Average Marketing Executive Salary in Sao Tome and Principe for 2026

In this article, we will look at the average Marketing Executive salary for 2026 in Sao Tome and Principe and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the São Tomé and Príncipe dobra. To keep things simple, we are using the STN currency code instead of the currency symbol Db.

How Much Does a Marketing Executive Make in Sao Tome and Principe?

A Marketing Executive working in Sao Tome and Principe will typically earn around 111,720,700 STN per year, and this can range from the lowest average salary of about 54,719,600 STN to the highest average salary of 174,000,900 STN.

Average Annual Salary111,720,700 STN
Average Monthly Salary9,310,058 STN
Average Lowest Salary54,719,600 STN
Lowest Monthly Salary4,559,966 STN
Average Highest Salary174,000,900 STN
Highest Monthly Salary14,500,075 STN

These are average salaries for a Marketing Executive in Sao Tome and Principe and include benefits such as housing and transport. It's also possible for a Marketing Executive to earn more or less than the average salaries shown above.

Marketing Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Executive Salaries in Sao Tome and Principe

So we've looked at the average salaries a Marketing Executive will earn in Sao Tome and Principe. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Executive can earn between 54,719,600 STN and 174,000,900 STN on average in Sao Tome and Principe. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Executive in Sao Tome and Principe is 113,999,200 STN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 113,999,200 STN, and 50% of the population earn more than 113,999,200 STN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Executive salary in Sao Tome and Principe, 25% of the population are earning less than 75,959,500 STN while 75% of the population earn more than 75,959,500 STN.

75% of the population earn less than 147,600,500 STN, and 25% of the population earn more than 147,600,500 STN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Executive Salary by Experience Level in Sao Tome and Principe

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Executive in Sao Tome and Principe that has less than two years of experience can expect to earn somewhere in the region of 64,920,700 STN.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Executive salary would increase to 83,401,700 STN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Executive, the average salary would be 115,080,900 STN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 142,799,100 STN.
  • 15 - 20 Years Experience. A Marketing Executive with 15 to 20 years of experience can earn an average of 152,398,600 STN.
  • 20+ Years Experience. For a Marketing Executive with more than 20 years, the expected average salary increases to 163,201,300 STN.

Average Salary by Experience Chart

0-2 Years-
64,920,700 STN
2-5 Years+29%
83,401,700 STN
5-10 Years+38%
115,080,900 STN
10-15 Years+24%
142,799,100 STN
15-20 Years+7%
152,398,600 STN
20+ Years+7%
163,201,300 STN

Marketing Executive Salary by Education Level in Sao Tome and Principe

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Executive in Sao Tome and Principe based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Executive in Sao Tome and Principe with a high school education can earn an average salary of 80,998,900 STN.
  • Certificate or Diploma. A Marketing Executive in Sao Tome and Principe with a certificate or diploma education can earn an average salary of 92,998,400 STN.
  • Bachelor's Degree. A Marketing Executive in Sao Tome and Principe with a bachelor's degree education can earn an average salary of 124,799,100 STN.
  • Master's Degree. A Marketing Executive in Sao Tome and Principe with a master's degree education can earn an average salary of 157,201,600 STN.

Average Salary by Education Chart

High School-
80,998,900 STN
Certificate or Diploma+15%
92,998,400 STN
Bachelor's Degree+35%
124,799,100 STN
Master's Degree+26%
157,201,600 STN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Sao Tome and Principe is around 34,900,000 to 105,000,000 STN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Sao Tome and Principe, a male marketing executive will earn an average of 116,521,600 STN, while a female marketing executive will earn around 104,398,800 STN.

This means that a male marketing executive earns approximately 12% more than a female marketing executive for performing the same job.

Average Salary by Gender Chart in Sao Tome and Principe

Male-
116,521,600 STN
Female-12%
104,398,800 STN

Marketing Executive Average Pay Raise in Sao Tome and Principe

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Executive in Sao Tome and Principe is around 9% every 28 months.

The national average pay raise across all professions and industries in Sao Tome and Principe is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 28 ) × 12  = 4%

What this means is that a Marketing Executive in Sao Tome and Principe can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Sao Tome and Principe for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Sao Tome and Principe.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
1%
Energy-
2%
Information Technology-
3%
Healthcare-
4%
Travel-
5%
Construction-
6%
Education-
7%

Marketing Executive Bonus and Incentive Rates in Sao Tome and Principe

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Executive is a moderate bonus based job, with 64% of employees reporting at least one bonus in the last 12 months.

36% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
64%
No Bonus-
36%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Sao Tome and Principe earn approximately 11% more than private sector employees in the same role.

Public Sector-
87,240,100 STN
Private Sector-11%
78,838,900 STN

Salaries for Jobs Similar to a Marketing Executive

In the table below, we have salary information for jobs that are similar to a Marketing Executive in Sao Tome and Principe.

Job TitleCategorySalary
Account HandlerMarketing64,079,200 STN
Affiliate ManagerMarketing89,398,800 STN
Analytics SpecialistMarketing61,080,900 STN
Assistant Brand ManagerMarketing91,919,500 STN
Assistant Product ManagerMarketing95,040,800 STN
Associate Marketing ManagerMarketing103,081,100 STN
Associate Product ManagerMarketing97,919,400 STN
Brand AmbassadorMarketing117,600,500 STN
Brand DirectorMarketing154,800,100 STN
Brand ExecutiveMarketing134,400,400 STN
Brand ManagerMarketing135,600,300 STN
Business Analytics SpecialistMarketing64,920,700 STN
Business Channel ManagerMarketing90,241,700 STN
Business Intelligence Team LeaderMarketing92,158,600 STN
Campaign SpecialistMarketing83,040,600 STN
Chief Marketing Officer Marketing139,199,500 STN
Chief Product OfficerMarketing133,198,700 STN
Communications OfficerMarketing44,878,500 STN
Content ManagerMarketing75,479,500 STN
Content Marketing StrategistMarketing83,401,700 STN
Copy EditerMarketing54,600,600 STN
Copy WriterMarketing54,000,800 STN
Creative Marketing LeadMarketing89,639,700 STN
Creative WriterMarketing55,081,300 STN
Digital MarketerMarketing78,241,300 STN
Digital Marketing ManagerMarketing104,521,900 STN
Digital Marketing Strategist Marketing102,718,900 STN
Digital Media SpecialistMarketing94,918,700 STN
Director of MarketingMarketing145,200,100 STN
Director of ResearchMarketing106,080,900 STN
Event MarketingMarketing105,960,300 STN
Head of Executive SearchMarketing121,199,300 STN
Key Affiliate ManagerMarketing99,958,900 STN
Localization ManagerMarketing93,118,500 STN
Market Development ExecutiveMarketing110,639,600 STN
Market Development ManagerMarketing111,720,700 STN
Market Research AnalystMarketing90,241,700 STN
Market Research ManagerMarketing96,959,900 STN
Market Segmentation DirectorMarketing110,158,800 STN
Marketing Account SupervisorMarketing84,960,400 STN
Marketing AdministratorMarketing67,920,100 STN
Marketing AdvisorMarketing86,278,600 STN
Marketing AnalystMarketing80,759,700 STN
Marketing AssistantMarketing48,721,100 STN
Marketing AssociateMarketing42,719,800 STN
Marketing Communications ManagerMarketing97,800,200 STN
Marketing ConsultantMarketing100,798,800 STN
Marketing CoordinatorMarketing44,280,500 STN
Marketing DirectorMarketing149,999,200 STN
Marketing Distribution ExecutiveMarketing113,038,500 STN
Marketing ManagerMarketing148,800,300 STN
Marketing OfficerMarketing45,599,600 STN
Marketing Segment ManagerMarketing101,999,800 STN
Marketing SpecialistMarketing71,039,200 STN
Marketing SupervisorMarketing83,280,400 STN
Marketing Vice PresidentMarketing110,639,600 STN
Marketing WriterMarketing54,000,800 STN
Marketing and Communications OfficerMarketing52,438,500 STN
Marketing and Sales HeadMarketing148,800,300 STN
Online Marketing AnalystMarketing81,119,300 STN
Online Marketing ManagerMarketing99,958,900 STN
Optimization ManagerMarketing92,758,800 STN
Outbound SalesMarketing63,599,700 STN
Outreach CoordinatorMarketing59,398,900 STN
Outreach SpecialistMarketing76,439,700 STN
Product DevelopmentMarketing101,038,700 STN
Product ManagerMarketing117,481,500 STN
Product Marketing EngineerMarketing58,199,900 STN
Product Marketing ExecutiveMarketing109,200,400 STN
Product Marketing ManagerMarketing108,000,700 STN
Product ResearcherMarketing54,719,600 STN
Product StrategistMarketing87,600,700 STN
Product Strategy ResearcherMarketing81,600,600 STN
Product Training SpecialistMarketing68,878,700 STN
Project ManagerMarketing87,600,700 STN
Publications CoordinatorMarketing49,919,200 STN
Research ExecutiveMarketing102,960,500 STN
Sales DirectorMarketing135,600,300 STN
Sales Management SupportMarketing47,280,300 STN
Sales ManagerMarketing134,400,400 STN
Sales and Marketing AssistantMarketing42,479,000 STN
Sales and Marketing CoordinatorMarketing48,480,700 STN
Sales and Marketing DirectorMarketing149,999,200 STN
Search Marketing StrategistMarketing122,398,700 STN
Social Media AdministratorMarketing77,278,600 STN
Social Media SpecialistMarketing78,838,900 STN
Spaceman AnalystMarketing43,800,600 STN
Sponsorship ConsultantMarketing70,679,800 STN
Team LeaderMarketing84,840,200 STN
TelemarketerMarketing43,321,300 STN
Trade Marketing ExecutiveMarketing104,758,300 STN
Trade Marketing ManagerMarketing112,319,100 STN
Trade Marketing ProfessionalMarketing82,678,400 STN
Trade Marketing SpecialistMarketing59,878,400 STN
Web Analytics ManagerMarketing84,601,900 STN
Web Content ManagerMarketing91,560,700 STN
eMarketing ManagerMarketing110,761,500 STN

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