Average Media Planner Salary in Malaysia for 2025

In this article, we will look at the average Media Planner salary for 2025 in Malaysia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Malaysian ringgit. To keep things simple, we are using the MYR currency code instead of the currency symbol RM.

How Much Does a Media Planner Make in Malaysia?

A Media Planner working in Malaysia will typically earn around 65,800 MYR per year, and this can range from the lowest average salary of about 32,420 MYR to the highest average salary of 102,240 MYR.

Average Annual Salary65,800 MYR
Average Monthly Salary5,483 MYR
Average Lowest Salary32,420 MYR
Lowest Monthly Salary2,701 MYR
Average Highest Salary102,240 MYR
Highest Monthly Salary8,520 MYR

These are average salaries for a Media Planner in Malaysia and include benefits such as housing and transport. It's also possible for a Media Planner to earn more or less than the average salaries shown above.

Media Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Planner Salaries in Malaysia

So we've looked at the average salaries a Media Planner will earn in Malaysia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Planner can earn between 32,420 MYR and 102,240 MYR on average in Malaysia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Planner in Malaysia is 64,180 MYR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 64,180 MYR, and 50% of the population earn more than 64,180 MYR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Planner salary in Malaysia, 25% of the population are earning less than 45,580 MYR while 75% of the population earn more than 45,580 MYR.

75% of the population earn less than 81,880 MYR, and 25% of the population earn more than 81,880 MYR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Planner Salary by Experience Level in Malaysia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Media Planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Planner in Malaysia that has less than two years of experience can expect to earn somewhere in the region of 36,700 MYR.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Planner salary would increase to 49,820 MYR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Planner, the average salary would be 68,400 MYR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 83,420 MYR.
  • 15 - 20 Years Experience. A Media Planner with 15 to 20 years of experience can earn an average of 89,120 MYR.
  • 20+ Years Experience. For a Media Planner with more than 20 years, the expected average salary increases to 95,600 MYR.

Average Salary by Experience Chart

0-2 Years-
36,700 MYR
2-5 Years+31%
49,820 MYR
5-10 Years+40%
68,400 MYR
10-15 Years+20%
83,420 MYR
15-20 Years+9%
89,120 MYR
20+ Years+8%
95,600 MYR

Media Planner Salary by Education Level in Malaysia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Planner in Malaysia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Planner in Malaysia with a high school education can earn an average salary of 46,840 MYR.
  • Certificate or Diploma. A Media Planner in Malaysia with a certificate or diploma education can earn an average salary of 50,180 MYR.
  • Bachelor's Degree. A Media Planner in Malaysia with a bachelor's degree education can earn an average salary of 71,280 MYR.
  • Master's Degree. A Media Planner in Malaysia with a master's degree education can earn an average salary of 94,900 MYR.

Average Salary by Education Chart

High School-
46,840 MYR
Certificate or Diploma+15%
50,180 MYR
Bachelor's Degree+41%
71,280 MYR
Master's Degree+29%
94,900 MYR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Malaysia is around 32,900 to 98,800 MYR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Malaysia, a male media planner will earn an average of 64,040 MYR, while a female media planner will earn around 67,800 MYR.

This means that a male media planner earns approximately 6% less than a female media planner for performing the same job.

Average Salary by Gender Chart in Malaysia

Male-
64,040 MYR
Female+6%
67,800 MYR

Media Planner Average Pay Raise in Malaysia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Planner in Malaysia is around 12% every 17 months.

The national average pay raise across all professions and industries in Malaysia is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Media Planner in Malaysia can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Malaysia for 2025

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Malaysia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Media Planner Bonus and Incentive Rates in Malaysia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Planner is a moderate bonus based job, with 53% of employees reporting at least one bonus in the last 12 months.

47% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus-
53%
No Bonus-
47%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Malaysia earn approximately 11% more than private sector employees in the same role.

Public Sector-
81,960 MYR
Private Sector-11%
73,820 MYR

Salaries for Jobs Similar to a Media Planner

In the table below, we have salary information for jobs that are similar to a Media Planner in Malaysia.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events92,300 MYR
Advertising Account ManagerAdvertising / Graphic Design / Events97,300 MYR
Advertising Account PlannerAdvertising / Graphic Design / Events49,300 MYR
Advertising CoordinatorAdvertising / Graphic Design / Events63,500 MYR
Advertising ManagerAdvertising / Graphic Design / Events128,900 MYR
Advertising Operations ManagerAdvertising / Graphic Design / Events128,500 MYR
Advertising Sales DirectorAdvertising / Graphic Design / Events128,900 MYR
Advertising Strategic PlannerAdvertising / Graphic Design / Events83,060 MYR
Advertising Team LeaderAdvertising / Graphic Design / Events77,100 MYR
Advertising and Promotions ManagerAdvertising / Graphic Design / Events127,700 MYR
AnimatorAdvertising / Graphic Design / Events58,200 MYR
Art DirectorAdvertising / Graphic Design / Events80,340 MYR
Art ManagerAdvertising / Graphic Design / Events75,100 MYR
ArtistAdvertising / Graphic Design / Events65,800 MYR
ArtworkerAdvertising / Graphic Design / Events45,720 MYR
Assistant Art DirectorAdvertising / Graphic Design / Events66,820 MYR
Audio EngineerAdvertising / Graphic Design / Events57,080 MYR
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events48,160 MYR
Audiosual TechnicianAdvertising / Graphic Design / Events48,740 MYR
Broadcast AdministratorAdvertising / Graphic Design / Events80,840 MYR
Catering SalesAdvertising / Graphic Design / Events49,020 MYR
Catering TrainerAdvertising / Graphic Design / Events58,800 MYR
Commercial and Industrial DesignerAdvertising / Graphic Design / Events43,800 MYR
Conference OrganiserAdvertising / Graphic Design / Events58,280 MYR
Content and Media Production LeadAdvertising / Graphic Design / Events95,760 MYR
CopyWriterAdvertising / Graphic Design / Events52,820 MYR
Creative DesignerAdvertising / Graphic Design / Events60,600 MYR
Creative DirectorAdvertising / Graphic Design / Events80,060 MYR
Designer Advertising / Graphic Design / Events45,200 MYR
Desktop PublisherAdvertising / Graphic Design / Events37,380 MYR
Digital Campaign ManagerAdvertising / Graphic Design / Events84,880 MYR
Digital Media ManagerAdvertising / Graphic Design / Events101,860 MYR
Digital Media StrategistAdvertising / Graphic Design / Events96,340 MYR
Director of EventsAdvertising / Graphic Design / Events125,700 MYR
Director of Graphic DesignAdvertising / Graphic Design / Events70,880 MYR
Director of Social Media MarketingAdvertising / Graphic Design / Events100,140 MYR
Events DirectorAdvertising / Graphic Design / Events125,700 MYR
Events and Promotions ManagerAdvertising / Graphic Design / Events125,700 MYR
Exhibit DesignerAdvertising / Graphic Design / Events64,620 MYR
Exhibit Display CoordinatorAdvertising / Graphic Design / Events60,600 MYR
Exhibit Display ManagerAdvertising / Graphic Design / Events83,640 MYR
FinisherAdvertising / Graphic Design / Events42,040 MYR
Graphic ArtistAdvertising / Graphic Design / Events50,560 MYR
Graphic Design SpecialistAdvertising / Graphic Design / Events59,000 MYR
Graphic DesignerAdvertising / Graphic Design / Events48,640 MYR
Graphics ArtistAdvertising / Graphic Design / Events49,360 MYR
Graphics Design SupervisorAdvertising / Graphic Design / Events64,620 MYR
Group Creative DirectorAdvertising / Graphic Design / Events87,040 MYR
Imagery AnalystAdvertising / Graphic Design / Events46,280 MYR
Imaging TechnologistAdvertising / Graphic Design / Events47,120 MYR
Interaction DesignerAdvertising / Graphic Design / Events40,420 MYR
Media AnalystAdvertising / Graphic Design / Events64,920 MYR
Media ExecutiveAdvertising / Graphic Design / Events79,240 MYR
Media Production CoordinatorAdvertising / Graphic Design / Events62,100 MYR
Media Production ManagerAdvertising / Graphic Design / Events103,900 MYR
Media Project ManagerAdvertising / Graphic Design / Events112,620 MYR
Media Relations RepresentativeAdvertising / Graphic Design / Events90,900 MYR
Media Sales ExecutiveAdvertising / Graphic Design / Events106,740 MYR
Meeting and Event PlannerAdvertising / Graphic Design / Events60,600 MYR
Multimedia ArtistAdvertising / Graphic Design / Events50,580 MYR
Multimedia SpecialistAdvertising / Graphic Design / Events47,120 MYR
PPC Campaign ManagerAdvertising / Graphic Design / Events80,640 MYR
PhotographerAdvertising / Graphic Design / Events45,620 MYR
Print Production ManagerAdvertising / Graphic Design / Events82,520 MYR
Product and Brand ManagerAdvertising / Graphic Design / Events124,400 MYR
Sales Promotion ManagerAdvertising / Graphic Design / Events123,400 MYR
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events55,580 MYR
Sketch ArtistAdvertising / Graphic Design / Events59,380 MYR
Social Media ExecutiveAdvertising / Graphic Design / Events101,980 MYR
Social Media ManagerAdvertising / Graphic Design / Events107,680 MYR
Social Media Marketing ManagerAdvertising / Graphic Design / Events101,980 MYR
Social Media StrategistAdvertising / Graphic Design / Events103,600 MYR
Special Events SupervisorAdvertising / Graphic Design / Events76,280 MYR
Technical TypistAdvertising / Graphic Design / Events34,280 MYR
UX DesignerAdvertising / Graphic Design / Events43,800 MYR
User Experience UX DesignerAdvertising / Graphic Design / Events57,080 MYR

Salary Comparison by City

If you want to compare salaries with different cities in Malaysia, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Ampang67,060 MYR
Ipoh72,320 MYR
Johor Bahru72,173 MYR
Klang66,233 MYR
Kota Kinabalu71,827 MYR
Kuala Lumpur77,847 MYR
Kuching70,247 MYR
Petaling Jaya74,160 MYR
Shah Alam72,893 MYR
Subang Jaya68,280 MYR

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