Average Marketing Manager Salary in Mombasa, Kenya for 2026
In this article, we will look at the average Marketing Manager salary for 2026 in Mombasa and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Kenyan shilling. To keep things simple, we are using the KES currency code instead of the currency symbol Sh.
How Much Does a Marketing Manager Make in Mombasa?
A Marketing Manager working in Mombasa will typically earn around 3,421,600 KES per year, and this can range from the lowest average salary of about 1,570,900 KES to the highest average salary of 5,434,400 KES.
These are average salaries for a Marketing Manager in Mombasa and include benefits such as housing and transport. It's also possible for a Marketing Manager to earn more or less than the average salaries shown above.
Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Marketing Manager Salaries in Mombasa
So we've looked at the average salaries a Marketing Manager will earn in Mombasa. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Marketing Manager can earn between 1,570,900 KES and 5,434,400 KES on average in Mombasa. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Marketing Manager in Mombasa is 3,696,900 KES. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 3,696,900 KES, and 50% of the population earn more than 3,696,900 KES.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Marketing Manager salary in Mombasa, 25% of the population are earning less than 2,362,300 KES while 75% of the population earn more than 2,362,300 KES.
75% of the population earn less than 4,931,400 KES, and 25% of the population earn more than 4,931,400 KES.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Marketing Manager Salary by Experience Level in Mombasa
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Marketing Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Marketing Manager in Mombasa that has less than two years of experience can expect to earn somewhere in the region of 1,788,300 KES.
- 2 - 5 Years Experience. With two to five years of experience the average Marketing Manager salary would increase to 2,389,200 KES.
- 5 - 10 Years Experience. From five to ten years of experience as a Marketing Manager, the average salary would be 3,529,600 KES.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 4,297,400 KES.
- 15 - 20 Years Experience. A Marketing Manager with 15 to 20 years of experience can earn an average of 4,681,400 KES.
- 20+ Years Experience. For a Marketing Manager with more than 20 years, the expected average salary increases to 5,063,200 KES.
Average Salary by Experience Chart
| 0-2 Years | - | 1,788,300 KES |
| 2-5 Years | +34% | 2,389,200 KES |
| 5-10 Years | +48% | 3,529,600 KES |
| 10-15 Years | +22% | 4,297,400 KES |
| 15-20 Years | +9% | 4,681,400 KES |
| 20+ Years | +8% | 5,063,200 KES |
Marketing Manager Salary by Education Level in Mombasa
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Marketing Manager in Mombasa based on the education level of the employees in order to find out whether a better education level would increase your salary.
- Certificate or Diploma. A Marketing Manager in Mombasa with a certificate or diploma education can earn an average salary of 2,038,500 KES.
- Bachelor's Degree. A Marketing Manager in Mombasa with a bachelor's degree education can earn an average salary of 3,192,300 KES.
- Master's Degree. A Marketing Manager in Mombasa with a master's degree education can earn an average salary of 5,363,700 KES.
Average Salary by Education Chart
| Certificate or Diploma | - | 2,038,500 KES |
| Bachelor's Degree | +57% | 3,192,300 KES |
| Master's Degree | +68% | 5,363,700 KES |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Kenya is around 734,000 to 2,200,000 KES and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Marketing Manager Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Mombasa, a male marketing manager will earn an average of 3,469,900 KES, while a female marketing manager will earn around 3,156,400 KES.
This means that a male marketing manager earns approximately 10% more than a female marketing manager for performing the same job.
Average Salary by Gender Chart in Mombasa
| Male | - | 3,469,900 KES |
| Female | -10% | 3,156,400 KES |
Marketing Manager Average Pay Raise in Mombasa
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Marketing Manager in Mombasa is around 9% every 30 months.
The national average pay raise across all professions and industries in Kenya is around 4% every 29 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 9 ÷ 30 ) × 12 = 4%
What this means is that a Marketing Manager in Mombasa can expect to receive an average pay raise of around 4% every 12 months.
Annual Pay Raise by Industry in Mombasa for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Kenya.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 3% |
| Energy | - | 6% |
| Information Technology | - | 9% |
| Healthcare | - | 3% |
| Travel | - | 6% |
| Construction | - | 9% |
| Education | - | 3% |
Marketing Manager Bonus and Incentive Rates in Mombasa
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Marketing Manager is a moderate bonus based job, with 62% of employees reporting at least one bonus in the last 12 months.
38% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.
| Received Bonus | - | 62% |
| No Bonus | - | 38% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Kenya earn approximately 14% more than private sector employees in the same role.
| Public Sector | - | 1,908,800 KES |
| Private Sector | -14% | 1,678,300 KES |
Salaries for Jobs Similar to a Marketing Manager
In the table below, we have salary information for jobs that are similar to a Marketing Manager in Mombasa.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 1,570,900 KES |
| Affiliate Manager | Marketing | 1,980,600 KES |
| Analytics Specialist | Marketing | 1,476,700 KES |
| Assistant Brand Manager | Marketing | 2,076,600 KES |
| Assistant Product Manager | Marketing | 2,207,600 KES |
| Associate Marketing Manager | Marketing | 2,423,000 KES |
| Associate Product Manager | Marketing | 2,314,800 KES |
| Brand Ambassador | Marketing | 2,807,200 KES |
| Brand Director | Marketing | 3,277,900 KES |
| Brand Executive | Marketing | 2,914,600 KES |
| Brand Manager | Marketing | 2,976,900 KES |
| Business Analytics Specialist | Marketing | 1,487,200 KES |
| Business Channel Manager | Marketing | 2,052,200 KES |
| Business Intelligence Team Leader | Marketing | 2,197,700 KES |
| Campaign Specialist | Marketing | 1,825,000 KES |
| Chief Marketing Officer | Marketing | 3,432,600 KES |
| Chief Product Officer | Marketing | 2,807,200 KES |
| Communications Officer | Marketing | 974,600 KES |
| Content Manager | Marketing | 1,703,200 KES |
| Content Marketing Strategist | Marketing | 1,896,700 KES |
| Copy Editer | Marketing | 1,249,900 KES |
| Copy Writer | Marketing | 1,259,300 KES |
| Creative Marketing Lead | Marketing | 2,015,600 KES |
| Creative Writer | Marketing | 1,273,300 KES |
| Digital Marketer | Marketing | 1,788,300 KES |
| Digital Marketing Manager | Marketing | 2,495,600 KES |
| Digital Marketing Strategist | Marketing | 2,327,100 KES |
| Digital Media Specialist | Marketing | 2,207,600 KES |
| Director of Marketing | Marketing | 3,421,600 KES |
| Director of Research | Marketing | 2,495,600 KES |
| Event Marketing | Marketing | 2,519,500 KES |
| Head of Executive Search | Marketing | 2,711,900 KES |
| Key Affiliate Manager | Marketing | 2,411,500 KES |
| Localization Manager | Marketing | 2,136,200 KES |
| Market Development Executive | Marketing | 2,593,900 KES |
| Market Development Manager | Marketing | 2,711,900 KES |
| Market Research Analyst | Marketing | 2,026,800 KES |
| Market Research Manager | Marketing | 2,221,600 KES |
| Market Segmentation Director | Marketing | 2,435,600 KES |
| Marketing Account Supervisor | Marketing | 1,846,200 KES |
| Marketing Administrator | Marketing | 1,621,400 KES |
| Marketing Advisor | Marketing | 1,846,200 KES |
| Marketing Analyst | Marketing | 1,896,700 KES |
| Marketing Assistant | Marketing | 1,054,900 KES |
| Marketing Associate | Marketing | 1,004,400 KES |
| Marketing Communications Manager | Marketing | 2,161,200 KES |
| Marketing Consultant | Marketing | 2,362,300 KES |
| Marketing Coordinator | Marketing | 1,035,500 KES |
| Marketing Director | Marketing | 3,217,900 KES |
| Marketing Distribution Executive | Marketing | 2,508,300 KES |
| Marketing Executive | Marketing | 2,485,800 KES |
| Marketing Officer | Marketing | 1,122,500 KES |
| Marketing Segment Manager | Marketing | 2,304,300 KES |
| Marketing Specialist | Marketing | 1,606,100 KES |
| Marketing Supervisor | Marketing | 1,930,500 KES |
| Marketing Vice President | Marketing | 2,617,900 KES |
| Marketing Writer | Marketing | 1,184,700 KES |
| Marketing and Communications Officer | Marketing | 1,182,800 KES |
| Marketing and Sales Head | Marketing | 3,406,900 KES |
| Online Marketing Analyst | Marketing | 1,811,000 KES |
| Online Marketing Manager | Marketing | 2,281,800 KES |
| Optimization Manager | Marketing | 1,990,300 KES |
| Outbound Sales | Marketing | 1,500,800 KES |
| Outreach Coordinator | Marketing | 1,345,400 KES |
| Outreach Specialist | Marketing | 1,765,300 KES |
| Product Development | Marketing | 2,327,100 KES |
| Product Manager | Marketing | 2,698,900 KES |
| Product Marketing Engineer | Marketing | 1,417,600 KES |
| Product Marketing Executive | Marketing | 2,460,900 KES |
| Product Marketing Manager | Marketing | 2,543,000 KES |
| Product Researcher | Marketing | 1,259,300 KES |
| Product Strategist | Marketing | 1,896,700 KES |
| Product Strategy Researcher | Marketing | 1,811,000 KES |
| Product Training Specialist | Marketing | 1,560,800 KES |
| Project Manager | Marketing | 1,921,500 KES |
| Publications Coordinator | Marketing | 1,097,500 KES |
| Research Executive | Marketing | 2,327,100 KES |
| Sales Director | Marketing | 2,941,000 KES |
| Sales Management Support | Marketing | 1,155,400 KES |
| Sales Manager | Marketing | 3,229,900 KES |
| Sales and Marketing Assistant | Marketing | 1,043,700 KES |
| Sales and Marketing Coordinator | Marketing | 1,138,300 KES |
| Sales and Marketing Director | Marketing | 3,312,100 KES |
| Search Marketing Strategist | Marketing | 2,734,500 KES |
| Social Media Administrator | Marketing | 1,693,600 KES |
| Social Media Specialist | Marketing | 1,835,700 KES |
| Spaceman Analyst | Marketing | 1,021,800 KES |
| Sponsorship Consultant | Marketing | 1,703,200 KES |
| Team Leader | Marketing | 1,955,300 KES |
| Telemarketer | Marketing | 929,700 KES |
| Trade Marketing Executive | Marketing | 2,471,700 KES |
| Trade Marketing Manager | Marketing | 2,557,100 KES |
| Trade Marketing Professional | Marketing | 2,038,500 KES |
| Trade Marketing Specialist | Marketing | 1,440,700 KES |
| Web Analytics Manager | Marketing | 1,980,600 KES |
| Web Content Manager | Marketing | 1,980,600 KES |
| eMarketing Manager | Marketing | 2,617,900 KES |
Salary Comparison by City
If you want to compare salaries with different cities in Kenya, you can use the links below to explore the data for each specific city we have researched.
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