Average Multimedia Specialist Salary in Culiacan, Mexico for 2026
In this article, we will look at the average Multimedia Specialist salary for 2026 in Culiacan and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.
How Much Does a Multimedia Specialist Make in Culiacan?
A Multimedia Specialist working in Culiacan will typically earn around 301,300 MXN per year, and this can range from the lowest average salary of about 139,100 MXN to the highest average salary of 478,000 MXN.
These are average salaries for a Multimedia Specialist in Culiacan and include benefits such as housing and transport. It's also possible for a Multimedia Specialist to earn more or less than the average salaries shown above.
Multimedia Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Multimedia Specialist Salaries in Culiacan
So we've looked at the average salaries a Multimedia Specialist will earn in Culiacan. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Multimedia Specialist can earn between 139,100 MXN and 478,000 MXN on average in Culiacan. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Multimedia Specialist in Culiacan is 325,600 MXN. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 325,600 MXN, and 50% of the population earn more than 325,600 MXN.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Multimedia Specialist salary in Culiacan, 25% of the population are earning less than 208,600 MXN while 75% of the population earn more than 208,600 MXN.
75% of the population earn less than 433,400 MXN, and 25% of the population earn more than 433,400 MXN.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Multimedia Specialist Salary by Experience Level in Culiacan
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Multimedia Specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Multimedia Specialist in Culiacan that has less than two years of experience can expect to earn somewhere in the region of 158,700 MXN.
- 2 - 5 Years Experience. With two to five years of experience the average Multimedia Specialist salary would increase to 209,700 MXN.
- 5 - 10 Years Experience. From five to ten years of experience as a Multimedia Specialist, the average salary would be 312,400 MXN.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 378,800 MXN.
- 15 - 20 Years Experience. A Multimedia Specialist with 15 to 20 years of experience can earn an average of 414,000 MXN.
- 20+ Years Experience. For a Multimedia Specialist with more than 20 years, the expected average salary increases to 447,300 MXN.
Average Salary by Experience Chart
| 0-2 Years | - | 158,700 MXN |
| 2-5 Years | +34% | 209,700 MXN |
| 5-10 Years | +48% | 312,400 MXN |
| 10-15 Years | +22% | 378,800 MXN |
| 15-20 Years | +9% | 414,000 MXN |
| 20+ Years | +8% | 447,300 MXN |
Multimedia Specialist Salary by Education Level in Culiacan
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Multimedia Specialist in Culiacan based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Multimedia Specialist in Culiacan with a high school education can earn an average salary of 191,600 MXN.
- Certificate or Diploma. A Multimedia Specialist in Culiacan with a certificate or diploma education can earn an average salary of 228,500 MXN.
- Bachelor's Degree. A Multimedia Specialist in Culiacan with a bachelor's degree education can earn an average salary of 327,300 MXN.
- Master's Degree. A Multimedia Specialist in Culiacan with a master's degree education can earn an average salary of 430,000 MXN.
Average Salary by Education Chart
| High School | - | 191,600 MXN |
| Certificate or Diploma | +18% | 228,500 MXN |
| Bachelor's Degree | +45% | 327,300 MXN |
| Master's Degree | +31% | 430,000 MXN |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Multimedia Specialist Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Culiacan, a male multimedia specialist will earn an average of 263,100 MXN, while a female multimedia specialist will earn around 225,300 MXN.
This means that a male multimedia specialist earns approximately 17% more than a female multimedia specialist for performing the same job.
Average Salary by Gender Chart in Culiacan
| Male | - | 263,100 MXN |
| Female | -17% | 225,300 MXN |
Multimedia Specialist Average Pay Raise in Culiacan
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Multimedia Specialist in Culiacan is around 10% every 18 months.
The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 10 ÷ 18 ) × 12 = 7%
What this means is that a Multimedia Specialist in Culiacan can expect to receive an average pay raise of around 7% every 12 months.
Annual Pay Raise by Industry in Culiacan for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 4% |
| Energy | - | 8% |
| Information Technology | - | 3% |
| Healthcare | - | 7% |
| Travel | - | 2% |
| Construction | - | 6% |
| Education | - | 1% |
Multimedia Specialist Bonus and Incentive Rates in Culiacan
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Multimedia Specialist is a low bonus based job, with 33% of employees reporting at least one bonus in the last 12 months.
67% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 0% to 4%.
| Received Bonus | - | 33% |
| No Bonus | - | 67% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.
| Public Sector | - | 415,900 MXN |
| Private Sector | -8% | 384,200 MXN |
Salaries for Jobs Similar to a Multimedia Specialist
In the table below, we have salary information for jobs that are similar to a Multimedia Specialist in Culiacan.
| Job Title | Category | Salary |
|---|---|---|
| Advertising Account Executive | Advertising / Graphic Design / Events | 428,400 MXN |
| Advertising Account Manager | Advertising / Graphic Design / Events | 504,400 MXN |
| Advertising Account Planner | Advertising / Graphic Design / Events | 258,400 MXN |
| Advertising Coordinator | Advertising / Graphic Design / Events | 327,800 MXN |
| Advertising Manager | Advertising / Graphic Design / Events | 623,200 MXN |
| Advertising Operations Manager | Advertising / Graphic Design / Events | 671,000 MXN |
| Advertising Sales Director | Advertising / Graphic Design / Events | 696,700 MXN |
| Advertising Strategic Planner | Advertising / Graphic Design / Events | 420,800 MXN |
| Advertising Team Leader | Advertising / Graphic Design / Events | 392,300 MXN |
| Advertising and Promotions Manager | Advertising / Graphic Design / Events | 642,800 MXN |
| Animator | Advertising / Graphic Design / Events | 301,600 MXN |
| Art Director | Advertising / Graphic Design / Events | 390,000 MXN |
| Art Manager | Advertising / Graphic Design / Events | 384,200 MXN |
| Artist | Advertising / Graphic Design / Events | 330,900 MXN |
| Artworker | Advertising / Graphic Design / Events | 231,000 MXN |
| Assistant Art Director | Advertising / Graphic Design / Events | 319,600 MXN |
| Audio Engineer | Advertising / Graphic Design / Events | 283,400 MXN |
| Audio and Video Equipment Technician | Advertising / Graphic Design / Events | 233,600 MXN |
| Audiosual Technician | Advertising / Graphic Design / Events | 245,300 MXN |
| Broadcast Administrator | Advertising / Graphic Design / Events | 414,000 MXN |
| Catering Sales | Advertising / Graphic Design / Events | 272,800 MXN |
| Catering Trainer | Advertising / Graphic Design / Events | 296,000 MXN |
| Commercial and Industrial Designer | Advertising / Graphic Design / Events | 246,500 MXN |
| Conference Organiser | Advertising / Graphic Design / Events | 296,000 MXN |
| Content and Media Production Lead | Advertising / Graphic Design / Events | 433,800 MXN |
| CopyWriter | Advertising / Graphic Design / Events | 275,800 MXN |
| Creative Designer | Advertising / Graphic Design / Events | 294,700 MXN |
| Creative Director | Advertising / Graphic Design / Events | 381,800 MXN |
| Designer | Advertising / Graphic Design / Events | 239,000 MXN |
| Desktop Publisher | Advertising / Graphic Design / Events | 183,700 MXN |
| Digital Campaign Manager | Advertising / Graphic Design / Events | 407,300 MXN |
| Digital Media Manager | Advertising / Graphic Design / Events | 504,300 MXN |
| Digital Media Strategist | Advertising / Graphic Design / Events | 514,300 MXN |
| Director of Events | Advertising / Graphic Design / Events | 650,700 MXN |
| Director of Graphic Design | Advertising / Graphic Design / Events | 378,300 MXN |
| Director of Social Media Marketing | Advertising / Graphic Design / Events | 500,100 MXN |
| Events Director | Advertising / Graphic Design / Events | 693,100 MXN |
| Events and Promotions Manager | Advertising / Graphic Design / Events | 674,100 MXN |
| Exhibit Designer | Advertising / Graphic Design / Events | 307,400 MXN |
| Exhibit Display Coordinator | Advertising / Graphic Design / Events | 297,000 MXN |
| Exhibit Display Manager | Advertising / Graphic Design / Events | 415,900 MXN |
| Finisher | Advertising / Graphic Design / Events | 195,200 MXN |
| Graphic Artist | Advertising / Graphic Design / Events | 263,100 MXN |
| Graphic Design Specialist | Advertising / Graphic Design / Events | 307,400 MXN |
| Graphic Designer | Advertising / Graphic Design / Events | 239,300 MXN |
| Graphics Artist | Advertising / Graphic Design / Events | 261,300 MXN |
| Graphics Design Supervisor | Advertising / Graphic Design / Events | 354,000 MXN |
| Group Creative Director | Advertising / Graphic Design / Events | 437,300 MXN |
| Imagery Analyst | Advertising / Graphic Design / Events | 233,900 MXN |
| Imaging Technologist | Advertising / Graphic Design / Events | 243,000 MXN |
| Interaction Designer | Advertising / Graphic Design / Events | 208,600 MXN |
| Media Analyst | Advertising / Graphic Design / Events | 313,700 MXN |
| Media Executive | Advertising / Graphic Design / Events | 428,400 MXN |
| Media Planner | Advertising / Graphic Design / Events | 327,300 MXN |
| Media Production Coordinator | Advertising / Graphic Design / Events | 283,700 MXN |
| Media Production Manager | Advertising / Graphic Design / Events | 535,800 MXN |
| Media Project Manager | Advertising / Graphic Design / Events | 563,300 MXN |
| Media Relations Representative | Advertising / Graphic Design / Events | 464,900 MXN |
| Media Sales Executive | Advertising / Graphic Design / Events | 520,900 MXN |
| Meeting and Event Planner | Advertising / Graphic Design / Events | 311,700 MXN |
| Multimedia Artist | Advertising / Graphic Design / Events | 263,100 MXN |
| PPC Campaign Manager | Advertising / Graphic Design / Events | 403,100 MXN |
| Photographer | Advertising / Graphic Design / Events | 228,000 MXN |
| Print Production Manager | Advertising / Graphic Design / Events | 425,100 MXN |
| Product and Brand Manager | Advertising / Graphic Design / Events | 638,700 MXN |
| Sales Promotion Manager | Advertising / Graphic Design / Events | 643,400 MXN |
| Search Engine Optimization Specialist (SEO) | Advertising / Graphic Design / Events | 275,800 MXN |
| Sketch Artist | Advertising / Graphic Design / Events | 294,300 MXN |
| Social Media Executive | Advertising / Graphic Design / Events | 504,400 MXN |
| Social Media Manager | Advertising / Graphic Design / Events | 524,400 MXN |
| Social Media Marketing Manager | Advertising / Graphic Design / Events | 489,600 MXN |
| Social Media Strategist | Advertising / Graphic Design / Events | 513,300 MXN |
| Special Events Supervisor | Advertising / Graphic Design / Events | 394,300 MXN |
| Technical Typist | Advertising / Graphic Design / Events | 175,900 MXN |
| UX Designer | Advertising / Graphic Design / Events | 251,500 MXN |
| User Experience UX Designer | Advertising / Graphic Design / Events | 272,800 MXN |
Salary Comparison by City
If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Acapulco | 275,800 MXN |
| Acuna | 222,300 MXN |
| Aguascalientes | 279,400 MXN |
| Boca del Rio | 204,000 MXN |
| Buenavista | 228,500 MXN |
| Campeche | 217,900 MXN |
| Cancun | 294,700 MXN |
| Celaya | 252,300 MXN |
| Chalco | 215,100 MXN |
| Chetumal | 197,600 MXN |
| Chicoloapan | 212,500 MXN |
| Chihuahua | 301,300 MXN |
| Chilpancingo | 228,500 MXN |
| Chimalhuacan | 271,300 MXN |
| Cholula de Rivadabia | 225,300 MXN |
| Ciudad Apodaca | 252,300 MXN |
| Ciudad Juarez | 194,600 MXN |
| Ciudad Lopez Mateos | 272,800 MXN |
| Ciudad Obregon | 246,500 MXN |
| Ciudad Santa Catarina | 237,400 MXN |
| Ciudad Valles | 183,700 MXN |
| Ciudad Victoria | 238,900 MXN |
| Ciudad del Carmen | 215,100 MXN |
| Coacalco | 252,300 MXN |
| Coatzacoalcos | 217,900 MXN |
| Colima | 200,000 MXN |
| Cordoba | 197,600 MXN |
| Cuautitlan Izcalli | 258,400 MXN |
| Cuautla | 204,700 MXN |
| Cuernavaca | 263,200 MXN |
| Delicias | 190,500 MXN |
| Durango | 263,100 MXN |
| Ecatepec de Morelos | 315,900 MXN |
| Ensenada | 232,900 MXN |
| Fresnillo | 185,100 MXN |
| General Escobedo | 253,400 MXN |
| Gomez Palacio | 231,000 MXN |
| Guadalajara | 294,700 MXN |
| Guadalupe | 275,500 MXN |
| Guaymas | 172,200 MXN |
| Hermosillo | 294,700 MXN |
| Hidalgo del Parral | 176,800 MXN |
| Iguala | 196,800 MXN |
| Irapuato | 258,400 MXN |
| Ixtapaluca | 253,400 MXN |
| Jiutepec | 205,700 MXN |
| La Paz | 233,600 MXN |
| Leon | 301,600 MXN |
| Los Mochis | 239,000 MXN |
| Los Reyes la Paz | 232,900 MXN |
| Manzanillo | 194,600 MXN |
| Matamoros | 271,300 MXN |
| Mazatlan | 266,000 MXN |
| Merida | 275,800 MXN |
| Metepec | 215,100 MXN |
| Mexicali | 282,300 MXN |
| Mexico City | 309,800 MXN |
| Minatitlan | 175,900 MXN |
| Monclova | 222,300 MXN |
| Monterrey | 292,000 MXN |
| Morelia | 275,500 MXN |
| Naucalpan | 288,700 MXN |
| Navojoa | 185,100 MXN |
| Nezahualcoyotl | 307,400 MXN |
| Nogales | 218,900 MXN |
| Nuevo Laredo | 246,500 MXN |
| Oaxaca | 237,400 MXN |
| Ojo de Agua | 228,000 MXN |
| Orizaba | 192,000 MXN |
| Pachuca | 239,000 MXN |
| Piedras Negras | 204,000 MXN |
| Playa del Carmen | 200,000 MXN |
| Poza Rica | 209,700 MXN |
| Puebla | 301,300 MXN |
| Puerto Vallarta | 209,500 MXN |
| Queretaro | 266,000 MXN |
| Reynosa | 275,200 MXN |
| Salamanca | 197,600 MXN |
| Saltillo | 301,300 MXN |
| San Cristobal de las Casas | 209,500 MXN |
| San Juan del Rio | 194,600 MXN |
| San Luis Potosi | 288,100 MXN |
| San Luis Rio Colorado | 196,800 MXN |
| San Nicolas de los Garza | 259,100 MXN |
| San Pablo de las Salinas | 204,000 MXN |
| San Pedro Garza Garcia | 180,500 MXN |
| Soledad de Graciano Sanchez | 239,000 MXN |
| Tampico | 252,300 MXN |
| Tapachula | 210,500 MXN |
| Tehuacan | 237,400 MXN |
| Tepic | 239,000 MXN |
| Tijuana | 308,900 MXN |
| Tlalnepantla de Baz | 288,700 MXN |
| Tlaquepaque | 275,500 MXN |
| Toluca | 275,500 MXN |
| Tonala | 263,200 MXN |
| Torreon | 273,300 MXN |
| Tuxtla Gutierrez | 277,400 MXN |
| Uruapan | 233,900 MXN |
| Veracruz | 261,300 MXN |
| Villa Nicolas Romero | 251,500 MXN |
| Villahermosa | 259,100 MXN |
| Xalapa | 258,400 MXN |
| Xico | 246,200 MXN |
| Zacatecas | 197,600 MXN |
| Zamora de Hidalgo | 187,300 MXN |
| Zapopan | 288,100 MXN |
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