Average Media Planner Salary in Vaughan, Canada for 2026

In this article, we will look at the average Media Planner salary for 2026 in Vaughan and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Canadian dollar. To keep things simple, we are using the CAD currency code instead of the currency symbol $.

How Much Does a Media Planner Make in Vaughan?

A Media Planner working in Vaughan will typically earn around 97,600 CAD per year, and this can range from the lowest average salary of about 46,300 CAD to the highest average salary of 153,800 CAD.

Average Annual Salary97,600 CAD
Average Monthly Salary8,133 CAD
Average Lowest Salary46,300 CAD
Lowest Monthly Salary3,858 CAD
Average Highest Salary153,800 CAD
Highest Monthly Salary12,816 CAD

These are average salaries for a Media Planner in Vaughan and include benefits such as housing and transport. It's also possible for a Media Planner to earn more or less than the average salaries shown above.

Media Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Planner Salaries in Vaughan

So we've looked at the average salaries a Media Planner will earn in Vaughan. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Planner can earn between 46,300 CAD and 153,800 CAD on average in Vaughan. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Planner in Vaughan is 103,600 CAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 103,600 CAD, and 50% of the population earn more than 103,600 CAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Planner salary in Vaughan, 25% of the population are earning less than 66,900 CAD while 75% of the population earn more than 66,900 CAD.

75% of the population earn less than 134,700 CAD, and 25% of the population earn more than 134,700 CAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Planner Salary by Experience Level in Vaughan

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Media Planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Planner in Vaughan that has less than two years of experience can expect to earn somewhere in the region of 51,500 CAD.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Planner salary would increase to 73,200 CAD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Planner, the average salary would be 102,700 CAD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 123,800 CAD.
  • 15 - 20 Years Experience. A Media Planner with 15 to 20 years of experience can earn an average of 130,400 CAD.
  • 20+ Years Experience. For a Media Planner with more than 20 years, the expected average salary increases to 142,300 CAD.

Average Salary by Experience Chart

0-2 Years-
51,500 CAD
2-5 Years+38%
73,200 CAD
5-10 Years+42%
102,700 CAD
10-15 Years+22%
123,800 CAD
15-20 Years+6%
130,400 CAD
20+ Years+9%
142,300 CAD

Media Planner Salary by Education Level in Vaughan

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Planner in Vaughan based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Planner in Vaughan with a high school education can earn an average salary of 63,700 CAD.
  • Certificate or Diploma. A Media Planner in Vaughan with a certificate or diploma education can earn an average salary of 77,000 CAD.
  • Bachelor's Degree. A Media Planner in Vaughan with a bachelor's degree education can earn an average salary of 108,200 CAD.
  • Master's Degree. A Media Planner in Vaughan with a master's degree education can earn an average salary of 142,300 CAD.

Average Salary by Education Chart

High School-
63,700 CAD
Certificate or Diploma+17%
77,000 CAD
Bachelor's Degree+45%
108,200 CAD
Master's Degree+31%
142,300 CAD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Canada is around 49,800 to 149,000 CAD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Vaughan, a male media planner will earn an average of 99,700 CAD, while a female media planner will earn around 105,800 CAD.

This means that a male media planner earns approximately 6% less than a female media planner for performing the same job.

Average Salary by Gender Chart in Vaughan

Male-
99,700 CAD
Female+6%
105,800 CAD

Media Planner Average Pay Raise in Vaughan

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Planner in Vaughan is around 12% every 15 months.

The national average pay raise across all professions and industries in Canada is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 15 ) × 12  = 10%

What this means is that a Media Planner in Vaughan can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Vaughan for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Canada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
2%
Energy-
4%
Information Technology-
6%
Healthcare-
8%
Travel-
1%
Construction-
3%
Education-
5%

Media Planner Bonus and Incentive Rates in Vaughan

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Planner is a moderate bonus based job, with 54% of employees reporting at least one bonus in the last 12 months.

46% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus-
54%
No Bonus-
46%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Canada earn approximately 6% more than private sector employees in the same role.

Public Sector-
123,000 CAD
Private Sector-6%
115,600 CAD

Salaries for Jobs Similar to a Media Planner

In the table below, we have salary information for jobs that are similar to a Media Planner in Vaughan.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events134,700 CAD
Advertising Account ManagerAdvertising / Graphic Design / Events146,900 CAD
Advertising Account PlannerAdvertising / Graphic Design / Events75,100 CAD
Advertising CoordinatorAdvertising / Graphic Design / Events93,600 CAD
Advertising ManagerAdvertising / Graphic Design / Events199,700 CAD
Advertising Operations ManagerAdvertising / Graphic Design / Events206,300 CAD
Advertising Sales DirectorAdvertising / Graphic Design / Events199,700 CAD
Advertising Strategic PlannerAdvertising / Graphic Design / Events128,400 CAD
Advertising Team LeaderAdvertising / Graphic Design / Events114,900 CAD
Advertising and Promotions ManagerAdvertising / Graphic Design / Events204,900 CAD
AnimatorAdvertising / Graphic Design / Events86,100 CAD
Art DirectorAdvertising / Graphic Design / Events125,400 CAD
Art ManagerAdvertising / Graphic Design / Events121,800 CAD
ArtistAdvertising / Graphic Design / Events95,500 CAD
ArtworkerAdvertising / Graphic Design / Events69,100 CAD
Assistant Art DirectorAdvertising / Graphic Design / Events93,200 CAD
Audio EngineerAdvertising / Graphic Design / Events83,000 CAD
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events67,800 CAD
Audiosual TechnicianAdvertising / Graphic Design / Events71,100 CAD
Broadcast AdministratorAdvertising / Graphic Design / Events130,500 CAD
Catering SalesAdvertising / Graphic Design / Events79,600 CAD
Catering TrainerAdvertising / Graphic Design / Events92,600 CAD
Commercial and Industrial DesignerAdvertising / Graphic Design / Events73,500 CAD
Conference OrganiserAdvertising / Graphic Design / Events87,800 CAD
Content and Media Production LeadAdvertising / Graphic Design / Events140,700 CAD
CopyWriterAdvertising / Graphic Design / Events77,000 CAD
Creative DesignerAdvertising / Graphic Design / Events89,300 CAD
Creative DirectorAdvertising / Graphic Design / Events119,700 CAD
Designer Advertising / Graphic Design / Events64,200 CAD
Desktop PublisherAdvertising / Graphic Design / Events60,900 CAD
Digital Campaign ManagerAdvertising / Graphic Design / Events128,400 CAD
Digital Media ManagerAdvertising / Graphic Design / Events146,700 CAD
Digital Media StrategistAdvertising / Graphic Design / Events142,100 CAD
Director of EventsAdvertising / Graphic Design / Events200,600 CAD
Director of Graphic DesignAdvertising / Graphic Design / Events109,000 CAD
Director of Social Media MarketingAdvertising / Graphic Design / Events153,800 CAD
Events DirectorAdvertising / Graphic Design / Events205,700 CAD
Events and Promotions ManagerAdvertising / Graphic Design / Events192,600 CAD
Exhibit DesignerAdvertising / Graphic Design / Events99,100 CAD
Exhibit Display CoordinatorAdvertising / Graphic Design / Events94,900 CAD
Exhibit Display ManagerAdvertising / Graphic Design / Events117,100 CAD
FinisherAdvertising / Graphic Design / Events63,200 CAD
Graphic ArtistAdvertising / Graphic Design / Events77,000 CAD
Graphic Design SpecialistAdvertising / Graphic Design / Events88,300 CAD
Graphic DesignerAdvertising / Graphic Design / Events74,200 CAD
Graphics ArtistAdvertising / Graphic Design / Events79,700 CAD
Graphics Design SupervisorAdvertising / Graphic Design / Events102,700 CAD
Group Creative DirectorAdvertising / Graphic Design / Events128,200 CAD
Imagery AnalystAdvertising / Graphic Design / Events70,000 CAD
Imaging TechnologistAdvertising / Graphic Design / Events71,800 CAD
Interaction DesignerAdvertising / Graphic Design / Events61,800 CAD
Media AnalystAdvertising / Graphic Design / Events95,100 CAD
Media ExecutiveAdvertising / Graphic Design / Events130,500 CAD
Media Production CoordinatorAdvertising / Graphic Design / Events89,900 CAD
Media Production ManagerAdvertising / Graphic Design / Events166,600 CAD
Media Project ManagerAdvertising / Graphic Design / Events165,900 CAD
Media Relations RepresentativeAdvertising / Graphic Design / Events139,100 CAD
Media Sales ExecutiveAdvertising / Graphic Design / Events156,200 CAD
Meeting and Event PlannerAdvertising / Graphic Design / Events93,100 CAD
Multimedia ArtistAdvertising / Graphic Design / Events75,900 CAD
Multimedia SpecialistAdvertising / Graphic Design / Events71,800 CAD
PPC Campaign ManagerAdvertising / Graphic Design / Events127,600 CAD
PhotographerAdvertising / Graphic Design / Events66,900 CAD
Print Production ManagerAdvertising / Graphic Design / Events134,100 CAD
Product and Brand ManagerAdvertising / Graphic Design / Events180,500 CAD
Sales Promotion ManagerAdvertising / Graphic Design / Events182,400 CAD
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events81,400 CAD
Sketch ArtistAdvertising / Graphic Design / Events80,500 CAD
Social Media ExecutiveAdvertising / Graphic Design / Events160,700 CAD
Social Media ManagerAdvertising / Graphic Design / Events151,800 CAD
Social Media Marketing ManagerAdvertising / Graphic Design / Events151,800 CAD
Social Media StrategistAdvertising / Graphic Design / Events148,300 CAD
Special Events SupervisorAdvertising / Graphic Design / Events112,700 CAD
Technical TypistAdvertising / Graphic Design / Events51,900 CAD
UX DesignerAdvertising / Graphic Design / Events72,300 CAD
User Experience UX DesignerAdvertising / Graphic Design / Events79,500 CAD

Salary Comparison by City

If you want to compare salaries with different cities in Canada, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Brampton103,567 CAD
Calgary112,833 CAD
Edmonton114,067 CAD
Gatineau101,100 CAD
Halifax101,867 CAD
Hamilton107,800 CAD
Kitchener105,533 CAD
Markham101,033 CAD
Mississauga106,267 CAD
Montreal117,067 CAD
Ottawa113,800 CAD
Quebec110,600 CAD
Regina94,367 CAD
Richmond95,167 CAD
Saskatoon95,600 CAD
Surrey102,300 CAD
Toronto118,767 CAD
Vancouver116,267 CAD
Windsor100,400 CAD
Winnipeg109,833 CAD

Salary Comparison by State

The table below includes links to the average salary for each state in Canada.

StateAverage Salary
Alberta116,267 CAD
British Columbia117,533 CAD
Manitoba114,133 CAD
New Brunswick102,167 CAD
Newfoundland-Labrador102,000 CAD
Northwest Territories106,267 CAD
Nova Scotia102,100 CAD
Nunavut111,400 CAD
Ontario124,500 CAD
Prince Edward Island94,067 CAD
Quebec120,567 CAD
Saskatchewan105,567 CAD
Yukon94,433 CAD

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