketing	633,100 NPR
Copy Writer	Marketing	664,500 NPR
Creative Marketing Lead	Marketing	1,045,100 NPR
Creative Writer	Marketing	618,800 NPR
Digital Marketer	Marketing	983,100 NPR
Digital Marketing Manager	Marketing	1,320,500 NPR
Digital Marketing Strategist	Marketing	1,306,100 NPR
Digital Media Specialist	Marketing	1,122,300 NPR
Director of Marketing	Marketing	1,741,800 NPR
Director of Research	Marketing	1,259,300 NPR
Event Marketing	Marketing	1,249,900 NPR
Head of Executive Search	Marketing	1,547,500 NPR
Key Affiliate Manager	Marketing	1,296,900 NPR
Localization Manager	Marketing	1,196,300 NPR
Market Development Executive	Marketing	1,391,600 NPR
Market Development Manager	Marketing	1,405,700 NPR
Market Research Analyst	Marketing	1,091,600 NPR
Market Research Manager	Marketing	1,249,900 NPR
Market Segmentation Director	Marketing	1,306,100 NPR
Marketing Account Supervisor	Marketing	973,800 NPR
Marketing Administrator	Marketing	821,500 NPR
Marketing Advisor	Marketing	1,014,700 NPR
Marketing Analyst	Marketing	998,400 NPR
Marketing Assistant	Marketing	581,300 NPR
Marketing Associate	Marketing	528,600 NPR
Marketing Communications Manager	Marketing	1,120,700 NPR
Marketing Consultant	Marketing	1,320,500 NPR
Marketing Coordinator	Marketing	556,000 NPR
Marketing Director	Marketing	1,765,300 NPR
Marketing Distribution Executive	Marketing	1,320,500 NPR
Marketing Executive	Marketing	1,417,600 NPR
Marketing Manager	Marketing	1,693,600 NPR
Marketing Officer	Marketing	592,200 NPR
Marketing Segment Manager	Marketing	1,273,300 NPR
Marketing Specialist	Marketing	862,200 NPR
Marketing Supervisor	Marketing	995,200 NPR
Marketing Vice President	Marketing	1,405,700 NPR
Marketing Writer	Marketing	625,000 NPR
Marketing and Communications Officer	Marketing	588,500 NPR
Marketing and Sales Head	Marketing	1,765,300 NPR
Online Marketing Manager	Marketing	1,179,800 NPR
Optimization Manager	Marketing	1,074,600 NPR
Outbound Sales	Marketing	744,700 NPR
Outreach Coordinator	Marketing	739,500 NPR
Outreach Specialist	Marketing	913,400 NPR
Product Development	Marketing	1,180,700 NPR
Product Manager	Marketing	1,405,700 NPR
Product Marketing Engineer	Marketing	747,400 NPR
Product Marketing Executive	Marketing	1,224,800 NPR
Product Marketing Manager	Marketing	1,345,400 NPR
Product Researcher	Marketing	663,100 NPR
Product Strategist	Marketing	983,100 NPR
Product Strategy Researcher	Marketing	971,200 NPR
Product Training Specialist	Marketing	858,100 NPR
Project Manager	Marketing	991,000 NPR
Publications Coordinator	Marketing	602,700 NPR
Research Executive	Marketing	1,198,300 NPR
Sales Director	Marketing	1,547,500 NPR
Sales Management Support	Marketing	608,500 NPR
Sales Manager	Marketing	1,606,100 NPR
Sales and Marketing Assistant	Marketing	510,000 NPR
Sales and Marketing Coordinator	Marketing	578,500 NPR
Sales and Marketing Director	Marketing	1,645,600 NPR
Search Marketing Strategist	Marketing	1,357,900 NPR
Social Media Administrator	Marketing	932,800 NPR
Social Media Specialist	Marketing	931,900 NPR
Spaceman Analyst	Marketing	539,800 NPR
Sponsorship Consultant	Marketing	902,100 NPR
Team Leader	Marketing	991,100 NPR
Telemarketer	Marketing	480,600 NPR
Trade Marketing Executive	Marketing	1,333,900 NPR
Trade Marketing Manager	Marketing	1,273,300 NPR
Trade Marketing Professional	Marketing	1,074,200 NPR
Trade Marketing Specialist	Marketing	733,300 NPR
Web Analytics Manager	Marketing	1,045,100 NPR
Web Content Manager	Marketing	1,088,800 NPR
eMarketing Manager	Marketing	1,357,900 NPR

Salary Comparison by City

If you want to compare salaries with different cities in Nepal, you can use the links below to explore the data for each specific city we have researched.

City	Average Salary
Kathmandu	1,009,600 NPR

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