Average Marketing Segment Manager Salary in Asuncion, Paraguay for 2026
In this article, we will look at the average Marketing Segment Manager salary for 2026 in Asuncion and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Paraguayan guaraní. To keep things simple, we are using the PYG currency code instead of the currency symbol ₲.
How Much Does a Marketing Segment Manager Make in Asuncion?
A Marketing Segment Manager working in Asuncion will typically earn around 140,401,100 PYG per year, and this can range from the lowest average salary of about 73,081,700 PYG to the highest average salary of 214,799,400 PYG.
These are average salaries for a Marketing Segment Manager in Asuncion and include benefits such as housing and transport. It's also possible for a Marketing Segment Manager to earn more or less than the average salaries shown above.
Marketing Segment Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Marketing Segment Manager Salaries in Asuncion
So we've looked at the average salaries a Marketing Segment Manager will earn in Asuncion. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Marketing Segment Manager can earn between 73,081,700 PYG and 214,799,400 PYG on average in Asuncion. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Marketing Segment Manager in Asuncion is 134,400,400 PYG. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 134,400,400 PYG, and 50% of the population earn more than 134,400,400 PYG.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Marketing Segment Manager salary in Asuncion, 25% of the population are earning less than 93,601,400 PYG while 75% of the population earn more than 93,601,400 PYG.
75% of the population earn less than 167,999,600 PYG, and 25% of the population earn more than 167,999,600 PYG.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Marketing Segment Manager Salary by Experience Level in Asuncion
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Marketing Segment Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Marketing Segment Manager in Asuncion that has less than two years of experience can expect to earn somewhere in the region of 83,040,600 PYG.
- 2 - 5 Years Experience. With two to five years of experience the average Marketing Segment Manager salary would increase to 111,480,700 PYG.
- 5 - 10 Years Experience. From five to ten years of experience as a Marketing Segment Manager, the average salary would be 145,200,100 PYG.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 175,200,500 PYG.
- 15 - 20 Years Experience. A Marketing Segment Manager with 15 to 20 years of experience can earn an average of 191,999,600 PYG.
- 20+ Years Experience. For a Marketing Segment Manager with more than 20 years, the expected average salary increases to 201,598,500 PYG.
Average Salary by Experience Chart
| 0-2 Years | - | 83,040,600 PYG |
| 2-5 Years | +34% | 111,480,700 PYG |
| 5-10 Years | +30% | 145,200,100 PYG |
| 10-15 Years | +21% | 175,200,500 PYG |
| 15-20 Years | +9% | 191,999,600 PYG |
| 20+ Years | +5% | 201,598,500 PYG |
Marketing Segment Manager Salary by Education Level in Asuncion
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Marketing Segment Manager in Asuncion based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Marketing Segment Manager in Asuncion with a high school education can earn an average salary of 100,081,100 PYG.
- Certificate or Diploma. A Marketing Segment Manager in Asuncion with a certificate or diploma education can earn an average salary of 114,241,500 PYG.
- Bachelor's Degree. A Marketing Segment Manager in Asuncion with a bachelor's degree education can earn an average salary of 160,800,900 PYG.
- Master's Degree. A Marketing Segment Manager in Asuncion with a master's degree education can earn an average salary of 195,600,300 PYG.
Average Salary by Education Chart
| High School | - | 100,081,100 PYG |
| Certificate or Diploma | +14% | 114,241,500 PYG |
| Bachelor's Degree | +41% | 160,800,900 PYG |
| Master's Degree | +21% | 195,600,300 PYG |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Paraguay is around 41,100,000 to 123,000,000 PYG and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Marketing Segment Manager Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Asuncion, a male marketing segment manager will earn an average of 125,999,700 PYG, while a female marketing segment manager will earn around 119,399,100 PYG.
This means that a male marketing segment manager earns approximately 6% more than a female marketing segment manager for performing the same job.
Average Salary by Gender Chart in Asuncion
| Male | - | 125,999,700 PYG |
| Female | -6% | 119,399,100 PYG |
Marketing Segment Manager Average Pay Raise in Asuncion
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Marketing Segment Manager in Asuncion is around 8% every 30 months.
The national average pay raise across all professions and industries in Paraguay is around 4% every 29 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 8 ÷ 30 ) × 12 = 3%
What this means is that a Marketing Segment Manager in Asuncion can expect to receive an average pay raise of around 3% every 12 months.
Annual Pay Raise by Industry in Asuncion for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Paraguay.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 7% |
| Energy | - | 5% |
| Information Technology | - | 3% |
| Healthcare | - | 1% |
| Travel | - | 8% |
| Construction | - | 6% |
| Education | - | 4% |
Marketing Segment Manager Bonus and Incentive Rates in Asuncion
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Marketing Segment Manager is a moderate bonus based job, with 63% of employees reporting at least one bonus in the last 12 months.
37% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.
| Received Bonus | - | 63% |
| No Bonus | - | 37% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Paraguay earn approximately 10% more than private sector employees in the same role.
| Public Sector | - | 105,478,200 PYG |
| Private Sector | -10% | 95,639,500 PYG |
Salaries for Jobs Similar to a Marketing Segment Manager
In the table below, we have salary information for jobs that are similar to a Marketing Segment Manager in Asuncion.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 78,598,500 PYG |
| Affiliate Manager | Marketing | 99,958,900 PYG |
| Analytics Specialist | Marketing | 76,439,700 PYG |
| Assistant Brand Manager | Marketing | 111,001,800 PYG |
| Assistant Product Manager | Marketing | 123,599,800 PYG |
| Associate Marketing Manager | Marketing | 119,518,500 PYG |
| Associate Product Manager | Marketing | 124,799,100 PYG |
| Brand Ambassador | Marketing | 148,800,300 PYG |
| Brand Director | Marketing | 180,000,500 PYG |
| Brand Executive | Marketing | 153,600,700 PYG |
| Brand Manager | Marketing | 153,600,700 PYG |
| Business Analytics Specialist | Marketing | 76,801,100 PYG |
| Business Channel Manager | Marketing | 108,361,200 PYG |
| Business Intelligence Team Leader | Marketing | 116,521,600 PYG |
| Campaign Specialist | Marketing | 103,081,100 PYG |
| Chief Marketing Officer | Marketing | 171,598,600 PYG |
| Chief Product Officer | Marketing | 157,201,600 PYG |
| Communications Officer | Marketing | 51,238,900 PYG |
| Content Manager | Marketing | 91,201,900 PYG |
| Content Marketing Strategist | Marketing | 100,321,300 PYG |
| Copy Editer | Marketing | 65,161,000 PYG |
| Copy Writer | Marketing | 63,241,900 PYG |
| Creative Marketing Lead | Marketing | 108,361,200 PYG |
| Creative Writer | Marketing | 65,280,600 PYG |
| Digital Marketer | Marketing | 93,239,900 PYG |
| Digital Marketing Manager | Marketing | 131,998,300 PYG |
| Digital Marketing Strategist | Marketing | 123,599,800 PYG |
| Digital Media Specialist | Marketing | 111,241,200 PYG |
| Director of Marketing | Marketing | 169,198,600 PYG |
| Director of Research | Marketing | 122,398,700 PYG |
| Event Marketing | Marketing | 134,400,400 PYG |
| Head of Executive Search | Marketing | 147,600,500 PYG |
| Key Affiliate Manager | Marketing | 124,799,100 PYG |
| Localization Manager | Marketing | 110,639,600 PYG |
| Market Development Executive | Marketing | 142,799,100 PYG |
| Market Development Manager | Marketing | 138,000,600 PYG |
| Market Research Analyst | Marketing | 109,559,500 PYG |
| Market Research Manager | Marketing | 115,319,700 PYG |
| Market Segmentation Director | Marketing | 135,600,300 PYG |
| Marketing Account Supervisor | Marketing | 106,561,500 PYG |
| Marketing Administrator | Marketing | 85,918,200 PYG |
| Marketing Advisor | Marketing | 99,480,300 PYG |
| Marketing Analyst | Marketing | 104,040,600 PYG |
| Marketing Assistant | Marketing | 55,560,400 PYG |
| Marketing Associate | Marketing | 55,081,300 PYG |
| Marketing Communications Manager | Marketing | 109,200,400 PYG |
| Marketing Consultant | Marketing | 129,601,700 PYG |
| Marketing Coordinator | Marketing | 56,998,400 PYG |
| Marketing Director | Marketing | 172,800,900 PYG |
| Marketing Distribution Executive | Marketing | 139,199,500 PYG |
| Marketing Executive | Marketing | 136,800,100 PYG |
| Marketing Manager | Marketing | 165,599,600 PYG |
| Marketing Officer | Marketing | 55,921,200 PYG |
| Marketing Specialist | Marketing | 85,801,100 PYG |
| Marketing Supervisor | Marketing | 98,281,900 PYG |
| Marketing Vice President | Marketing | 141,598,200 PYG |
| Marketing Writer | Marketing | 67,079,700 PYG |
| Marketing and Communications Officer | Marketing | 63,481,200 PYG |
| Marketing and Sales Head | Marketing | 176,398,800 PYG |
| Online Marketing Analyst | Marketing | 89,760,900 PYG |
| Online Marketing Manager | Marketing | 119,640,400 PYG |
| Optimization Manager | Marketing | 106,681,000 PYG |
| Outbound Sales | Marketing | 73,440,100 PYG |
| Outreach Coordinator | Marketing | 71,521,400 PYG |
| Outreach Specialist | Marketing | 90,118,200 PYG |
| Product Development | Marketing | 119,518,500 PYG |
| Product Manager | Marketing | 139,199,500 PYG |
| Product Marketing Engineer | Marketing | 71,999,700 PYG |
| Product Marketing Executive | Marketing | 131,998,300 PYG |
| Product Marketing Manager | Marketing | 124,799,100 PYG |
| Product Researcher | Marketing | 71,878,800 PYG |
| Product Strategist | Marketing | 99,721,200 PYG |
| Product Strategy Researcher | Marketing | 100,561,900 PYG |
| Product Training Specialist | Marketing | 83,040,600 PYG |
| Project Manager | Marketing | 98,761,000 PYG |
| Publications Coordinator | Marketing | 61,919,600 PYG |
| Research Executive | Marketing | 124,799,100 PYG |
| Sales Director | Marketing | 170,399,900 PYG |
| Sales Management Support | Marketing | 58,559,300 PYG |
| Sales Manager | Marketing | 167,999,600 PYG |
| Sales and Marketing Assistant | Marketing | 52,078,500 PYG |
| Sales and Marketing Coordinator | Marketing | 56,158,300 PYG |
| Sales and Marketing Director | Marketing | 167,999,600 PYG |
| Search Marketing Strategist | Marketing | 135,600,300 PYG |
| Social Media Administrator | Marketing | 95,880,900 PYG |
| Social Media Specialist | Marketing | 92,280,500 PYG |
| Spaceman Analyst | Marketing | 51,238,900 PYG |
| Sponsorship Consultant | Marketing | 88,440,900 PYG |
| Team Leader | Marketing | 100,439,300 PYG |
| Telemarketer | Marketing | 49,801,000 PYG |
| Trade Marketing Executive | Marketing | 133,198,700 PYG |
| Trade Marketing Manager | Marketing | 134,400,400 PYG |
| Trade Marketing Professional | Marketing | 101,281,000 PYG |
| Trade Marketing Specialist | Marketing | 75,000,300 PYG |
| Web Analytics Manager | Marketing | 108,959,200 PYG |
| Web Content Manager | Marketing | 104,398,800 PYG |
| eMarketing Manager | Marketing | 141,598,200 PYG |
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