Average Marketing Specialist Salary in Boca del Rio, Mexico for 2026

In this article, we will look at the average Marketing Specialist salary for 2026 in Boca del Rio and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Marketing Specialist Make in Boca Del Rio?

A Marketing Specialist working in Boca del Rio will typically earn around 301,600 MXN per year, and this can range from the lowest average salary of about 143,200 MXN to the highest average salary of 478,000 MXN.

Average Annual Salary301,600 MXN
Average Monthly Salary25,133 MXN
Average Lowest Salary143,200 MXN
Lowest Monthly Salary11,933 MXN
Average Highest Salary478,000 MXN
Highest Monthly Salary39,833 MXN

These are average salaries for a Marketing Specialist in Boca del Rio and include benefits such as housing and transport. It's also possible for a Marketing Specialist to earn more or less than the average salaries shown above.

Marketing Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Specialist Salaries in Boca del Rio

So we've looked at the average salaries a Marketing Specialist will earn in Boca del Rio. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Specialist can earn between 143,200 MXN and 478,000 MXN on average in Boca del Rio. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Specialist in Boca del Rio is 320,500 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 320,500 MXN, and 50% of the population earn more than 320,500 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Specialist salary in Boca del Rio, 25% of the population are earning less than 208,600 MXN while 75% of the population earn more than 208,600 MXN.

75% of the population earn less than 424,300 MXN, and 25% of the population earn more than 424,300 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Specialist Salary by Experience Level in Boca del Rio

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Specialist in Boca del Rio that has less than two years of experience can expect to earn somewhere in the region of 163,800 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Specialist salary would increase to 228,500 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Specialist, the average salary would be 322,600 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 392,300 MXN.
  • 15 - 20 Years Experience. A Marketing Specialist with 15 to 20 years of experience can earn an average of 415,900 MXN.
  • 20+ Years Experience. For a Marketing Specialist with more than 20 years, the expected average salary increases to 450,300 MXN.

Average Salary by Experience Chart

0-2 Years-
163,800 MXN
2-5 Years+38%
228,500 MXN
5-10 Years+42%
322,600 MXN
10-15 Years+22%
392,300 MXN
15-20 Years+6%
415,900 MXN
20+ Years+9%
450,300 MXN

Marketing Specialist Salary by Education Level in Boca del Rio

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Specialist in Boca del Rio based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Specialist in Boca del Rio with a high school education can earn an average salary of 204,700 MXN.
  • Certificate or Diploma. A Marketing Specialist in Boca del Rio with a certificate or diploma education can earn an average salary of 237,400 MXN.
  • Bachelor's Degree. A Marketing Specialist in Boca del Rio with a bachelor's degree education can earn an average salary of 345,100 MXN.
  • Master's Degree. A Marketing Specialist in Boca del Rio with a master's degree education can earn an average salary of 450,300 MXN.

Average Salary by Education Chart

High School-
204,700 MXN
Certificate or Diploma+17%
237,400 MXN
Bachelor's Degree+45%
345,100 MXN
Master's Degree+31%
450,300 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Boca del Rio, a male marketing specialist will earn an average of 382,600 MXN, while a female marketing specialist will earn around 341,400 MXN.

This means that a male marketing specialist earns approximately 12% more than a female marketing specialist for performing the same job.

Average Salary by Gender Chart in Boca del Rio

Male-
382,600 MXN
Female-12%
341,400 MXN

Marketing Specialist Average Pay Raise in Boca del Rio

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Specialist in Boca del Rio is around 11% every 18 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 18 ) × 12  = 7%

What this means is that a Marketing Specialist in Boca del Rio can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Boca del Rio for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Marketing Specialist Bonus and Incentive Rates in Boca del Rio

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Specialist is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
82%
No Bonus-
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector-
415,900 MXN
Private Sector-8%
384,200 MXN

Salaries for Jobs Similar to a Marketing Specialist

In the table below, we have salary information for jobs that are similar to a Marketing Specialist in Boca del Rio.

Job TitleCategorySalary
Account HandlerMarketing315,700 MXN
Affiliate ManagerMarketing447,300 MXN
Analytics SpecialistMarketing327,800 MXN
Assistant Brand ManagerMarketing454,300 MXN
Assistant Product ManagerMarketing480,300 MXN
Associate Marketing ManagerMarketing487,600 MXN
Associate Product ManagerMarketing485,300 MXN
Brand AmbassadorMarketing614,600 MXN
Brand DirectorMarketing778,900 MXN
Brand ExecutiveMarketing643,800 MXN
Brand ManagerMarketing664,500 MXN
Business Analytics SpecialistMarketing325,800 MXN
Business Channel ManagerMarketing450,300 MXN
Business Intelligence Team LeaderMarketing480,300 MXN
Campaign SpecialistMarketing409,000 MXN
Chief Marketing Officer Marketing683,800 MXN
Chief Product OfficerMarketing680,100 MXN
Communications OfficerMarketing207,700 MXN
Content ManagerMarketing382,600 MXN
Content Marketing StrategistMarketing445,100 MXN
Copy EditerMarketing266,000 MXN
Copy WriterMarketing275,500 MXN
Creative Marketing LeadMarketing425,100 MXN
Creative WriterMarketing273,000 MXN
Digital MarketerMarketing394,500 MXN
Digital Marketing ManagerMarketing547,800 MXN
Digital Marketing Strategist Marketing529,600 MXN
Digital Media SpecialistMarketing454,300 MXN
Director of MarketingMarketing689,900 MXN
Director of ResearchMarketing502,200 MXN
Event MarketingMarketing514,800 MXN
Head of Executive SearchMarketing606,400 MXN
Key Affiliate ManagerMarketing500,100 MXN
Localization ManagerMarketing475,700 MXN
Market Development ExecutiveMarketing572,200 MXN
Market Development ManagerMarketing572,200 MXN
Market Research AnalystMarketing485,300 MXN
Market Research ManagerMarketing496,100 MXN
Market Segmentation DirectorMarketing518,300 MXN
Marketing Account SupervisorMarketing420,800 MXN
Marketing AdministratorMarketing367,200 MXN
Marketing AdvisorMarketing401,300 MXN
Marketing AnalystMarketing431,300 MXN
Marketing AssistantMarketing225,700 MXN
Marketing AssociateMarketing228,000 MXN
Marketing Communications ManagerMarketing472,100 MXN
Marketing ConsultantMarketing504,400 MXN
Marketing CoordinatorMarketing227,600 MXN
Marketing DirectorMarketing696,700 MXN
Marketing Distribution ExecutiveMarketing551,200 MXN
Marketing ExecutiveMarketing565,100 MXN
Marketing ManagerMarketing719,100 MXN
Marketing OfficerMarketing232,400 MXN
Marketing Segment ManagerMarketing520,900 MXN
Marketing SupervisorMarketing404,600 MXN
Marketing Vice PresidentMarketing563,300 MXN
Marketing WriterMarketing266,000 MXN
Marketing and Communications OfficerMarketing258,400 MXN
Marketing and Sales HeadMarketing691,200 MXN
Online Marketing AnalystMarketing399,900 MXN
Online Marketing ManagerMarketing467,700 MXN
Optimization ManagerMarketing447,700 MXN
Outbound SalesMarketing314,500 MXN
Outreach CoordinatorMarketing305,600 MXN
Outreach SpecialistMarketing371,100 MXN
Product DevelopmentMarketing489,600 MXN
Product ManagerMarketing545,300 MXN
Product Marketing EngineerMarketing301,800 MXN
Product Marketing ExecutiveMarketing535,800 MXN
Product Marketing ManagerMarketing548,500 MXN
Product ResearcherMarketing301,800 MXN
Product StrategistMarketing431,300 MXN
Product Strategy ResearcherMarketing384,200 MXN
Product Training SpecialistMarketing351,200 MXN
Project ManagerMarketing426,700 MXN
Publications CoordinatorMarketing263,100 MXN
Research ExecutiveMarketing489,600 MXN
Sales DirectorMarketing675,100 MXN
Sales Management SupportMarketing243,000 MXN
Sales ManagerMarketing648,200 MXN
Sales and Marketing AssistantMarketing208,600 MXN
Sales and Marketing CoordinatorMarketing228,000 MXN
Sales and Marketing DirectorMarketing746,600 MXN
Search Marketing StrategistMarketing605,700 MXN
Social Media AdministratorMarketing407,100 MXN
Social Media SpecialistMarketing377,200 MXN
Spaceman AnalystMarketing225,700 MXN
Sponsorship ConsultantMarketing367,200 MXN
Team LeaderMarketing411,400 MXN
TelemarketerMarketing215,100 MXN
Trade Marketing ExecutiveMarketing535,800 MXN
Trade Marketing ManagerMarketing543,200 MXN
Trade Marketing ProfessionalMarketing420,800 MXN
Trade Marketing SpecialistMarketing320,500 MXN
Web Analytics ManagerMarketing454,300 MXN
Web Content ManagerMarketing420,800 MXN
eMarketing ManagerMarketing582,700 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Acapulco428,400 MXN
Acuna330,900 MXN
Aguascalientes424,300 MXN
Buenavista330,700 MXN
Campeche349,300 MXN
Cancun420,800 MXN
Celaya363,000 MXN
Chalco308,900 MXN
Chetumal288,700 MXN
Chicoloapan322,600 MXN
Chihuahua447,300 MXN
Chilpancingo312,400 MXN
Chimalhuacan431,300 MXN
Cholula de Rivadabia330,700 MXN
Ciudad Apodaca385,300 MXN
Ciudad Juarez309,800 MXN
Ciudad Lopez Mateos406,300 MXN
Ciudad Obregon369,900 MXN
Ciudad Santa Catarina359,900 MXN
Ciudad Valles283,400 MXN
Ciudad Victoria353,600 MXN
Ciudad del Carmen301,300 MXN
Coacalco376,800 MXN
Coatzacoalcos340,400 MXN
Colima297,000 MXN
Cordoba290,800 MXN
Cuautitlan Izcalli419,400 MXN
Cuautla288,100 MXN
Cuernavaca375,200 MXN
Culiacan425,100 MXN
Delicias268,900 MXN
Durango394,800 MXN
Ecatepec de Morelos447,300 MXN
Ensenada352,000 MXN
Fresnillo282,500 MXN
General Escobedo367,200 MXN
Gomez Palacio354,000 MXN
Guadalajara459,700 MXN
Guadalupe413,900 MXN
Guaymas275,800 MXN
Hermosillo447,700 MXN
Hidalgo del Parral254,800 MXN
Iguala273,000 MXN
Irapuato401,300 MXN
Ixtapaluca369,300 MXN
Jiutepec318,800 MXN
La Paz349,300 MXN
Leon437,900 MXN
Los Mochis341,900 MXN
Los Reyes la Paz365,400 MXN
Manzanillo273,300 MXN
Matamoros409,000 MXN
Mazatlan372,600 MXN
Merida411,400 MXN
Metepec327,300 MXN
Mexicali430,000 MXN
Mexico City430,500 MXN
Minatitlan275,500 MXN
Monclova322,600 MXN
Monterrey420,100 MXN
Morelia431,100 MXN
Naucalpan426,700 MXN
Navojoa263,900 MXN
Nezahualcoyotl447,300 MXN
Nogales325,900 MXN
Nuevo Laredo384,500 MXN
Oaxaca361,600 MXN
Ojo de Agua352,000 MXN
Orizaba263,100 MXN
Pachuca361,600 MXN
Piedras Negras296,000 MXN
Playa del Carmen292,000 MXN
Poza Rica313,700 MXN
Puebla426,700 MXN
Puerto Vallarta313,700 MXN
Queretaro421,400 MXN
Reynosa398,300 MXN
Salamanca315,700 MXN
Saltillo421,400 MXN
San Cristobal de las Casas301,700 MXN
San Juan del Rio294,700 MXN
San Luis Potosi430,000 MXN
San Luis Rio Colorado315,700 MXN
San Nicolas de los Garza382,600 MXN
San Pablo de las Salinas318,800 MXN
San Pedro Garza Garcia273,300 MXN
Soledad de Graciano Sanchez345,100 MXN
Tampico367,900 MXN
Tapachula311,700 MXN
Tehuacan332,100 MXN
Tepic385,300 MXN
Tijuana437,900 MXN
Tlalnepantla de Baz436,200 MXN
Tlaquepaque398,300 MXN
Toluca413,900 MXN
Tonala401,300 MXN
Torreon431,100 MXN
Tuxtla Gutierrez407,300 MXN
Uruapan365,400 MXN
Veracruz394,800 MXN
Villa Nicolas Romero345,700 MXN
Villahermosa369,900 MXN
Xalapa392,300 MXN
Xico388,100 MXN
Zacatecas271,300 MXN
Zamora de Hidalgo275,800 MXN
Zapopan421,400 MXN

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