Average Online Marketing Analyst Salary in Fuzhou, China for 2026

In this article, we will look at the average Online Marketing Analyst salary for 2026 in Fuzhou and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does an Online Marketing Analyst Make in Fuzhou?

An Online Marketing Analyst working in Fuzhou will typically earn around 311,700 CNY per year, and this can range from the lowest average salary of about 143,200 CNY to the highest average salary of 496,100 CNY.

Average Annual Salary311,700 CNY
Average Monthly Salary25,975 CNY
Average Lowest Salary143,200 CNY
Lowest Monthly Salary11,933 CNY
Average Highest Salary496,100 CNY
Highest Monthly Salary41,341 CNY

These are average salaries for an Online Marketing Analyst in Fuzhou and include benefits such as housing and transport. It's also possible for an Online Marketing Analyst to earn more or less than the average salaries shown above.

Online Marketing Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Online Marketing Analyst Salaries in Fuzhou

So we've looked at the average salaries an Online Marketing Analyst will earn in Fuzhou. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Online Marketing Analyst can earn between 143,200 CNY and 496,100 CNY on average in Fuzhou. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Online Marketing Analyst in Fuzhou is 335,800 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 335,800 CNY, and 50% of the population earn more than 335,800 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Online Marketing Analyst salary in Fuzhou, 25% of the population are earning less than 215,100 CNY while 75% of the population earn more than 215,100 CNY.

75% of the population earn less than 447,700 CNY, and 25% of the population earn more than 447,700 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Online Marketing Analyst Salary by Experience Level in Fuzhou

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Online Marketing Analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Online Marketing Analyst in Fuzhou that has less than two years of experience can expect to earn somewhere in the region of 161,600 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Online Marketing Analyst salary would increase to 216,800 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as an Online Marketing Analyst, the average salary would be 320,500 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 390,000 CNY.
  • 15 - 20 Years Experience. An Online Marketing Analyst with 15 to 20 years of experience can earn an average of 428,400 CNY.
  • 20+ Years Experience. For an Online Marketing Analyst with more than 20 years, the expected average salary increases to 462,300 CNY.

Average Salary by Experience Chart

0-2 Years-
161,600 CNY
2-5 Years+34%
216,800 CNY
5-10 Years+48%
320,500 CNY
10-15 Years+22%
390,000 CNY
15-20 Years+9%
428,400 CNY
20+ Years+8%
462,300 CNY

Online Marketing Analyst Salary by Education Level in Fuzhou

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Online Marketing Analyst in Fuzhou based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Online Marketing Analyst in Fuzhou with a high school education can earn an average salary of 197,600 CNY.
  • Certificate or Diploma. An Online Marketing Analyst in Fuzhou with a certificate or diploma education can earn an average salary of 233,900 CNY.
  • Bachelor's Degree. An Online Marketing Analyst in Fuzhou with a bachelor's degree education can earn an average salary of 340,400 CNY.
  • Master's Degree. An Online Marketing Analyst in Fuzhou with a master's degree education can earn an average salary of 447,300 CNY.

Average Salary by Education Chart

High School-
197,600 CNY
Certificate or Diploma+18%
233,900 CNY
Bachelor's Degree+45%
340,400 CNY
Master's Degree+31%
447,300 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Online Marketing Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Fuzhou, a male online marketing analyst will earn an average of 369,300 CNY, while a female online marketing analyst will earn around 341,400 CNY.

This means that a male online marketing analyst earns approximately 8% more than a female online marketing analyst for performing the same job.

Average Salary by Gender Chart in Fuzhou

Male-
369,300 CNY
Female-8%
341,400 CNY

Online Marketing Analyst Average Pay Raise in Fuzhou

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Online Marketing Analyst in Fuzhou is around 12% every 15 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 15 ) × 12  = 10%

What this means is that an Online Marketing Analyst in Fuzhou can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Fuzhou for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
8%
Energy-
7%
Information Technology-
6%
Healthcare-
5%
Travel-
4%
Construction-
3%
Education-
2%

Online Marketing Analyst Bonus and Incentive Rates in Fuzhou

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Online Marketing Analyst is a moderate bonus based job, with 54% of employees reporting at least one bonus in the last 12 months.

46% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus-
54%
No Bonus-
46%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector-
362,200 CNY
Private Sector-6%
341,400 CNY

Salaries for Jobs Similar to an Online Marketing Analyst

In the table below, we have salary information for jobs that are similar to an Online Marketing Analyst in Fuzhou.

Job TitleCategorySalary
Account HandlerMarketing301,300 CNY
Affiliate ManagerMarketing375,200 CNY
Analytics SpecialistMarketing283,700 CNY
Assistant Brand ManagerMarketing384,500 CNY
Assistant Product ManagerMarketing417,100 CNY
Associate Marketing ManagerMarketing459,700 CNY
Associate Product ManagerMarketing467,100 CNY
Brand AmbassadorMarketing504,400 CNY
Brand DirectorMarketing658,300 CNY
Brand ExecutiveMarketing603,400 CNY
Brand ManagerMarketing589,400 CNY
Business Analytics SpecialistMarketing275,200 CNY
Business Channel ManagerMarketing394,500 CNY
Business Intelligence Team LeaderMarketing394,300 CNY
Campaign SpecialistMarketing367,900 CNY
Chief Marketing Officer Marketing659,400 CNY
Chief Product OfficerMarketing543,200 CNY
Communications OfficerMarketing192,600 CNY
Content ManagerMarketing325,600 CNY
Content Marketing StrategistMarketing384,500 CNY
Copy EditerMarketing238,900 CNY
Copy WriterMarketing225,700 CNY
Creative Marketing LeadMarketing394,500 CNY
Creative WriterMarketing232,400 CNY
Digital MarketerMarketing357,700 CNY
Digital Marketing ManagerMarketing459,700 CNY
Digital Marketing Strategist Marketing464,400 CNY
Digital Media SpecialistMarketing407,100 CNY
Director of MarketingMarketing646,600 CNY
Director of ResearchMarketing472,000 CNY
Event MarketingMarketing466,900 CNY
Head of Executive SearchMarketing552,400 CNY
Key Affiliate ManagerMarketing433,400 CNY
Localization ManagerMarketing437,300 CNY
Market Development ExecutiveMarketing522,700 CNY
Market Development ManagerMarketing519,300 CNY
Market Research AnalystMarketing399,900 CNY
Market Research ManagerMarketing455,400 CNY
Market Segmentation DirectorMarketing483,800 CNY
Marketing Account SupervisorMarketing362,200 CNY
Marketing AdministratorMarketing307,400 CNY
Marketing AdvisorMarketing353,600 CNY
Marketing AnalystMarketing362,200 CNY
Marketing AssistantMarketing207,700 CNY
Marketing AssociateMarketing192,600 CNY
Marketing Communications ManagerMarketing397,900 CNY
Marketing ConsultantMarketing464,400 CNY
Marketing CoordinatorMarketing208,600 CNY
Marketing DirectorMarketing615,700 CNY
Marketing Distribution ExecutiveMarketing471,700 CNY
Marketing ExecutiveMarketing489,600 CNY
Marketing ManagerMarketing605,700 CNY
Marketing OfficerMarketing205,700 CNY
Marketing Segment ManagerMarketing447,700 CNY
Marketing SpecialistMarketing307,400 CNY
Marketing SupervisorMarketing385,300 CNY
Marketing Vice PresidentMarketing491,000 CNY
Marketing WriterMarketing238,900 CNY
Marketing and Communications OfficerMarketing214,000 CNY
Marketing and Sales HeadMarketing642,800 CNY
Online Marketing ManagerMarketing417,200 CNY
Optimization ManagerMarketing397,900 CNY
Outbound SalesMarketing268,900 CNY
Outreach CoordinatorMarketing263,200 CNY
Outreach SpecialistMarketing354,000 CNY
Product DevelopmentMarketing459,700 CNY
Product ManagerMarketing510,000 CNY
Product Marketing EngineerMarketing275,800 CNY
Product Marketing ExecutiveMarketing447,700 CNY
Product Marketing ManagerMarketing467,700 CNY
Product ResearcherMarketing251,500 CNY
Product StrategistMarketing363,000 CNY
Product Strategy ResearcherMarketing359,900 CNY
Product Training SpecialistMarketing301,700 CNY
Project ManagerMarketing378,800 CNY
Publications CoordinatorMarketing214,000 CNY
Research ExecutiveMarketing455,400 CNY
Sales DirectorMarketing576,500 CNY
Sales Management SupportMarketing225,700 CNY
Sales ManagerMarketing614,600 CNY
Sales and Marketing AssistantMarketing200,000 CNY
Sales and Marketing CoordinatorMarketing215,100 CNY
Sales and Marketing DirectorMarketing628,000 CNY
Search Marketing StrategistMarketing531,700 CNY
Social Media AdministratorMarketing332,100 CNY
Social Media SpecialistMarketing339,100 CNY
Spaceman AnalystMarketing183,600 CNY
Sponsorship ConsultantMarketing322,600 CNY
Team LeaderMarketing384,500 CNY
TelemarketerMarketing192,000 CNY
Trade Marketing ExecutiveMarketing464,900 CNY
Trade Marketing ManagerMarketing480,600 CNY
Trade Marketing ProfessionalMarketing369,900 CNY
Trade Marketing SpecialistMarketing281,500 CNY
Web Analytics ManagerMarketing378,300 CNY
Web Content ManagerMarketing390,000 CNY
eMarketing ManagerMarketing504,400 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Beijing396,300 CNY
Changchun340,000 CNY
Changsha309,800 CNY
Chengdu369,300 CNY
Chongqing369,300 CNY
Dalian320,500 CNY
Dongguan311,700 CNY
Foshan327,300 CNY
Guangzhou390,000 CNY
Hangzhou392,300 CNY
Harbin345,700 CNY
Jinan348,300 CNY
Kunming294,300 CNY
Nanjing362,200 CNY
Qingdao352,000 CNY
Quanzhou294,300 CNY
Shanghai376,800 CNY
Shantou351,200 CNY
Shenyang366,200 CNY
Shenzhen327,300 CNY
Suzhou354,000 CNY
Tianjin357,300 CNY
Wenzhou320,500 CNY
Wuhan367,900 CNY
Wuxi292,000 CNY
Xi an357,700 CNY
Xiamen294,300 CNY
Zhengzhou288,700 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

StateAverage Salary
Anhui372,600 CNY
Beijing296,000 CNY
Chongqing335,800 CNY
Fujian341,900 CNY
Gansu301,700 CNY
Guangdong397,900 CNY
Guangxi352,000 CNY
Guizhou340,400 CNY
Hainan299,500 CNY
Hebei362,200 CNY
Heilongjiang341,400 CNY
Henan378,800 CNY
Hubei383,300 CNY
Hunan375,200 CNY
Jiangsu366,200 CNY
Jiangxi362,200 CNY
Jilin315,900 CNY
Liaoning366,200 CNY
Nei Monggol318,800 CNY
Ningxia283,700 CNY
Qinghai301,800 CNY
Shaanxi335,800 CNY
Shandong371,100 CNY
Shanghai313,700 CNY
Shanxi325,800 CNY
Sichuan396,300 CNY
Tianjin301,800 CNY
Xinjiang Uygur294,700 CNY
Xizang [Tibet]294,700 CNY
Yunnan348,300 CNY
Zhejiang378,300 CNY

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